Email Marketing, Facebook Messenger, Basics to Online Ads, Yelp and Your Website for Your Small Business

EMAIL MARKETING, MESSENGER, ONLINEADS, YELP
& YOUR WEBSITE
Taught By Molly O’Kane
bloggerithm.com/blog

This workshop will be perfect for you….
• If you currently have a small
business
• If you’re new to social media
• If you’re looking to grow your
business

My Promise to You
1. All about Email, Messenger, Websites &
Yelp
2. Loads of ideas to try out
3. There are tools to make your life easier!
In about 3 hours you’re going to learn:

Why are you
excited about this
class?
What do you
want to learn?

Meet Molly
Social Media & Marketing Consultant
for San Francisco Small Business
Development Center
With over a decade of starting new programs
from scratch, speaking, and most
importantly, real-life, in-the-trenches
business experience.
I started helping small business owners over
three years ago deal with the sometimes
overwhelming marketing, advertising & social
media aspects of starting a new business.

Close your eyes
and think of your
best customer

25
34.5
53
37 34
15
23
45
31.5
25 25 28
72
31
1516.5
11 12
27
8
30
129.5
6
10
17
3
21
2
0
10
20
30
40
50
60
70
80
90
100
Facebook Instagram Twitter Pinterest YouTube Linkedin Snapchat
% Users by Age in 2016
18-29 30-49 50-64 65+
www.globalmediainsight.com/blog/social-media-users-infographic
www.statista.com/statistics/326452/snapchat-age-group-usa

48 51
45
29
62
54
30
52 49 55 71 38 46 70
Facebook Instagram Twitter Pinterest YouTube Linkedin Snap Chat
Users: Male/ Female
Male Female
www.globalmediainsight.com/blog/social-media-users-infographic
www.statista.com/statistics/326452/snapchat-age-group-usa

According to recent research by the Direct Marketing
Association:
Email- Why?
The ROI of email is 3,800%
(according to the Direct
Marketing Association).
72% of people would
rather receive
promotional material
via email than social
media
38% of people say
receiving special offers
is the top reason they
subscribe to an email
list.

1. EMAIL OUTPERFORMS TWITTER AND FACEBOOK FOR
SELLING ONLINE
2. IT’S GETTING MORE DIFFICULT TO STRATEGICALLY
CLIMB GOOGLE’S RANKING ALGORITHM
3. EMAIL IS CONTENT MARKETING’S BEST FRIEND
4. EMAIL DRIVES TRAFFIC AND SALES
5. EMAIL ALLOWS YOU TO BUILD A RELATIONSHIP WITH
YOUR CUSTOMERS AND POTENTIAL CUSTOMERS
Email Why? 5 More Reasons

• https://www.slideshare.net/adobe/adobe-consumer-email-survey-report-2017?qid=fe503a8f-cc7f-4257-b110-
123154adccac&v=&b=&from_search=3
Millennials and Youngsters Still Use Email

Email- When to Send
6am to 10am is also a good
time slot as people get into
work, because delay the
inevitable start of their
workday. We're all guilty! :-)
7pm to 10pm is your 'sweet
spot‘ for ecommerce stores,
Think marketing campaigns or
special offers
Never send emails
between the hours
of 10pm and 6am.

Email- When to Send
The hours of 3pm to 5pm
are ideal for financial
institutes and property
services.
noon to 2pm lunch hour great
for distributing news or
magazine-style information,
give it a shot.
Weekends and
early mornings see
the highest CTR.

Let’s Not Forget Growing
Your email List Thru Ads
https://webprofits.agency/blog/ultimate-guide-email-sequences/
Why?
Lowers the Cost of Acquiring a Customer

**** Must be
Mobile
Responsive**
**

A FEW BEST PRACTICES:
Make it clear who your email is from
Keep it short
Be speciﬁc
Include a call to action
Use questions
Email- Subject Line
It’s personalized to
me, brand name
appears and they
are welcoming me
to community

Subject Line
 Useful and Timely
 MailChimp explains, “The best email subject
lines are short, descriptive and provide the
reader with a reason to explore your
messages further.”
 Brevity is Beautiful
• Do You Believe Every Child Deserves a
Home?
• This subject line is 43 characters, but what if
you were reading it on a smaller screen?
• Do You Believe Every Chil
• Definitely not as effective. Let’s front-load this
subject line and cut out the fluff.
• Kids Need a Home, We Need You
Email- Subject Line This subject line is 29
characters total and the
most important idea is
delivered in the first 16.

