Social Lens Research: MocoSpace Community Check In, Hispanic Millennials Entertainment Consumption Trends
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A collaborative research effort by Social Lens Research and MocoSpace to put forth key findings on Hispanic smartphone usage trends, including entertainment and spending habits.
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Social Lens Research: MocoSpace Community Check In, Hispanic Millennials Entertainment Consumption Trends
- 1. Community Check-in: Hispanic Millennial Entertainment Consumption Trends October 21, 2014 @JulieDiazAsper 1
- 2. THE US POPULATION IS GETTING MORE HISPANIC Sources: Pew, AHAA 54.1 million Hispanics 1 in 4 of US births are Hispanic 1 in 5 teens is of Hispanic decent Every 30 seconds, a Hispanic turns 18 years old 2
- 3. HISPANIC MILLENNIALS Source: Experian, Pew 21 million Hispanic Millennials 21% of US Millennial Population 55% US Born 18 to 34 year olds 3
- 4. A LOOK AT ENTERTAINEMENT CONSUMPTION OF HISPANIC MILLENIAL 28% of respondents were Hispanic Millennials (367) 50% male/50% female 51% are parents 1,298 MILLENNIALS SURVEYED 4
- 5. MUSIC IS THE TOP ENTERTAINMENT CATEGORY FOR HISPANIC MILLENNIALS 1 LISTENING TO MUSIC 77% 2 SOCIAL MEDIA 56% 3 WATCH VIDEOS/ TV/MOVIE 54% 4 PLAY GAMES 46% 5 WATCH SPORTS 44% 5 TOP OVERALL ENTERTAINMENT CONSUMPTION Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 6. 60% SPEND AT LEAST 3 HOURS A DAY ON ENTERTAINEMENT 5 Or More Hours 38% More Than 3 To 5 Hours 22% About 2 To 3 Hours 24% Less Than 1 Hour 12% Don’t Spend Much Time 4% 6 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 7. 66% ONLY OR MOSTLY USE MOBILE DEVICES FOR ENTERTAINMENT 33% Mobile Mostly 33% Around 50% Mobile 18% Only Sometimes On Mobile 12% Rarely/Don’t Use Mobile 4% Mobile Only Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 20147
- 8. 59% VIEW THEMSELVES AS HAVING UNIQUE, SOMEWHAT DIFFERENT TASTE THAN PEERS My taste in music, movies, TV and games is __________________ 37% A mix, some surprises on playlist 28% Don’t compare/ NA 22% Unique, Even random 13% Like peers 8 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 9. 68% FEEL BEING SELECTIVE IS MORE IMPORTANT THAN BEING FIRST What’s more Important? 68% Being selective 32% Being First Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 20149
- 10. 46% SEARCH OUT NEW RELEASES AND ANOTHER 29% PAY ATTENTION TO NEW RELEASES ON SOCIAL % THAT SEARCH OUT OR PAY ATTENTION TO NEW RELEASES 25% Once in awhile search 21% Constantly search 14% Not really searching/ paying attention 29% Notice / pay attention on Social 10 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 11. SOCIAL PLAYS A BIG ROLE IN THE DISCOVERY OF NEW ENTERTAINMENT CONTENT Seeing Trailers, Game Demo/ Music Video On Social 48% Friend(s)/family post a update/tweet 23% A sponsored update from a YouTube or Vine Star 11% 6% 11% Other social Ad Update from brand I like/follow A sponsored update from a blogger I follow 6% 11 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 12. ENTERTAINMENT IS A SOCIAL EXPERIENCE AND WHAT OTHERS WANT PLAYS A BIG ROLE 1 A GREAT TRAILER, DEMO, MUSIC VIDEO 2 MY KID/OTHER FAMILY WANTS TO WATCH/ PLAY/LISTEN 3 WHAT BY FRIENDS THINK 4 BUZZ ON SOCIAL SITES 12 TOP MOTIVATORS FOR PURCHASES Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 13. 65% SHARE ON SOCIAL WHEN THEY LOVE A NEW SONG, MOVIE, GAME, AND ETC. SHARE WITH PERSONAL FRIENDS VIA SOCIAL SITES 48% USE HASHTAGS AND @ TO SHARE WIDELY FOLLOW/LIKE ARTIST/ MOVIE/GAME ACCOUNTS 17% 23% 13 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 14. BUDGET AND PAYING BILLS TOP WAYS TO USE AN EXTRA $200. GOING TO THE MOVIES TOPPED THE FUN MONEY LIST If you gave me $200, I would______________ Pay Bills 58% Save the Money Go to a movie with a Special person 52% 40% Buy video game 23% Buy concert tickets 20% 14 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 15. ONLY 23% SPEND ALL THEIR ENTERTAINMENT BUDGET ON THEMSELVES My Special Someone/Spouse 36% Other Family 28% Friends 18% Only Me 23% 56% of parents spend on their kid’s entertainment 15 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 16. HOLIDAYS, BIRTHDAYS AND OTHER OCCASIONS DRIVE ENTERTAINEMENT SPENDING ENTERTAINMENT SPENDING During the holidays 50% On birthdays Other celebration (Mother’s Day, graduation) 47% 27% Monthly Going Out Budget 22% Monthly Subscription Fees 15% 16 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 17. TOPPING THE HOLIDAY LIST IS NEW GADGETS TOP OF THE HOLIDAY SHOPIING LIST New Phone 38% Gaming Console A New TV 34% 31% Computer 25% Tablet 23% 17 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 18. MANY EXPECT TO KEEP THE SAME OR INCREASE THEIR LEVEL OF ENTERTAINMENT CONSUMPTION FUTURE PLANS FOR ENTERTAINEMENT TIME SPENT (within the next six months) BUDGET SPENT 21% More 69% Same 10% Less 21% More 58% Same 20% Less 18 Community Check-in: Hispanic Entertainment Consumption Trends Study October 2014
- 19. TOP 10 IMPLICATIONS LEAD WITH MOBILE TRAILERS/DEMOS/MUSIC VIDEOS ARE KING LOOK AT MUSIC AS A HOOK THINK OF ENTERTAINEMENT AS A GIFT ITEM BE READY FOR THE END OF DECEMBER DOWNLOADS 1 2 3 4 5 19 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 20. TOP IMPLICATIONS 6TARGET PARENTS MONITOR SOCIAL FOR TRENDS IDENTIFY AND ENGAGE TOP INFLUENCERS LOOK AT OPPORTUNITIES TO CREATE SOCIAL EXPERIENCES MAKE IT EASY TO SHARE/SPREAD 7 8 9 10 20 Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014
- 21. LET’S DISCUSS 21 Community Check-in: Hispanic Entertainment Consumption Trends Study October 2014