This document provides tips for finding the right designer for business projects. It advises researching the business, understanding project needs, scouting designer portfolios, providing full details in the project brief, signing a contract, making a down payment, being involved throughout the process, and showing gratitude upon completion. Hiring the right designer and following these steps can help move a brand forward effectively.

1. HOW TO FIND
THE RIGHT DESIGNER
FOR YOUR PROJECTS
TM
#mojaka

2. mojakastudio.com
© 2016 MOJAKA.
All rights reserved.
MOJAKA is a graphic design studio in Ghana.
We help our clients craft their unique voice
- to tell their story –with fresh, youthful, different
and relevant designs.
We specialize in Branding, Typography, Illustration
Advertising and Creative writing
Written by
Fiifi Dzansi (@fiifimojaka)
Feel free to share this ebook.

3. #mojaka
we share our big ideas
here for free
sharing is caring
giving is good-living

4. TM
#mojaka
The truth is:
Your business
needs design as
a plant
needs water.

5. TM
#mojaka
Another truth is:
The world’s
top brands
get the best
designs all
the time
because they
hire the right
desingers for
their
projects.

6. TM
#mojaka
So how do you find
the right designer
who can help move
your brand forward
anytime?
Read on...

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#mojaka
Before you
approach a
designer, you
must first
do your
homework.

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#mojaka
KNOW YOUR
BUSINESS
1
KNOW YOUR
BUSINESS
1

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#mojaka
Your business is your
creation. You must know it
like the back of your hand. A
thorough knowledge about
the business you own helps
you decide exactly what it
needs.
1
KNOW YOUR BUSINESS

10. TM
#mojaka
For instance, what’s your
businesses’ Unique Selling
Point (USP)?
What is it that sets your
business apart from the
rest?
1
KNOW YOUR BUSINESS

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#mojaka
UNDERSTAND THE
PROJECT
2

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Is it a logo you need? Do you
know what a logo is and
what it can do for your
business?
Find a book or go online
and read more about
your needs and see more
examples.
2
UNDERSTAND THE PROJECT

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#mojaka
KNOW YOUR
BUSINESS
3
LISTEN TO OTHERS

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#mojaka
KNOW YOUR
BUSINESS
3
How are similar businesses
putting their message across
to their audience?
What can you do
differently to stand out?
LISTEN TO OTHERS

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#mojaka
KNOW YOUR
BUSINESS
4
SCOUT FOR THE
PERFECT DESIGNER

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#mojaka
KNOW YOUR
BUSINESS
4
Ask your friends if they
know of a good designer.
Go online and check out the
portfolios of designers you
know or have heard of.
Look out for the one that
meets your needs.
SCOUT FOR THE PERFECT DESIGNER

17. TM
#mojaka
KNOW YOUR
BUSINESS
4
Never work with a
designer with no
portfolio online.
Professional designers
exhibit their work online to
show their skills and
promote their clients.
SCOUT FOR THE PERFECT DESIGNER

18. TM
#mojaka
KNOW YOUR
BUSINESS
4
And don’t work with a
designer just because they’re
cheap.
Great designs don’t
come as cheap as
peanuts.
Prepare to spend some
bucks.
SCOUT FOR THE PERFECT DESIGNER

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#mojaka
Now you’ve found
the designer you
want to work with.
What’s next?

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#mojaka
KNOW YOUR
BUSINESS
BRIEF THE DESIGNER
5

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#mojaka
KNOW YOUR
BUSINESS
Tell the designer all they
need to know... including the
background of your
business, target audience,
dos and don’ts, what success
means to you.
BRIEF THE DESIGNER
5

22. TM
#mojaka
KNOW YOUR
BUSINESS
Tell them the purpose of the
project.
Example: “I want 70% of
my revenue to come
through this new
website.”
BRIEF THE DESIGNER
5

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#mojaka
KNOW YOUR
BUSINESS
SIGN A CONTRACT
6

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#mojaka
KNOW YOUR
BUSINESS
A contract is the binding
agent that ensures you
and the designer keep
their promises.
SIGN A CONTRACT
6

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#mojaka
KNOW YOUR
BUSINESS
7
MAKE A DOWN
PAYMENT
¢

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#mojaka
KNOW YOUR
BUSINESS
7
Everybody starts
working hard as soon as
they see money.
You want your designer to
start your project with all
seriousness.
Let them see money early.
MAKE A DOWN PAYMENT
¢

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#mojaka
KNOW YOUR
BUSINESS
8
BE INVOLVED

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#mojaka
KNOW YOUR
BUSINESS
8
Give constructive
feedback on concepts
submitted to you.
If you don’t like the direction
the project is going, say it
early. Don’t wait till the last
minute.
BE INVOLVED

29. TM
#mojaka
KNOW YOUR
BUSINESS
8
Don’t tell a designer
“this doesn’t look wow
enough.”
Instead say “the colors
are a little dull. Or I
want the typeface to be
bold.”
BE INVOLVED

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#mojaka
KNOW YOUR
BUSINESS
9
SHOW GRATITUDE

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#mojaka
KNOW YOUR
BUSINESS
9
Say thanks. Not only
in private, but in public, on
social media.
Let people know how
much the design has
helped your
business.
SHOW GRATITUDE

32. THANKS

33. @mojakastudio
@mojakastudio
@mojakastudio
+233-277-197-651
+233-277-197-651
+233-302-961-653
TM
Say Hello