Learning Search Engine Op[timization (Seo)

1. SEO BANGLA TUTORIAL
seo । , A to Y
? A to Z । seo
seo rules । A to Y ।
seo ,
seo , Entry Level
Entry level Advance level seo , Basic rules seo
Fundamental rules ( ,
Seo expert , ,
( ) - ,
, Seo Knowledge share
,
।
(seo) ?
search result ।
 Oraganic
 Paid.

2. organic search result Free paid search result
Ad ।
search ?
search engine component :
 Crawler - Information Collect (spider, robot/bot )
Search Engine or SE link follow
।
 Algorithm - search engine information , page content
relevancy quality ranking SE Algorithm factor ।
seo ?
seo - search engine optimization. , seo /
(google, msn, yahoo etc) /

3. , seo ,
।
: ,
google ঐ search search button press
google website ঐ google page
,
- google ?
, seo ,
।
seo Google Webmaster Guideline follow rules follow
seo ,
, , ৫ -৬ % seo
।
search : ,
,
।
seo :
 On Page Seo
 Off page seo.
On page seo: , Off page seo
।
seo :

4. Baseball # search
engine "Baseball Cards" search # - ঐ
seo seo popular search term keyword
seo Brand name , seo
search engine smart se company name keyword
, keyword , keyword rank ।
seo planning , ,
, ,
?
seo planning keyword keyword selection
Search engine
search term ,
।
2
keyword research?
. kewword
. SE best result
৩. keyword
৪. , keyword research tools ,
keyword research tools wordtracker, keyword discovery, google
Adwords etc
google adwords - ।
Keyword Research :
, paid tool , keyword
select
ঐ paid tools , keyword research basic procedure
Keyword
Research ৭

5. ১. Brainstorming ( )
Target Market ঐ keyword ,
, target market ,
ঐ Income , desired keyword
: Furniture
keyword "Khulna Furniture" Otobi
keyword selection , target customer,
sales people, friend
and relatives ঐ search word
, technical terms ,
Online forum/blogs visit Competitors visit
, keyword idea ।
২. keyword
product service keyword set step
, keyword research , ,
search term research
।

6. ৩. research
keyword research keyword research tools
seed phrase ।
, google keyword research tool
desired url ।
৪. compile
keyword research tools Export spreadsheet
keyword Re-categorize
৫. remove
spreadsheet non-relevant phrases
keyword search count low
।
৬. Determine Competitiveness
, Phrase

7. competitiveness phrase ,
target achieve keyword
,
Competitiveness phrase ৩ :
 highly competitive
 fairly competitive
 non-competitive
৭. keyword select
keyword keyword select
:
 number of searches
 relevancy to your web site ( )

8.  competitiveness level
।
3
keyword research । ,
, Jill Whalen Seo Trainer keyword research । lynda
video tutorial ।
word file
Goal , Brainstorming phrase
, text
Amazon Kindle
product review , product amazon's affilliate
program
url google adwords tool red marked
website content radio button click , link
keyword phrase
brainstorming phrase Descriptive words
or phrases option select keyword Use
synonyms Get keyword ideas click ।

9. scroll list Broad Match Exact Match
phrase result
Choose columns to display Hide Advertiser competition hide local
search volume screen hide
keyword research

10. csv for excel excel save
,
।
4
adword research ।
keyword ,
।

11. excel sheet open keyword
search engine keyword
search engine , information service
phrase , word related
kindle, ebook reader, book reviews
related kindled related ,
irrelevant word Excel sheet ।

12. , sheet ঐ open highly related keyword
select phrase category 'electronic book reader'
phrase highly related.
keyword copy google adword tool
electronic book reader phrase related phrase search
excel sheet save keyword
৩
excel sheet
General Keywords sheet electronic book reader
sheet

13. category(highly related) , google adword tool
related keyword excel sheet
last , keyword monthly search volume
, keyword competitiveness competetiveness
, keyword optimize , ঐ keyword
, ঐ keyword optimize
keyword , keyword , search ।
।
5
excel sheet kindle reviews phrase search ।
result show । result show kindle
, reviews result , phrase ।
, kindle review phrase optimize ।

