Soumettre la recherche
Mettre en ligne
Environmental scanning
•
Télécharger en tant que PPT, PDF
•
16 j'aime
•
10,834 vues
M
Mohd Hashim
Suivre
BUSINESS STRATEGY
Lire moins
Lire la suite
Business
Affichage du diaporama
Signaler
Partager
Affichage du diaporama
Signaler
Partager
1 sur 44
Télécharger maintenant
Recommandé
SM CH 4 THE INTERNAL AUDIT
SM CH 4 THE INTERNAL AUDIT
Shadina Shah
Lecture chapter 3
Lecture chapter 3
jillmitchell8778
Strategies in Action
Strategies in Action
Noel Buensuceso
Chapter 6
Chapter 6
Laiqa Ahmed
Space matrix
Space matrix
Jijin Thomas
David sm13 ppt_11
David sm13 ppt_11
Rizwanah Parwin
Chapter 3 the external assessment
Chapter 3 the external assessment
Mervyn Maico Aldana
Strategic Management chap09
Strategic Management chap09
Masroor Soomro
Recommandé
SM CH 4 THE INTERNAL AUDIT
SM CH 4 THE INTERNAL AUDIT
Shadina Shah
Lecture chapter 3
Lecture chapter 3
jillmitchell8778
Strategies in Action
Strategies in Action
Noel Buensuceso
Chapter 6
Chapter 6
Laiqa Ahmed
Space matrix
Space matrix
Jijin Thomas
David sm13 ppt_11
David sm13 ppt_11
Rizwanah Parwin
Chapter 3 the external assessment
Chapter 3 the external assessment
Mervyn Maico Aldana
Strategic Management chap09
Strategic Management chap09
Masroor Soomro
David sm13 ppt_07
David sm13 ppt_07
Rizwanah Parwin
wheelan14ech08.pptx
wheelan14ech08.pptx
Bipin664634
Chapter 2 the external environment- opportunities threats industry competitio...
Chapter 2 the external environment- opportunities threats industry competitio...
Dr. Lam D. Nguyen
Strategy Review, Evaluation, and Control
Strategy Review, Evaluation, and Control
Noel Buensuceso
Chapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysis
Afzaal Ali
SM CH 5 TYPES OF STRATEGIES
SM CH 5 TYPES OF STRATEGIES
Shadina Shah
External assessment strategic management
External assessment strategic management
kristinatambis
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
zikrullah bahrun
The Nature of Strategic Management
The Nature of Strategic Management
Noel Buensuceso
Strategic Management: Concepts & Cases CH:01
Strategic Management: Concepts & Cases CH:01
KaleemSarwar2
Strategic management.Chapter 2
Strategic management.Chapter 2
Khurram468
Prsentation on space matrix
Prsentation on space matrix
neha neharika sharma
SM CH 3 THE EXTERNAL AUDIT
SM CH 3 THE EXTERNAL AUDIT
Shadina Shah
L 5 external environment
L 5 external environment
Sudhir Upadhyay
Chapter 1 the nature of strategic management
Chapter 1 the nature of strategic management
Mervyn Maico Aldana
SM CH 1 STRATEGIC MANAGEMENT ESSENTIALS
SM CH 1 STRATEGIC MANAGEMENT ESSENTIALS
Shadina Shah
External Environmental Analysis - Strategic Decision Making
External Environmental Analysis - Strategic Decision Making
Harish Lunani
SM CH 6 STRATEGY GENERATION AND SELECTION
SM CH 6 STRATEGY GENERATION AND SELECTION
Shadina Shah
Chapter-3 External Assessment in Strategic Management
Chapter-3 External Assessment in Strategic Management
Cabdulaahi Sulayman
Business ethics, social responsibility and environment stability
Business ethics, social responsibility and environment stability
Christian James Mingoy
5 Force.ppt
5 Force.ppt
AlirezaRakhsh1
Ch2.ppt
Ch2.ppt
SDhungel1
Contenu connexe
Tendances
David sm13 ppt_07
David sm13 ppt_07
Rizwanah Parwin
wheelan14ech08.pptx
wheelan14ech08.pptx
Bipin664634
Chapter 2 the external environment- opportunities threats industry competitio...
