Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.

1. Leverage Email Marketing to Drive
Revenue For Your Retail Business

2. Is Email Marketing Dead? Think Again!
3Xmore email accounts
when compared with
Facebook and Twitter
44% users check their email
for a deal from a
company they know
$38 ROI
for
every $ spent
Source:
https://optinmonster.com/email-marketing-vs-social-media-performance-2016-2019-statistics/
https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/

3. If Done Right, Emails Can Outperform Social Media and
Deliver Higher Conversions for Your Retail Business
10% users brought back to complete a
purchase with dynamic cart
abandonment emails
34% uninstalled users reactivated
via emails
Retargeting Ads
$1.72
$0.27Average
CPC
On Emails
Average
CPA
Retargeting Ads On Emails
$18.68
$2.7
Email marketing results delivered via MoEngage's intelligent marketing platform

4. Are You Ready for Emails 2.0?
• Trigger emails based on user behavior and lifecycle
• Slice and dice users based on in-app/web behavior, past response to emails, previous purchases, brand
affinity and more
• Tailor offers and product recommendations
• Integrate email marketing seamlessly with other channels for a unified experience
• Price drop and stock alerts

5. R.I.P. Email Marketing
Reach users at the right time with the right message
Intuitive design and messaging
Personalize recommendations for users

6. Reach Users at the Right Time with the Right Message
Benefits:
• Enhance reach
• Higher engagement and conversions
Use Cases:
• Promote new products
• Create awareness around flash sale or micro
moments in your app
Not all users access emails at the same time
• Identify the most active time to send emails
• Offer tailored recommendations

7. Intuitive Design and Messaging
Emails can be interactive and engaging
• Build responsive email layouts for different devices
• Include interactive elements and carefully designed CTAs
Benefits:
• Improve click through and open rates
• Capture user attention and boost email
engagement
Use Cases:
• Reactivate inactive users
• Promote special events and offers

8. Personalize Recommendations for Users
Include the most relevant offerings for each user
• Personalize products based on user behavior
• Trigger discounts based on user activity or event
Benefits:
• Build user engagement for your email
marketing efforts
• Boost conversions and ROI
Use Cases:
• Retarget app or web drop-offs
• Price drop alerts upon cart abandonment

9. Email Marketing Made Intelligent with MoEngage
Deploy lifecycle email campaigns to on-board, activate, cross-sell, and bring back uninstalled users.
Segment, design, and deliver via a single platform
Track user actions across web and mobile in real-time
Integrate email seamlessly with push, web push and in-app messaging
Execute campaigns based on lifecycle and behavior
Dynamic product messaging at scale

10. About MoEngage
MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world.
Push In-app
NATIV
Email
Web
Push
Connectors
SMS
by GROUPON

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