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1
Q1 EARNINGS - MAY 2, 2018
2
FORWARD LOOKING STATEMENTS
STABILIZE BELOW PREMIUM
This presentation includes estimates or projections that constitute “forward-looking statements” within the meaning of the U.S. federal securities
laws. Generally, the words “believe,” “expect,” “intend,” “anticipate,” “project,” “will,” and similar expressions identify forward-looking statements,
which generally are not historic in nature. Although the Company believes that the assumptions upon which its forward-looking statements are
based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results
to differ materially from the Company’s historical experience, and present projections and expectations are disclosed in the Company’s filings
with the Securities and Exchange Commission (“SEC”). These factors include, among others, our ability to successfully integrate the acquisition of
MillerCoors; our ability to achieve expected tax benefits, accretion and cost savings and synergies; impact of increased competition resulting
from further consolidation of brewers, competitive pricing and product pressures; health of the beer industry and our brands in our markets;
economic conditions in our markets; additional impairment charges; our ability to maintain manufacturer/distribution agreements; changes in
our supply chain system; availability or increase in the cost of packaging materials; success of our joint ventures; risks relating to operations in
developing and emerging markets; changes in legal and regulatory requirements, including the regulation of distribution systems; fluctuations in
foreign currency exchange rates; increase in the cost of commodities used in the business; the impact of climate change and the availability and
quality of water; loss or closure of a major brewery or other key facility; our ability to implement our strategic initiatives, including executing and
realizing cost savings; our ability to successfully integrate newly acquired businesses; pension plan and other post retirement benefit costs;
failure to comply with debt covenants or deterioration in our credit rating; our ability to maintain good labor relations; our ability to maintain
brand image, reputation and product quality; and other risks discussed in our filings with the SEC, including our most recent Annual Report on
Form 10-K and our Quarterly Reports on Form 10-Q. All forward-looking statements in this presentation are expressly qualified by such
cautionary statements and by reference to the underlying assumptions. You should not place undue reliance on forward looking statements,
which speak only as of the date they are made. We do not undertake to update forward-looking statements, whether as a result of new
information, future events or otherwise.
Non-GAAP Information
Please see our most recent earnings release or visit the investor relations page of our website – www.molsoncoors.com – to find disclosure and
applicable reconciliations of non-GAAP financial measures discussed in this presentation.
INVESTORS PRESENTATION - NEW YORK, JUNE 6, 2018
M A R K H U N T E R , C E O, M O L S O N C O O R S
Corporate Overview and Strategic Focus
G AV I N H AT T E R S L E Y, C E O, M I L L E R C O O R S
US Context and Strategy
T R A C E Y J O U B E R T, C F O, M O L S O N C O O R S
Strategies to grow profit, cash, total shareholder return
C L O S I N G R E M A R K S
Q & A
R E C E P T I O N
4
2018
COMMITTED TO
2018 GUIDANCE
DESPITE Q1
CHALLENGES
DEBT PAYDOWN
& MAXIMIZING
CASH, PROTECT
BOTTOM-LINE
ACCELERATE
TOP-LINE VIA
COMMERCIAL
EXCELLENCE
REWARD
SHAREHOLDERS
WITH CAPITAL
RETURNS
KEY TAKEAWAYS
5
MOLSON COORS TODAY – A BIGGER, BETTER BUSINESS
MILLERCOORS TRANSACTION ALMOST DOUBLED COMPANY SIZE
Absolute
Growth
62%
62%
88%
100%
FY 2017
94 million
$11.0 billion
$2.5 billion
$1.45 billion
58 million
Worldwide Brand
Volume (HL)*
$1.3 billionUnderlying EBITDA
FY 2015
* 2015 includes
proportionate volume
and net sales from
MillerCoors (42%)
Net Sales*
Underlying FCF
$6.8 billion
$704 million
6
EARNING MORE TO DRIVE VALUE
TRANSACTION STEP CHANGES EBITDA SCALE
$1,267
$1,398
$1,469 $1,471
$1,331
$2,404
$2,497
18.9%
19.5% 19.6% 19.8%
19.5%
21.9%
22.7%
15%
17%
19%
21%
23%
25%
27%
29%
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2011 2012 2013 2014 2015 2016PF 2017
UNDERLYING EBITDA (1)
(USD MILLIONS)
EBITDA Margin
(1) Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the
nearest U.S. GAAP earnings. 2016 results are pro forma for the MillerCoors transaction and reflect changes in accounting for pensions and discontinued operations.
See reconciliation to nearest U.S. GAAP measures on our website. Fiscal year 2011 through 2015 historical financial information has not be adjusted to reflect our
change in method of calculating the market-related value of pension plan assets used to determine net periodic pension cost nor our reclassification of the foreign
exchange activity related to discontinued operations. Fiscal year 2016 and 2017 financial information has been adjusted to reflect these changes.
Note: Underlying EBITDA margin is calculated by dividing underlying EBITDA by net sales (including 42% of MillerCoors net sales in 2011-2015).
77
62%
8%
25%
5%
WORLDWIDE
BRAND VOLUME
71%
13%
16%
<1%
UNDERLYING
EBITDA
$11.0BNet Sales
94M HLsWW Brand Volume
$2.5BUnderlying EBITDA
Actual
(FY 2017)
Note: Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the nearest
U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures on our website.
USA Canada Europe International
MOLSON COORS 2017
88
EMPLOYEE ENGAGEMENT
BUILDING FROM PURPOSE TO PERFORMANCE
18,000 EMPLOYEES WORLDWIDE
GUAM & MICRONESIA
AUSTRALIA
JAPAN
SOUTH
KOREA
INDIA
PUERTO
RICO
US VIRGIN
ISLES
ST MAARTEN
TRINIDAD &
TOBAGO
PARAGUAY
URUGUAY
ARGENTINA
CHILE
COLOMBIA
ECUADOR
PANAMA
COSTA RICA
NICARAGUA
EL SALVADOR
GUATEMALA
MEXICO
HONDURAS
TURKS &
CAICOS
DOMINICAN
REPUBLIC
ZAMBIA
SOUTH
AFRICA
TAIWAN
SINGAPORE
USA
CANADA
UK
IRELAND
SPAIN ITALY
CZECH SLOVAKIA
ROMANIA
BULGARIA
SERBIA
CROATIA
MONTENEGRO
BOSNIA&HZ
EMPLOYEE
81% ENGAGEMENT 2017
FIRST CHOICE
90% ALIGNMENT 2017
99
FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE
A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY
EARN MORE USE LESS INVEST WISELY
TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS
BUILD
EXTRAORDINARY
BRANDS
STRENGTHEN
CUSTOMER
EXCELLENCE
DRIVE DISRUPTIVE
GROWTH
RETURN CASH TO
SHAREHOLDERS
STRENGTHEN
BALANCE
SHEET
BRAND LED
GROWTH
OPPORTUNITIES
DRIVE
SYNERGIES
AND COST
SAVINGS
INCREASE
PRODUCTIVITY
1010
USE LESS INVEST WISELY
E N H A N C E D C O M M E R C I A L C A PA B I L I T I E S W I L L D R I V E T O P & B O T T O M L I N E
USE LESS
EARN MORE
D R I V I N G T H E B OT TO M - L I N E B Y E X PA N D I N G E B I T D A M A R G I N
DRIVE SYNERGIES & COST SAVINGS INCREASE PRODUCTIVITY
• Track record of cost
savings delivery
• Current $600m
program 2017-2019
• 2020-2022 program
in development
• WCSC 2.0
• Procurement
• IT
• Global Business
Services
11
Underpinned by PACC model
INVEST WISELY
DRIVING SHAREHOLDER RETURN
USE LESS INVEST WISELYEARN MORE
CAPITAL ALLOCATION PRIORITIES
RETURN CASH TO
SHAREHOLDERS
STRENGTHEN
BALANCE SHEET
BRAND LED GROWTH
OPPORTUNITIES
EARN MORE
E N H A N C E D C O M M E R C I A L C A PA B I L I T I E S W I L L D R I V E T O P & B O T T O M L I N E
EARN MORE : COMMERCIAL EXCELLENCE DRIVERS
BUILD EXTRAORDINARY
BRANDS
STRENGTHEN CUSTOMER
EXCELLENCE
DRIVE DISRUPTIVE
GROWTH
COMMERCIAL
EXCELLENCE
EXPAND PORTFOLIO
DIGITAL & E-COMMERCE
ACCELERATE INTERNATIONAL GROWTH
ENERGIZE CORE BRANDS
GROW ABOVE PREMIUM & CRAFT
BUILD GLOBAL BRANDS
INSIGHT & ANALYTICS
BUILD EXTRAORDINARY BRANDS
EARN MORE
1515
INSIGHT & ANALYTICS
“CONNECT” & “SOCIALIZE” ACCOUNT FOR ~60% OF ALCOHOL OCCASIONS
CONNECT
25% OF SERVINGS
SOCIALIZE
33% OF SERVINGS
CELEBRATERELAX
GLOBALLOCAL
LAGERPILSNER WHEAT
MAPPING COVERS OCCASIONS AND KEY PRICE POINTS, AS WELL AS FUNCTIONAL AND EMOTIONAL BENEFITS
10% OF SERVINGS25% OF SERVINGS
Source: Internal Segmentation Analysis
16
ENERGIZING CORE BRANDS
No.3
No.1
GAINING SEGMENT SHARE x14 QS
No.2
No.2
IMPROVING SHARE TREND IN CANADA
11 OF LAST 12 Qs OF SEGMENT GROWTH IN THE US MAINTAINED SHARE POSITION AND #1 POSITION
ALMOST HALF OF BEER SOLD IN US, CANADA & EUROPE IS PREMIUM
