Persuasive Communication at IILM, Gurgaon
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The document discusses the role of design in persuasive presentations. It emphasizes that design is important for conveying messages to targeted audiences. It provides tips on different slide types, storyboarding, and using visuals instead of just text to make presentations more persuasive. The document suggests that design elements like graphs, diagrams, quotes and images can help audiences understand complex data and concepts in a simple manner.
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Persuasive Communication at IILM, Gurgaon
- 2. process
- 5. . ppt
- 6. PowerPoint
- 8. of business
- 16. of business
- 17. It’s Broken
- 18. Design is the Solution
- 19. What is Design ?
- 20. design meaning
- 24. No Planning Beyond This Point
- 25. STORY
- 26. STORY DESIGN
- 31. What is my Point B?
- 32. Big Idea
- 33. Persuasive Communication Understanding the Role of Design in Presentations for Persuasive Communication
- 40. ...convey a specific message (or messages) to a targeted audience.
- 44. Text
- 45. Voice Text
- 47. 1 Title Slide
- 50. 3 Bullet Slide
- 51. 3 Bullet Slide
- 52. 4 Big Word Slide
- 53. 5 Quote Slide
- 54. 5 Quote Slide
- 55. 6 Data Slide
- 56. 7 Diagram Slide
- 57. 8 Image Slide
- 58. 9 Walkout Slide
- 62. “ ”
- 63. “ “ ” ”
- 64. Delete “ “ ” ”
- 67. Visual Clichés
- 72. Security! Text
- 73. Clarify Data
- 74. Sales Compared to Competitors S$ 6,00,000 S$ 4,50,000 Pharma A Pharma B Pharma C Pharma D Pharma E Pharma F Pharma G Pharma H Pharma I S$ 3,00,000 S$ 1,50,000 December November October September August July US$ 0
- 75. 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
- 76. Trailing, by a mile 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 Average Pharma E 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
- 77. Unable to Gain Traction July 2012 Aug 2012 450 295 140 390 375 390 300 150 390 550 565 600 Sep 2012 245 142 110 153 145 95 100 0 570 600 450 465 570 460 550 385 300 255 188 150 190 185 262 200 80 90 65 0 A D G Oct 2012 H E A D G H Nov 2012 E A D G H E Dec 2012 Note: All figures in $ ‘000
- 78. Market Share Pharma Pharma G H Pharma F Pharma E Pharma A Pharma D Pharma C Pharma B
- 79. Market Share Pharma Pharma G" H" Pharma F" 4% 1% 7% Pharma E" 8% Pharma A" 33% Pharma D" 10% Pharma C" 10% Pharma B" 28%
- 80. Market Share
- 81. How much bigger is the large circle than the small circle?
- 82. 16
- 83. Market Share at the end of 2012 A Our Co. C D E Others Note: All figures in percent
- 84. Market Share at the end of 2012 A 33 Our Co. 28 C 10 D 10 8 E 7 F 4 G H 1 Note: All figures in percent