Used this presentation at the Fusion Latina event, Nov 2014. The yearly exatec event for Americas Alumni. It's a general presentation to introduce the impact of Big Data on the way we do business. The effect of mobile, internet of things and cloud, all as big data triggers.

1. www.intellego.com.mx
How
are
the
latest
“buzz”
technologies
impac7ng
your
business?
Fusion
La7na
(Nov
2014)
Miguel
Molina-­‐Cosculluela
about.me/molina.cosculluela

2. ®
Antonio
Arias,
Intellego

3. ¿What questions didHenry Ford asked tomanage his business?
®
Antonio
Arias,
Intellego

4.
• Year 4.
Three new models with prices between 600-750 USD
Units: 8,423
• Year 5.
Two smaller models and one ‘big’ one
Units: 6,398
• Year 6.
Just Model T
Units: 10,000
• Year 7.
Just Model T and lower price
Units: 11,664
• Year 8.
Just Model T and lower price again
Units: 34,528
• How much did we sell?
• How much did we spend?
• What’s the right price?
• Who are our best customers?
• Which product is more profitable?
Why?
• How much did we sell?
• How much did we spend?
• What’s the right price?
• Who are our best customers?
• Which product is more profitable?
Why?
®
Antonio
Arias,
Intellego

5. ®
Antonio
Arias,
Intellego

6. What questions does
William Clay Ford Jr?
ask to manage his
business?
®
Antonio
Arias,
Intellego

7. • How much did we sell?
• How much did we spend?
• What’s the right price?
• Who are our best customers?
• Which product is more profitable?
Why
®
Antonio
Arias,
Intellego

8. the fundamental business
questions to answer are the
same…

9. What has changed are
the tools and amount
of data we have at our
disposal to answer
them…
… and the speed
that decisions are
expected to be
made

10. WELCOME
TO
THE
ZETTABYTE
ERA

11. 1
Ze1abyte
=
1,000,000,000,000,000,000,000
Bytes

12. In 5 years the amount of digital
information in existence will
have grown from 3.2 ZB to
40 ZB.
©
2014
Bernard
Marr,
Advanced
Performance
InsFtute,
BWMC
Ltd.
All
rights
reserved.
[Source]

13. Over 90% of
all the data in
the world was
created in the
past 2 years.
©
2014
Bernard
Marr,
Advanced
Performance
InsFtute,
BWMC
Ltd.
All
rights
reserved.
2013-­‐2014
From
the
beginning-­‐2012
[Source]

14. Google processes on
average over 40
thousand queries per
second, making it over 3.5
billion in a single day.
©
2014
Bernard
Marr,
Advanced
Performance
InsFtute,
BWMC
Ltd.
All
rights
reserved.
[Source]

15. To
whom
did
we
ask
those
ques7ons?
B.G.
(Before
Google)

16. 100 hours of video are
uploaded to YouTube…
©
2014
Bernard
Marr,
Advanced
Performance
InsFtute,
BWMC
Ltd.
All
rights
reserved.
[Source]
every minute.

17. This
year 1.2
billion
smart
phones.
[Source]

18. What
does
it
mean
for
your
Industry?

19. The amount of devices connected to the
Internet will rise from about 14 billion
today to 50 billion by 2020.

20. I
keep
saying,
the
sexy
job
in
the
next
ten
years
will
be
sta7s7cians.
Hal
Varian
(Chief
Economist
Officer
at
Google)

21. 1.9 million
IT jobs will
be created
in the US by
2015 to
carry out
big data
projects.
[Source]

22. What
does
it
mean
for
your
Business?

23. MOBILE
Performance
Flexibility
Productivity
Innovation
Optimization
More market share
Less risk
Better image
Less operational
costs
More revenue
Better relations
INTERNET
OF
THINGS
BIG DATA
CLOUD
ADVANCED
ANALYTICS
New
technologies
as
business
enablers

24. The
streetlight
effect
is
a
type
of
observa7onal
bias
where
people
only
look
for
whatever
they
are
searching
by
looking
where
it
is
easiest

25. Data’s
poten7al
value
Fuente: The Human Face of Big Data, Nigel Holmes, 2012
Invest
in
data
explora7on
to
iden7fy
poten7al
value

26. The
need
to
narrow
scenarios
of
use
Source: The Data Deluge, The Economist, 2010

27. What
does
it
really
mean
for
your
Business?

28. Strategic
Planning
Product mix
composition
Branch
Analysis
Product
Shelf
Monitoring
Optimization
of Marketing
Mix
Customer
Knowledge
Detect cross
sales
opportunities
Customer
churn

30. Thank
you!
Miguel
Molina-­‐Cosculluela
@mikelaingeru