Subject Line
 Delete These Words
• • Help
• Reminder
• Percent Off
 Newsletter Subject Line
• Instead of…
• August 2014 Newsletter
• …you can try
• Our Big Win – Also Meet Jon and his Cookies!
• ***Use power words
Email- Subject Line

Best Power Words
Now
Free
Proven
Learn
Try
Exclusive
You
Power
How to
Click
Bonus
Results
Imagine
Discover
Create
Increase
Promote
Announcing
Improvement
Tell Us
Inspires
Remarkable
Challenge
Hurry
Easy
Revolutionary
Sensational
Join
Become a Member
Donate
Email- Power Words

Best Power WordsHeadline Analyzer
https://coschedule.com/headline-analyzer

Subject Line
• Welcome
• Newsletters provide your audience with the latest information on new products and updates to your
business.
• Drip campaigns are a collection of emails sent at strategic times with the intention of engaging and
educating customers over time, until they purchase.
• Special occasion emails for holidays, birthdays, and other personal events.
• Abandoned cart reminders ensure customers complete the checkout process.
• Reward loyal customers with exclusive discounts.
• Re-engage customers who have not shopped in a while.
• Generate feedback testimonials from customers.
• Trigger campaigns send specific emails when customers take a certain action (Customer clicks ‘Men’s
Wear’, ‘Men’s Spring Season Discount’ email is delivered 2 days later)
Email- Types

Subject LineEmail- Welcome Series
Goals:
• Welcome them to the family
• Begin the brand indoctrination
process
• Give them the incentive
• Set expectations
• Encourage subscribers to connect
with you on other channels
Welcome emails can see more than 3 x the
transactions & revenue per email over regular
promotional emails.

Welcome Email Perspective Student
example, above the fold
Your HTML email’s layout
should be anywhere from 600-
800 pixels in width since many
email clients provide a preview
window that isn’t very wide.
How are you
solving my
problem?
What can I
expect to find?

Welcome Email
Perspective Student
example
Below the Fold 2
Use appropriate font sizes
(MailChimp recommends
22px for headlines, 16px for
body copy)
Avoid big blocks of text
Avoid using all capital letters
Use whitespace

Welcome Email Perspective Student
example Footer
Include a link to your website or blog
Add related contact info
Provide easy access to product purchase or donation
pages
Include social icons to follow or like your respective
social media pages
Don’t forget to add an unsubscribe link

Subject Line
Email- Abandon Shopping Cart (Example Automated
Email)
How To:
Email 1 - send 4 hours later. A reminder
Email 2 - send 24 hours later. “Why didn’t
you buy? Please hit reply and let us know”
Email 3 - send 72 hours later. Discount
email
67% of online shopping carts are
abandoned.

Subject LineEmail- Special Occasion
Tips:
• Clearly announce the sale
• Have a Focused call-to-action
• Time Limit
• Try Free Shipping
• Give a Free Gift

•Let’s spend about 5 minutes writing down as
many possible email subject lines as you
can think of.
Email- Activity (5 minutes)

https://reallygoodemails.com
Email- Tool
For Inspiration

artofemails.com
Email- Sales
Template Ideas

Here are the
top tips that
Adobe gives
based on the
input they
received:
Pace
Pace Yourself: Half of consumers say that the most annoying thing
about emails from brands is when they arrive too often. Respect the
inbox zero crowd!
Scale
Scale it: 21 percent of consumers who check messages on mobile
devices are annoyed about brands’ lack of mobile optimization. Make
sure they aren’t waiting for images to load or scrolling too much.
Inform
Inform: 40 percent of consumers told us that they wish email content
was less promotional and more informative. Focus your messages on
the information consumers want. 19% are not happy that they have to
scroll too much.
Make
Make it personal: 34 percent of consumers said they get frustrated
when brands recommend items that don’t match their
interests. Know your customers in order to communicate with them.
https://www.slideshare.net/adobe/adobe-consumer-email-survey-report-
2017?qid=fe503a8f-cc7f-4257-b110-123154adccac&v=&b=&from_search=3