Chapter 2 the external environment- opportunities threats industry competitio...
Dr. Lam D. Nguyen
Strategy Review, Evaluation, and Control
Strategy Review, Evaluation, and Control
Noel Buensuceso
Chapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysis
Afzaal Ali
SM CH 5 TYPES OF STRATEGIES
SM CH 5 TYPES OF STRATEGIES
Shadina Shah
External assessment strategic management
External assessment strategic management
kristinatambis
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
zikrullah bahrun
The Nature of Strategic Management
The Nature of Strategic Management
Noel Buensuceso
Strategic Management: Concepts & Cases CH:01
Strategic Management: Concepts & Cases CH:01
KaleemSarwar2
Strategic management.Chapter 2
Strategic management.Chapter 2
Khurram468
Prsentation on space matrix
Prsentation on space matrix
neha neharika sharma
SM CH 3 THE EXTERNAL AUDIT
SM CH 3 THE EXTERNAL AUDIT
Shadina Shah
L 5 external environment
L 5 external environment
Sudhir Upadhyay
Chapter 1 the nature of strategic management
Chapter 1 the nature of strategic management
Mervyn Maico Aldana
SM CH 1 STRATEGIC MANAGEMENT ESSENTIALS
SM CH 1 STRATEGIC MANAGEMENT ESSENTIALS
Shadina Shah
External Environmental Analysis - Strategic Decision Making
External Environmental Analysis - Strategic Decision Making
Harish Lunani
SM CH 6 STRATEGY GENERATION AND SELECTION
SM CH 6 STRATEGY GENERATION AND SELECTION
Shadina Shah
Chapter-3 External Assessment in Strategic Management
Chapter-3 External Assessment in Strategic Management
Cabdulaahi Sulayman
Business ethics, social responsibility and environment stability
Business ethics, social responsibility and environment stability
Christian James Mingoy
Tendances
(20)
David sm13 ppt_07
David sm13 ppt_07
wheelan14ech08.pptx
wheelan14ech08.pptx
Chapter 2 the external environment- opportunities threats industry competitio...
Chapter 2 the external environment- opportunities threats industry competitio...
Strategy Review, Evaluation, and Control
Strategy Review, Evaluation, and Control
Chapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysis
SM CH 5 TYPES OF STRATEGIES
SM CH 5 TYPES OF STRATEGIES
External assessment strategic management
External assessment strategic management
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
The Nature of Strategic Management
The Nature of Strategic Management
Strategic Management: Concepts & Cases CH:01
Strategic Management: Concepts & Cases CH:01
Strategic management.Chapter 2
Strategic management.Chapter 2
Prsentation on space matrix
Prsentation on space matrix
SM CH 3 THE EXTERNAL AUDIT
SM CH 3 THE EXTERNAL AUDIT
L 5 external environment
L 5 external environment
Chapter 1 the nature of strategic management
Chapter 1 the nature of strategic management
SM CH 1 STRATEGIC MANAGEMENT ESSENTIALS
SM CH 1 STRATEGIC MANAGEMENT ESSENTIALS
External Environmental Analysis - Strategic Decision Making
External Environmental Analysis - Strategic Decision Making
SM CH 6 STRATEGY GENERATION AND SELECTION
SM CH 6 STRATEGY GENERATION AND SELECTION
Chapter-3 External Assessment in Strategic Management
Chapter-3 External Assessment in Strategic Management
Business ethics, social responsibility and environment stability
Business ethics, social responsibility and environment stability
Similaire à Environmental scanning
5 Force.ppt
5 Force.ppt
AlirezaRakhsh1
Ch2.ppt
Ch2.ppt
SDhungel1
