2. INDEX
B2C Marketing
- Global Talent
- Global Citizen
- AIESEC membership
Brand positioning and DT
- Website
- FB analysis
- Data base
Youth Speak
Member Committee Vice President Marketing – Mohmmed Sief – mohmmed.sief@aiesec.es
LC Email MC Managers
PF cristina.bas@aiesec.net alvaro.jimenez@aiesec.net
Santiago de Compostela pazoscampostamara@gmail.com nuriaaudillopart@gmail.com
Complutense Madrid amir.sultan@aiesec.net
Autonoma Madrid gonzalo.martinroldan@aiesec.net
Granada loida.donado@aiesec.net
Malaga eduardo1.medina@aiesec.net
Bellaterra clara.rizzo@aiesec.net
IQS anna.delgado@aiesec.net
Sevilla angela.vazquezpe@aiesec.net
Valencia yulu.chen@aiesec.net
Zaragoza cristina.arnal@aiesec.net
Blanquerna jordi.riberaygua@aiesec.net

3. - Global Talent
- Global Citizen
- AIESEC membership

4. Unique visitors for GT page only
without Blog posts and other
related pages.
September October December February April June
947
2529
2818
2052
2146
2334
2350
1976
2136

5. 0
500
1000
1500
2000
2500
Sign ups
Sign ups
0
50
100
150
200
250
300
350
400
450
Apply
Apply

6. Unique visitors for GZ page only
without Blog posts and other
related pages.
September October December February April June
596
1237
2510
1273
2146
1410
1688
1980
1785

7. 0
50
100
150
200
250
300
350
400
450
500
Sign ups
Sign ups
0
10
20
30
40
50
60
Apply
Apply

8. Unique visitors for membership
page only without Blog posts and
other related pages.

9. 0
20
40
60
80
100
120
140
0
20
40
60
80
100
120
140

11. Total unique visits to our website
since September 2014 till June 23
2015
www.aiesec.org.es
Main strategies : - Centralization of the entity channels
- Collaborative and innovative working style
The main purpose was to enable the entity to
leverage a digital maturity starting from
centralizing the main online interfaces and
optimizing our main online channels to inspire ,
enable and visualize the experience we provide
to increase our conversion rate and facilitate
more leads to our programs.
AIESEC in Spain is the main online platform that
lead to more then 80 % of the current
application that the entity receive.
For more information press here

13. Total data base collected all over
Spain.
This was one of the main driver for
the conversion rate optimization
through the different email
marketing used to drive customer
behaviors.