How to Grow Your Business with Pinterest & Instagram (updated)

bloggerithm.com/blog
Taught By

What is the hardest part
about being a small
business owner?
We will use the answers later

This workshop will be perfect for you….
• If you currently have a
small business
• If you’re new to social
media
• If you’re looking to
grow your business

My Promise to You
1. All about Pinterest & Instagram
2. Loads of ideas to try out
3. There are tools to make your
life easier!
In about 3 hours you’re going
to learn:

Why are you
excited about
this class?
What do you
want to learn?

Meet Molly
Social Media & Marketing
Consultant for San Francisco
Small Business Development
Center
With over a decade of starting new
programs from scratch, speaking, and
most importantly, real-life, in-the-
trenches business experience.
I started helping small business
owners over three years ago deal
with the sometimes overwhelming
marketing, advertising & social media
aspects of starting a new business.

Close your
eyes and
think of
your best
customer

http://www.pewinternet.org
81%
64%
40%
34%
91%
29%
68%
27%
78%
40%
27%
34%
85%
33%
26%
32%
65%
21% 19%
26%
68%
24%
10%
17%
41%
10% 8%
16%
40%
9%
3%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Instagram Twitter Pinterest YouTube Linkedin Snapchat WhatsApp
% Users by Age in 2018
18-29 30-49 50-64 65+

http://www.pewinternet.org
62
30
23
16
75
25 23 20
74
39
24
41
72
25
31
24
Facebook Instagram Twitter Pinterest YouTube Linkedin Snap Chat Whats App
Adult Users: Male/ Female percentages 2018
Male Female

• Hashtagify is a hashtag search engine
with data about hashtags. $9.99/mo
• RiteTag notifies you when new hashtags
emerge for your topic. $49/yr
• Google Trends
• Google Plus Classic View
Review Tools: Hashtag Research

Hashtagify.me
See How it Works

For Display Purposes Only
See How it Works

• Buzzsumo – Analyze what
content performs best for
any topic or competitor
Including questions

Assets Needed:
Photos
Types:
• Product
• Life Style
• Casual
• Banners
• Ads
• Cover Photos
• Blog Image

What Is Pinterest
Pinterest is the world’s catalog of ideas. Find and
save recipes, parenting hacks, style inspiration and
other ideas to try.

https://business.pinterest.com/en/audience-demographics-user-stats (2018)

Get out your
phones or
computers, log in to
your Pinterest
account if you have
one.
Pinterest - Next slides we will do together

Pinterest - Step 1 Create an account

• Pick a profile image that
will help people
recognize you (logos
work great).
• Profile images look
their best at 160 x 165
pixels.
• Write a profile
description to introduce
your brand & what
inspires you.
Pinterest - Step 2 Eye Catching Profile

• Rotating showcase-it’s the
first thing people see.
• Choose up to five of your
boards to feature.
• If you have any Buyable
Pins to share, highlight
them in the first “Shop”
slot.
• Update your showcase to
highlight what’s new this
season, what’s on sale or
whatever else makes
sense for your business.
Pinterest - Step 3 Create Your Rotating Showcase

Pinterest - Where to Find Rotating Featured
boards (old name Showcase)

Most popular Pinterest categories USA (February 2017)
https://www.statista.com/statistics/251048/most-popular-categories-browsed-on-pinterest/

Create Boards
• Start with about 5-10
boards. Name one with
your business name, or
even something like
“My Designs.” The rest
will be more general —
food, places, fashion,
etc., or you can keep
with a theme. Goal is
20+ Boards
Pinterest - What To Do

Boards
• Give your boards clear
names so people can tell
what’s on them
• keep name to 20
characters or less.
• Add a board description,
include keywords
• For each board, choose a
compelling cover Pin that
quickly gives people a
sense for what’s on that
board
Pinterest - Naming Boards

Boards
• Use secret boards
as a staging tool to
make sure new
boards are ready for
prime time before
you launch them to
the public.
Pinterest - Boards

Boards
Put your most
relevant boards at
the top.
• seasonal boards
• boards with the
most repins.
https://www.pinterest.com/lowes/
Pinterest - Boards