https://www.mail-tester.com/
Test Your Email/Domain Spammyness

More suggestions to improv
IF YOUR OPEN RATES IS LESS THAN 30%:
Send emails from a personal email address (e.g. amanda@threetrees.org
rather than marketing@threetrees.org)
Set a Frequency – Set expectations with your contacts about when they’ll
hear from you (no more than once a week)
Customize emails based on each sublist’s preferences
Write and test great subject lines
Send relevant messages to specific donor segments
Send emails from your company email rather than Yahoo or Google
Make your emails recognizable – Use the same from name
Clean up your database-If your bounce rate is higher than 1 %. A high hard
bounce rate is a red flag and may indicate a need to clean up your
database.
Check Sender score for your email address https://www.senderscore.org/
Email- Improve Open Rates

IF YOUR CTR IS LESS THAN 8%:
Make sure your call to action states the specific action you want the reader to take
Use bold call to action buttons
Test your links
Proofread
Relevant information for a specific audience will increase CTRs
Test text only emails
Add visual content
Optimize your emails for mobile users
Less is more with copy
Remove any distractions from the email content
Email- Improve Conversion Rates

Photos Email Tools
• Mailchimp - Send better email.
• Customer.io - Send customized
messages based on their interactions with
your business.
• Really Good Emails - Take a look at
some of the best email marketing from top
businesses.
• Constant Contact - Grow your business
with email marketing software.
• Exact Target - Build and manage
marketing campaigns based on customer
journeys.
• Email Magpie: Find Emails anything
googleable ie Dentists in London

Photos Learn More-Email
• Email Marketing Guide: Grow Your Ecommerce Business
https://www.shopify.com/guides/email-marketing
• The 15 Emails You NEED to Be Sending to Your Email List
https://sumome.com/stories/email-types?src=growthhackers-story-email-
types&utm_campaign=Submission&utm_medium=Community&utm_sourc
e=GrowthHackers.com
• The ultimate cold email checklist https://quickmail.io/checklist/

Messenger
• Photo
https://www.flickr.com/photos/rit
zotencate/

“Bot experiences with more engaged audiences are getting 80-
90% response rates.”
- Dmitriy Kachin from Chatfuel

Here are five reasons to start with Messenger:
As soon as someone
engages with your chatbot,
you have the ability to push
messages to them within
Facebook Messenger with
very few limitations.
https://www.matthewbarby.com/chatbot-marketing/

Here are five reasons to start with (and this is just with
Messenger):
You can use input from
users to dynamically
segment them into groups
and serve different
content to them.

Messenger):
You can set up
automation workflows
in the same way that
you would via email
marketing automation.

Messenger):
Click-through rates and general
engagement is very high at this
stage. You're more likely to get
engagement within Messenger than
from within your Facebook page
because the communication is 1:1
and you're not competing with
others in the newsfeed.

Messenger):
Facebook has opened up the
ability to run ads directly to
Messenger. This means that
anyone that engages with your
ad can now be followed up
with directly within Messenger
(this is incredibly exciting).
Life Beyond Email: Chatbot Marketing

https://landing.zipify.com/pages/messenger-zipify-training?inf_contact_key=7e4369b4a4ebece4021e56d49f49c76f2f5d81d7eb8cd6195debdf25dcfb7cce

Uses for
Chatbots
Newsletter Opt-In
Discount Code
Content Upgrades
Lining Up Meetings
Order Tracking & Shipping
Customer Service

Tools to
Build
ChatBots
•ChatFuel
•ManyChat
•Botisy
Platform that lets
you build your own
Chatbot for
Messenger No
understanding of
code is required and
it has a simple drag-
and-drop interface.
Think
Wix/Squarespace for
bots .

