A presentation I gave to Delft INA on using social media as a professional.

1. Social Media For Professionals
Presented by Molly Quell and Delft
INA

2. What Is Social Media?
“...a group of Internet-based applications that build
on the ideological and technological foundations
of Web 2.0, and that allow the creation and
exchange of user-generated content.“1
“We lived on farms, then we
lived in cities, and now we're
going to live on the internet.”2
1Kaplan, Andreas M.; Michael Haenlein (2010) "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53(1): 59–
68.
2The Social Network
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

3. How Does Social Media Impact Me?
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

4. How Does Social Media Impact Me?
800 million Facebook users, 100 million Twitter users, 135 million LinkedIn users, 90
million Google Plus users, 1 billion blogs worldwide.
23% of all time spent online is spent on social media.1
Five years ago, Coke spent 3% of its media budget on social media. Now it spends
20%.2
93% of HR recruiters use social media to find candidates.3
73% of companies have successfully hired at least one person through social media
and most of those hires came through LinkedIn.4
Half of small business owners reported gaining new customers through social media.5
1http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/
2http://www.desk.com/blog/benefits-of-social-media/
3,4Social Recruiting Survey 2012
5http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

5. What Is The Purpose Of Social Media?
Obtain Information
Distribute Information
Expand and Manage Your Network
Be Accessible
Reinforce Your Credentials
Molly Quell Delft INA
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6. Social Media Philosophy
What do I want to accomplish?
How much of a presence do you need to
accomplish your goals?
How much time do I want to dedicate to social
media?
Do I want to use social media for personal as
well as professional reasons?
What level of privacy is important to me?
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

7. What Are The Types Of Social Media?
Communication
Blogs (Blogger, Wordpress)
Microblogging (Twitter, Tumblr)
Location-Based Social Networks (Foursquare, Google
Places)
Events (Meetup)
Fundraisers (Kickstarter)
Social Networking (Facebook, Google Plus)
Podcasting (iTunes)
Video Blogging (UStream)
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

8. What Are The Types Of Social Media?
Multimedia
Photo Sharing (Picasa, Flickr, Instagram)
Video Sharing (YouTube, Daily Motion)
Image/Art Sharing (Pinterest)
Music (Pandora, SoundCloud, Turntable.FM)
Presentation (Slide Share)
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

9. What Are The Types Of Social Media?
Collaboration
Social News (Digg, Reddit)
Document Sharing (Google Docs, DropBox)
Social Bookmarking (Stumble Upon, Delicious)
Wikis (Wikipedia)
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

10. What Are The Types Of Social Media?
Reviews and Q&A
Business Reviews (Yelp)
Community Q&A (Yahoo Answers, Quora)
Product Reviews (CNet, Amazon)
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

11. What Are The Types Of Social Media?
Entertainment
Social Media Gaming (Zynga)
Virtual Worlds (Second Life)
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

12. Which Sites To Use?
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

13. What Should I Be Posting?
Don’t Post Do Post
Off Topic On Topic
“Good Morning” Links With Context
Interaction Requests
Updates From Other Sites
Funny Stories
Links Without Context MORE TANKS
Anything TMI
Personal Criticisms
Excessive ReSharing
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

14. http://theoatmeal.com/comics/facebook_likes
All artwork and content on The Oatmeal is Copyright © 2012 Matthew Inman
Delft INA
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15. When Should I Be Posting?
Twitter: 2PM-6PM weekdays
Facebook: Peak Usage: 11AM, 3PM, 8PM
weekdays
LinkedIn: Between 10AM and 3PM weekdays
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

16. What Are Social Media Best
Practices/Etiquette?
Spelling/Grammar
“Text Speak”
Don’t mismatch terminology
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

17. What Are Social Media Best
Practices/Etiquette?
Twitter
Don’t overuse hashtags
Don’t link to anything hard to open
Facebook
Only friend people you know
LinkedIn
Only connect with people you know
Be asked to be “Introduced” on LinkedIn
Keep all updates professional in nature
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

18. How Do I Network Using Social Media?
LinkedIn Discussion Groups
Facebook Page Discussions
Twitter Hashtags
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

19. Delft INA
www.delftina.org

20. How Do I Network Using Social Media?
LinkedIn Discussion Groups
Facebook Page Discussions
Twitter Hashtags
Twitter Search
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

21. Delft INA
www.delftina.org

22. How Do I Network Using Social Media?
LinkedIn Discussion Groups
Facebook Page Discussions
Twitter Hashtags
Twitter Search
Google Plus Mobile App
Molly Quell Delft INA
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www.mollyquell.com www.delftina.org

23. Contact Info
My Contact Info
Website: www.mollyquell.com
Blog: www.neamhspleachas.com
LinkedIn: http://nl.linkedin.com/in/mollyquell
Twitter: @neamhspleachas
Facebook: www.facebook.com/mollyquell
Delft INA
Website: www.delftina.org
Twitter: @delftina
Facebook: www.facebook.com/delftina
Molly Quell Delft INA
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24. Super Awesome Things
Brought to you by the letters
M, R, and Q.