OR PREMIUM LIGHTS (MAINSTREAM)
NATIONAL CHAMPIONS
ELEVEN NO.1 OR NO.2 POSITIONS IN CORE MARKET SEGMENTS
BORSODI #2
HUNGARY
BERGENBIER
ROMANIA #2
OZUJSKO
CROATIA #1
KAMENITZA
BULGARIA #2
JELEN #1
BOSNIA & HZ
NIKSICKO #1
MONTENEGRO
STAROPRAMEN
CZECH #4
CARLING
UK #1
MILLER
LITE
USA #3
MOLSON
CANADIAN
CANADA #4
COORS
LIGHT
USA #2
ROMANIA
BULGARIA
SERBIA
BOSNIA
& HZ
CROATIA
HUNGARY
SLOVAKIA
CZECH
UK
MONTENEGRO
COORS LIGHT
CANADA #2
JELEN #2
SERBIA
CANADA
USA
STAROPRAMEN
SLOVAKIA #2
18
GROWING ABOVE PREMIUM & CRAFT
CRAFT, CIDER, FMBS AND IMPORTS
CRAFT CIDER FMBS IMPORTS
ABOVE PREMIUM BRANDS : 20% OF MCBC PORTFIOLIO AND GROWING AT 21%
MCI 82% PORTFOLIO
Above Premium % and growth figures based on Full Year 2017 volume
19
GROWING ABOVE PREMIUM & CRAFT
THE WORLD’S NO.1 CRAFT PORTFOLIO
USACANADA EUROPE
+7.2% global craft portfolio growth 2016-2017
20
BUILDING GLOBAL BRANDS
50 MARKETSMARKETSMARKETSMARKETSMARKETSMARKETS
20 40 5 20+ 35
ACCELERATING INTERNATIONAL PLANS
NEW VISUAL IDENTITY ROLLED
OUT IN 20 COUNTRIES
NEW VISUAL ID DRIVING DOUBLE
DIGIT GROWTH (OUTSIDE CZ)
IN ITS 5th YEAR, MGD MUSIC
SUPPORTED IN 20+ COUNTRIES
ACCELERATION OF BLUE
MOON TAP ROOMS
COORS LIGHT +5% GROWTH
2016-2017
CUSTOMER EXCELLENCE
22
STRENGTHENING CUSTOMER EXCELLENCE
MOLSON COORS ADVANTAGE - BUSINESS BUILDING FOR CUSTOMERS
RANKED #1 IN
TAMARRON 2
YEARS RUNNING
CATEGORY CAPTAINCIES & 30
SUPPLIER AWARDS IN 2 YEARS70+
No.1
SURVEY
23
CUSTOMER EXCELLENCE IN ACTION
+120% +37%
+31%
+132%
+223%
BUILDING FOUNDATIONS FOR GROWTH WITH AMAZON BEST IN CLASS UK ONLINE PARTNERSHIP
BEER CATEGORY VOLUME TURNAROUND IN LCBO EUROPE : FIRST CO-BRANDED SOLUTION WITH NESTLE
DRIVING PROFITABLE CATEGORY GROWTH
DRIVE DISRUPTIVE GROWTH
25
LEVERAGING DIGITAL TRANSFORMATION
DRIVING THE FIRST CHOICE AGENDA
DIGITAL MARKETING PERSONALIZED CUSTOMER EXPERIENCE LEAD DIGITAL DISRUPTION
BEST IN CLASS DIGITAL BASICS AND INSIGHT & ANALYTICS
ECOMMERCECUSTOMER 360
SEAMLESS SELLING TOOLS
PERSONALIZED EXPERIENCE
• Global consumer segmentation
• Marketing Mix Analytics
• US Consumer Data Program • Global salesforce.com roll out
• Intelligent data-based selling
• Image Recognition and AI
• Best digital brand experience
• Optimized digital shelf
• Scaling UK B2B solution
26
EXPANDING PORTFOLIO
DRIVING & EXPANDING CATEGORY VALUE
GROW THE BEER CATEGORY
ENHANCING CONSUMER & CUSTOMER EXPERIENCE
GROW SHARE OF BEER/FMB/CIDER
ENHANCING CONSUMER & CUSTOMER EXPERIENCE
GROW BEYOND BEER
BREWED, FERMENTED OR DISTILLED
CREATE VALUE IN SUPPLY CHAIN
BREWING PROCESS INNOVATION
?
27
EXPANDING PORTFOLIO
DRAFTFOX – CREATING A NEW STANDARD IN DRAFT BEER
REIMAGINED
THE KEG ROOM
2828
CUSTOMER EXCELLENCECONSUMER EXCELLENCE
GROW EMERGING BRANDS
SELECTIVELY
GROW FOCUS BRANDS
AGGRESSIVELY
OPTIMIZE ROUTE TO
MARKET
OPTIMIZE ROUTE
TO MARKET
EXPLORE SUPPLY CHAIN
TRANSFORMATION
EARN MORE IN
FOCUS MARKETS
ACCELERATING INTERNATIONAL GROWTH
MOLSON COORS INTERNATIONAL – GROWING CONTRIBUTOR TO TOP & BOTTOM-LINE
2929
Q1 2018 Results
Underlying EBITDA
($ millions)
ACCELERATING INTERNATIONAL GROWTH
PROGRESS TO $20-25 MILLION EBITDA
INTERNATIONAL FOCUS BRANDSE
($29.1)
3030
FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE
A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY
EARN MORE USE LESS INVEST WISELY
TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS
BUILD
EXTRAORDINARY
BRANDS
STRENGTHEN
CUSTOMER
EXCELLENCE
DRIVE DISRUPTIVE
GROWTH
RETURN CASH TO
SHAREHOLDERS
STRENGTHEN
BALANCE
SHEET
BRAND LED
GROWTH
OPPORTUNITIES
DRIVE
SYNERGIES
AND COST
SAVINGS
INCREASE
PRODUCTIVITY
3131
Reshape Portfolio 2009+
Reset Customer
Relationships
2011+
(5.1%) (4.0%) (3.5%) (2.3%) (5.1%)
(3.6%)
2008 2009 2010 2011 2012
2007 UK BEER VOLUME
DECLINED (21.5%)
OVER SIX YEARS
(2007-2012)
USE LESS INVEST WISELYEARN MORE
Protect Beer
2008+
Reset Cost Base
2017 vol +14% v ‘12
Share +1% to 18.7%
Cider 5%+ of vol
Excise accelerator
removed by Govt.
Reduced UK costs
materially Profitability 2x
by 2014 and
grew to 2017
RESPONSERESULTS
UK Supply
Chain
Masterplan
DISCIPLINED APPROACH
LEADING THROUGH TOUGH TIMES : UK CASE STUDY
SITUATION
3232
DISCIPLINED APPROACH
LEADING THROUGH TOUGH TIMES : UK CASE STUDY
BEFORE AFTERBEFORE
33
Q1 EARNINGS - MAY 2, 2018
GAVIN HATTERSLEY
C E O , M i l l e r C o o r s
3434
OUR #1 PRIORITY
CONSISTENT, SOLID DELIVERY AGAINST OUR BOTTOM-LINE
WHILE OUR VOLUME TRAJECTORY HAS NOT YET IMPROVED, WE’VE CONSISTENTLY DELIVERED SOLID BOTTOM-LINE GROWTH
Note: Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the nearest U.S. GAAP
earnings. 2016 results are pro forma for the MillerCoors transaction and reflect changes in accounting for pensions and discontinued operations. See reconciliation to nearest U.S. GAAP
measures on our website. Underlying EBITDA margin is calculated by dividing underlying EBITDA by net sales.
19
20
21
22
23
24
25
26
1,500
1,550
1,600
1,650
1,700
1,750
1,800
1,850
1,900
1,950
2015 2016 PF 2017
EBITDAMargin%
UnderlyingEBITDA($M)
Underlying EBITDA EBITDA Margin %
3535
US BEER INDUSTRY
BEER STILL REPRESENTS – BY FAR – THE LARGEST SEGMENT IN TOTAL ALCOHOL BEVERAGES
49.4%
34.9%
15.6%
Beer
Spirits
Wine
2017 TAB CONSUMPTION IN THE US
BEER
Source: Brewer’s Almanac 2016; Strategy Team Forecast
3636
All Other
This sheet contains numbers for FY 2017 and 3YR CAGR 2014-2017. Source: Share - Nielsen AOD – Total U.S. xAOC, Volume Size – BI STW March 2018. Industry and MC growth – Nielsen AOD – Total U.S. xAOC
US BEER INDUSTRY : A LOT OF VOLUME AND VALUE FOR THE TAKING
~85M BBLS / 39% of Revenue
ECONOMY
~50M BBLS / 17% of Revenue
38%
60%
3%
32%
59%
31%
9%
10%
25%
26%
8%
PREMIUM
~68M BBLS / 44% of Revenue
ABOVE PREMIUM
COMBINED, INDUSTRY ECONOMY & PREMIUM BRANDS REPRESENT MORE THAN 65% OF U.S. BEER
VOLUME AND 56% OF THE REVENUE
WE NEED TO CONTINUE COMPETING IN THE LARGEST SEGMENTS & PROFIT POOLS
WITH THE MOST LOYAL CONSUMERS
3737
Source: Bureau of Labor Statistics, Labor Participation, Unemployment (Seas) Source: EIU Disposable Income and Population Forecast
Total US Disposable Income 2016 Dollars
Adjusted for Inflation
Labor Participation – Annual Average (%)
Unemployment – Annual Average (inverted scale)
20212015 2018
13.79
14.59
15.39+1.9%
+1.8%
US BEER INDUSTRY
HEALTHY ECONOMY IS DRIVING ABOVE PREMIUM GROWTH
…AND WE EXPECT DISPOSABLE INCOME TO CONTINUE
TO IMPROVE, SUPPORTING GROWTH OF ABOVE
PREMIUM BRANDS
Unemployment and Labor Participation
WHILE UNEMPLOYMENT REBOUNDED SINCE THE
RECESSION, LABOR FORCE PARTICIPATION HAS MORE
RECENTLY IMPROVED…
3838
CONSUMER PREFERENCES DRIVING NEW DYNAMICS
US BEER ECONOMY
We are changing how we connect with drinkers
across each generation:
• Shift to digital
• Targeted messaging
• Brand innovation
We have changed approach to welcome women to
our brands
• Updating in-market activations
• Brands with purpose
• Messaging modern masculinity and modern
femininity
We are currently under-shared with these drinkers
but see upside
• ML & CL plan to take share of Premium Light
consumption
• Fragmentation of Mexican lagers presents
opportunity
101 95
111 114 107
97
Miller
Lite
Coors
Light
BeerSpirits Mexican
Imports
Wine Bud
Light
Latino Consumer
Penetration
Index vs All Alcohol
consumers
21.4
17.817.817.0
26.1
9.6
18.1
23.6
20.8
27.9
55-64 65+45-5435-44LDA-34
% US Population
2017 SHARE OF BEER SERVINGS
Each age cohort drives considerable beer consumption
Source: ACT Tracker, US Census data Source: BTS, Brewers AlmanacSource: BTS
LATINO DRINKERS GENERATIONAL SHIFTS FEMALE DRINKERS
LATINO DRINKERS OVER-INDEX IN BEER
CONSUMPTION AND WILL CONTINUE TO
DRIVE GROWTH IN BEER
YOUNGER LDA DRINKERS DRIVE EMERGING
TRENDS WHILE GEN X & BOOMER DRINKERS ARE
MORE LOYAL TO BEER AND DRINK MORE THAN
THEIR FAIR SHARE
US BEER HAS TRADITIONALLY ALIENATED
WOMEN, BUT WOMEN STILL DRINK MORE
BEER THAN ANY OTHER TYPE OF ALCOHOL
% US Beer consumption volume
247 Consumption by Women Each Year (servings)
20.6B
BEER
20.2B
SPIRITS
12.4B
WINE
0.3B
CIDER
3939
We are utilizing our
understanding of consumer
occasions to address
consumer functional and
emotional needs
We have significant opportunity
with brands positioned for
growth in the Above Premium
We are innovating to
compete with flavor
propositions
US BEER INDUSTRY
TAKING ACTION TO ADDRESS THE CHANGING LANDSCAPE
“This is the Original Lite
beer. Brewed to be
everything you want in a
beer. And less.”