14. "kindle review" phrase quote ,
৭ ৩ , kindle review exact phrase ৭ ৩
, kindle review phrase optimize
।
advance search term ।

15. : allintitle:"kindle reviews"
- ৬ ৬ show Title tag kindle reviews
title tag kindle reviews , phrase
optimize phrase highly relevant
।
kindle reviews phrase - cnet.com
, compete ।
kindle reviews ,
Backlink kindle reviews phrase Backlink ,
phrase ।
pcworld competetion tough
kindle reviews
phrase optimize keyword same procedure
follow ।

16. excel sheet Global monthly searches heading change
searches Allintitle kindle reviews phrase
Allintitle column ৬ ৬ keyword allintitle ,
highly related keyword
Allintitle desired keyword competetiveness measure
, Rank ।
6
keywords, searches and allintitle
keyword competitiveness measure , keyword high number of
searches low number of competitor (pages) keyword
, 'eletronic book reading device'
keyword ৮৮ ৪৭ , compete , ৮৮
।

17. 'electronic books device' keyword ৪৮
allintitle ৬ excel cell color green
ঙ
।
keyword searches allintitle keyword
red color : 'electornic books
online' ৪৮ ৩ . keyword compete
Keyword Research Keyword optimize
,
, , ultimately
, allintitle sort
smallest to largest order- ।
, strategy
strategy follow graph ।
, allintitle 1000 Non-competitive, 1000-3000 fairly
competitive, 3000-5000 competitive and highly competetive.
aged competitive highly competitive
, brand new non-competitive
keyword fairly comopetitive keyword ।

18. keyword research keyword keyword
optimize ,
।
7 site architecture:
Keyword research , -
site architecture
, Page
, Home Front page
, , Search Engine (SE) ।
Internal Inbound linking:

19. Internal Inbound linking Internal linking site
structure SEO
, page refer , ৩ page refer
, SE , inbound link Important।
Product page internal linking highlight
।
Page Depth:
, click less
important.
Making Quality link:

20. Top Navigation, SideBar and Footer links ,
,
,
Category
and Topic ।
Anchor text keyword research Anchor text
।
SE Page importance : Top navigation
Footer ।
Link , Link ,
, SE penalty ।
8
Category Subcategory :
Category keyword research category
category
keyword research keyword category keyword
research category ,

21. Category subcategory keyword research
Kindle Accessories
- ।
list

22. categoryword, top navigation sidebar
navigation , user easily page access home
page Importance ।
organized way Excel sheet
, Excel sheet Right Click
View Image main categories entry , cell ,
keyword entry
subcategories Product page ।
keyword research excel file keyword
, ঐ entry Allintitle
Allintitle , pages (
)।

23. ,
content
।
list ।
client , Report submit ।
9
SEO domain name । exact match domain manage
। keyword domain name
preference ।
seo friendly url :
www . mainkeyword . com/category-page-keyword
www . mainkeyword . com/p?452
url seo friendly url
information
।
Anchor text keyword
keyword
exact match domain preference priority
domain exact match exact match
, reasonable visitor , bounce rate
,
,
।

24. SEO Fundamentals rules change ঐ rules
Follow Google Seo starter guide
৩ seo . Whitehat Seo, . Greyhat Seo, ৩. Blackhat Seo -
white hat seo greyhat technique white black hat technique
combination SE Black hat technique
Black hat technique ,
ঐ penalty
Black hat seo ।
On Page Seo HTML HTML
, extra benefit
।
10
On Page SEO
/ On page seo , On page seo -
? - website
off page seo.
HTML Tags
, html tags - search engine
(se) se measure : title tag, h1...h6 tags,
bold, strong se
on page seo ।
HTML tags overview:
 Title tag: se ।
 meta description tag: , se search result
, value
value google ranking factor

25. search engine count se
, ।
 Hearder tags (H1---H6):
desired keyword search result ।
 Anchor text links (a href="link"): link google
relevancy measure ।
 Image alt attributes (alt tags): search read
alt tag search engine
google image search
visitor ।
11
।
, keyword । keyword,
relevancy, relevancy, top rank ।
- , ,
ranking , ,
, keyword
visitor bounce rate(
) , ranking fall google
, keyword stuffing ,
keyword ,
black hat technique ।
:


 , ।
TITLE TAGS overview




penalty ।
Source code ।

26. ।
title tag browser title show
se weight.

