2. To facilitate online purchase and download of
the magazine worldwide
To broaden the reach of the magazine
3. Use minimal user involvement
Use minimal security risks
Use minimal administrative efforts
Use faster deployment time
4. Phase 1
◦ Acquire a merchant account at a bank with the most
convenient terms and costs
◦ Build an online store to show the issue(s) ready for
download
◦ Use different marketing channels to promote the
new service
Phase 2
◦ Use customers database for future promotional
campaigns
◦ Some limited access can be provided at lower costs
5. Due to the limitation by the bank on
transaction size, we need to make each
transaction include at least 5 issues
(assuming issue price of $1.5)
To achieve variable cost breakeven, sales
must exceed $30 monthly (4 purchases each
at $7.5)
6. To meet minimum purchase, we can:
◦ Allow purchase of multiple historical issues
◦ Allow subscription for new issues
Either option, we need a form of customer
identity so that her purchase is kept active
The most recommended identity is an email
address (may or may not require verification)
Email addresses can be used for notification
of new issues and/or other marketing
purposes
7. The launch of the service must follow a big
marketing campaign (fashion sites, search
engines, facebook, printed ads, etc.)
Current web site might need some
modifications to be more accessible by
different browsers and devices over different
connection speeds
8. There is no special technical constraints as
for database type and/or technology used
(more confirmation after consulting the
current web hosting company and the bank)
The current hosting is convenient for the
forecasted traffic (more confirmation needed
hostgator.com)
For visual compatibility, cooperation of
magazine graphic designer will be of major
importance
9. The built module must contain these
functionalities:
◦ Show available issues
◦ Shopping cart (history issues or subscribe for new)
◦ User login area that contain all purchases
◦ Upload new issues by back-end
◦ Monitor and follow-up purchases
Optional features
◦ Multi-lingual
◦ Wish list
◦ Send to a friend (via email)
◦ Tell a friend
10. Two execution models
◦ Detailed specification execution
Less interaction and intervention
One lump-sum fixed-cost
◦ Close and cooperative execution
Continuous feedback on bi-weekly basis
Earlier time-to-market
Time-and-material contract