More Taste. Only 96
Calories. Only 3.2 carbs.
"We know drinkers are
turning to lifestyle and
lightness in carbs and
calories and that's where
Henry's Hard Sparkling
fits in."
Strengthening and broadening our portfolio through new brands and innovation
PREMIUMIZATION LIFESTYLE
GROWING PREFERENCE SHIFTING
AWAY FROM TRADITIONAL BEER
INCREASING ACCEPTANCE
OF CANNABIS
4040
EARN
MORE
DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE
A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY
USE
LESS
INVEST
WISELY
4141
EARN MORE
CONSISTENT, SOLID DELIVERY AGAINST OUR BOTTOM-LINE
US UNDERLYING EBITDA ($M)
Despite Q1 weather and
Golden inventory challenges,
we expect our volume and
margin to ramp up in the
second half – and our May
performance supports that
expectation
Note: Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the nearest U.S. GAAP
earnings. 2016 results are pro forma for the MillerCoors transaction and reflect changes in accounting for pensions and discontinued operations. See reconciliation to nearest U.S. GAAP
measures on our website. Underlying EBITDA margin is calculated by dividing underlying EBITDA by net sales.
19
20
21
22
23
24
25
26
1,500
1,550
1,600
1,650
1,700
1,750
1,800
1,850
1,900
1,950
2015 2016 PF 2017
EBITDAMargin%
UnderlyingEBITDA($M)
Underlying EBITDA EBITDA Margin %
4242
WE’VE CLOSED OUR EBITDA MARGIN GAP TO ABI BY ESTIMATED 600 BPS SINCE 2012
EARN MORE, USE LESS, INVEST WISELY
U.S. EBITDA MARGIN COMPARISON: ABI U.S. VS. MILLERCOORS
2012 2013 2014 2015 2016 2017
GAP
(22%)
GAP
(16%)
MillerCoors underlying
EBITDA margins have
increased 550bps from
2012-17
ABI US EBITDA margins
have decreased 50bps
from 2012-17
Source: Company Earnings Releases
4343
USE LESS
PROVEN PERFORMANCE IN DRIVING COST SAVINGS/SYNERGIES, OPTIMIZING ORG EFFICIENCY
$-
$25
$50
$75
$100
$125
$150
$175
$200
$225
$250
$275
$300
$325
2008 H2 2009 2010 2011 2012 2013 2014 2015 2016 2017
MillerCoors Cost Savings ($M)
4444
USE LESS, INVEST WISELY
REDUCING COSTS WHILE MAINTAINING MARKETPLACE PRESSURE
YR1 Benefit
2015 2016
YR3 Benefit
2017
YR2 Benefit
Source: MillerCoors Finance; MMA
Cumulative %
EBITDA benefit 2% 5% 7%
2015 Pro forma 2016 Pro forma 2017
MG&A Expense
REDUCING MG&A MAINTAINING MARKETPLACE PRESSURE WITH
SMARTER, MORE EFFICIENT MARKETING INVESTMENT
4545
EARN MORE
ENERGIZE CORE BRANDS, ACCELERATE PERFORMANCE IN ABOVE PREMIUM
CONTINUE TO GROW
SHARE IN PREMIUM
STABILIZE ECONOMY TO PROTECT
AND EXPAND THE BEER CATEGORY
ACCELERATE PERFORMANCE IN
ABOVE PREMIUM
67% of beer volume comes from buyers who purchase more than one price tier
Among Above Premium buyers, 34% also purchase Premium and 17% purchase Economy
4646
EARN MORE
ENERGIZE CORE BRANDS – CONTINUE TO GROW SHARE IN PREMIUM
Source: Nielsen
18.5
19.0
19.5
20.0
2015 2016 2017
22.0
22.5
23.0
23.5
24.0
2015 2016 2017
7.4
7.6
7.8
8.0
8.2
8.4
8.6
8.8
9.0
9.2
9.4
2015 2016 2017
Growing volume,
+2.7% in L4 as of 5/26
Accelerating segment
share growth
Coors Light improved
volume trends
compared to YTD
2017 marked 11th straight
year of growth. Gaining
segment share YTD 2018,
despite Golden challenges
Coors Banquet, Coors Light and Miller Lite have all gained share of segment each of the last 3 yrs
4747
EARN MORE
ENERGIZE CORE BRANDS – CONTINUE TO GROW SHARE IN PREMIUM
Increased local media
spend celebrating
independent spirit
‘Carry the West’
resonates with Latinos
and general market
Retail plans with rodeo
& ‘Protect Our West’
Evolve campaign,
re-anchoring position
as the World’s Most
Refreshing Beer
Media spend +10%
Strong distributor
support of YETI
summer program
Increased media spend
and bolder, more
competitive positioning
‘Know Your Beer’
campaign shows 70% of
consumers opt for Miller
Lite over Bud Light
Competing directly
against Michelob Ultra
4848
49
EARN MORE
STABILIZE ECONOMY
Source: Nielsen
MILLERCOORS ECONOMY PORTFOLIO
SHARE OF SEGMENT CHANGE
OUR ECONOMY PORTFOLIO
GAINED SHARE OF INDUSTRY
IN BOTH Q4’17 AND Q1’18
Top-ten
industry
growth
brand
50
EARN MORE
ACCELERATE PERFORMANCE IN ABOVE PREMIUM - CRAFTS
Q1 182017
+28.6%
2017 Q1 18
+60.0%
2017 Q1 18
+13.7%
Q1 182017
+25.0%
L52 weeks
ending
5/26/18
Nielsen
… And our
regional craft
brewers
continue to
outperform
industry crafts
Blue Moon
Belgian White &
Leinenkugel’s
Summer Shandy
are #1 & #3
crafts in the US
51
0 pts
2 pts
4 pts
6 pts
8 pts
10 pts
2017 Share of Craft by Brand Family
Note: Leinenkugel’s Family includes all Shandy varietals and Heritage brands
SOURCE: MillerCoors STR Data, Internal strategy estimates, Nielsen AOD Total U.S. xAOC + Conv., Full-year 2017
1.5 BBLs
1.6 BBLs
1.7 BBLs
1.8 BBLs
1.9 BBLs
2013 2014 2015 2016 2017
BMBW Volume (mm BBLs)
EARN MORE
ACCELERATE PERFORMANCE IN ABOVE PREMIUM - CRAFTS
BELGIAN WHITE DEMONSTRATES
CONTINUED GROWTH
BLUE MOON FAMILY OF BRANDS
#1 IN CRAFT
52
ACCELERATE PERFORMANCE IN ABOVE PREMIUM – FLAVORED MALT BEVERAGES, CIDER
EARN MORE
Ciders - fastest
growing segment YTD
• Crispin is outpacing the industry,
led by Crispin Rosé
• Crispin Rosé is #4 growth brand
YTD in expanding Cider category
2.4m
CASES 1.9m
CASES 1.4m
CASES
Building on
#2 FMBs
position via
innovation
3.2m
CASES
53
EARN MORE
ACCELERATE PERFORMANCE IN ABOVE PREMIUM - IMPORTS
Strong 1-2 punch in large and profitable Imports, with both
Peroni and Sol gaining momentum against competitors
% change
ModeloCorona
13 wk
26 wk
4 wk
52 wk
Heineken Stella Artois
13 wk
4 wk
52 wk
26 wk
% change
-1.9
-2.7
-4.1
-2.7
9.5
6.1
0.8
1.9
10.6
15.0
16.3
21.5
1.4
-0.1
-3.1 -2.8
10.9
49.4
114.5
260.2
16.6 14.9 10.611.3
Source: 2018 BMI
54
EARN MORE
ACCELERATE PERFORMANCE IN ABOVE PREMIUM
Source: Nielsen
92 90 87 86 84 82
71
66
57 54 53
43 43 42
37
0
10
20
30
40
50
60
70
80
90
100
Distribution Rate (%ACV)
Top 15 Import Brands
268
294
312
329
0
50
100
150
200
250
300
350
2014 2015 2016 2017
• Double digit volume growth YTD &
accelerating
• Increased brand investment & shelf
presence with additional packages
VELOCITY STEADILY IMPROVING SIGNIFICANT DISTRIBUTION UPSIDE
Peroni Velocity (CE/TDP)
55
EARN MORE
ACCELERATE PERFORMANCE IN ABOVE PREMIUM
Source: Nielsen
Retail: 100K new placements
• Top-ten industry growth brand
in grocery L4 ended 5/12
• Triple-digit growth over L4
ended May 26
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Independent
Chain
STRs (Cases)
5/27/201812/24/201710/8/2017 2/18/2018
Cinco de
Mayo
Volume lift just startingSignificant distribution upside
56
57
DRIVE CUSTOMER EXCELLENCE
ADVANCING OUR GO-TO-MARKET STRENGTH
BOLDER RETAIL PARTNERSHIPS
OFFERING MORE VALUE TO
DISTRIBUTORS
BUILDING E-COMMERCE
CAPABILITIES
EVOLVING BRAND
EXPERIENCES
58
DRIVE CUSTOMER EXCELLENCE
BUILDING CAPTAINCY WINS AND SUPPLIER AWARDS
Category Advisor Wins Supplier Awards
5959
FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE
A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY
EARN MORE
ENERGIZE CORE BRANDS
GROW SHARE IN PREMIUM
STABILIZE/PROTECT ECONOMY
CONTINUE TO DRIVE
COST SAVINGS AND
SYNERGIES
USE MARKETING MIX
ANALYSIS TO OPTIMIZE
MARKETING SPEND
ACCELERATE
PERFORMANCE IN
ABOVE PREMIUM
ADVANCE GO-TO-
MARKET STRENGTH,
WIN AT RETAIL
OPTIMIZE
ORGANIZATIONAL
EFFICIENCY
CONTINUE CLOSING
EBITDA MARGIN GAP
TO ABI
DELIVER PROFIT
GROWTH TO DRIVE
SHAREHOLDER VALUE
SHIFTING INVESTMENT
TO ABOVE PREMIUM
AND INNOVATION
USE LESS INVEST WISELY
60
Q1 EARNINGS - MAY 2, 2018
TRACEY JOUBERT
C F O , M O L S O N C O O R S
6161
FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE
A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY
EARN MORE USE LESS INVEST WISELY
TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS
BUILD
EXTRAORDINARY
BRANDS
STRENGTHEN
CUSTOMER
EXCELLENCE
DRIVE DISRUPTIVE
GROWTH
RETURN CASH TO
SHAREHOLDERS
STRENGTHEN
BALANCE
SHEET
BRAND LED
GROWTH
OPPORTUNITIES
DRIVE
SYNERGIES
AND COST
SAVINGS
INCREASE
PRODUCTIVITY
62
(1) Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the nearest U.S. GAAP
earnings. 2016 results are pro forma for the MillerCoors transaction and reflect changes in accounting for pensions and discontinued operations. See reconciliation to nearest U.S.
