9. What story do you want to tell? Do you have pics for press who contact you later?
10. Do you have control of your message? This photo was taken at a Tea Party protest. A controversial sign that is off message is a magnet for media. Politely ask folks to stick with the theme so that everyone present is represented.
11. Is your message clear? Unite HERE bake sale for union workers fired in a labor dispute. The bake sale is clear, but can you tell who it’s for?
12. Summary Plan visuals when you plan your event. Create an image worth documenting Use props! Choose a location with meaning Use the smallest space possible If you don’t have a backdrop: make one! Control your message: be friendly but firm. Make sure your message is clear from your visual Take lots and lots and lots of pictures!