Event management courses

1. 01/07/2019

2. ADD A FOOTER 2
Event and Types
Event management
Market research in event planning
SWOT analysis in event planning
Event planning –with concept 5ws
Event venue selection
Event marketing
Event evaluation
Quick overview

3. • Seminars and Conferences
• Trade Shows
• Executive Retreats and Incentive Programs
• Golf Events
• Appreciation Events
• Company or Organization Milestones
• Team-Building Events
• Product Launch Events
• Board Meetings and Shareholder Meetings
3

4. • Event Management is the process of
analyzing, planning, marketing, producing
and evaluating an event.
• It is a different way of promoting a product,
service or idea. If an event is managed
efficiently and effectively,
ADD A FOOTER 4

5. Market Research
Market Analysis
Competitors analysis
ADD A FOOTER 5

6. ADD A FOOTER 6

7. ADD A FOOTER 7

8. Venue History
Event Venue Selection
ADD A FOOTER 8
Target Audience/Guest Size
Target Audience Convenience
Venue Services
Parking facility
Security Arrangements
Venue Fees

9. ADD A FOOTER 9
• Step 1: Setup advertising objectives.
• Why you want to advertise? What is your objective of advertising? What do you want to get through advertising?
For example:
• - You want to advertise to create awareness about your event.
• - You want to advertise to get sponsors and clients for your events
• -You want to advertise to thank you your sponsors and clients.
• Step 2: Decide your promotional Activities
• How you are going to promote event , your organizers, your sponsors, your
• clients and your partners, pre-event, at-event and post-event. Before I go any
• further, let's get an idea of what is media and what is media vehicle.

10. ADD A FOOTER 10
• Media refers to various means of communications. Broadly speaking there
• are five categories of media: Print, Electronic, outdoor, Transit and
• Miscellaneous media. Print media includes: newspapers, magazines, press
• includes TV, Radio, Internet, Telephone, electronic signage etc. Outdoor Media
• promotion through cars, cabs, buses, trucks, trains, planes etc. Miscellaneous
• media includes everything else like: events, word of mouth publicity etc.
• Media vehicle is a specific medium. For e.g. if 'Internet' is media, then
• Facebook, Twitter, Google, Yahoo etc. are media vehicles. If 'TV' is a
• media, then specific TV program like 'Celebrity Apprentice' is a media vehicle.
• Similarly if magazine is a media, then specific magazine say 'playboy' is a media
• vehicle

11. ADD A FOOTER 11
• How Print Media can be used for Promotion
• 1. Promote your event, sponsors and clients through newspapers ads, magazines ads, trade
• journals, press releases, tickets, passes, invitations, banners and posters.
• 2. Imprint you sponsor/client's company name and logo on your staff's shirts and caps and on
• the pens, diary, gifts, and exhibitors‘ manual and other promotional materials.
• How Electronic Media can be used for Promotion
• 1. Promote your event, sponsors and clients through TV and Radio Commercials
• 2. Provide free ad space on your company's website where your sponsors and clients can
• promote their products and services for particular period of time.
• 3. Develop an event website just to promote your upcoming event and provide a facility for
• online registration. All the details regarding the event must be available on the website. For e.g.
• if your event name is say 'spark2009', then come up with a website like www.spark2009.com
• 4. Use electronic signage like visual display signage, Plasma Screen, LCD Screen, LED Screen,
• Projection Screen, Video Walls etc to promote your sponsors and clients

12. ADD A FOOTER 12
• Steps Involved in Writing the Evaluation of an Event
• Event evaluation is necessary to make you and your team more efficient and effective, the next
• time you organize an event. It is all about finding your mistakes and learning from them. Event
• evaluation should be done immediately after the event is over or the next day.
• meeting with your team members to evaluate your event.
• Step 2: Get feedback from your clients and target audience.
• One good way of getting feedback is through feedback form. To make sure that your clients
• give you feedback, make the feedback form part of your Exit pass form. The exit pass form is
• required to get exit pass for security clearance, to remove exhibits from the facility. To get
• feedback from target audience/ guests, make feedback form part of your gift voucher. A guest
• can redeem the gift voucher only when he/she fills the feedback form and give it back to an
• attendant. These tactics are required to get feedback, as people are generally reluctant to give
• any feedback in writing.

13. ADD A FOOTER 13
• You can ask following questions in your feedback form:
• Q1) Did you enjoy the event? If no, then please state the reason.
• Q2) what do you like most in the event?
• Q3) what do you like least in the event?
• Q4) what are the problems you faced during the event?
• Q5) what could have been done to make this event better?
• Q6) How do you rate the various services provided by us (please check one of the option)
• Hospitality: Excellent, good, average, poor
• Catering: Excellent, good, average, poor
• Transportation: Excellent, good, average, poor
• Management staff behavior: Excellent, good, average, poor
• Management staff services: Excellent, good, average, poor:
• Q7) would you like to participate in our next event?

14. ADD A FOOTER 14
• Meeting Planner
• Activities and Events Planner
• Meeting and Event Planner
• Event Operations Manager
• Conference Planner
• Exhibition Coordinator
• Senior Event Planner
• Event coordinator
• Retail Events Representative
• Marketing Coordinator

15. ADD A FOOTER 15
• Content team
• Marketing team
• Media team
• business development team
• Sales team
• Public relations team

16. Mohamed Reda