GAAP measures on our website. Fiscal year 2011 through 2015 historical financial information has not be adjusted to reflect our change in method of calculating the market-related
value of pension plan assets used to determine net periodic pension cost nor our reclassification of the foreign exchange activity related to discontinued operations. Fiscal year 2016
and 2017 financial information has been adjusted to reflect these changes.
Note: Underlying EBITDA margin is calculated by dividing underlying EBITDA by net sales (including 42% of MillerCoors net sales in 2011-2015).
Underlying free cash flow is calculated by excluding special and other non-core cash impacts from the nearest U.S. GAAP metric. 2017 underlying free cash flow also excludes planned
capital spending related to building our British Columbia brewery, which is largely funded by proceeds from the sale of our Vancouver brewery in 2016.
UNDERLYING FREE CASH FLOW
(USD MILLIONS)
EARNING MORE
STRONG, STABLE FCF AND EBITDA PERFORMANCE (UNDERLYING)
2016 2017 2018E
$864
$1,449
$1,500
+/- 10%
$1,267
$1,398 $1,469 $1,471
$1,331
$2,404
$2,497
18.9%
19.5% 19.6% 19.8% 19.5%
21.9%
22.7%
15%
17%
19%
21%
23%
25%
27%
29%
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2011 2012 2013 2014 2015 2016PF 2017
UNDERLYING EBITDA (1)
(USD MILLIONS)
EBITDA Margin
63
COMMITTED TO GUIDANCE
2018 AND BEYOND
MEDIUM-TERM EBITDA MARGIN
2018 COGS/HL
COST SAVINGS
2018 UNDERLYING FCF
$210 million
UNCHANGED
but inflationary pressures remain
$1.5 billion +/- 10 percent
(part of 2017-2019 savings target of $600m)
+30-60bps annual average over 3-4 years
UNCHANGED
UNCHANGED
UNCHANGED
USE LESS
6565
USE LESS INVEST WISELY
E N H A N C E D C O M M E R C I A L C A PA B I L I T I E S W I L L D R I V E T O P & B O T T O M L I N E
USE LESS
EARN MORE
D R I V I N G T H E B O T T O M - L I N E B Y E X PA N D I N G E B I T D A M A R G I N
DRIVE SYNERGIES & COST SAVINGS INCREASE PRODUCTIVITY
WCSC 2.0 IT PROCUREMENT GBS
SHARED SERVICES/ IT/G&A
N. AMERICA SUPPLY CHAIN
GLOBAL PROCUREMENT
$600 MILLION COST
SAVINGS PROGRAM (2017-2019)
66
C O S T S AV I N G S P R O G R A M
• Improved efficiency in
cost to capture savings
• Cost to capture of $250m
DRIVE SYNERGIES AND COST SAVINGS
2018E
$255
million
$210
million
$135
million
20%
40%
40%
$600
million
2017 2018E 2019E
3 YEAR PROGRAM
TARGET OF $600M
• ~60% - ‘Non-Core’
Expense- excluded
from underlying
EBITDA and FCF
• ~40% - Capital
spending- included
in underlying capital
spending and FCF
guidance
2017-2019
COST SAVINGS
PROGRAM
ESTIMATED
SAVINGS DRIVERS
N. AMERICA SUPPLY CHAIN
SHARED SERVICES/ IT/G&A
GLOBAL PROCUREMENT
67
DRIVING GLOBAL EFFICIENCIES VIA SUPPLY CHAIN
PRODUCTIVITY DRIVERS
CANADA BUSINESS UNIT
2 greenfield breweries
-British Columbia brewery
on line 2019
-Quebec brewery on line 2021
US BUSINESS UNIT
Brewery rationalization
-Closed Eden, North Carolina, Q3 2016
A LOWER COST, MORE EFFICIENT SUPPLY CHAIN
EUROPE BUSINESS UNIT
Brewery rationalization - Closed 3 breweries
(Plovdiv, Bulgaria; Alton, UK; Burton South, UK)
WCSC 2.0 WILL DELIVER ‘ONE WAY’ BUSINESS RESULTS
6868
Slide 10
PRODUCTIVITY DRIVERS
IMPROVING SCALE AND VALUE WITH GLOBAL BUSINESS SERVICES (GBS)
2015 2016 2017 2018 2019 2020
PILOT
ROMANIA
UK FINANCE
GO-LIVE
UK & CA HR
GO-LIVE
MCBC HQ
GO-LIVE
UK & CA FINANCE
GO-LIVE
MILLER
COORS
GO-LIVE
CE FINANCE
GO-LIVE (1)
NA
PROCURE
GO-LIVE
CE FINANCE
GO-LIVE (2)
GBS CENTERS
ARE OPEN IN
BUCHAREST,
ROMANIA and
MILWAUKEE, WI
CONTRIBUTING
TO CURRENT
AND FUTURE
SAVINGS
PROGRAMS
GBS ROADMAP
NEAR & LONG TERM OPPORTUNITIES
TO IMPROVE SCALE & VALUE
• Finance
• Supply Chain
• Data
Management
• Commercial
• HR
• Reporting
• Procurement
69
2012
2013
2014
2015
2016
2017
-5%
0%
5%
10%
15%
I M P ROVI NG WOR KI N G C A PI TAL A S % OF N E T S A LES
Annual Net Sales. Core Working Capital includes Trade A/R, Inventory and Trade A/P
TRACK RECORD OF IMPROVING WORKING CAPITAL & DRIVING HIGHER CASH RETURNS
Consistently driving
working capital
improvements
since 2012
WORKING
CAPITAL
Expecting
$100m in
additional
improvement
by the end of
2019
I N V ES T WI S ELY
CAPITAL ALLOCATION
71
Underpinned by PACC model
INVEST WISELY
DRIVING SHAREHOLDER RETURN
USE LESS INVEST WISELYEARN MORE
CAPITAL ALLOCATION PRIORITIES
RETURN CASH TO
SHAREHOLDERS
STRENGTHEN
BALANCE SHEET
BRAND LED GROWTH
OPPORTUNITIES
72
I N V ES T WI S ELY
USE LESS INVEST WISELY
CASH USE PRIORITIES
RETURN CASH TO
SHAREHOLDERS
STRENGTHEN
BALANCE SHEET
BRAND GROWTH
OPPORTUNITIES
Maintain
investment grade
rating by
delevering to ~4x
by the end of
2018
Reward existing
shareholders via
annual dividend
Invest in organic
growth and
consider high
return
opportunities
ALL OPTIONS CONSIDERED VIA PACC MODEL
C L E A R C A P I TA L A L L O C AT I O N P R I O R I T I E S
73
Note: 2016 PF leverage ratio represents company estimates for S&P and Moody’s pro forma ratios.