Resources
• Life Beyond Email: Chatbot Marketing
• https://landing.zipify.com/pages/messenger-zipify-
training?inf_contact_key=7e4369b4a4ebece4021e56d49f49c76
f2f5d81d7eb8cd6195debdf25dcfb7cce

Make sharing easy
http://www.marthastewart.com/1510207/love-bug-valentines

Email Address Collection
Pop Up Box
A window that suddenly
appears (pops up) when
you select an option with a
mouse or press a special
function key.
• Entrance
• Exit

Hello or Smart Bar
sits at the top or
bottom of your
website reminding
your visitors to join
your email list,
check out your new
blog post, or
whatever else you
want them to do.

Welcome Mat
Welcome Mat
displays a full-
screen call to action
that shows when
visitors land on your
site.
https://sumo.com/app/welcome-mat

What is a Landing Pages
Click Through Landing Pages
• Click through landing pages (as the
name implies) have the goal of
persuading the visitor to click through
to another page. Typically used in
ecommerce funnels, they can be used
to describe a product or offer in
sufficient detail so as to “warm up” a
visitor to the point where they are
closer to making a purchasing
decision. Headline: “Cyber Monday”
“Until Midnight Only: Save up to 50% on everything you see below”
Young and Reckless

What is a Landing Pages
• Lead Generation Landing
Pages
• Lead generation landing
pages are used to capture
user data, such as a name
and email address.

Build a Tool/ Quiz/ Game- Collect Emails

ASSETS NEEDED: WHAT
TO CREATE COPY ASSET
IDEAS
Some Examples:
• EBooks
• Podcasts
• Guides
• Landing pages
• Blogs
• White Papers
• Infographic
• Case Studies
• Surveys
• Tutorials
• Blog Article
• Posts-Social
• 5 Day Challenge

There are 3 ways to stand out.
Blog-Free content is everywhere.
It’s not enough to just publish a blog post.
It needs to be awesome.
Cover an
existing topic in
a new way.

Blog- Create
Types of content to create: http://community.copypress.com/how-to-create-content-
ideas-for-a-new-client-infographic/
• Brainstorm ideas; try to make most items that would be sharable.
• Hire a blog writer if you don’t have time I have used these sites in the past
textbrokers.com, upwork.com
• Include video and Gifs
• Use customer generated images on your blog.
• Feature a customer.
• Try a Podcast
Guest Blog: High traffic sites, such as Huffington Post

Blog- Ideas Tool
https://www.hubspot.com/blog-topic-generator

Blog- Ideas Tool
https://www.portent.com/tools/title-maker

Blog
How to Create Content Ideas for a new client Infographic by CopyPress

•Buzzosumo –Analyze what
content performs best for
any topic or competitor

• Blogs get the most traffic Monday at 11am.
• Post early in the morning or after the work
day is done.
• Men prefer to read blogs after working
hours while women are more likely to read
them in the morning. What's your gender
demographic?
• If you're looking for engagement: Blog
comments peak around 9am and on
Saturdays.
Blog- When to Post

• Use Blog for Social Media &
Email Content
Blog

Ideas:
How tos
Funny
Customer profiles
White Papers
Guide
Images
Infographics
Video
Podcasts
Best of….
Blog- What Topics would you write about? (10 min)
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________

• If you already have a
Google account, then
Google Calendar is a
natural first choice for
building out your
content calendar.
• you can easily use its
features to organize
your social posts for
the next month.
Scheduling Organization Tools: Google Calendar

Start with two
columns:
• One for post
ideas
• One for
scheduled
posts
Scheduling Organization Tools: Trello

• Create a Content Calendar
• Manage a Creative Asset
Library
• Organize Influencer
Correspondence
• Build Your Resource Library
• Plan a Social Media Strategy
https://blog.evernote.com/blog/2016/05/02/how-to-power-social-
media-productivity-with-evernote/
Scheduling Organization Tools: Evernote