27. show highlight title
Meta description tags
 se index se results keyword ।
 keyword phrase ।
Source code ।
Meta Description
Meta Description: My Kindle Reviews was created to help you determine if a Kindle electronic reading
device is for you, by providing my reviews on all things Kindle: Books, Kindle Accessories and more.
meta description google show
, Hx
tags, body, strong text extract show meta description

28. keyword meta description meta
description action grabing ।
12
HEADER (h1, h2, .....)
 header
 heading ঐ
 h tag tag : strong, bold etc.
SE <Hx> SE specialist
, ।
source code
article h1, h2
bold. reader formatting ।
Anchor Texts

।
 se weight ।
anchor text Clickable anchor text Click here, Click, Check out
, se keyword
Search engine stuffing
anchor text natural flow , click here
, anchor broad match long tail keyword
se ।

29. anchor text souce code
anchor text Anchor
Text link anchor text
।
Image ALT attributes
 Alt tag ।
 alt tag anchor text ।
 Anchor
Alt tag ।
page source Ctrl+F press find box search term
alt ।
alt text kindle case my kindle case show
।

30. ? my kindle case alt text kindle case
search engine index , se alt
clickable alt ।
html tag। Title tag
।
13
Title Tag :
ঐ
clickable
website keyword rich appealing
se rank visitor
word file or text file important search term
searches allintitle
keyword

31. keyword - ৩
।
Classic book must read
must read classic books exact phrase
popular classic books
Must read ? ৬ keyword ,
exact match
(-) ( , , )
Title
META description:

32. ,
potential keyword
meta description show
14
?
content ,
?
 ।
 ।
 ।
 ।
 ।
Search engine
, keyword search engine
ranking content goal
content find out

33. human reviewer ,
, ।
Visitor content goal se ।
 edit ।
 fake page
redirect ।
 , ,
target audience ।
se , user
edit relevant keyword placement ।
content
Brochures
search engine
।
,
keyword use ,
।
 home page
 main category pages
 sub category pages
 product/serice pages
 Information/articles/news/posts
 About us page
 Help pages
 search engine home pages weight
।
 broad competitive keyword phrases
 use keyword rich tag line
 directory ।

34. se
sub categories products
subcategory ।
Product/Service Pages:
product service related
keyword
product service
।
Information/News/Articles/Posts:


 expertise
 ।

35. keyword research normally
About Us
 , ।
 general phrase optimization ।
15
Help like Pages
optimize
: Glossaries type page

36. , contact form page, download pages-
Landing page product or service
product/service
,
optimize - search engine ঐ ।
- edit newly
researched keyword add
graphics flash ,
- rich content read
Alt tags
Noscript Tag browser read se
read ।
Graphical Headline and Taglines ।
owner , header
ঐ Image Alt
Key word ।
- impact header
Tagline keyword html ।

37. keyword
readable search engine
friendly ।
 / ?
 ?
 ?
–
Our Reviews, The Device ।
“ ” “ ”।
, keyword “short story book reviews”,”electronic
reading device”
para descriptive
keyword rich ।

38. keyword , single word
keyword phrase , benefitted Case
kindle case, kindle cover, kindle protection
।
Use Plurals, Past Tenses, -Ing(s)
keyword phrase combination
singular Plural result singular plural.
keyword
।
Use Singulars and Plurals
singular plural ,
:
 I ordered my Kindle case at the same time…
 Check out the kindle cases now
, good web writing , Targeted Visitor
customer convert ।
16
excel sheet ঐ
excel sheet ।
। ।
copy word file paste

39. ,
weight
:
 Visitor is above all
 Content is king
 So write king content for your visitor.
 keyword insert search engine friendly ।
On page seo Overview ।
17