S T R EN GT HEN BA L A NCE S HEE T
S&P, MOODY’S DEBT / EBITDA
0x
1x
2x
3x
4x
5x
6x
2012 2013 2014 2015 2016 PF 2017 2018E Mid-2019E
S&P
Moody's
2.4x
4.7x
Net debt reduced by
>$1.5 billion
4.3x
2.8x
2.1x 2.2x
5.1x
5.3x
2.6x
3.0x
4.4x 4.4x
FOCUS ON PAYING DOWN DEBT
~4x
~3.75x
COMMITMENT
TO MAINTAINING
INVESTMENT-
GRADE RATING
74
$0.64
$0.76
$0.92
$1.08
$1.24 $1.28 $1.28
$1.48
$1.64 $1.64 $1.64
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
$1.60
$1.80
$2.00
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
DIVIDENDS PAID
(ANNUAL PER SHARE)
R E T U R N C A SH TO S HA R EHOLD ER S
S T R O N G T R A C K R E C O R D
75
R E T U R N C A SH TO S HA R EHOLD ER S
R E I N S T I T U T E D I V I D E N D PAY O U T R AT I O
• ~40% to ~75% higher than the current level
(using FY’17 underlying EBITDA)
• Implies 50%-65% of Underlying Net Income
Payout (using FY’17 underlying net income)
We expect a Dividend Payout Ratio of
20%-25% of trailing annual underlying
EBITDA after achieving ~3.75x leverage
around mid 2019
76
RETURN CASH TO SHAREHOLDERS
STEPPING DIVIDEND UP TO COMPETITIVE PAYOUT
36%
37%
57%
BEER&SPRITS
CONSUMERGOODS
50%
65%
AVERAGE
PAYOUTS
Expected future EBITDA pay
out ratio implies underlying
net income payout ratio of
50%-65%
Step up to
above average
for peer group
TODAY FUTURE TODAYTODAY
Note: Molson Coors payout ratios based on 2017 underlying net income, peer data based on annualized
dividend from FactSet as of March 2018
76
7777
FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE
A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY
EARN MORE USE LESS INVEST WISELY
TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS
BUILD
EXTRAORDINARY
BRANDS
STRENGTHEN
CUSTOMER
EXCELLENCE
DRIVE DISRUPTIVE
GROWTH
RETURN CASH TO
SHAREHOLDERS
STRENGTHEN
BALANCE
SHEET
BRAND LED
GROWTH
OPPORTUNITIES
DRIVE
SYNERGIES
AND COST
SAVINGS
INCREASE
PRODUCTIVITY
78
Q1 EARNINGS - MAY 2, 2018
MARK HUNTER
C E O , M O L S O N C O O R S
7979
FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE
A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY
EARN MORE USE LESS INVEST WISELY
TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS
BUILD
EXTRAORDINARY
BRANDS
STRENGTHEN
CUSTOMER
EXCELLENCE
DRIVE DISRUPTIVE
GROWTH
RETURN CASH TO
SHAREHOLDERS
STRENGTHEN
BALANCE
SHEET
BRAND LED
GROWTH
OPPORTUNITIES
DRIVE
SYNERGIES
AND COST
SAVINGS
INCREASE
PRODUCTIVITY
80
2018
COMMITTED TO
2018 GUIDANCE
DESPITE Q1
CHALLENGES
DEBT PAYDOWN
& MAXIMIZING
CASH, PROTECT
BOTTOM-LINE
IMPROVE THE
TOP-LINE VIA
COMMERCIAL
EXCELLENCE
REWARD
SHAREHOLDERS
WITH CAPITAL
RETURNS
KEY TAKEAWAYS
81
Q1 EARNINGS - MAY 2, 2018
Q&A

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Ny investor deck final(2)

  • 1. 1 Q1 EARNINGS - MAY 2, 2018
  • 2. 2 FORWARD LOOKING STATEMENTS STABILIZE BELOW PREMIUM This presentation includes estimates or projections that constitute “forward-looking statements” within the meaning of the U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “anticipate,” “project,” “will,” and similar expressions identify forward-looking statements, which generally are not historic in nature. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company’s historical experience, and present projections and expectations are disclosed in the Company’s filings with the Securities and Exchange Commission (“SEC”). These factors include, among others, our ability to successfully integrate the acquisition of MillerCoors; our ability to achieve expected tax benefits, accretion and cost savings and synergies; impact of increased competition resulting from further consolidation of brewers, competitive pricing and product pressures; health of the beer industry and our brands in our markets; economic conditions in our markets; additional impairment charges; our ability to maintain manufacturer/distribution agreements; changes in our supply chain system; availability or increase in the cost of packaging materials; success of our joint ventures; risks relating to operations in developing and emerging markets; changes in legal and regulatory requirements, including the regulation of distribution systems; fluctuations in foreign currency exchange rates; increase in the cost of commodities used in the business; the impact of climate change and the availability and quality of water; loss or closure of a major brewery or other key facility; our ability to implement our strategic initiatives, including executing and realizing cost savings; our ability to successfully integrate newly acquired businesses; pension plan and other post retirement benefit costs; failure to comply with debt covenants or deterioration in our credit rating; our ability to maintain good labor relations; our ability to maintain brand image, reputation and product quality; and other risks discussed in our filings with the SEC, including our most recent Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. All forward-looking statements in this presentation are expressly qualified by such cautionary statements and by reference to the underlying assumptions. You should not place undue reliance on forward looking statements, which speak only as of the date they are made. We do not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise. Non-GAAP Information Please see our most recent earnings release or visit the investor relations page of our website – www.molsoncoors.com – to find disclosure and applicable reconciliations of non-GAAP financial measures discussed in this presentation.
  • 3. INVESTORS PRESENTATION - NEW YORK, JUNE 6, 2018 M A R K H U N T E R , C E O, M O L S O N C O O R S Corporate Overview and Strategic Focus G AV I N H AT T E R S L E Y, C E O, M I L L E R C O O R S US Context and Strategy T R A C E Y J O U B E R T, C F O, M O L S O N C O O R S Strategies to grow profit, cash, total shareholder return C L O S I N G R E M A R K S Q & A R E C E P T I O N
  • 4. 4 2018 COMMITTED TO 2018 GUIDANCE DESPITE Q1 CHALLENGES DEBT PAYDOWN & MAXIMIZING CASH, PROTECT BOTTOM-LINE ACCELERATE TOP-LINE VIA COMMERCIAL EXCELLENCE REWARD SHAREHOLDERS WITH CAPITAL RETURNS KEY TAKEAWAYS
  • 5. 5 MOLSON COORS TODAY – A BIGGER, BETTER BUSINESS MILLERCOORS TRANSACTION ALMOST DOUBLED COMPANY SIZE Absolute Growth 62% 62% 88% 100% FY 2017 94 million $11.0 billion $2.5 billion $1.45 billion 58 million Worldwide Brand Volume (HL)* $1.3 billionUnderlying EBITDA FY 2015 * 2015 includes proportionate volume and net sales from MillerCoors (42%) Net Sales* Underlying FCF $6.8 billion $704 million
  • 6. 6 EARNING MORE TO DRIVE VALUE TRANSACTION STEP CHANGES EBITDA SCALE $1,267 $1,398 $1,469 $1,471 $1,331 $2,404 $2,497 18.9% 19.5% 19.6% 19.8% 19.5% 21.9% 22.7% 15% 17% 19% 21% 23% 25% 27% 29% $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 2011 2012 2013 2014 2015 2016PF 2017 UNDERLYING EBITDA (1) (USD MILLIONS) EBITDA Margin (1) Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. 2016 results are pro forma for the MillerCoors transaction and reflect changes in accounting for pensions and discontinued operations. See reconciliation to nearest U.S. GAAP measures on our website. Fiscal year 2011 through 2015 historical financial information has not be adjusted to reflect our change in method of calculating the market-related value of pension plan assets used to determine net periodic pension cost nor our reclassification of the foreign exchange activity related to discontinued operations. Fiscal year 2016 and 2017 financial information has been adjusted to reflect these changes. Note: Underlying EBITDA margin is calculated by dividing underlying EBITDA by net sales (including 42% of MillerCoors net sales in 2011-2015).
  • 7. 77 62% 8% 25% 5% WORLDWIDE BRAND VOLUME 71% 13% 16% <1% UNDERLYING EBITDA $11.0BNet Sales 94M HLsWW Brand Volume $2.5BUnderlying EBITDA Actual (FY 2017) Note: Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures on our website. USA Canada Europe International MOLSON COORS 2017
  • 8. 88 EMPLOYEE ENGAGEMENT BUILDING FROM PURPOSE TO PERFORMANCE 18,000 EMPLOYEES WORLDWIDE GUAM & MICRONESIA AUSTRALIA JAPAN SOUTH KOREA INDIA PUERTO RICO US VIRGIN ISLES ST MAARTEN TRINIDAD & TOBAGO PARAGUAY URUGUAY ARGENTINA CHILE COLOMBIA ECUADOR PANAMA COSTA RICA NICARAGUA EL SALVADOR GUATEMALA MEXICO HONDURAS TURKS & CAICOS DOMINICAN REPUBLIC ZAMBIA SOUTH AFRICA TAIWAN SINGAPORE USA CANADA UK IRELAND SPAIN ITALY CZECH SLOVAKIA ROMANIA BULGARIA SERBIA CROATIA MONTENEGRO BOSNIA&HZ EMPLOYEE 81% ENGAGEMENT 2017 FIRST CHOICE 90% ALIGNMENT 2017