Chapter 4-Environmental Scanning and Industry Analysis (3)_1.pptx
Chapter 4-Environmental Scanning and Industry Analysis (3)_1.pptx
Veysel8
chapter4-environmentalscanningandindustryanalysis.pdf
chapter4-environmentalscanningandindustryanalysis.pdf
MaeElliba
Chapter 04 MGT 490.pdf
Chapter 04 MGT 490.pdf
TamzidAhmedAnik
1. external factors that affects business environment
1. external factors that affects business environment
Perla Pelicano Corpez
ppt_ch4.pptx
ppt_ch4.pptx
AmritaPatil12
Wheelen_smbp12_ppt_08.ppt
Wheelen_smbp12_ppt_08.ppt
jolliebra
chapter_16_1.pdf
chapter_16_1.pdf
ResearchWriting1
Smch2
Smch2
KAMALIYA PANKAJ
STRATEGYFORMULATION.pptx
STRATEGYFORMULATION.pptx
OsamaNur
Ch 11 competitive dynamics14e
Ch 11 competitive dynamics14e
Nazmul Hasan Mahmud
Chapter 3 .pptx
Chapter 3 .pptx
SeidKassaw3
4 env analysis.ppt
4 env analysis.ppt
vidhitasinha
Building Your Competitve Advantabe by Jim Butler
Building Your Competitve Advantabe by Jim Butler
AnitaBell
ch 9- Strategic Management.pptnewuuuuuuu
ch 9- Strategic Management.pptnewuuuuuuu
JPFreedom
Strategic Management Ch03
Strategic Management Ch03
Chuong Nguyen
3aEnvironmScanning.ppt
3aEnvironmScanning.ppt
ThuaNganLy
Chapter 3
Chapter 3
Romina Machado-candela
Lecture3.management.external environment.ppt
Lecture3.management.external environment.ppt
S.H. Fahad Fiaz
Similaire à Environmental scanning
(20)
5 Force.ppt
5 Force.ppt
Ch2.ppt
Ch2.ppt
Chapter 4-Environmental Scanning and Industry Analysis (3)_1.pptx
Chapter 4-Environmental Scanning and Industry Analysis (3)_1.pptx
chapter4-environmentalscanningandindustryanalysis.pdf
chapter4-environmentalscanningandindustryanalysis.pdf
Chapter 04 MGT 490.pdf
Chapter 04 MGT 490.pdf
1. external factors that affects business environment
1. external factors that affects business environment
ppt_ch4.pptx
ppt_ch4.pptx
Wheelen_smbp12_ppt_08.ppt
Wheelen_smbp12_ppt_08.ppt
chapter_16_1.pdf
chapter_16_1.pdf
Smch2
Smch2
STRATEGYFORMULATION.pptx
STRATEGYFORMULATION.pptx
Ch 11 competitive dynamics14e
Ch 11 competitive dynamics14e
Chapter 3 .pptx
Chapter 3 .pptx
4 env analysis.ppt
4 env analysis.ppt
Building Your Competitve Advantabe by Jim Butler
Building Your Competitve Advantabe by Jim Butler
ch 9- Strategic Management.pptnewuuuuuuu
ch 9- Strategic Management.pptnewuuuuuuu
Strategic Management Ch03
Strategic Management Ch03
3aEnvironmScanning.ppt
3aEnvironmScanning.ppt
Chapter 3
Chapter 3
Lecture3.management.external environment.ppt
Lecture3.management.external environment.ppt
Dernier
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
priyanshujha201
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Neil Kimberley
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
allensay1
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
Dernier
(20)
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Environmental scanning
1.
STRATEGIC MANAGEMENT &
BUSINESS POLICY 12TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER
2.
Prentice Hall, Inc.
©2009 4-2 Environmental scanning- the monitoring, evaluation and dissemination of information from the external and internal environments to key people within the corporation
3.
Prentice Hall, Inc.
©2009 4-3 Identifying External Environmental Variables • Natural environment • Societal environment • Task environment
4.
Prentice Hall, Inc.
©2009 4-4 Identifying External Environmental Variables Natural environment • Physical resources • Wildlife • Climate
5.