Boards
• Try Pinning a handful of
Pins at once that together
tell a story and capture
the imagination.
• For example, a Pin of a
patterned dress next to
the place that inspired it
is more compelling than
just a product photo.
Container Store https://www.pinterest.com/containerstore
Pinterest - Boards

• Piggyback on the Popular;
• Tutorials,
• Follower-friendly tips and tricks,
• Inspiring and/or funny quotes,
• Deadline-oriented results,
• Resource libraries,
• Photo-heavy infographics,
• Must-share photos
List 5-10 Boards You would create?
_________________________
_________________________
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Pinterest - Create Boards

• The ideal aspect ratio for a Pin is image
aspect ratio of 2:3 to 1:3.5 (600px wide x
900px high).
• High Quality
• High Resolution
• Consider text overlays for clarity
• Focus on a single product or multiple
products to appeal to different tastes
• Write detailed descriptions
Pinterest - A Pin

Be picky with color your choices
Data also shows that images with
dominant colors (such as red, dark
green, pink) are shared 3X more
than images that don’t contain
them.
In addition, red or orange images
are repinned twice as often.
Pinterest - Color

• Pin at least once a day so your
followers get fresh content in their
home feeds.
• Don’t just Pin your own stuff.
Idea:Partner with bloggers and
lifestyle websites to Pin their
content.
• Make sure your Pins link back to
somewhere helpful. Get more
referral traffic to the right places.
Pinterest - Pinning How To

Pinterest - What to Pin Sell the lifestyle

USE HASHTAGS more search-
friendly.
Promoting a new campaign of some
sort?
1. Create a pinboard around it
2. tag it with a hashtag you’re also
using on Twitter and Facebook
Pinterest - Use Hashtags

• Engage with others’ Pins. Start
following users you think
would want to follow you back.
• Follow other peoples boards
• Like and comment on others
pins.
• Helps get you noticed
https://business.pinterest.com/sites/business/files/best-practice-guide-en.pdf
Pinterest - What to Do

Create a user generated board:
Customers using product board or
Group Board
1. Enabling other users to
contribute their own pins to your
pin boards, (group Board)
2. Pick out a few of your top
evangelists or customers
3. create a board dedicated to their
pins.
https://www.pinterest.com/stitchfix/ladies-in-stitch-fix/
Pinterest - User Generated Content

Contest tips:
•Be Creative. Modcloth wins at contests by keeping them
fun and original.
•Make it Worth it. Forever 21 asks followers to create an
entire board, but puts a $1000 gift card on the table as
incentive.
•Get Inspired. Look to other brands for contest ideas that
might work for you.
•Use an App. Apps like Gleam.io, Wishpond or Woobox
can help organize your contest and host it on your site or
Facebook.
Pinterest - What to Pin
Run a Pinterest Contest

Participate in Group Boards
•Allows you to have another way to be
discovered.
•“Going where you customers are
already hanging out”

AVOID HUMAN FACES IN VISUALS
Data shows that Images with no human
faces are shared 23% more than those
with them.
When selecting photos for your Pinterest
boards, be sure to use a variety of photos
and illustrations
https://cdn2.hubspot.net/hubfs/53/offers/An-Introduction-to-Pinterest-for-Business.pdf?t=1485574486329
Pinterest - Images

Buyable Pins let people buy your
products without ever leaving
Pinterest.
Only can do with these
platforms
• BigCommerce:
• Demandware:
• Shopify:
Pinterest - Make Pins Buyable

Rich Pins
What is a Rich Pins are Pins that include extra information
right on the Pin itself.
• app,
• movie,
• recipe,
• article,
• product
• place.
To get started, you'll need to prep your website with meta
tags, test out your Rich Pins and apply to get them on
Pinterest.
https://business.pinterest.com/en/rich-pins

• Click-Through Rate – improvement in CTR for many merchants. Target reported
a 70% increase in traffic from Pinterest when Rich Pins were enabled.
• Discoverability – images become
eligible for Pinterest’s own curated
categories. The “Gifts” feed, for
example, only considers Rich Pins
for inclusion.
• Price Notifications – if you reduce
the price of your product or run a
sale, customers who repinned your
products will receive an email from
Pinterest notifying them of the price
drop and prompting them to buy.
https://business.pinterest.com/en/rich-pins
Pinterest - Rich Pins