  • 9. 99 FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY EARN MORE USE LESS INVEST WISELY TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS BUILD EXTRAORDINARY BRANDS STRENGTHEN CUSTOMER EXCELLENCE DRIVE DISRUPTIVE GROWTH RETURN CASH TO SHAREHOLDERS STRENGTHEN BALANCE SHEET BRAND LED GROWTH OPPORTUNITIES DRIVE SYNERGIES AND COST SAVINGS INCREASE PRODUCTIVITY
  • 10. 1010 USE LESS INVEST WISELY E N H A N C E D C O M M E R C I A L C A PA B I L I T I E S W I L L D R I V E T O P & B O T T O M L I N E USE LESS EARN MORE D R I V I N G T H E B OT TO M - L I N E B Y E X PA N D I N G E B I T D A M A R G I N DRIVE SYNERGIES & COST SAVINGS INCREASE PRODUCTIVITY • Track record of cost savings delivery • Current $600m program 2017-2019 • 2020-2022 program in development • WCSC 2.0 • Procurement • IT • Global Business Services
  • 11. 11 Underpinned by PACC model INVEST WISELY DRIVING SHAREHOLDER RETURN USE LESS INVEST WISELYEARN MORE CAPITAL ALLOCATION PRIORITIES RETURN CASH TO SHAREHOLDERS STRENGTHEN BALANCE SHEET BRAND LED GROWTH OPPORTUNITIES
  • 13. E N H A N C E D C O M M E R C I A L C A PA B I L I T I E S W I L L D R I V E T O P & B O T T O M L I N E EARN MORE : COMMERCIAL EXCELLENCE DRIVERS BUILD EXTRAORDINARY BRANDS STRENGTHEN CUSTOMER EXCELLENCE DRIVE DISRUPTIVE GROWTH COMMERCIAL EXCELLENCE EXPAND PORTFOLIO DIGITAL & E-COMMERCE ACCELERATE INTERNATIONAL GROWTH ENERGIZE CORE BRANDS GROW ABOVE PREMIUM & CRAFT BUILD GLOBAL BRANDS INSIGHT & ANALYTICS
  • 15. 1515 INSIGHT & ANALYTICS “CONNECT” & “SOCIALIZE” ACCOUNT FOR ~60% OF ALCOHOL OCCASIONS CONNECT 25% OF SERVINGS SOCIALIZE 33% OF SERVINGS CELEBRATERELAX GLOBALLOCAL LAGERPILSNER WHEAT MAPPING COVERS OCCASIONS AND KEY PRICE POINTS, AS WELL AS FUNCTIONAL AND EMOTIONAL BENEFITS 10% OF SERVINGS25% OF SERVINGS Source: Internal Segmentation Analysis
  • 16. 16 ENERGIZING CORE BRANDS No.3 No.1 GAINING SEGMENT SHARE x14 QS No.2 No.2 IMPROVING SHARE TREND IN CANADA 11 OF LAST 12 Qs OF SEGMENT GROWTH IN THE US MAINTAINED SHARE POSITION AND #1 POSITION ALMOST HALF OF BEER SOLD IN US, CANADA & EUROPE IS PREMIUM OR PREMIUM LIGHTS (MAINSTREAM)
  • 17. NATIONAL CHAMPIONS ELEVEN NO.1 OR NO.2 POSITIONS IN CORE MARKET SEGMENTS BORSODI #2 HUNGARY BERGENBIER ROMANIA #2 OZUJSKO CROATIA #1 KAMENITZA BULGARIA #2 JELEN #1 BOSNIA & HZ NIKSICKO #1 MONTENEGRO STAROPRAMEN CZECH #4 CARLING UK #1 MILLER LITE USA #3 MOLSON CANADIAN CANADA #4 COORS LIGHT USA #2 ROMANIA BULGARIA SERBIA BOSNIA & HZ CROATIA HUNGARY SLOVAKIA CZECH UK MONTENEGRO COORS LIGHT CANADA #2 JELEN #2 SERBIA CANADA USA STAROPRAMEN SLOVAKIA #2
  • 18. 18 GROWING ABOVE PREMIUM & CRAFT CRAFT, CIDER, FMBS AND IMPORTS CRAFT CIDER FMBS IMPORTS ABOVE PREMIUM BRANDS : 20% OF MCBC PORTFIOLIO AND GROWING AT 21% MCI 82% PORTFOLIO Above Premium % and growth figures based on Full Year 2017 volume
  • 19. 19 GROWING ABOVE PREMIUM & CRAFT THE WORLD’S NO.1 CRAFT PORTFOLIO USACANADA EUROPE +7.2% global craft portfolio growth 2016-2017
  • 20. 20 BUILDING GLOBAL BRANDS 50 MARKETSMARKETSMARKETSMARKETSMARKETSMARKETS 20 40 5 20+ 35 ACCELERATING INTERNATIONAL PLANS NEW VISUAL IDENTITY ROLLED OUT IN 20 COUNTRIES NEW VISUAL ID DRIVING DOUBLE DIGIT GROWTH (OUTSIDE CZ) IN ITS 5th YEAR, MGD MUSIC SUPPORTED IN 20+ COUNTRIES ACCELERATION OF BLUE MOON TAP ROOMS COORS LIGHT +5% GROWTH 2016-2017
  • 22. 22 STRENGTHENING CUSTOMER EXCELLENCE MOLSON COORS ADVANTAGE - BUSINESS BUILDING FOR CUSTOMERS RANKED #1 IN TAMARRON 2 YEARS RUNNING CATEGORY CAPTAINCIES & 30 SUPPLIER AWARDS IN 2 YEARS70+ No.1 SURVEY
  • 23. 23 CUSTOMER EXCELLENCE IN ACTION +120% +37% +31% +132% +223% BUILDING FOUNDATIONS FOR GROWTH WITH AMAZON BEST IN CLASS UK ONLINE PARTNERSHIP BEER CATEGORY VOLUME TURNAROUND IN LCBO EUROPE : FIRST CO-BRANDED SOLUTION WITH NESTLE DRIVING PROFITABLE CATEGORY GROWTH
  • 25. 25 LEVERAGING DIGITAL TRANSFORMATION DRIVING THE FIRST CHOICE AGENDA DIGITAL MARKETING PERSONALIZED CUSTOMER EXPERIENCE LEAD DIGITAL DISRUPTION BEST IN CLASS DIGITAL BASICS AND INSIGHT & ANALYTICS ECOMMERCECUSTOMER 360 SEAMLESS SELLING TOOLS PERSONALIZED EXPERIENCE • Global consumer segmentation • Marketing Mix Analytics • US Consumer Data Program • Global salesforce.com roll out • Intelligent data-based selling • Image Recognition and AI • Best digital brand experience • Optimized digital shelf • Scaling UK B2B solution
  • 26. 26 EXPANDING PORTFOLIO DRIVING & EXPANDING CATEGORY VALUE GROW THE BEER CATEGORY ENHANCING CONSUMER & CUSTOMER EXPERIENCE GROW SHARE OF BEER/FMB/CIDER ENHANCING CONSUMER & CUSTOMER EXPERIENCE GROW BEYOND BEER BREWED, FERMENTED OR DISTILLED CREATE VALUE IN SUPPLY CHAIN BREWING PROCESS INNOVATION ?
  • 27. 27 EXPANDING PORTFOLIO DRAFTFOX – CREATING A NEW STANDARD IN DRAFT BEER REIMAGINED THE KEG ROOM
  • 28. 2828 CUSTOMER EXCELLENCECONSUMER EXCELLENCE GROW EMERGING BRANDS SELECTIVELY GROW FOCUS BRANDS AGGRESSIVELY OPTIMIZE ROUTE TO MARKET OPTIMIZE ROUTE TO MARKET EXPLORE SUPPLY CHAIN TRANSFORMATION EARN MORE IN FOCUS MARKETS ACCELERATING INTERNATIONAL GROWTH MOLSON COORS INTERNATIONAL – GROWING CONTRIBUTOR TO TOP & BOTTOM-LINE
  • 29. 2929 Q1 2018 Results Underlying EBITDA ($ millions) ACCELERATING INTERNATIONAL GROWTH PROGRESS TO $20-25 MILLION EBITDA INTERNATIONAL FOCUS BRANDSE ($29.1)
  • 30. 3030 FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY EARN MORE USE LESS INVEST WISELY TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS BUILD EXTRAORDINARY BRANDS STRENGTHEN CUSTOMER EXCELLENCE DRIVE DISRUPTIVE GROWTH RETURN CASH TO SHAREHOLDERS STRENGTHEN BALANCE SHEET BRAND LED GROWTH OPPORTUNITIES DRIVE SYNERGIES AND COST SAVINGS INCREASE PRODUCTIVITY
  • 31. 3131 Reshape Portfolio 2009+ Reset Customer Relationships 2011+ (5.1%) (4.0%) (3.5%) (2.3%) (5.1%) (3.6%) 2008 2009 2010 2011 2012 2007 UK BEER VOLUME DECLINED (21.5%) OVER SIX YEARS (2007-2012) USE LESS INVEST WISELYEARN MORE Protect Beer 2008+ Reset Cost Base 2017 vol +14% v ‘12 Share +1% to 18.7% Cider 5%+ of vol Excise accelerator removed by Govt. Reduced UK costs materially Profitability 2x by 2014 and grew to 2017 RESPONSERESULTS UK Supply Chain Masterplan DISCIPLINED APPROACH LEADING THROUGH TOUGH TIMES : UK CASE STUDY SITUATION
  • 32. 3232 DISCIPLINED APPROACH LEADING THROUGH TOUGH TIMES : UK CASE STUDY BEFORE AFTERBEFORE
  • 33. 33 Q1 EARNINGS - MAY 2, 2018 GAVIN HATTERSLEY C E O , M i l l e r C o o r s
  • 34. 3434 OUR #1 PRIORITY CONSISTENT, SOLID DELIVERY AGAINST OUR BOTTOM-LINE WHILE OUR VOLUME TRAJECTORY HAS NOT YET IMPROVED, WE’VE CONSISTENTLY DELIVERED SOLID BOTTOM-LINE GROWTH Note: Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. 2016 results are pro forma for the MillerCoors transaction and reflect changes in accounting for pensions and discontinued operations. See reconciliation to nearest U.S. GAAP measures on our website. Underlying EBITDA margin is calculated by dividing underlying EBITDA by net sales. 19 20 21 22 23 24 25 26 1,500 1,550 1,600 1,650 1,700 1,750 1,800 1,850 1,900 1,950 2015 2016 PF 2017 EBITDAMargin% UnderlyingEBITDA($M) Underlying EBITDA EBITDA Margin %
  • 35. 3535 US BEER INDUSTRY BEER STILL REPRESENTS – BY FAR – THE LARGEST SEGMENT IN TOTAL ALCOHOL BEVERAGES 49.4% 34.9% 15.6% Beer Spirits Wine 2017 TAB CONSUMPTION IN THE US BEER Source: Brewer’s Almanac 2016; Strategy Team Forecast
  • 36. 3636 All Other This sheet contains numbers for FY 2017 and 3YR CAGR 2014-2017. Source: Share - Nielsen AOD – Total U.S. xAOC, Volume Size – BI STW March 2018. Industry and MC growth – Nielsen AOD – Total U.S. xAOC US BEER INDUSTRY : A LOT OF VOLUME AND VALUE FOR THE TAKING ~85M BBLS / 39% of Revenue ECONOMY ~50M BBLS / 17% of Revenue 38% 60% 3% 32% 59% 31% 9% 10% 25% 26% 8% PREMIUM ~68M BBLS / 44% of Revenue ABOVE PREMIUM COMBINED, INDUSTRY ECONOMY & PREMIUM BRANDS REPRESENT MORE THAN 65% OF U.S. BEER VOLUME AND 56% OF THE REVENUE WE NEED TO CONTINUE COMPETING IN THE LARGEST SEGMENTS & PROFIT POOLS WITH THE MOST LOYAL CONSUMERS
  • 37. 3737 Source: Bureau of Labor Statistics, Labor Participation, Unemployment (Seas) Source: EIU Disposable Income and Population Forecast Total US Disposable Income 2016 Dollars Adjusted for Inflation Labor Participation – Annual Average (%) Unemployment – Annual Average (inverted scale) 20212015 2018 13.79 14.59 15.39+1.9% +1.8% US BEER INDUSTRY HEALTHY ECONOMY IS DRIVING ABOVE PREMIUM GROWTH …AND WE EXPECT DISPOSABLE INCOME TO CONTINUE TO IMPROVE, SUPPORTING GROWTH OF ABOVE PREMIUM BRANDS Unemployment and Labor Participation WHILE UNEMPLOYMENT REBOUNDED SINCE THE RECESSION, LABOR FORCE PARTICIPATION HAS MORE RECENTLY IMPROVED…
