This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.

1. WELCOM
E

2. Prepared By:-
• Mohit Mahajan

3. “ETHICS
IN
MARTEKING”

4. What is ethics?
Ethics is the art and science of determining
good and bad or right and wrong moral
behavior of a single or group of people.

5. What is MARKETING?
Marketing is the science and art of exploring,
creating, and delivering value to satisfy the
needs of a target market at a profit.
- Philip Kotler

6. Marketing Ethics:
Marketing ethics is an area that deals with
the moral principles behind marketing.
Ethics in marketing applies to different
spheres such as in product, pricing, Placing
(Distribution), promotion & advertising
etc...

7. Why we need Ethics in Marketing?
There are many reasons but will notify some:
• When an organization behaves ethically,
customers develop more positive attitudes
about the firm, its products, and its services.
• To create Values or trust with key
stakeholders
• To build good image about the organization
in the minds of customer, employees,
shareholders and the society.

8. Ethical Issues in Marketing:
We discuss Marketing issues by using 4P’S OF
MARKETING:
• PRODUCT & PACKAGING
• PRICE
• PLACING (DISTRIBUTION)
• PROMOTION (ADVERTISING & BRANDING)

9. Product
• Consumer safety
• Product liability and reliability
• Designing for special needs

10. Packaging
 Label information
 Packaging graphics
 Packaging safety
 Environmental
implication of
packaging

11. Price: Second P of Marketing
• Bid rigging
• Supra competitive pricing
• Price fixing
• Price skimming

12. PLACING (DISTRIBUTION)
 Product distribution (or place) is one of the
four elements of the Marketing MIX.
 Distribution of product or service is
transporting them from manufacture to
stockiest, wholesalers, retailer and then to
consumers.

13. Unethical Practices
Many retailers sell products that have crossed
expiry date is unethical.
Exerting influence to cause vendors to reduce
display space for competitors' products is
unethical.
 Promising shipment when knowing delivery
is not possible by the promised date is also
unethical.

14.  Paying vendors to carry a firm's product rather than
one of its competitors are also unethical.
 Most drug stores would give too many drugs
without prescription from a qualified doctor are also
unethical.
 Products are moved in unsafe vehicles ,are also
unethical.

15. PROMOTION (ADVERTISING
&BRANDING)
• Promotion is one of the four elements of
marketing mix (product, price, promotion, place).
It is the communication link between sellers and
buyers for the purpose of influencing, informing,
or persuading a potential buyer's purchasing
decision.
• To present information to consumers as well as
others
• To increase demand
• To differentiate a product

16. Ethical Issues in Advertising
• Puffery ( Nothing to support the fact. )
• Advertising to Children
• Promoting Unhealthy Products
• Subliminal Advertising
• Deceptive Advertising

17. Ethics
in
Consumer Protection

18. What is Consumer Protection ?
Consumer: refers to any
individuals or households that use
goods and services generated with
in the economy.
Consumer Protection: a
concept that are designed to ensure
fair competition and the free flow
of truthful information in the
marketplace.

19. Contd…..
• Consumer Protection laws : laws
designed to prevent businesses that engage in
fraud or specified unfair practices from gaining
and advantage over competitors and provide
additional protection for the weak for those
unable to take care of themselves.

20. Ethics in Marketing in Consumer Protection
Market is flooded with duplicate goods having
fake labels for selling drugs, food stuffs,
consumables like agarbatis, suparis etc.
followed by misleading advertisements. This
result in disrepute for the products of good
companies even though such fake goods are
small in quantities.

21. Who is responsible for consumer
protection?
• Responsibility of Business
• Responsibility of Consumer
• Responsibility of Government

22. Responsibility of Business
The business including producers and traders
have to due regard to consumer rights as it is
their social responsibility. They have to come
out with quality goods at reasonable prices.

23. Responsibility of Consumer
All efforts regarding consumer protection will
not produce desired results if consumerism is
not accepted as a means of asserting and
enjoying their rights.

24. Responsibility of Government
Innocent and helpless consumers should be
protected by the Government through
enacting legislations. Government will have to
set its own priorities for the protection
consumer’s right.

25. Consumer Protection Act,1986
Better protection of interests of consumer.
Protection of rights of consumers.
To prevent practices having adverse effect on
competition.
To promote and sustain competition on
market.
To protect the interests of consumers.

26. Scope of Consumer Protection
• Applies to whole India.
• Applies to all type of goods and services,
public utilities and public sector undertakings.
• All types of complaints relating to goods,
unfair trade pictures.

27. Who can file complaint ?
• The consumer to whom the goods are sold or
delivered or agreed to be sold are delivered or
the service has been provided or agreed to be
provided.
But how to file a complain?
** One can go to Consumer courts and can file
complaint .
**One can file consumer complaints online.

28. THANK YOU!!!!