Image Board Description Link (URL) Place (location)
Pinterest - Your Turn Create Some Pins

https://developers.pinterest.com/tools/widget-builder/?
Pinterest - Add a pin-it button to your website

Demographic info
• Country
• Gender
• City
• Languages
Pinterest - Analytics

Get to know your audience better

Activity From
website
• Impressions
• Clicks
• Repins
• Original pins
• Save Button

Tips:
• Be authentic
• Promote high
quality content
• Use Vertical Image
• Track Results
Pinterest Tag
Pinterest - Ads

Targeting
• Interest targeting
• Keyword targeting-
try to have a focused
and targeted
approach with
Pinterest
keywords. Don’t add
too many
• Customer database
targeting
Pinterest - Ads

Some differences with Pinterest ads
• Link to a web page that shares more information
about your value proposition and gives the user the
"choice" to convert.
• Not lead generation landing page
• Subtle or soft CTAs such as
"Sign up today for a free trial,"
"Download this free guide,"
"Here's how to write a compelling blog post" when
promoting a checklist you'll be redirecting them to.
Pinterest - Ads

https://business.pinterest.com/en/success-stories/buzzfeed
Pinterest is a huge driver of traffic.
“Pinterest is BuzzFeed’s second largest social
network referrer. It also has a much longer
lifecycle than other social networks, often
driving traffic to posts months after
publication.
In fact, more than half of BuzzFeed's traffic
from Pinterest goes to posts published more
than 2 months ago,” said Dao Nguyen, VP of
Growth and Data at Buzzfeed.
BuzzFeed (online Magazine) 5 Lessons Using Pinterest
1.

You might be surprised by how Pins
drive traffic.
Pins that get the most saves aren’t always
the ones that drive the most traffic.
Some Pins (like funny ones) are so
compelling that readers click immediately
to see the rest of the post.
They may save later, or they may not.
Other Pins, like beautiful images of food or
travel, get saved a lot but readers don’t
click through until later.
BuzzFeed 5 Lessons Using Pinterest
2.

It’s smart to experiment.
BuzzFeed posts from classic categories like
Beauty, Home, Crafts, Fitness and Food do well
on Pinterest, but they’ve learned that other
topics like tattoos, books, Disney-inspired posts
and humor do well, too.
In fact, of the top 100 BuzzFeed posts on
Pinterest, over 30% of the traffic are to funny
posts.
3.

Make content easy to Pin, especially
from mobile.
• makes it easy for readers to Pin by
integrating Save buttons and “Follow us
on Pinterest” widgets on their site. They
also increased the size of the
Save button on their share bars and on
individual images for readers coming
from Pinterest.
• 77% of visits from Pinterest to BuzzFeed
are on mobile
4.

Learn what makes a great Pin for you.
The BuzzFeed team has found that designing
one Pinterest-ready image—like this one of
fruit-infused waters— that lives at the top of a
post encourages more click-throughs,
especially when the image is tall and inspiring.
writing good Pin descriptions is important,
especially if the image isn’t beautiful but is
really interesting or useful.
Positive descriptions are generally more saved
and clicked because they’re easier to discover.
5.

SEPHORA (Make Up)
• Use email to encourage Pinterest engagement
• Encourage customers to pin their shopping lists
• Make it easy to save from your website with
the Save button
• 60% growth in traffic from Pinterest
• 15x more average spend from Pinners,
compared to the average Facebook user
https://business.pinterest.com/en/success-stories/sephora
“We realize that clients are
busy and don’t always have
time to immediately purchase
products from our emails. We
wanted to make it easy for
them to save for later if they
saw something they liked, but
weren’t quite ready to buy.”

FOREVERMARK (Engagement Rings)
• Get there first: Pinterest lets you connect
with your target customers before they even
know they need you. Use Promoted Pins to
reach them when they’re most receptive.
• Use search targeting: Search is one of the
most common behaviors on Pinterest. Place
your brand in front of your customers as
they are just starting to think about their
engagement or plan their wedding.
• Be helpful: People are more likely to save
Pins they find useful, so focus on educating
your audience before you start selling to
them.
https://business.pinterest.com/en/success-stories/forevermark
Because they were targeting
their audience early in the
consideration cycle,
Forevermark used general
keywords like “engagement
rings,” “diamond jewelry,”
and “wedding ideas.”