Prentice Hall, Inc.
©2009 4-5 Identifying External Environmental Variables Societal environment- social systems that influence long-term decisions • Economic forces • Technological forces • Political-legal forces • Sociocultural forces
6.
Prentice Hall, Inc.
©2009 4-6 Identifying External Environmental Variables Task environment- groups that directly affect a corporation and are affected by the corporation • Government • Local communities • Suppliers • Competitors • Customers • Creditors • Unions • Special interest groups/trade associations
7.
Prentice Hall, Inc.
©2009 4-7 Identifying External Environmental Variables Industry analysis- an in-depth examination of key factors within a corporation’s task environment
8.
Prentice Hall, Inc.
©2009 4-8 Identifying External Environmental Variables STEEP Analysis- monitoring trends in the societal and natural environments – Sociocultural- – Technological- – Economic- – Ecological- – Political-legal forces
9.
Prentice Hall, Inc.
©2009 4-9 Trends in Economic Forces: • Interest rates • Home sales • Oil prices • Emerging markets • BRIC countries • Eastern Europe
10.
Prentice Hall, Inc.
©2009 4-10
11.
Prentice Hall, Inc.
©2009 4-11 Trends in Technological Forces: – Portable information devices and electronic networking – Alternative energy sources – Precision farming – Virtual personal assistants – Genetically altered organisms – Smart, mobile robots
12.
Prentice Hall, Inc.
©2009 4-12 Trends in Political-Legal Forces: – Enforcement of U.S. antitrust laws – Taxation and labor laws – Government bureaucracy – World Trade Organization
13.
Prentice Hall, Inc.
©2009 4-13 Trends in Sociocultural Forces: – Demographics – Increasing environmental awareness – Growing health consciousness – Expanding seniors market – Impact of Gen Y – Declining mass market – Changing pace and location of life – Changing household composition – Increasing diversity of workforce and markets
14.
Prentice Hall, Inc.
©2009 4-14
15.
Prentice Hall, Inc.
©2009 4-15
16.
Prentice Hall, Inc.
©2009 4-16
17.
Prentice Hall, Inc.
©2009 4-17 Identifying External Strategic Factors: Issues priority matrix- used to identify and analyze developments in the external environment External strategic factors- key environmental trends that are judged to have both a medium to high probability of occurrence and a medium to high probability of impact on the corporation
18.
Prentice Hall, Inc.
©2009 4-18
19.
Prentice Hall, Inc.
©2009 4-19 Industry- a group of firms that produces a similar product or service Porter’s 5 forces: – Threat of new entrants – Rivalry among existing firms – Threat of substitute products – Bargaining power of buyers – Bargaining power of suppliers – Relative power of other stakeholders (added)
20.
Prentice Hall, Inc.
©2009 4-20
21.
Prentice Hall, Inc.
©2009 4-21 Threat of new entrants- new entrants to an industry bring new capacity, a desire to gain market share and substantial resources
22.
Prentice Hall, Inc.
©2009 4-22 Entry barrier- an obstruction that makes it difficult for a company to enter an industry • Economies of scale • Product differentiation • Capital requirements • Switching costs •Access to distribution channels •Cost disadvantages due to size •Government policies
23.
Prentice Hall, Inc.
©2009 4-23 Rivalry Among Existing Firms- new entrants to an industry bring new capacity, a desire to gain market share and substantial resources • Number of competitors • Rate of industry growth • Product or service characteristics • Amount of fixed costs • Capacity • Height of exit barriers • Diversity of rivals
24.
Prentice Hall, Inc.
©2009 4-24 Threat of Substitute Products or Services- products that appear different but can satisfy the same need as another product
25.
Prentice Hall, Inc.
©2009 4-25 Bargaining Power of Buyers- ability of buyers to force prices down, bargain for higher quality, play competitors against each other • Large purchases • Backward integration • Alternative suppliers • Low cost to change suppliers • Product represents a high percentage of buyer’s cost • Buyer earns low profits • Product is unimportant to buyer
26.