40. Internal Optimization Basic
Seo Internal and External optimization. , On page
seo Off page seo synonym. On page seo On
page seo Recap ,
On page seo Recap On page optimization
, Backlink ranking
, , , Fair Black hat seo
।
Internal Optimization
, density , page error free , page broken -
Linking structure keyword density
।
Backlink ?
A B। A Link
B - B Backlink Backlink A,
B ।
Backlink - এ NoFollow Dofollow tag ,
Backlink search engine crowl , ঐ crowl
page rank ratio page rank ঐ back link
Backlink
- Backlink page
rank link juice - Nofollow nofollow
-
1 <a href="//www.sitename.com”" rel="”nofollow”">Site Name</a>
। ,
nofollow
,
dofollow , ।
Page Rank
, Page
rank search engine rank Search engine top rank
huge ।
content ? ।
 % ৫% keyword density
 title
 meta description
 strong
 em

41.  h1
 h2
 alt
 domain/file name
 sitemap । : Image sitemap, Video sitemap, text sitemap etc
 Reduce site loading time
 Use Breadcrumbs
Interlinking
 ।
 Anchor Text , navigation ।
 Anchor Text :
1 <a href="#">anchor text</a>
 , ।
pattern Index page
A, B page importance

42. - ঐ Internal link
google bot ,
linked , google bot ,
Seo reality ? ,
? , ।
:
 Broken ।
 Image ।
 error Frustrate
, error ?
 Carefully - ।
 http://validator.w3.org/checklink
 Search engine visitor
 High authority sites Do
follow link ।
 site relevant useful , backlink ।
 page rank ।
18

43. Off Page Seo
off page seo ,
Off Page Seo।
on page , ,
off page seo
creativity Backlink
Off page seo , ৫ TopRank
, , ,
natural link building। - ,
Natural way
?
. , -
,
৫
, ,
Old is gold. Wikipedia ৫
-
Link - ।

44. . New ,
natural flow ,
, site unique visitor ৫ ,
Natural flow
?
৫
৫-
,
- Unique visitor
।
৩. My Kindle reviews,
Anchor text my kindle reviews
anchor text ,
keyword stuffing Anchor text variation
: ৩ % exact keyword , % broad match, % LSI keyword (electronic reading
device kindle related , lsi keywords finder ), ৩ % general
keyword (click here, check out this etc). Anchor text
Long tail keyword ।
৪. ৩
৫. Dofollow Nofollow Nofollow backlink
৬. top level domain : .com, .net, .org, .edu
।
৭.
, suspicious activity ।
৮. ।

45. ৯. : , , ,
,
youtube.com, vimeo.com, slideshare.net, odiogo.com ।
19
১০. :
 social bookmarking
 social networking
 rss
 article directory
 forum
 press release
 video
 web 2.0 profiles
 directory submitter
 podcast etc.

46. . Be a true source ,
. comment
No follow
৩. ,
৭-৮
-
।
Linkbuild up ।
Link Popularity
, ,
 Quality
 Anchor text

47.  Age of Link ( , )
 , Backlink ,
:
kindle Realestate -
।
 Factor ( Factor )
Link popularity ?
on page website webmaster
Fake ( ) Search
engine search engine link popularity
traditionally ,
credibility
trusted and
informative backlink
factor proven
search engine relevancy credibility
।
20
Google Page Rank
Page Rank (PR) Backdated
, PR ranking
green signal
 PR ranking ।
 PR measure
PR PR measure ,
।

48. PR google toolbar use
home page pr 1 show । pr 0
backlink , pr 1 normal.
pr , Link juice pass pr
, google
high rank
:
 PR ।
 update ।
 page rank ।
 deep , PR ।
 PR quality PR
Rank ।
 lately update , ,
।
PR Goal
, search engine search results Rank Link-Worthy site
site content rich , service -
।
Backlink manage ?
Backlink google "How to build backlinks"
Backlink idea ,
apply Ranking
? targeted traffic
, site ,
home appliance ঐ
ঐ