FOREVERMARK
• Engagement rates were 4x higher than
the vertical average, which means
Forevermark’s audience is getting closer to
action
• 50% higher than average save rate,
generating valuable earned media (free
impressions) for the brand
• 18% of impressions were earned, thanks
to Forevermark’s save rate.
https://business.pinterest.com/en/success-stories/forevermark

CARIBOU COFFEE (Coffee
Roaster)
• share memorable quotes,
• inspiring photos,
• their favorite flavor
combinations and coffee drinks
and
• great Pins they curated from
other people.
Launch: Real Inspiration Blend
Pinners added inspiring images
with the hashtag
#InspireCaribou
https://business.pinterest.com/en/success-stories/caribou-coffee
The campaign was a huge success, garnering
more than 11 million media impressions, and
achieving a Facebook clickthrough rate that
was 73% higher than the industry average and
a Twitter engagement rate that was double
the industry average.

• Tailwind App A new standard in Visual Marketing, Analytics and Management.
Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions,
and Analyze Results. All in One Platform. Discover Content, Schedule Posts,
Monitor Conversations, Launch Promotions, and Analyze Results. Cost:
$10/month
• Viraltag Social Media Marketing Tool for Sharing Visuals. Manage multiple social
networks, schedule unlimited posts, recycle evergreen content, collaborate with
your team, and analyze performance - all from a single dashboard. $24/mo.
• Pinvolve Here’s a cool time saver for those who share lots to Pinterest and Facebook: Pinvolve
converts your Facebook photos into Pins and places your Pins on your Facebook page. Free to
$9/mo.
• Follow Liker is an optimized and automated versions of Twitter, Instagram,
Pinterest and Tumblr that you can run 24 hours a day. $97/one time payment for
each media (advanced)
Tools to Use with Pinterest

• Archive Boards
• Reorder sections- Add sections & rearrange the boards, making
it easy to organize Pins the way you want to.
• Rearrange Pins
• Sort boards
New to Pinterest

• How to Make Great Pins
https://business.pinterest.com/sites/business/files/how-to-make-
great-pins-guide-en.pdf
• Best Practice Guide for Business
https://business.pinterest.com/sites/business/files/best-practice-
guide-en.pdf
Learn More Pinterest

Instagram is a fun and quirky way to share your life with
friends through a series of pictures. Snap a photo with
your mobile phone, then choose a filter to transform the
image into a memory to keep around forever.

Instagram stats 2018• 1Bi
71
55
40
16
0
10
20
30
40
50
60
70
80
18-24 25-29 30-49 50+
Usage Percentage by age
Percentage
49.7
50.3
Male/Female
Male Female
https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/
http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/pi_2018-03-01_social-media_0-02/

• The average Instagram user spends 25-32
minutes per day on the network,
• Top brands get 58 times higher
engagement than Facebook and 120
times higher than Twitter, says Forrester.
• The visual format offers a natural fit for
promoting branded campaigns, lifestyle
and retail content, and increasing
employee and customer loyalty.
1. Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/blog/65939-20-
instagram-stats-marketers-need-toknow/
2. Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/ blog/65939-20-
instagram-stats-marketers-need-toknow/
3. Forrester, “Instagram Is The King Of Social Engagement.” 2014. http://blogs.forrester.com/ nate_elliott/14-04-
29-instagram_is_the_king_of_ social_engagement
Instagram - Why Use

Profile Picture
Simple is best.
brand's logo or a
graphic symbol.
Keep in mind it will be
cropped into a circle
and appear as a 150 x
150 pixel image
Instagram - Create Account

https://business.instagram.com/gettingstarted
Instagram - Create Account

• Post Consistently
• High Quality Photos (1080 pixel
width for best quality)
• Think Square
• Have a recognizable face
• Take time to write great descriptions-
People like worldy descriptions
such as “A beautiful day no matter rain or
shine because yoga replenishes your soul.”
Instagram - Posting Tips

#Hashtags
• To join in what’s trending –
Trending hashtags are those which
are viral at a given moment.
• To connect with a niche – Finding
related hashtags takes some
digging.
• All of the 30 that you’re allowed
to
Instagram - What to Post

Show Your Product Catalogue in
Motion
• This gives your followers an
opportunity to see your products
in a context they can relate to in
their day to day lives.

