Free Blog and Website Content (for Realtors)
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Free Blog and Website Content (for Realtors)
- 1. FREE Blog & Website Content 06.08.12 1
- 2. Content for your websites and blogs… Doesn’t have to break the bank! 2
- 3. There are many resources available, right at your fingertips! • Newsletters • Articles • Images • Videos • Market Reports 3
- 4. How would you like a free newsletter? + Pluses - Minuses • Easy to setup • Cannot customize • Manage with existing email • Ad supported contacts • National articles and info • Loaded with ready-to-send information • Integrated with Top Producer 4
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- 8. An article a day… Do I have enough time • Fresh for this? • Relevant • Local • Timely • Entertaining • Personality 8
- 9. Where there’s a will, there’s a way! • FrogPond – Free reprintable articles for trade publications, newsletters, blogs, website, social media sites • Realtor Content Resource/Houselogic – Free source of information and tools from NAR – Content for consumers “in 3 easy steps” – Multiple options for “reprint” 9
- 10. And there’s more… (otherwise know as the obvious options) • Inside Real Estate News – Local Denver reporter, John Rebchook – Consumer articles • Local newspapers – Don’t forget about the Community newspapers! 10
- 11. Where to find the “Eye Candy” • Free Stock Photos.biz – Buyer beware: Shutterstock placements within the site are available for purchase – Three size options for all images – Clip Art images also available • iStockphoto – Many low cost options – Great selection 11
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- 13. Photo Do’s and Don’ts • Protect your art! – Photoshop Online or Picnik – Watermark your images (applies to photos you’ve taken) • Stop using tiny images • Leave some breathing room • Place images above the fold • Wrap text appropriately • Use a descriptive “ALT title”or image name 13
- 14. Does online video really matter? • Online video viewers will reach 169.3 million in 2012. • 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012. Source: http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing- Statistics-for-2012.aspx#ixzz1xCpYzYye 14
- 15. Real Street News • Started in 2011 by Rick Miller, Chicago Title • Local community interviews and news http://realstreetnews.com/fairway- villas-denvers-newest-active-adult- community/ 15
- 16. Visit Denver • Travel videos professionally produced • Good variety of options to highlight Denver culture 16
- 18. Create your own • Don’t be afraid to create your own community tour • Uploaded videos on YouTube, specific to your listing, can be added to the MLS • As long as you get permission from the owner, source videos on YouTube for your site, too! 18
- 19. Market Reports • Monthly Comparison, meant for professionals – Dull – Boring – But, packed with lots of information! 19
- 20. Free Reports from Metrolist Marketplace 20
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- 23. Community Demographics 23
- 24. Walkscore Information 24
- 25. So, what are you doing? 25
- 26. Appendix • Free photos and images: http://www.freestockphotos.biz • Housing Trends eNewsletter http://www.hten.com/ • Houselogic http://www.houselogic.com/ • Frog Pond free articles (ready for reprint) http://frogpond.com/searchmenu.cfm • Cloud MLS – free market report http://www.terradatum.com/marketdata/Denver/index.ht ml 26
- 27. Appendix • FREE Market Reports: http://marketplace.metrolist.com/Shop-by- Category/Analytics-Market-Intel – Monthly Market Indicator – Local Market Updates (by county & MSAs) – Monthly Comparison (current month) • Visit Denver videos – highlighting local events and activities http://www.youtube.com/user/VisitDenver 27
Notes de l'éditeur
- Doesn’t have to cost an arm and a leg!
- Doesn’t have to cost an arm and a leg!
- Housing Trends eNewsletterFrom the makers of Frogpond – Susie Hale, Bob Hale’s wife (HAR.com)What I like…plusesWhat I didn’t like…minuses
- Personalized to the senderInclude your social media linksProvides market reports from NAR for your local area – no control over the number of areas includedNewsfeed on the right hand sideWhat you can’t see – banner advertising at the top of the page.
- More market reports from NARReal Estate Today radio player from NAR, which BTW you can include on your website and/or blogConsumer articles – no control over the feed, but articles are mostly timely and topical
- Consumer-friendly video talking about the housing marketMore NAR market reports – seeing a theme here?If using Top Producer, you can also include their Market Snapshot into a section called “What’s the value of your home?”
- Monthly Market IndicatorsOverall MLS activityThree year historical view for most listing statuses
- Counties and MSAsMonthly and YTD comparisons4-yr trendline