49. Link Popularity
webmaster
, ,
exchange
requests
link
Paid links :
 Paid link , worthy
link ? ।
 Search engine ঐ ।
 SE ঐ sponsored ।
 bad quality "nofollow" attribute ।
 Tricks link building ।
 submit accept , ।
 link farm link popularity
approve ।
 , cross-link ।
।
।
21

50. Link worthy content :
, content ,
customer customer
post :
 good content ।
 ।
 Target market ।
Types of Content
। content ,
:
 Articles / blog posts
 Videos / Slide demos
 Podcasts
 Newsletter archives
content :
 - product general info
reviews ।
 productd purchase -
ঐ product ঐ
- ।
 - , , ঐ ।
 ।
 content multiple formats ।
 promotion , ।
 Online website analyze content
।
 Press releases
 content specialized directories
: DMOZ
 Blogger ,
।
Press Release , :
 content , unique
helpful ।

51.  press release : 24-7pressrelease.com,
prweb, marketwire ।
 ।
 , ।
press release ।
22
specialized directories directories ।
। :
 Article directories
 video directories
 rss feed directories
 podcast directoriesa
 software directories
 infographic directories
 wiki directories etc.
Blogger এ

 personal connection
 automated request e-mail
 press release ।
Content promotion
 ।
 ।
 , ranking increase ।

52. Link worthy content :
 , technical article ,
describe , Amazon Free
books download Screen shot step by step.
।
 video embed
youtube upload ।
 Same topic step by step podcast podcast
directories submit content ,
wider range of visitors
।
 format publish
press release , pressrelease submit direcotory : 24-
7pressrelease.com

53.  RSS Feed RSS blog directories
, Feedage, Feedzilla etc. ,
http//www.toprankblog.com/rss-blog-directories "Rss directory"
।
 Article abbreviated version article directory
: articlebase, goarticles, articlealley, articledashboard ।
 Guest blogger Relevant
, ।
 amazon related product sell deals of the
day option deals of the day ।
 Free Kindle books foreign language
language ৫- language convert ,
strategy english
foreign lanuage annouce ।
 - kindle charge books download
( ) country focus
photographs photo flickr
, keyword
Flickr kindle community ।
 product service
blog press release
interested bloggers ।
extra ,
outsourcer
Authority site long investment

54. ।
, ।
23
Web2.0 Internet social media
internet social media.
social marketing ,
।
social media - social media Interact
-
 forum
 blog post (which accept comments)
 chat rooms
 web 2.0 communities
web 2.0 communities -
, -
 Facebook
 Twitter
 Pinterest
 and
Introduction to Social Media Marketing or SMM

55. SMM audience
relavant commnunities forum active member
conversation
SMM online networking
business ,
 Advertisement
 ঐ
 recommend ।
SMM SEO ?
: SEO , ,
SMM
social site presence strong, traditional seo overlook ,
SMM smart way SMM, SEO
substitute SMM , social ,
No Follow attribute SMM visitor , SEO
Link worthy content Automatically
indirect backlink ।
 ?

56.  Positive Negative ?
 ? -
,
, company twitter follower
, tweet
company , instant
customer service , Twitter link share
, ।
, ।
24
Social Media Marketing , ?
। ,
, , ঐ ?
SMM ।
। । ঐ
, , -
। honestly ,
।
SMM
,
,
web2.0 , ,

57.  Blogs
 Articles
 Videos
 Tweets
 Forums
blog , Blog
search engines
 Technorati
 Google blog search
 Twitter Facebook Searches Target Market
।

58.  Brand name? ,
,
company brand , company
profile ।
 , organization same
profile ।
 : Facebook, Twitter,
Youtube.

knowem.com ,
, ।
 profile customize , logo, brand colors
।
 bio website ।
 ,
, brand name ,
search ।
, ।
25

59. । ,
।
। ।
:
 follow
 friend follow
 , observe
।
 email address social account id
।
manage

60.  community

 ।
 ।
 ।
 ।
,
Backlink , .
spamming
,
. ,
, promo
, :
rules and regulations
(
)। spam BAN ।