Show Your Product
in Fun Ways

Products, Paint A Mood
• Keep it casual and give
consumers an emotional
context to identify with.
• Focus on answering
questions such as “What will
I feel if I own this thing?
What will it say about me?”
https://www.instagram.com/benandjerrys/

Get Your Instagram
Followers Tagging Their
Friends

Run Giveaways and Contests
Like or Follow to win
email gated
User Generated Content
How: Offer a prize people are interested in
winning and ask them to like your profile,
like the post, and @ mention one friend per
entry.
Partner on contests

Behind the Scenes
Nothing says engagement like giving
your followers the ability to see what
happens behind the scenes and giving
them a chance to like and comment.
Show how your product is made

Regram user generated content
User generated content is
content (photos and captions)
that the users of your product
create themselves.
If you setup a branded hashtag
(check nobody else is using it
first and then just start using it)
https://www.instagram.com/p/BGK6Lc0su9j/

Regram How To:
• Ask for permission
• Avoid edits if possible
• Alway, always, always give
proper credit
The best way to provide appropriate attribution is to simply state it outright,
i.e. “Photo Credit: @username,” “Credit: @username,” or “Captured by
@username.”
https://www.instagram.com/p/BC_UEddLd35/

Delight with Flash Sales
Pump up your followers’ feeds with
bonuses, special offers, and insider
announcements.
41% of Instagrammers state that
they follow, or would follow, a
brand to take advantage of perks
and giveaways, give followers that
incentive

Share Event
Promote events and
shows on Instagram.
posts with a geotag
get 79% percent more
engagement!

Inspire People
• share new
perspectives that a
customer wouldn’t see
in their everyday life.

Instagram Stories
• a new feature that lets you share all the moments of your day, not
just the ones you want to keep on your profile.
• As you share multiple photos and videos, they appear together in a
slideshow format: your story.
• The photos and videos will disappear after 24 hours and won’t
appear on your profile grid or in feed.
• Unlike regular posts, there are no likes or public comments.
• Ideas: Deliver Special Offers, Show Off Your Creative Process,
Share a Raw, Informal Glimpse Into Your Business

Instagram Stories
• Give Answers And Keep It Short
• Four crucial questions you have to answer when writing your
Instagram Story headline include:
• Is this useful – do people see the value in it
• Is this unique – does it promise a unique benefit? (Is it differentiated?)
• Is this urgent – does it lead the audience to act now?
• Is this ultra-specific?
Instagram Stories-Dailyharvest
https://www.instagram.com/p/BgEOq1mgwJu/?hl=en&taken-by=cpkfrozen

Instagram Stories
• Make Everyday Moments More Exciting
• Adding Boomerang to something as understated as cheese grating
adds a touch of humor, as well, which users will remember.
Instagram Stories-CPK Frozen Pizza

Instagram Stories
• Watchable in silence
• Lead with a question
• a bold and specific CTA “Swipe up to claim,” pointing users in the
direction of an enormous discount.
Instagram Stories-Follain

Instagram Stories
• showcasing a series of products and/or a single product from
multiple angles.
• the Story format moves through a series of images automatically.
Instagram Stories-SheIn
https://www.instagram.com/sheinofficial/
https://www.instagram.com/stories/highlights/17916149191211098/

Instagram TV (IGTV)- IGTV App
• IGTV is Instagram's own video content hub, focused on longer-form video content, with
videos of up to a maximum of 60 minutes.
• You can share IGTV videos to Instagram Direct Messages (so much opportunities for
added reach)
• You can link directly to an IGTV video from your Instagram Stories (drive traffic to your
IGTV videos with a swipe up)
• Video uploads must be in vertical format
• Videos need to be between 15 seconds and 1 hour long.
• Ideas: Interviews/Q&A’s, Video greetings/Introductions, Product
Demos/Tutorials/How To’s, Recurring Segments, IGTV Exclusives, Webinars,
Repurpose Content

Engagement is a circle
• more engagement will also lead to
new followers & more engagement.
• You want the engagement in the first
hour or so of posting for it to keep
boosting.
• Engage with your followers in the
comments
Engagement
comment
converse
engagement
follow