Photos Blog Tools
• Evernote – Evernote is the multi-use organizational platform that’s widely known as
the way to remember everything from your business to personal life. Use Evernote
to keep track of your content ideas and editorial calendar from the computer or your
mobile phone on the go.
• BuzzSumo : The Ultimate Guide for Content Research Use trial
• Textbroker – Textbroker is a content creation service offering a quick turnaround on articles,
press releases, written snippets for websites and more from a database of authors.
• Topic Generators http://www.hubspot.com/blog-topic-generator
• Subject Generator https://www.portent.com/tools/title-maker
• Grammarly - Making you a better writer by finding 10x more grammar and spelling mistakes
than a normal word editor.
• Hemingway Editor - A wonderful tool that makes your writing and spelling mistakes bold and
clear.
• Draft - Write better. Genius for any business looking for more apps to help their workflow.

Yelp help’s people
find great local
businesses like
dentists, hair stylists
and mechanics. ...

According to a Nielsen study, Yelp isn’t too bad at driving
sales either – 4 out of 5 Yelp users stated that they visit
Yelp when prepared to spend money and 35% of Yelp
users will visit a searched business within 24 hours of
searching. Cha-Ching!
https://www.yelpblog.com/2013/06/nielsen-4-out-of-5-yelp-users-visit-the-site-when-preparing-to-spend-money-at-a-local-business
https://www.yelpblog.com/2011/02/via-yelp-mobile-yelpers-call-a-local-business-every-other-second

Types of businesses
that can benefit from
Yelp
Shopping & Service Businesses-
Local Shops, Restaurant, Catering,
Photography
Real Estate, Auto

Sept 2016 https://www.yelp.com/factsheet

Yelp- Q3 (2016)
174 Million
Unique Visitors

Get the Most Out of
Yelp
• Fill out your entire Yelp profile

Get the Most
Out of Yelp
• Make sure you have
use all three
categories (search
words)

Get the Most Out of Yelp
90% Of Customers Say Buying Decisions Are Influenced By Online
Reviews
http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756
Highlight your
positive reviews
on website (use
Embed Tool)

Share Yelp Reviews on Facebook
Step 1 S
t
e
p
2

Add Yelp Badge to Email Signature

http://www.yelp-business.com/rs/yelpinc/images/Yelp_US_Ebook.pdf

If you are thinking about Yelp Ads
Can Be Expensive, around
$3 CPC (cost-per-click)

Want to Learn More- Yelp
• Yelp- https://biz.yelp.com/
• 7 Ways to get Yelp Reviews without violating policy
http://www.practicalecommerce.com/articles/118051-7-ways-to-get-yelp-
reviews-without-violating-its-policies /
• Offer a deal through yelp. https://biz.yelp.com/support/deals
• Case Studies https://biz.yelp.com/support/case_studies
Learn More- Yelp

Want to Learn More- Yelp
Bonus Tip: Add Social Proof to Website From Social
Media Reviews
• Ratings and Reviews
• Clients & Testimonials
• Social Shares
• Subscriber Counts
• Badges
• User Generated Content

WHY MOST FAIL,
BUT YOU WONT
CRUSH IT WITH
ADS
Taught By Molly O’Kane
bloggerithm.com
https://www.flickr.com/photos/toomuchdew/

WHERE?
Who?
Who are you trying to reach?
The more specific the easy it
will be
What?
What are they searching for?
What words do they use on
google & What signals buying
intent?
Where?
Where are they hanging out?
Where are they doing research
prior to purchase?
WHO?
WHAT?
SALES HAPPEN & MONEY IS MADE WHEN..
Best Ideas all in One Place
www.Bloggerithm.com/blog

WHO + WHERE + WHAT
WORKSHEET
SALES +HAPPY BUSINESS OWNER
13
Learn Faster, Best Ideas all in One Place
www.Bloggerithm.com/blog