  • 38. 3838 CONSUMER PREFERENCES DRIVING NEW DYNAMICS US BEER ECONOMY We are changing how we connect with drinkers across each generation: • Shift to digital • Targeted messaging • Brand innovation We have changed approach to welcome women to our brands • Updating in-market activations • Brands with purpose • Messaging modern masculinity and modern femininity We are currently under-shared with these drinkers but see upside • ML & CL plan to take share of Premium Light consumption • Fragmentation of Mexican lagers presents opportunity 101 95 111 114 107 97 Miller Lite Coors Light BeerSpirits Mexican Imports Wine Bud Light Latino Consumer Penetration Index vs All Alcohol consumers 21.4 17.817.817.0 26.1 9.6 18.1 23.6 20.8 27.9 55-64 65+45-5435-44LDA-34 % US Population 2017 SHARE OF BEER SERVINGS Each age cohort drives considerable beer consumption Source: ACT Tracker, US Census data Source: BTS, Brewers AlmanacSource: BTS LATINO DRINKERS GENERATIONAL SHIFTS FEMALE DRINKERS LATINO DRINKERS OVER-INDEX IN BEER CONSUMPTION AND WILL CONTINUE TO DRIVE GROWTH IN BEER YOUNGER LDA DRINKERS DRIVE EMERGING TRENDS WHILE GEN X & BOOMER DRINKERS ARE MORE LOYAL TO BEER AND DRINK MORE THAN THEIR FAIR SHARE US BEER HAS TRADITIONALLY ALIENATED WOMEN, BUT WOMEN STILL DRINK MORE BEER THAN ANY OTHER TYPE OF ALCOHOL % US Beer consumption volume 247 Consumption by Women Each Year (servings) 20.6B BEER 20.2B SPIRITS 12.4B WINE 0.3B CIDER
  • 39. 3939 We are utilizing our understanding of consumer occasions to address consumer functional and emotional needs We have significant opportunity with brands positioned for growth in the Above Premium We are innovating to compete with flavor propositions US BEER INDUSTRY TAKING ACTION TO ADDRESS THE CHANGING LANDSCAPE “This is the Original Lite beer. Brewed to be everything you want in a beer. And less.” More Taste. Only 96 Calories. Only 3.2 carbs. "We know drinkers are turning to lifestyle and lightness in carbs and calories and that's where Henry's Hard Sparkling fits in." Strengthening and broadening our portfolio through new brands and innovation PREMIUMIZATION LIFESTYLE GROWING PREFERENCE SHIFTING AWAY FROM TRADITIONAL BEER INCREASING ACCEPTANCE OF CANNABIS
  • 40. 4040 EARN MORE DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY USE LESS INVEST WISELY
  • 41. 4141 EARN MORE CONSISTENT, SOLID DELIVERY AGAINST OUR BOTTOM-LINE US UNDERLYING EBITDA ($M) Despite Q1 weather and Golden inventory challenges, we expect our volume and margin to ramp up in the second half – and our May performance supports that expectation Note: Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. 2016 results are pro forma for the MillerCoors transaction and reflect changes in accounting for pensions and discontinued operations. See reconciliation to nearest U.S. GAAP measures on our website. Underlying EBITDA margin is calculated by dividing underlying EBITDA by net sales. 19 20 21 22 23 24 25 26 1,500 1,550 1,600 1,650 1,700 1,750 1,800 1,850 1,900 1,950 2015 2016 PF 2017 EBITDAMargin% UnderlyingEBITDA($M) Underlying EBITDA EBITDA Margin %
  • 42. 4242 WE’VE CLOSED OUR EBITDA MARGIN GAP TO ABI BY ESTIMATED 600 BPS SINCE 2012 EARN MORE, USE LESS, INVEST WISELY U.S. EBITDA MARGIN COMPARISON: ABI U.S. VS. MILLERCOORS 2012 2013 2014 2015 2016 2017 GAP (22%) GAP (16%) MillerCoors underlying EBITDA margins have increased 550bps from 2012-17 ABI US EBITDA margins have decreased 50bps from 2012-17 Source: Company Earnings Releases
  • 43. 4343 USE LESS PROVEN PERFORMANCE IN DRIVING COST SAVINGS/SYNERGIES, OPTIMIZING ORG EFFICIENCY $- $25 $50 $75 $100 $125 $150 $175 $200 $225 $250 $275 $300 $325 2008 H2 2009 2010 2011 2012 2013 2014 2015 2016 2017 MillerCoors Cost Savings ($M)
  • 44. 4444 USE LESS, INVEST WISELY REDUCING COSTS WHILE MAINTAINING MARKETPLACE PRESSURE YR1 Benefit 2015 2016 YR3 Benefit 2017 YR2 Benefit Source: MillerCoors Finance; MMA Cumulative % EBITDA benefit 2% 5% 7% 2015 Pro forma 2016 Pro forma 2017 MG&A Expense REDUCING MG&A MAINTAINING MARKETPLACE PRESSURE WITH SMARTER, MORE EFFICIENT MARKETING INVESTMENT
  • 45. 4545 EARN MORE ENERGIZE CORE BRANDS, ACCELERATE PERFORMANCE IN ABOVE PREMIUM CONTINUE TO GROW SHARE IN PREMIUM STABILIZE ECONOMY TO PROTECT AND EXPAND THE BEER CATEGORY ACCELERATE PERFORMANCE IN ABOVE PREMIUM 67% of beer volume comes from buyers who purchase more than one price tier Among Above Premium buyers, 34% also purchase Premium and 17% purchase Economy
  • 46. 4646 EARN MORE ENERGIZE CORE BRANDS – CONTINUE TO GROW SHARE IN PREMIUM Source: Nielsen 18.5 19.0 19.5 20.0 2015 2016 2017 22.0 22.5 23.0 23.5 24.0 2015 2016 2017 7.4 7.6 7.8 8.0 8.2 8.4 8.6 8.8 9.0 9.2 9.4 2015 2016 2017 Growing volume, +2.7% in L4 as of 5/26 Accelerating segment share growth Coors Light improved volume trends compared to YTD 2017 marked 11th straight year of growth. Gaining segment share YTD 2018, despite Golden challenges Coors Banquet, Coors Light and Miller Lite have all gained share of segment each of the last 3 yrs
  • 47. 4747 EARN MORE ENERGIZE CORE BRANDS – CONTINUE TO GROW SHARE IN PREMIUM Increased local media spend celebrating independent spirit ‘Carry the West’ resonates with Latinos and general market Retail plans with rodeo & ‘Protect Our West’ Evolve campaign, re-anchoring position as the World’s Most Refreshing Beer Media spend +10% Strong distributor support of YETI summer program Increased media spend and bolder, more competitive positioning ‘Know Your Beer’ campaign shows 70% of consumers opt for Miller Lite over Bud Light Competing directly against Michelob Ultra
  • 48. 4848
  • 49. 49 EARN MORE STABILIZE ECONOMY Source: Nielsen MILLERCOORS ECONOMY PORTFOLIO SHARE OF SEGMENT CHANGE OUR ECONOMY PORTFOLIO GAINED SHARE OF INDUSTRY IN BOTH Q4’17 AND Q1’18 Top-ten industry growth brand
  • 50. 50 EARN MORE ACCELERATE PERFORMANCE IN ABOVE PREMIUM - CRAFTS Q1 182017 +28.6% 2017 Q1 18 +60.0% 2017 Q1 18 +13.7% Q1 182017 +25.0% L52 weeks ending 5/26/18 Nielsen … And our regional craft brewers continue to outperform industry crafts Blue Moon Belgian White & Leinenkugel’s Summer Shandy are #1 & #3 crafts in the US
  • 51. 51 0 pts 2 pts 4 pts 6 pts 8 pts 10 pts 2017 Share of Craft by Brand Family Note: Leinenkugel’s Family includes all Shandy varietals and Heritage brands SOURCE: MillerCoors STR Data, Internal strategy estimates, Nielsen AOD Total U.S. xAOC + Conv., Full-year 2017 1.5 BBLs 1.6 BBLs 1.7 BBLs 1.8 BBLs 1.9 BBLs 2013 2014 2015 2016 2017 BMBW Volume (mm BBLs) EARN MORE ACCELERATE PERFORMANCE IN ABOVE PREMIUM - CRAFTS BELGIAN WHITE DEMONSTRATES CONTINUED GROWTH BLUE MOON FAMILY OF BRANDS #1 IN CRAFT
  • 52. 52 ACCELERATE PERFORMANCE IN ABOVE PREMIUM – FLAVORED MALT BEVERAGES, CIDER EARN MORE Ciders - fastest growing segment YTD • Crispin is outpacing the industry, led by Crispin Rosé • Crispin Rosé is #4 growth brand YTD in expanding Cider category 2.4m CASES 1.9m CASES 1.4m CASES Building on #2 FMBs position via innovation 3.2m CASES
  • 53. 53 EARN MORE ACCELERATE PERFORMANCE IN ABOVE PREMIUM - IMPORTS Strong 1-2 punch in large and profitable Imports, with both Peroni and Sol gaining momentum against competitors % change ModeloCorona 13 wk 26 wk 4 wk 52 wk Heineken Stella Artois 13 wk 4 wk 52 wk 26 wk % change -1.9 -2.7 -4.1 -2.7 9.5 6.1 0.8 1.9 10.6 15.0 16.3 21.5 1.4 -0.1 -3.1 -2.8 10.9 49.4 114.5 260.2 16.6 14.9 10.611.3 Source: 2018 BMI
  • 54. 54 EARN MORE ACCELERATE PERFORMANCE IN ABOVE PREMIUM Source: Nielsen 92 90 87 86 84 82 71 66 57 54 53 43 43 42 37 0 10 20 30 40 50 60 70 80 90 100 Distribution Rate (%ACV) Top 15 Import Brands 268 294 312 329 0 50 100 150 200 250 300 350 2014 2015 2016 2017 • Double digit volume growth YTD & accelerating • Increased brand investment & shelf presence with additional packages VELOCITY STEADILY IMPROVING SIGNIFICANT DISTRIBUTION UPSIDE Peroni Velocity (CE/TDP)
  • 55. 55 EARN MORE ACCELERATE PERFORMANCE IN ABOVE PREMIUM Source: Nielsen Retail: 100K new placements • Top-ten industry growth brand in grocery L4 ended 5/12 • Triple-digit growth over L4 ended May 26 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 Independent Chain STRs (Cases) 5/27/201812/24/201710/8/2017 2/18/2018 Cinco de Mayo Volume lift just startingSignificant distribution upside
  • 56. 56
  • 57. 57 DRIVE CUSTOMER EXCELLENCE ADVANCING OUR GO-TO-MARKET STRENGTH BOLDER RETAIL PARTNERSHIPS OFFERING MORE VALUE TO DISTRIBUTORS BUILDING E-COMMERCE CAPABILITIES EVOLVING BRAND EXPERIENCES
  • 58. 58 DRIVE CUSTOMER EXCELLENCE BUILDING CAPTAINCY WINS AND SUPPLIER AWARDS Category Advisor Wins Supplier Awards