Instagram Shopping (New)
Instagram Shopping
• Instagram Shoppable Posts
• Instagram Stories
• Shopping Channel in Explore (testing)
https://business.instagram.com/a/shopping-setup-
guide

Instagram Shopable Posts How to Start
There are a few eligibility requirements you’ll need to check off before you can get
started with Instagram shoppable posts:
1. You must be located in one of these countries: United States, Canada, Brazil, the
United Kingdom, Germany, France, Italy, Spain, or Australia
2. You need an Instagram business account
3. You must be on the latest version of the Instagram app on either iOS or Android.
4. Your business must sell physical goods that comply with Instagram’s merchant
agreement and commerce policies.
5. Your business profile must be connected to a Facebook catalog. This can be created
and managed on Business Manager, directly on your business’s Page on Facebook, or
through Shopify or BigCommerce.

Call out your
Instagram
shopping
experience on
your website
https://gardensofthesun.net/pages/shop-insta
Instagram - & Your Website

• Feature other influencers in your
space and reach through to their
audiences
• One thing that works well on any
social network is getting other
influencers involved in the creation of
your content.
Birchbox teamed with Emily Schuman to curate and promote their May box. The
dual effort resulted in a lot of likes and extensive reach. Birchbox and Emily (who
has more than 260,000 Instagram followers) both promoted this partnership with
five Instagram photos, which received over 18,000 likes and reached more than
550,000 consumers.
http://www.socialmediaexaminer.com/5-brands-on-instagram-that-succeed-with-influencer-marketing/
Instagram - Influencers

• From April 19 to April 23, 2017 (the days that the
Unicorn Frappuccino was available for purchase),
90,000 pictures were posted on Instagram using
the hashtag #unicornfrappuccino. Only two of
these photos were organically posted by
Starbucks.
• creating a product that is social media–friendly,
making it available for a short period of time, and
using a hashtag so users can feel like part of a
community makes for a great marketing
campaign.
http://simplymeasured.com/blog/what-your-brand-can-learn-from-the-unicorn-frappuccinos-social-media-impact
Unicorn Frappuccino’s Social Media Impact

• Social Media started June
• Party with Bloggers & Media
July 28 2017
• Opened to Public August 1
• $32-$35 tickets 20 tickets
Every ½ Hour
• Releasing a month at a time
• She already had a large
following Oh Happy day
• Now moved to New York
Color Factory

According to a
Facebook-
commissioned
survey conducted
this year by Kantar,
only 21 percent of all
purchases are made
within a day of
discovery.
Instagram - Ads

PURA VIDA BRACELETS
Ads featured influencers wearing the ring
in different settings: on a beach, in the city,
while enjoying a coffee.
Campaign Results:
• 2X higher return on ad spend compared to
conversion-optimized ads, as well as a 14%
increase in return on ad spend for website
purchases.
• 10% increase in order values for purchases
(from value-optimized ads)
• 6% lower cost per action (compared to
conversion-optimized ads)
https://business.instagram.com/success/pura-vida-bracelets-2/

DOBRA (wallets)
Dynamic Carousel
Event: Remarketing
Campaign Results:
• 30X return on its Instagram
investment and a 32% decrease
in its shopping cart recovery
cost. In all, Instagram accounted
for 25% of the total sales of the
company’s remarketing
campaign.
https://business.instagram.com/success/dobra/

SAX IN THE BEAT (band)
Video ads-showed the group in action, playing at
parties and other types of events. Four short clips,
showing a version of one of Sax In The Beat’s hit
songs, plus images of highlights from several shows.
Copy: provided contact numbers with a short
presentation of the band.
CTA: Book Now or Find Out More.
Campaign Results:
• price quote requests have gone up 15% and
25% of all customers now come from
Instagram. campaign.
https://business.instagram.com/success/sax-in-the-beat//

BEATS BY DRE (Headphones)
Instagram Stories
Tested different stories
Campaign Results:
• 15% higher click-through rate,
compared to other channels
• 29% increase in purchase lift
• 11X lift in traffic to website
• 16X lift in unique user engagement
https://business.instagram.com/success/beats-by-dre/

• Image
• Description
• Hashtags (include
location tags)
• Tag People
List 5-10 Posts You would create?
____________________________________
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Instagram - Your Turn Create Post

