1. Game Monetization Tips &
Techniques
Mochammad Masbuchin
Monday, 13 January 2014
Aula Teknik Informatika ITS Lantai 2
Surabaya

2. Internet Marketing Dojo
www.dojo.cc

3. Amplop.in

4. StupidPie

5. Numbers...
• 70.4Bn Total Revenue
• 1.231M Gamers
• 18% Mobile
• 21% MMO

6. How to Monetize Game?

8. 1. Paid Games
• Advantages:
• Instant money
• Monetize without coding
• Disadvantages:
• Less attractive to users
• Market is closed in some countries
• Example:
• Minecraft, $250M ( 2012 )
• Angry Birds Space, $2M ( Estimates )

10. 2. Free + Ads
• Advantages:
• Easy install
• Lots of ad network
• Disadvantages:
• Sometimes disturbing and intrusive
• Bad ad network = Bad rating on app store/play store
• Example:
• Tebak gambar, $500-1K/Month ( Estimates )
• Angry Gran Run, $10K/Month ( Estimates )

12. 3. Freemium
• Advantages:
• High income potential
• Easy to promote
• Disadvantages:
• Longer development time
• Example:
• Candy Crush Saga, $600K/DAY ( Estimates )
• Jetpack Joyride, $11,225/day ( Estimates )

13. Tips #1: Starts with free + ads
• Paid app is only 10% of total revenue
• Faster to enter the market
• Get feedback from the reviews
• See response to market faster

14. Tips #2: Good Enough is Fine
• Perfectionist can be a bad thing
• No software is perfect
• Faster release, faster bug fix
• Action is more important than thinking :D stop thinking about metrics
before finishing the app.

15. Tips #3: Prepare update for Freemium version
• If there are lots of installs
• Market responses has been confirmed
• Consumables:
• Swords
• Power Thread
• Unlockables:
• Level,
• Package
• Read: http://www.slideshare.net/inmobi/top-mobile-appmonetization-tactics-you-ought-to-know

16. Tips #4: Quick Money
• Game development is time consuming, create other apps that can get
you quick money so as not to run out of money, e.g.:
• Create popular app’s clone, sell it to marketplace
• Create app template, release it with various title, add ads
• Quick money guarantee our team to survive. Even though it’s not that
cool :v
• Long term + Short term = $$$
• Separate quick money account with your main account

17. Quick Money #1: Marketplace
http://www.dojo.cc/go/codecanyon

18. Quick Money #2: Marketplace
http://www.dojo.cc/go/chupamobile

19. Quick Money #3: App Template
www.dojo.cc/android-wallpaper-app/

20. A little secret
• Before angry birds, rovio had made 51 games that... failed
• Don’t be afraid to fail, event failed project can become $$$. example:
noobita,
• Even though we can’t get $, as long as our app is useful, we can still
get profit. At least we get list. More list = more money.
• On our next meeting we will discuss about App Promotion: Free &
Paid. Including using Facebook to make lots of people install our app
:D

21. Thank You
Mochammad Masbuchin
buchin@dropsugar.com
08113635376
http://www.dojo.cc