Prentice Hall, Inc.
©2009 4-26 Bargaining Power of Suppliers- ability of suppliers to raise prices or reduce quality • Industry is dominated by a few companies • Unique product or service • Substitutes are not readily available • Ability to forward integrate • Unimportance of product or service to the industry
27.
Prentice Hall, Inc.
©2009 4-27 Relative Power of Other Stakeholders • Government • Local communities • Creditors • Trade associations • Special interest groups • Unions • Shareholders • Complementors- products that work well with a firm’s product
28.
Prentice Hall, Inc.
©2009 4-28 Industry Evolution • Fragmented industry- no firm has a large market share and each firm only serves a small piece of the total market in competition with other firms • Consolidated industry- domination by a few large firms, each struggles to differentiate products from its competition
29.
Prentice Hall, Inc.
©2009 4-29 Categorizing International Industries • Multi-domestic Industries- specific to each country or group of countries • Global Industries- operate worldwide with multinational companies making only small adjustments for country-specific circumstances • Regional industries- multinational companies primarily coordinate their activities within regions
30.
Prentice Hall, Inc.
©2009 4-30
31.
Prentice Hall, Inc.
©2009 4-31 Strategic group- a set of business units or firms that pursue similar strategies with similar resources
32.
Prentice Hall, Inc.
©2009 4-32
33.
Prentice Hall, Inc.
©2009 4-33 Strategic Types • Defenders- focus on improving efficiency • Prospectors- focus on product innovation and market opportunities • Analyzers- focus on at least two different product market areas • Reactors- lack a consistent strategy-structure- culture relationship
34.
Prentice Hall, Inc.
©2009 4-34 Hypercompetition Creates a condition of disequilibrium and change • Competitive advantage comes from: – knowledge of environment – willingness to take risks – Cannibalization of own products
35.
Prentice Hall, Inc.
©2009 4-35 Key success factors- variables that can significantly affect the overall competitive positions of companies within an industry Industry matrix- summarizes the key success factors within a particular industry
36.
Prentice Hall, Inc.
©2009 4-36
37.
Prentice Hall, Inc.
©2009 4-37 Using Key Success Factors to Create an Industry Matrix Competitive intelligence (business intelligence)- a formal program of gathering information on a company’s competitors Sources of competitive intelligence: • Information brokers • Internet • Industrial espionage • Investigatory services
38.
Prentice Hall, Inc.
©2009 4-38 Monitoring Competitors for Strategic Planning Primary activity of competitive intelligence is to monitor competitors Competitors organizations that offer same, similar, or substitute products or services in the business areas in which a particular company operates
39.
Prentice Hall, Inc.
©2009 4-39 • Forecasting is based on a set of assumptions • Faulty underlying assumptions are the most frequent cause of forecasting errors Useful forecasting techniques • Extrapolation • Brainstorming • Expert opinion • Industry Scenario •Delphi technique •Statistical modeling •Prediction markets •Cross impact analysis
40.
Prentice Hall, Inc.
©2009 4-40
41.
Prentice Hall, Inc.
©2009 4-41
42.
Prentice Hall, Inc.
©2009 4-42 1. Discuss how a development in a corporation’s natural and societal environments can affect the corporation through its task environment 2. According to Porter, what determines the level of competitive intensity in an industry? 3. According to Porter’s discussion of industry analysis, is Pepsi Cola a substitute of Coca Cola? 4. How can a decision maker identify strategic factors in a corporation’s external international environment? 5. Compare and contrast trend extrapolation with the writing of scenarios as forecasting techniques
43.
Prentice Hall, Inc.
©2009 4-43 PowerPoint created by: Ronald Heimler • Dowling College- MBA • Georgetown University- BS Business Administration • Adjunct Professor- LIM College, NY • Adjunct Professor- Long Island University, NY • Lecturer- California State Polytechnic University, Pomona, CA • President- Walter Heimler, Inc.
44.
All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright ©2010 Pearson Education, Inc. publishing as Prentice Hall
Télécharger maintenant