Change to an Instagram Business Account
Step 1
Step 2

Insights for Posts and stories
• Impressions: Total number of times
your post or story was seen
• Reach: Number of unique accounts
who saw your post or story
• Website Clicks: Number of accounts
that have tapped the website link on
your Business Profile
• Follower Activity: Average times
your followers are on Instagram on a
typical day
• Video Views: Number of times your
video was viewed for 3 or more
seconds
• Saves: The number of unique
accounts that saved your post

Top Posts
Can filter for:
• Type
• Days
• Reach, Engagement
• Or see data for an individual post

• Follower Activity: Average times your
followers are on Instagram on a
typical day
• Gender
• Age
• Location
• Most likely to log in to Instagram

New
• Choose who can comment
on their posts
• set comments from just
their followers, or
• people they also follow

• Boomerang is an app for creating fun, 1-second long videos with no audio. Free
• VSCO has emerged as the reigning champ of creating beautiful photos on-the-go. Free
• Tailwind App a new standard in Visual Marketing, Analytics and Management. Discover
Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. All
in One Platform. Discover Content, Schedule Posts, Monitor Conversations, Launch
Promotions, and Analyze Results. Cost: $10/month
• Like2Have.it is a great tool for creating embeddable Instagram feeds outfitted with links that
drive customers directly to product pages. Cost: $20/month
• Iconosquare Instagram analytics made easy. Measure your performance and optimize your
strategy. Track hashtags. Benchmark against your competitors. $9/mo.
• WEBSTA Get easy-to-understand data and statistics about your Instagram account and make
smart marketing decisions with WEBSTA!
Tools for Instagram

• FYI- Because you can’t
click direct on links
except in profile
description, it’s difficult
for small businesses to
track.
• Make sure to ask
customers how they
hear about you.
Instagram - ROI Tracking

Sell through hashtags
Uses the profile–link–to–storefront method of selling.
It comes with the added bonus of the Inselly hashtag.
Instagram Tool - Inselly Free

Spreesy primarily
uses the
comments section
of Instagram to
sell items. 3% fee
Instagram Tool - Spreesy

Shopseen will create a storefront
using your profile link
Instagram Tool - Shopseen & Post Cart

Ask your buyers to make purchases by
commenting “sold” directly on the post
and including any necessary
size/color/selection information.
Instagram Tool - Soldsie + Shopify

Boomerangs start with your
original clip, take a series of
ten photos, and transform
them into a whimsical short
video.
Instagram Tool - Boomerang

• Marketers Guide to Instagram
https://blog.kissmetrics.com/marketers-guide-to-instagram/
• The Beginner's Guide To Influencer Marketing on Instagram
https://www.shopify.com/blog/115935109-the-beginners-guide-to-
influencer-marketing-on-instagram
Instagram Shopping Set Up Guide
https://business.instagram.com/a/shopping-setup-guide
Learn More Instagram

•For Instagram
Schedule &
manage your
Instagram
posts
Scheduling Organization Tools : Later

• For Instagram
• Discover Content, Plan,
and Measure Results.
• All in One Platform.
Scheduling Organization Tools : Planoly

•For Pinterest
•Schedule Pins,
•Discover Content, Monitor
Pinterest,
and Measure Results.
•All in One Platform.
Scheduling Organization Tools : Tailwind

• Google Analytics: Google Analytics makes it easy
to track your traffic from social media, create
campaigns and figure out your ROI. It’s also
helpful for tracking metrics for social media sites
that don’t give you a great amount of data like
Snapchat or Instagram.
• Individual social media platforms: Certain
platforms like Facebook, Twitter and Pinterest will
give you further insight and metrics that will be
helpful depending on your goals.
Tracking Social Media Success (ROI)

What We Learned Today
• Learned more about
Pinterest & Instagram
• Reviewed assets we need
for social media
• Tools To Save Time

If you loved the class, I would love to hear about how
you will use what you learned
Before you leave write a review
@Bloggerithm on Facebook

Contact Info:
Molly O’Kane
📧bloggerithm@gmail.com
🌐bloggerithm.com

How to Grow Your Business with Pinterest & Instagram (updated)

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How to Grow Your Business with Pinterest & Instagram (updated)