Facebook Ad vs. Google Ads
• Google is great for demand fulfillment: Search -> Buy
• Facebook is great for demand generation: Discovery
• Complex to get it right. Lower conversion rate. Bigger opportunity.
•
• Google’s lifecycle: SetUp, Test, Fine-tune, Forget
• Facebook’s lifecycle: SetUp, Test, Fine-tune, Repeat… You constantly
need to test different ad designs and audiences to target

https://www.youtube.com/watch?v=iXfEc4wG208

Customer Stages
In the village a beautiful young girl
feels lonely and misunderstood,
because she reads books, and
seems to be the only one.
She daydreams about getting out,
getting a better life, meeting a
prince.
Strangers

Customer Stages
Acquaintance
Belle, the girl, goes
looking for him, finds him
there and pleads to let
her father go, in return
for her staying there with
the beast. It's a done
deal and Belle is now
trapped in the castle with
the beast and his staff.

Customer Stages
Causal Friend
After Gaston failed,
Belle was reunited
with the Beast.

Customer Stages
Intimate Friend
Belle did in fact fall in
love with the Beast,
thus breaking his
spell.

Customer Stages
Marriage
Belle did in fact fall in
love with the Beast,
thus breaking his
spell. Marriage

Let’s Play a Little Game:
New Product Line Launch
Order the customer stages from
most effective to least effective targeting
Most
Effective Least
Effective

Let’s Play a Little Game:
New Product Line Launch
Most
Effective Least
Effective
Marriage
Intimate Friend
Casual Friend
Stranger
Acquaintance

Now Let’s Translate this to Facebook Audiences
Marriage Intimate Friend Casual Friend Acquaintance Stranger
Custom Audience
Look A Like
Audience
Core
Audience

Some estimates put the cost of attracting a new customer at 5x
more expensive than selling again to an existing client.
Custom Audiences perform better than other types of ads; reach
people who already have a relationship with your brand.
https://www.invespcro.com/blog/customer-acquisition-retention/

Audience Ideas
https://www.flickr.com/photos/eltonharding/

Google Search
• To get list
• Top leaders
• Top magazines
• Top Blogs
• Top Websites
• Tools use
• Associations
• Conferences
• Schools
• Organizations
• tradeshows

• Exclude anything that would
be too broad
• Example: targeting Rock
Climbs;
• REI also attracts people with
other interests (Too Broad)
Is this Too Broad?

1. Figuring out your sequence
• Does your offer follow a flow of a healthy
relationship?
• Multistep
• Remember Belle
• Offer is a relationship person to person (12
stages or intimacy Desmond Morris)

Now Let’s Translate this to Customer Journey
Marriage Intimate Friend Casual Friend Acquaintance Stranger
7) Advocate
8) Promote
5) Get excited
6) Ascend
3) Subscribe
4) Convert
1) Awareness
2) Engage

Steps (Customer Journey)
Stage Example
Awareness Really Great Content
Engage Compelling Content
Subscribe Opt In
Convert Stranger to Friend; low commitment offer small purchase or sign
up for demo
Get excited Deliver on promise
Ascend Can I take you out to dinner
Advocate When asked Recommend
Promote Affiliate or Ambassador (Actively telling others about)

2. Offer Messaging
• Does your copy speak to a specific
desired end result of your customer?
Talk to their specific pain point
• Ideal Customer in some state of
discontent, that’s why we buy
https://www.flickr.com/photos/hadock/

Offer
• Hooks
• Once they bought, what does their after state look like?
Before After
Have
Feel
Average Day
Status
Proof & Results
Speed & Automation (Quicker for someone)

Offer Copy
• Call out your audience (not by
personal attributes)
• Use question to poke at pain points
• Solution to pain point=your offer or
Call to Action
• Be personable
• No need to yell “FREE”
• Use bullets, asterisks, emojis

3. Build commitment & micro commitment
• Small purchase prior to big purchase
• Commitment of time ex. Webinar
• Think Promise Ring before a Wedding
Ring
https://www.flickr.com/photos/mikelao/

4. Little Victory
• Overcome self-doubt
Ex. Constant Contact
Step 1: design email template upload logo,
Step 2: pick colors,
Step 3: congrats you crafted first email,
Step 4: now upload list.
www.sociallystacked.com/2013/05/6-ways-to-leverage-your-facebook-cover-photo
https://www.flickr.com/photos/familymwr/

Facebook Ads Tip #1
Have a Strong Offer
• Increase sales
• Selling will become easy
• How to:
• Make outcomes clear & concise
• Solve a pain/ satisfy a desire
• Use social proof to reassure they are
making a good decision
• Focus on benefits not features
• Good offers are emotional driven.

