Women in business

1. Women in business
“Do one thing every day that scares you.”
–Eleanor Roosevelt (First Lady of The US , 1933 – 1945)

2. Women in corporate leadership
 According to the National Association of Corporate Directors, companies
that have women on their boards generate value to their corporations by
broadening market vision, enhancing board dynamics, inspiring female
stockholders and improving corporate reputation.
 According to the 2005 Catalyst Census of Women Board of Directors,
14.7% of all board seats in the Fortune 500 list are occupied by women.
While the number of women on Fortune 500 corporate boards continues
to rise, the average rate of increase is only one-half of one percent per
year.
 One in nine in the Fortune 500 list still doesn't have any women on their
board. Women oversee 83 percent of direct consumer spending, own half
of all public stock, and make up more than fifty percent of the talent pool.
 Given the projected talent deficit that will follow the retirement of millions
of so-called 'Baby Boomer' managers and executives over the next 20
years, women leaders may be seen by an increasing number of employers
as an untapped source of talent, experience and senior-management
leadership.

3. Women as entrepreneurs
 Female entrepreneurship ranges from just over 1.5 percent to
45.4 percent of the adult female population in the 59 economies
included in the Global Entrepreneurship Monitor research project.
 Although entrepreneurial activity among women is highest in
emerging economies (45.5 percent), the proportion of all
entrepreneurs who are women varies considerably among the
economies: from 16 percent in the Republic of Korea to 55
percent in Ghana–the only economy with more women than men
entrepreneurs.
 A multi-year analysis shows that this gender gap has persisted
across most economies for the past nine years (2002-2010). And
in many emerging economies women are now starting business at
a faster rate than men, making significant contributions to job
creation and economy growth.

4. Women as entrepreneurs
 Developing Countries A disproportionate share of women-
owned business in developing countries today are micro, small
or medium enterprises. Often they do not mature. This has
negative for growth and poverty reduction. Understanding the
specific barriers women's businesses face and providing solutions
to address them are necessary for countries to further leverage
the economic power of women for growth and the attainment
of development goals.
 Developed Countries The number of women-owned businesses in the United
States is growing at twice the rate of all firms. Currently around 30% of US
firms are majority-owned by women. Affirmative action has been credited with
"bringing a generation of women into business ownership" in the United States,
following the 1988 Women's Business Ownership Act and subsequent measures.
Progress has been much slower in most other developed countries. In the UK, for
example, it is estimated that just 15% of firms are majority-owned by women.

5. WHY WOMEM get into business?
PULL FACTORS
• An urge to do something new
• Liking for business
• Need and perception of Women’s
Liberation, Equity, etc.
• To gain recognition, importance and
social status.
• To get economic independence
• To build confidence
• To developing risk-taking ability
• To gain greater freedom and
mobility
• Death of bread winner
• Sudden fall in family income
• Permanent inadequacy in
income of the family
• The category of push factors forms a negligible percentage of women
entrepreneurs.
PUSH FACTORS

6. CHARACTERISTICS OF Business Women
Imaginative
Attribute to
work hard
Persistence
Ability and
desire to
take risk
Profit
earning
capacity
THE NEW THRUST
 Harvard Experts feel that the basic quality of efficient
management is futuristic and outlook and a capacity to
nurture and plan for the future or unknown. This comes
naturally to women.
 But this inherent talent of woman and her entrepreneurial
skill go unrecognized and unaccounted.

