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Making Flash Games That Social Networks Want to Play Bret Terrill
Me ,[object Object],[object Object]
My Company: Zynga
What You’re Going to Learn (Hopefully) ,[object Object],[object Object],[object Object],[object Object]
You want to be on the platform. I  Facebook!
It’s all about distribution.
Mafia Wars - 1.7 Million Daily Players (12 Months)
Things Not to Do. FAIL!
Fail: Just Embedding Your SWF
Fail: Real-time Multiplayer…
… with one exception. Fun to play with strangers – like this guy.
Things to Do. UNFAIL!
Just Add People … like this guy. Texas Holdem Poker – 1,700,000 Daily Active Users
Thanks, Richard! Mindjolt Games – 300,000 Daily Active Users
Single-player: Challenge your friends Jetman – 400,000 Daily Active Users
Single-player: Friend Leaderboards Who’s Got the Biggest Brain? – 280,000 Daily Active Users
Single-player: Group Scores Bejeweled Blitz – 125,000 Daily Active Users
Multiplayer – Stranger Play I play to hang with my friends. I play because I like to dress up my avatar. And meet boys.   I play because my friends are here. I play to meet girls. I play because I love games! YoVille – 775,000 Daily Active Users
Multi-player: Asynchronous Friend Visits Pet Society – 2,800,000 Daily Active Users
This is where it gets geeky… BUT WHY?
The Platform is Social ,[object Object],[object Object],[object Object],[object Object]
Like dogs? www.zynga.com/jobs Questions?

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