White Water Public Relations is a PR agency in Dubai who has built strong brands for many clients across the world. They provide communications and public relations services to their clients. They have also provided PR services for celebrities who include Anil Kapoor, Suniel Shetty, Irfan Khan and many more.

1. Role of Public Relations Consultancy

2. • In today’s world, the lines have almost
blurred between advertising, marketing
and public relations. Knowing each
management function’s defined role is
crucial in garnering its maximum benefits.
Most experts call Public Relations as “free
advertising”, but this is so much more to
Public Relations.

3. • As defined by the Public Relations Society of America,
“Public relations is a strategic communication process
that builds mutually beneficial relationships between
organizations and their public’s.” Public Relations is
based on relationships, whether it is the audience,
influencers, employees, stakeholders, media or anyone
that is associated with the company.
• A business’ reputation is paramount and Public
Relations work in enhancing, building and protecting its
image. Public Relations harness its biggest advantage of
third party validation to promote the brand’s message
through earned media.

4. • Importance of PR Agency
• A good Public Relations consultancy can analyze the company, find
its positive message and translate them into media stories aimed at
the audience. A PR agency also knows how to handle the negativity
surrounding the company and mitigate the damage.
• PR agencies are involved in PR activities every day and so they
know what they are doing. They know exactly which story to run,
which media channel to implement, and when to deploy the
message. Also, most of the times, PR practitioners are former
journalists, so they know how to locate beat journalists, the right
reports and the correct channel.
• PR agencies offer a different perspective on the company’s
activities as they are essentially an outsider. This can be beneficial
for the business to pitch new ideas and also bridge the
communication gap between the employer and employees.

5. • The tactics used by PR agency includes, and are not
limited to:
• Market research about the firm and identifying
newsworthy stories.
• Contact with reports, producers, editors, bloggers and
other influencers and maintain media relations.
• Writing press releases, pitches, speech, web content etc.
• Plan and conduct different events and conferences to
reach the public and media.
• Social media promotion
• Crisis management.

6. Submitted by:
• Business Name & Address
• White Water Public Relations,
• Prem A. Ramachandran
• Founder & Chief Storyteller,
• 303, Business Venue Building
• Oud Metha Road,
• PO Box 18936 | Dubai, UAE
• Phone:+971 4 3963699
• Mobile:+971 50 4537253
• email:prem@whitewaterpr.com

7. Submitted by:
• Business Name & Address
• White Water Public Relations,
• Prem A. Ramachandran
• Founder & Chief Storyteller,
• 303, Business Venue Building
• Oud Metha Road,
• PO Box 18936 | Dubai, UAE
• Phone:+971 4 3963699
• Mobile:+971 50 4537253
• email:prem@whitewaterpr.com