7. When women move forward, the family moves, the
village moves and the nation moves.....
-Pandit Jawaharlal Nehru
THE INDIAN APPROACH
At present there are 3 Es
Electronics Energy Engineering
Then came 3 Ps
Powder Papad Pickles
Earlier there were 3 Ks
Kitchen Kids Knitting
29%
7%
12%15%
20%
13%
4%
General
Electronics
Engineering
Plastics
Chemicals
Textiles
Leather
OVERALL PRODUCT SELECTION BY
WOMEN ENTREPRENEURS IN INDIA

8. BASIC PROBLEMS FACED by Business women
General BARRIERS
Her being a woman
Responsibility towards family, society and work
Male dominated society
Tough Competition with large scale units
Lack of business training
Lack of education
Low risk bearing ability
Obtaining credit
Non-awareness of facilities provided by government
Questions by licensing authorities
Marketing
Psycho-social BARRIERS
Poor self-image of women
Inadequate motivation
Discriminating treatment
Faulty socialization
Role conflict
Cultural values
Lack of courage and self-confidence
Inadequate encouragement
Lack of social acceptance
Unjust socio-economic and cultural
system
Lack of freedom of expression
Afraid of failures and criticism
Susceptible to negative attitudes
Non-persistent attitude
Low dignity of labour
Lacking in leadership qualities

9. The Indian women are no longer treated as show pieces to be kept at home.
Dr. Kiran Mazumdar-Shaw, Chairman & Managing Director of Biocon Ltd., who became
India’s richest woman in 2004, was educated at the Bishop Cotton Girls School and Mount
Carmel College in Bangalore. She founded Biocon India with a capital of Rs.10,000 in her
garage in 1978 – the initial operation was to extract an enzyme from papaya. Her
application for loans were turned down by banks then – on three counts – biotechnology
was then a new word, the company lacked assets, women entrepreneurs were still a rarity.
Today, her company is the biggest biopharmaceutical firm in the country.
Ekta Kapoor, creative head of Balaji Telefilms, is the daughter of Jeetendra and
sister of Tushar Kapoor. She has been synonymous with the rage of soap operas in
Indian TV, after her most famous venture ‘Kyunki Saas Bhi Kabhi Bahu Thi’ which
was aired in 2000 on Star plus. Ekta dominates Indian Television.At the 6th
Indian Telly Awards 2006,she bagged the Hall Of Fame award for her
contributions.
Neelam Dhawan, Managing Director, Microsoft India, leads Microsoft India. She is
a graduate from St. Stephens College in 1980,and also passed out from Delhis
Faculty Of Management studies in 1982. Then she was keen on joining FMCG
majors like Hindustan Lever and Asian Paints, both companies rejected Dhawan,
as they did not wish to appoint women for marketing and sales.
Naina Lal Kidwai, was the first Indian woman to graduate from Harvard
Business School. Fortune magazine listed Kidwai among the worlds top 50
Corporate Women from 2000 to 2003. According to the Economic times, she
is the first woman to head the operations of a foreign bank in India. ( HSBC)

10. Indu Jain, the multi-faceted lady used to be the Chairman of the Times Group-The most
powerful and largest Media house India has known. Indu Jain is known by many different
identities such as that of spiritualist,humanist,entrepreneur,an educationalist but most
prominently she played the role of the Chairman of Times Group. Indu Jain is the perfect
picture of the successful Indian Woman entrepreneur.
The Indian women are no longer treated as show pieces to be kept at home.
Simone Tata, has been instrumental in changing a small subsidary of Tata Oil Mills into the
largest cosmetic brand in India – LAKME, synonymous today with Indian Fashion. She became
a part of Lakme during 1961 and has been responsible for turning the company into one of
the biggest brands of fashion in India. At present she is the Chairperson of Trent Limited, a
subsidary of Tata Group.
Preetha Reddy, Managing
Director of Apollo Hospitals,
Chennai, one of the largest
healthcare conglomerates of
India, is one of the pioneer
businesswoman of India in
the segment of Health Care
Industry.
Indra Nooyi is an Indian-
born American business executive. She is the
current Chairman and Chief Executive
Officer of PepsiCo, the second largest food &
beverage business in the world. According
to Forbes, she is consistently ranked
among World's 100 Most Powerful Women.
Chanda Kochhar is currently the Managing Director (MD) of ICICI
Bank and Chief Executive Officer (CEO). ICICI Bank is India's largest
private bank and overall second largest bank in the country.

11. Thank u
Presented by Umair