61. Profile/signature
।
- back link 'no follow' attribute
, Link popularity pass no
follow link seo guru ।
।
26
:
 , , ।
 ।
 target market ।
 community ?
promo
।
 participate ঐ
,
,
।
 , ঐ running
advance level clarify
।

62.  , social media ।
 social media
।
Measuring your success
seo Search Engine (SE)
Free Traffic SE
Ranking success measure ।

63. SE ranking measure
Ranking
, browser
ranking up-down
।
SE ranking
state change
country extension :
.BD। local seo benefit ।
personalized :
,

64. personal
, ,
।
,
, ,
ranking searches ?
।
27
Ranking goal ।
, ,
। ।
৫ ,
? search engine ranking ।
, web analytics
success
Google analytics , ।

65. conversion measure goal set
Conversion: , specific action perform ,
conversion seo ,
?
ঐ conversion
:
 , contact form submission
conversion ।
 Newsletter sign-ups ।
 , ঐ
conversion ।
 Product sell ।
 contact thank you page
analytics goal conversion page seo
, analytic , keyword
goal ।
এ example এ এ contact page ।

66. contact page goal ,
submit , Thank you
contact form
conversion
google analytics ।
28
google analytics । ( google analytics
।
) Analytics
, । - analytics

67. ।
Edit , add new goal ।
।

68. default Goal Name ,
Active Goal on , Goal position , Goal type url destination select -
Goal Details match Type Head Match select
Goal-URL Goal Value default , goal
value Save conversion
keyword
? ,
contact form too much field ,
conversion ,
conversion conversion
conversion , Brand ।
Traffic source
,
search engine , seo
effort Traffic source traffic ।

69. google analytics Traffic Sources
traffic source show
Search engine ৭৮.৪৬% Direct
Referring sites .৭৭% ৭. ৫%। ৩.৫ %
search engine , seo
,
search result ranking system change dramatic change
৫ % ,
SE , Search Engine
,
changes ,
,
- ? system
।
, ।
। , SEO
। , Seo expert
Free lancing platform ।
Seo vast field link building ।
। at least । ,
seo । Seo internet
, । ।
। Internet collect
। , ।

70. Search Engine
keywords ,
show
,
Ascending or decening
,
(bounce rate) ।

71. keyword landing page ।
visits sort home page
, page keyword
amazon affliate product conversion
amazon Clicked an amazon affiliate
link phrase goal conversion
goal 200%
,
goal success rate kindle reviews
Value analysis
analytics
analytics ।
।
30
connected, ।
Chain Tune
। , :

72. ,
analytics analytics
traffic sources referring sites
traffic source
৩-৬ ।
twitter.com traffic ।
twitter.com
, twitter
campaigns option ।

73. goal social site
, social site
Google
analytics http://www.google.com/analytics/learn/index.html
:
 , searcher
।
 ,
cometitive ।
 categorize navigation , anchor text
alt attributs , ।
 Program crawler-friendly
, Flash, Javascript ।
 Title Tag, Meta Description and Page headline
Page headlines duplicate ।
 , ।
 ।
Online Link Partnerships build :



 ।
 advertisement ।
, ।
31
: web analytics strategy
strategy । ।

74. Search Engine ,
Strategy, Algorithm Internet
, ,
,
Ranking ।
SEO
Updated Reliable
info collect
Reliable website blog follow
Seo specialist
।
Guideline Google visit :
http://www.google.com/webmasters/ --> Webmaster Resources ,
Guidelines, Help, Blog, Youtube
।
http://googlewebmastercentral.blogspot.com/
http://googleblog.blogspot.com/
Bing Webmaster Blog
http://www.bing.com/community/site_blogs/b/webmaster/default.aspx
Google Matt Cutts youtube channel
Blog: http://www.mattcutts.com/blog/
Youtube: http://www.youtube.com/user/MattCutts
Reliable Seomoz Follow Follow
SEO
http://www.seomoz.org/blog
http://www.seomoz.org/ugc
SEOBook.com Follow Begginer Level ।
: searchengineland.com - ,
Information Overload
।
outspokenmedia.com/blog - article
linkspiel.com - Link Building technique
kaushik.net/avinash/ - Web Analytics , ।
, ।