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E q u ip in g M a r k e t e e r s f o r
             S uc c es


B ra nd G ro w th
    a nd P e rs o na l G ro w th
g o H a n d in H a n d



   Baptiest Coopmans, june 2012
e t in g L e a d e r s E n a b le O t
W h o a m I, w h e r e d o I
c o m e fro m …
Im a g in e M y s e lf …
W h y d o p e o p le
w o rk ? ...

                  1 TO CREATE VALUE


                  2 RECOGNITION


                  3 PERSONAL GROWTH
…
N o .3




20    MARKETEER AS GARDENER
 02
20    FACT BASED MARKETING, DEEPLY ROOTED SKILL
 08
201   MARKETINGLEADERS ENABLE OTHERS
 2
M a rk e te e r a s
G a rde ne r…
M a r k e t in g is a s k ill …
Fact based, needs extensive training
L o o k in t h e M ir r o r ,
and ask yourself …


 1 MARKETINGLEADER ?

 2 MY LEGACY ?

 3 IMPACTFULL ?

 4 CLEAR WHAT AND HOW ?

 5 BUILDING COMMUNITY ?

 6 ENABLING OTHERS ?
M a r k e t in g L e a d e r s
As Story Teller and Capability Builder
E n a b lin g o t h e r s b y …



 GIVING PURPOSE AND…
         CREATING THE STORY
 TOGETHER…
M y t im e a t K P N …
As Story Teller and Capability Builder
M a r k e t in g le a d e r , a r e
y o u w illin g …
    TO COMMIT YOURSELF REALLY
          PERSONALLY
K P N M a r k e t in g
Ac a de my
K P N M a r k e t in g
Ac a de my
K P N M a r k e t in g
Ac a de my
K P N M a r k e t in g
Ac a de my
M a r k e t in g L e a d e r s
L e a v e L e a g a c ie s
How you measure succes……
M a r k e t in g L e a d e r s …
Brand Growth & Personal Growth go Hand in
Hand




F O R YO U R
  PEOPLE
AND FOR
  YO U

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Equiping marketeers for_succes_-_versie_in_opmaak

  • 1. E q u ip in g M a r k e t e e r s f o r S uc c es B ra nd G ro w th a nd P e rs o na l G ro w th g o H a n d in H a n d Baptiest Coopmans, june 2012
  • 2. e t in g L e a d e r s E n a b le O t
  • 3. W h o a m I, w h e r e d o I c o m e fro m …
  • 4. Im a g in e M y s e lf …
  • 5. W h y d o p e o p le w o rk ? ... 1 TO CREATE VALUE 2 RECOGNITION 3 PERSONAL GROWTH
  • 6. … N o .3 20 MARKETEER AS GARDENER 02 20 FACT BASED MARKETING, DEEPLY ROOTED SKILL 08 201 MARKETINGLEADERS ENABLE OTHERS 2
  • 7. M a rk e te e r a s G a rde ne r…
  • 8. M a r k e t in g is a s k ill … Fact based, needs extensive training
  • 9. L o o k in t h e M ir r o r , and ask yourself … 1 MARKETINGLEADER ? 2 MY LEGACY ? 3 IMPACTFULL ? 4 CLEAR WHAT AND HOW ? 5 BUILDING COMMUNITY ? 6 ENABLING OTHERS ?
  • 10. M a r k e t in g L e a d e r s As Story Teller and Capability Builder
  • 11. E n a b lin g o t h e r s b y … GIVING PURPOSE AND… CREATING THE STORY TOGETHER…
  • 12. M y t im e a t K P N … As Story Teller and Capability Builder
  • 13. M a r k e t in g le a d e r , a r e y o u w illin g … TO COMMIT YOURSELF REALLY PERSONALLY
  • 14. K P N M a r k e t in g Ac a de my
  • 15. K P N M a r k e t in g Ac a de my
  • 16. K P N M a r k e t in g Ac a de my
  • 17. K P N M a r k e t in g Ac a de my
  • 18. M a r k e t in g L e a d e r s L e a v e L e a g a c ie s How you measure succes……
  • 19. M a r k e t in g L e a d e r s … Brand Growth & Personal Growth go Hand in Hand F O R YO U R PEOPLE AND FOR YO U