1. RESEARCH IN SOCIAL MEDIA
DO’S AND DON’TS

2. COMMUNICATING SCIENCE IN SOCIAL MEDIA
WHY?

3. SOCIAL MEDIA - IS IT “DA SHIT”?
% of adult internet users who use social networking sites
80
60
40
20
0
2005
2006
2008
2009
2010
2011
2012
Source: The Pew Research Center's Internet & American Life Project tracking surveys 2005-2013
2013

4. …OR JUST A WASTE OF TIME?
Photo by Jamie Anderson - CC BY-NC-ND 2.0 http://flic.kr/p/67gWRW

5. TA K E C O N T R O L O F Y O U R O N L I N E P R O F I L E
YOU’VE BEEN GOOGLED

6. DRIVE TRAFFIC TO YOUR SITE
INCREASE YOUR VISIBILITY
Photo by a_kep - CC BY-NC-SA 2.0 http://flic.kr/p/8yp47Y

7. COMMUNICATING SCIENCE IN SOCIAL MEDIA
WHERE?

8. THE CHALLENGE
PICKING SOCIAL MEDIA CHANNELS
REDDIT
LINKEDIN
SLIDESHARE
SOUNDCLOUD
TWITTER
FACEBOOK
INSTAGRAM
VINE
PINTEREST
WORDPRESS
TUMBLR
ACADEMIA.EDU
YAMMER
SOCIAL MEDIA
FLICKR
GOOGLE+
RESEARCHGATE
EPERNICUS
RENREN
VIMEO
FOURSQUARE
ORKUT
SINA WEIBO
QUORA
STORIFY
MENDELEY

9. “Savvy scientists must increasingly engage with
blogs and social media. […] Even if you choose not
to blog, you can certainly expect that your papers
and ideas will increasingly be blogged about. So
there it is — blog or be blogged.”
– PA U L K N O E P F L E R - I N A C O M M E N T I N N AT U R E N E W S

10. COMMUNICATING SCIENCE IN SOCIAL MEDIA
DO’S AND DON’TS

11. DO’S
Photo by Kamau Akabueze - CC BY-NC-SA 2.0 http://flic.kr/p/8qFQDr

12. DON’TS
Photo by Gabriel Sanz - CC BY-NC-SA 2.0 http://flic.kr/p/7gYGRj

13. WHY SO SERIOUS?
# O V E R LY H O N E S T M E T H O D S
Please note: #overlyhonestmethods is a joke/spoof hashtag and should be treated as such in good humour and with a pinch of salt.

14. FURTHER READING
• Social media tips for scientists
• 6 steps to managing your online reputation
• Scientists - how has social media helped you?
• My year as a stem-cell blogger
• Grow your Twitter followers by being nice and informative
• Tweet your Science

15. NEW FEATURE COMING SOON
P R O F I L E PA G E O N K I . S E

16. “Every scientist reading this has a deep passion for
science. I implore you: let your passion out. Share
it with us. Warmly, with stories, imagination, even
with humor. But most of all, in your own voice.”
–ALAN ALDA - IN “SCIENCE AND THE MEDIA”