Choose Images to Convey Hook or
marketing message
• Tell story
• It catches attention of the reader
without being flashy or off-brand.
• It reflects the brand and
customer journey.
• Display Product
• Play off emotions already
associated with imagery
https://www.flickr.com/photos/richardsummers/

Better ads
• Use smiling people
• Use high contrast & colorful photos
• Use photos that show the benefit of
the product/service, not spammy call-
to-action
• Address an emotion
• Use symbolic images
• No more than 20% text on image
• Use the image to catch their attention
& “sell” them on clicking the ad NOT
convince them to buy. You’ll use your
sales funnel for that.

Get Image Ideas
Use Google images,
Dreamstime or
Creative Common
(Flickr)

ADs
Forced Friendship
It's a done deal and
Belle is now trapped
in the castle with the
beast and his staff.

Skipping to Many Steps
Forced Marriage
In the village the ignorant
and manly Gaston is upset
that Belle isn't interested in
him. When her father claims
she is trapped with a beast,
Gaston sees the opportunity
to have him committed to
a mental
hospital, thereby forcing
Belle to marry him.

What are you offering: Types of Traffic Offers

50-75% OF
ALL ADS FAIL
EVEN THE
EXPERTS
Get Your Mad Scientist on &
EXPERIMENT
https://www.flickr.com/photos/valiantize/

What to Test?
• At least 2-3 different images & ad
copy variations including headlines
• Test different landing page/optin
variations- headlines, images, bullet
points
• Different Ad placement: desktop,
mobile, devices
• Break down ad sets down into age
ranges & genders
Image from Adespresso

Is a Positive Return On Investment
https://www.flickr.com/photos/dennism2/

6 Steps to measuring
1. Set Conversion Goal
2. Track Conversions(Reach, Leads, Conversion Rate, Traffic,
Customers)
3. Assign monetary value to each conversion
4. Measure Total Benefits by Channel
5. Determine Costs
6. Analyze Results & Improve
http://neilpatel.com/wp-content/uploads/2015/08/Facebook-Ad-That-converts.pdf
Ads Measuring ROI

• Your Offer
• Your Targeting
• Your Ad Copy/Creative
• Your Ad Scent
Troubleshooting Ads
Four likely culprits:
https://www.flickr.com/photos/qole/

What Did We Learn Today
• Learned more about Yelp,
Email, Blogs, Website, Small
Introduction to online ads
• Tools To Save Time

Thank You for Attending
the Series
• It was a pleasure having you all
in my class.
• Give yourselves a round of
applause, you made it 15 hours
together learning about online
marketing & social media….

Special Bonus (Good for only 24
hours) Slides from This Presentation
1. Get out phones, Connect with me on LinkedIn or Facebook
Facebook @Bloggerithm
LinkedIn @mollyokane
2. Write a Review. Include
The most important thing I learned in this series and/or
What I liked about the class and/or
How I will apply the information to my business
3. Send me a message once complete either by Facebook
messenger or LinkedIn; Include email address. I send a
special link within (48 hours)

If you loved the class, I would love to hear about how
you will use what you learned
Before you leave write a review
@Bloggerithm on Facebook

Contact Info:
Molly O’Kane
bloggerithm@gmail.com
Visit: bloggerithm.com

Email Marketing, Facebook Messenger, Basics to Online Ads, Yelp and Your Website for Your Small Business

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Email Marketing, Facebook Messenger, Basics to Online Ads, Yelp and Your Website for Your Small Business