3. COMPANY OVERVIEW
LinkedIn Corporation
• Founded in 2003, HQ: Mountain View, CA
• Offices in San Francisco, New York, Chicago,
Omaha, Dublin, Singapore, London,
Amsterdam, Mumbai, Milano,Toronto, Sydney
& Paris.
• 3000 employees
Solutions
• Advertising
• Premium Memberships
• Talent Acquisition
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4. LinkedIn Member Growth in Millions
150 M+
145
• 2 new members per second=
• 7200 members per hour=
• 5-6 million per month 90
57
MENA: approx. 5000 new members per day
33
8.5 10
4.4
0.85 1.6
2003 2004 2005 2006 2007 2008 2009 2010
2011 Jan 2012
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5. Global & Fast-Growing Membership
150M+ members
+5M / month, 2+ new members every second
Canada
5M
Europe China
US 33M+ 1.9M+
59M
Middle East India
4.2M+ 13.4M+
Mexico
2.1M Brazil
6.9M+ S. Africa Aus. & New Z.
1.5M+ 3.3M+
Argentina
1.7M+
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6. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
MEMBERS GROWTH BY AREA
JAN 2011 – JAN 2012
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Credits: Amodiovalerio Verde
7. OUR Mission:
To connect the world’s professionals and make them more
productive and successful
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8. Why are the world’s best professionals
on LinkedIn?
Manage their professional
identity
Build and maintain their
professional network
Access valuable
knowledge, insights, and
opportunities
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9. Only 10-20% of Professionals are Actively Looking
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11. LinkedIn Recruiter:
Access to the world’s superstars
Full access to the whole of LinkedIn when
searching
Directly contact the people of interest
Productivity and collaboration tools
Own the data
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14. LinkedIn Jobs Network:
Let your jobs do your job
Members distribute your Jobs
We reveal the best matches
Flexibility of Job Slots
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15. WHAT JOB SLOTS WILL ALLOW YOU TO
DO ?
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19. LinkedIn Career Page: Become the company to
work for
Position your company as an employer of
choice
Increase candidates likelihood to respond to
your messages and accept your offers
Drive traffic to other destinations (e.g. your
career website, social network sites …)
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[CUSTOMIZE THE AGENDA – PERSONALIZE WITH YOUR PROFILE CARD]
A look at LinkedIn’s incredible growth over the past 7 years.With about half a billion professionals on the planet: we’re only getting started!
How do we do that (connecting the world’s professionals to make them more productive and successful?)We give them ways to build and control their professional reputation. Through their profile, their insights (e.g. contributions in groups). Your profile on LinkedIn is probably the most important page you’ll ever create on the Web. We enable that and make it very easy for others to find We help them stay in touch with the professionals they trust. Allowing them to know what they’re up to, communicate and…Share opportunities (new business, new job) and advice and insights. Whether that knowledge comes from their connections or beyond. The knowledge you glean on LinkedIn never comes from an anonymous source. There is always a professional profile attached to it: you can tell how much you want to trust it.
What about the other 80% to 90%? They’re really busy being really successful!If only 20% of professionals are actively seeking a new job at a given time:Why would you limit your search to sites that only have job seekers, when you could fish in a much larger pond?Why fish in that pond where there is one with better fish too. Don’t limit your reach in terms of size of quality. Go where the best are.
Recruiter brings you the best Talent Search on LinkedIn, period.Get Unlimited Access: all names, full profiles.First, you get access to all names and full profiles. Not just those in your 3-degree network, allowing you to ace even the toughest searches in functions, industries or even locations you’re not well connected into.Find the Best, much Faster: all premium search filters. Second, premium search filters, some of which have been developed exclusively with recruiting in mind, allow you to zero-in exactly on the profiles you’re looking for in just a few clicks. No need to build advanced queries: you refine on the fly, with really powerful criteria such as “years of experience”, “years in current position”, “function”, “current company”, “groups” and many more.Contact Candidates Directly: 50 InMails / mth. Response guaranteed.Third, after finding just the right profiles, you can contact them directly in a trusted environment: the LinkedIn homepage and the email address which they tied to their LinkedIn account (personal email if they prefer that your emails do not end up on their work inbox). The very high response rates of InMail will surprise you. As if that was not enough, InMails that go unanswered get credited back after 7 days and rollover to the next month if unused. Think of 50 InMails / month as 50 replies from candidates / month!
Members distribute your Jobs: The avg job on LinkedIn gets forwarded 11 times!The major difference between posting a job on a traditional job board and LinkedIn is that jobs posted on a professional network are NOT static.Instead of sitting on a web page just waiting to be found, the community of professionals starts forwarding them, helping connect the right talent with the right opportunity.Your jobs even reach passive candidates.when someone forwards: they do that because they know that the recipient is a good fit, is likely to be interested or is likely to know someone who is.We Reveal the Best Matches: Our algorithm shows you the best candidates. You discover the best matches out of more than 65MM professionals seconds after posting.It is another way to identify and go after passive candidates that would not apply to your openings.Flexibility of Slots: Own 1 slot, update the job as often as you likeThink of Jobs Slots as your annual parking spot in which you can switch the car as often as you like.