Based in Dubai, UAE, White Water Public Relations is a PR agency delivering communication and public relations strategies that step away from the cookie-cutter practices. With an experience of over 8 years, White Water ensures your brand gets the right exposure to leap ahead of your competition.

1. How PR differs from Media Relations

2. • Public Relations and Media Relations are often
used interchangeably. But are they the same?
No. The lines may have been blurred between
the two since the age of the Internet, though
there are some big differences between Public
Relations and Media Relations.

3. • Public Relations
• The Public Relations Society of America defines
PR as “Public relations is a strategic
communication process that builds mutually
beneficial relationships between organizations
and their public’s.” Here publics include
customers, prospects, investors, community
members, employees and competitors. It
includes anyone who is affected by the business’
activities.
• Public Relations uses strategic actions to portray
an organization’s point of view, shaping the
brand’s image in the minds of the public.

4. • Media Relations
• Media Relations is the organization’s
communication with the media. The channel of
media can be newspaper, television, radio and
the internet. Basically, media relations is a
subcategory of Public Relations. Through the
different channels and outlets, the media works
in building strong tie with the media and
communicate the organization’s key messages,
story and information to the public.

5. • How are they different?
• While both Public Relations and Media Relations
play a significant role in the growth of the
business in terms of immediate and long-term
benefits, their focus is different.
• While Media Relations communicates only with
the media, Public Relations work with different
publics of the organization. So these terms
cannot be interchangeable.
• Have a clear idea about both these terms and
build a clever and strong strategy, implementing
both Public Relations and Media Relations to
receive better benefits.

6. Submitted by
Business Name & Address
White Water Public Relations,
Prem A. Ramachandran
Founder & Chief Storyteller,
303, Business Venue Building
Oud Metha Road,
PO Box 18936 | Dubai, UAE
Phone:+971 4 3963699
Mobile:+971 50 4537253
email:prem@whitewaterpr.com
http://www.whitewaterpr.com/

7. Submitted by
Business Name & Address
White Water Public Relations,
Prem A. Ramachandran
Founder & Chief Storyteller,
303, Business Venue Building
Oud Metha Road,
PO Box 18936 | Dubai, UAE
Phone:+971 4 3963699
Mobile:+971 50 4537253
email:prem@whitewaterpr.com
http://www.whitewaterpr.com/