  • 59. 5959 FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY EARN MORE ENERGIZE CORE BRANDS GROW SHARE IN PREMIUM STABILIZE/PROTECT ECONOMY CONTINUE TO DRIVE COST SAVINGS AND SYNERGIES USE MARKETING MIX ANALYSIS TO OPTIMIZE MARKETING SPEND ACCELERATE PERFORMANCE IN ABOVE PREMIUM ADVANCE GO-TO- MARKET STRENGTH, WIN AT RETAIL OPTIMIZE ORGANIZATIONAL EFFICIENCY CONTINUE CLOSING EBITDA MARGIN GAP TO ABI DELIVER PROFIT GROWTH TO DRIVE SHAREHOLDER VALUE SHIFTING INVESTMENT TO ABOVE PREMIUM AND INNOVATION USE LESS INVEST WISELY
  • 60. 60 Q1 EARNINGS - MAY 2, 2018 TRACEY JOUBERT C F O , M O L S O N C O O R S
  • 61. 6161 FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY EARN MORE USE LESS INVEST WISELY TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS BUILD EXTRAORDINARY BRANDS STRENGTHEN CUSTOMER EXCELLENCE DRIVE DISRUPTIVE GROWTH RETURN CASH TO SHAREHOLDERS STRENGTHEN BALANCE SHEET BRAND LED GROWTH OPPORTUNITIES DRIVE SYNERGIES AND COST SAVINGS INCREASE PRODUCTIVITY
  • 62. 62 (1) Non-GAAP underlying earnings before interest, tax, depreciation and amortization (EBITDA) is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. 2016 results are pro forma for the MillerCoors transaction and reflect changes in accounting for pensions and discontinued operations. See reconciliation to nearest U.S. GAAP measures on our website. Fiscal year 2011 through 2015 historical financial information has not be adjusted to reflect our change in method of calculating the market-related value of pension plan assets used to determine net periodic pension cost nor our reclassification of the foreign exchange activity related to discontinued operations. Fiscal year 2016 and 2017 financial information has been adjusted to reflect these changes. Note: Underlying EBITDA margin is calculated by dividing underlying EBITDA by net sales (including 42% of MillerCoors net sales in 2011-2015). Underlying free cash flow is calculated by excluding special and other non-core cash impacts from the nearest U.S. GAAP metric. 2017 underlying free cash flow also excludes planned capital spending related to building our British Columbia brewery, which is largely funded by proceeds from the sale of our Vancouver brewery in 2016. UNDERLYING FREE CASH FLOW (USD MILLIONS) EARNING MORE STRONG, STABLE FCF AND EBITDA PERFORMANCE (UNDERLYING) 2016 2017 2018E $864 $1,449 $1,500 +/- 10% $1,267 $1,398 $1,469 $1,471 $1,331 $2,404 $2,497 18.9% 19.5% 19.6% 19.8% 19.5% 21.9% 22.7% 15% 17% 19% 21% 23% 25% 27% 29% $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 2011 2012 2013 2014 2015 2016PF 2017 UNDERLYING EBITDA (1) (USD MILLIONS) EBITDA Margin
  • 63. 63 COMMITTED TO GUIDANCE 2018 AND BEYOND MEDIUM-TERM EBITDA MARGIN 2018 COGS/HL COST SAVINGS 2018 UNDERLYING FCF $210 million UNCHANGED but inflationary pressures remain $1.5 billion +/- 10 percent (part of 2017-2019 savings target of $600m) +30-60bps annual average over 3-4 years UNCHANGED UNCHANGED UNCHANGED
  • 65. 6565 USE LESS INVEST WISELY E N H A N C E D C O M M E R C I A L C A PA B I L I T I E S W I L L D R I V E T O P & B O T T O M L I N E USE LESS EARN MORE D R I V I N G T H E B O T T O M - L I N E B Y E X PA N D I N G E B I T D A M A R G I N DRIVE SYNERGIES & COST SAVINGS INCREASE PRODUCTIVITY WCSC 2.0 IT PROCUREMENT GBS SHARED SERVICES/ IT/G&A N. AMERICA SUPPLY CHAIN GLOBAL PROCUREMENT $600 MILLION COST SAVINGS PROGRAM (2017-2019)
  • 66. 66 C O S T S AV I N G S P R O G R A M • Improved efficiency in cost to capture savings • Cost to capture of $250m DRIVE SYNERGIES AND COST SAVINGS 2018E $255 million $210 million $135 million 20% 40% 40% $600 million 2017 2018E 2019E 3 YEAR PROGRAM TARGET OF $600M • ~60% - ‘Non-Core’ Expense- excluded from underlying EBITDA and FCF • ~40% - Capital spending- included in underlying capital spending and FCF guidance 2017-2019 COST SAVINGS PROGRAM ESTIMATED SAVINGS DRIVERS N. AMERICA SUPPLY CHAIN SHARED SERVICES/ IT/G&A GLOBAL PROCUREMENT
  • 67. 67 DRIVING GLOBAL EFFICIENCIES VIA SUPPLY CHAIN PRODUCTIVITY DRIVERS CANADA BUSINESS UNIT 2 greenfield breweries -British Columbia brewery on line 2019 -Quebec brewery on line 2021 US BUSINESS UNIT Brewery rationalization -Closed Eden, North Carolina, Q3 2016 A LOWER COST, MORE EFFICIENT SUPPLY CHAIN EUROPE BUSINESS UNIT Brewery rationalization - Closed 3 breweries (Plovdiv, Bulgaria; Alton, UK; Burton South, UK) WCSC 2.0 WILL DELIVER ‘ONE WAY’ BUSINESS RESULTS
  • 68. 6868 Slide 10 PRODUCTIVITY DRIVERS IMPROVING SCALE AND VALUE WITH GLOBAL BUSINESS SERVICES (GBS) 2015 2016 2017 2018 2019 2020 PILOT ROMANIA UK FINANCE GO-LIVE UK & CA HR GO-LIVE MCBC HQ GO-LIVE UK & CA FINANCE GO-LIVE MILLER COORS GO-LIVE CE FINANCE GO-LIVE (1) NA PROCURE GO-LIVE CE FINANCE GO-LIVE (2) GBS CENTERS ARE OPEN IN BUCHAREST, ROMANIA and MILWAUKEE, WI CONTRIBUTING TO CURRENT AND FUTURE SAVINGS PROGRAMS GBS ROADMAP NEAR & LONG TERM OPPORTUNITIES TO IMPROVE SCALE & VALUE • Finance • Supply Chain • Data Management • Commercial • HR • Reporting • Procurement
  • 69. 69 2012 2013 2014 2015 2016 2017 -5% 0% 5% 10% 15% I M P ROVI NG WOR KI N G C A PI TAL A S % OF N E T S A LES Annual Net Sales. Core Working Capital includes Trade A/R, Inventory and Trade A/P TRACK RECORD OF IMPROVING WORKING CAPITAL & DRIVING HIGHER CASH RETURNS Consistently driving working capital improvements since 2012 WORKING CAPITAL Expecting $100m in additional improvement by the end of 2019
  • 70. I N V ES T WI S ELY CAPITAL ALLOCATION
  • 71. 71 Underpinned by PACC model INVEST WISELY DRIVING SHAREHOLDER RETURN USE LESS INVEST WISELYEARN MORE CAPITAL ALLOCATION PRIORITIES RETURN CASH TO SHAREHOLDERS STRENGTHEN BALANCE SHEET BRAND LED GROWTH OPPORTUNITIES
  • 72. 72 I N V ES T WI S ELY USE LESS INVEST WISELY CASH USE PRIORITIES RETURN CASH TO SHAREHOLDERS STRENGTHEN BALANCE SHEET BRAND GROWTH OPPORTUNITIES Maintain investment grade rating by delevering to ~4x by the end of 2018 Reward existing shareholders via annual dividend Invest in organic growth and consider high return opportunities ALL OPTIONS CONSIDERED VIA PACC MODEL C L E A R C A P I TA L A L L O C AT I O N P R I O R I T I E S
  • 73. 73 Note: 2016 PF leverage ratio represents company estimates for S&P and Moody’s pro forma ratios. S T R EN GT HEN BA L A NCE S HEE T S&P, MOODY’S DEBT / EBITDA 0x 1x 2x 3x 4x 5x 6x 2012 2013 2014 2015 2016 PF 2017 2018E Mid-2019E S&P Moody's 2.4x 4.7x Net debt reduced by >$1.5 billion 4.3x 2.8x 2.1x 2.2x 5.1x 5.3x 2.6x 3.0x 4.4x 4.4x FOCUS ON PAYING DOWN DEBT ~4x ~3.75x COMMITMENT TO MAINTAINING INVESTMENT- GRADE RATING
  • 74. 74 $0.64 $0.76 $0.92 $1.08 $1.24 $1.28 $1.28 $1.48 $1.64 $1.64 $1.64 $0.00 $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 $1.60 $1.80 $2.00 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 DIVIDENDS PAID (ANNUAL PER SHARE) R E T U R N C A SH TO S HA R EHOLD ER S S T R O N G T R A C K R E C O R D
  • 75. 75 R E T U R N C A SH TO S HA R EHOLD ER S R E I N S T I T U T E D I V I D E N D PAY O U T R AT I O • ~40% to ~75% higher than the current level (using FY’17 underlying EBITDA) • Implies 50%-65% of Underlying Net Income Payout (using FY’17 underlying net income) We expect a Dividend Payout Ratio of 20%-25% of trailing annual underlying EBITDA after achieving ~3.75x leverage around mid 2019
  • 76. 76 RETURN CASH TO SHAREHOLDERS STEPPING DIVIDEND UP TO COMPETITIVE PAYOUT 36% 37% 57% BEER&SPRITS CONSUMERGOODS 50% 65% AVERAGE PAYOUTS Expected future EBITDA pay out ratio implies underlying net income payout ratio of 50%-65% Step up to above average for peer group TODAY FUTURE TODAYTODAY Note: Molson Coors payout ratios based on 2017 underlying net income, peer data based on annualized dividend from FactSet as of March 2018 76
  • 77. 7777 FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY EARN MORE USE LESS INVEST WISELY TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS BUILD EXTRAORDINARY BRANDS STRENGTHEN CUSTOMER EXCELLENCE DRIVE DISRUPTIVE GROWTH RETURN CASH TO SHAREHOLDERS STRENGTHEN BALANCE SHEET BRAND LED GROWTH OPPORTUNITIES DRIVE SYNERGIES AND COST SAVINGS INCREASE PRODUCTIVITY
  • 78. 78 Q1 EARNINGS - MAY 2, 2018 MARK HUNTER C E O , M O L S O N C O O R S
  • 79. 7979 FOCUS: DELIVERING GROWTH & LONG-TERM SHAREHOLDER VALUE A DISCIPLINED APPROACH TO EARNING MORE, USING LESS AND INVESTING WISELY EARN MORE USE LESS INVEST WISELY TOP-LINE GROWTH + EXPAND EBITDA MARGINS = TOTAL SHAREHOLDER RETURNS BUILD EXTRAORDINARY BRANDS STRENGTHEN CUSTOMER EXCELLENCE DRIVE DISRUPTIVE GROWTH RETURN CASH TO SHAREHOLDERS STRENGTHEN BALANCE SHEET BRAND LED GROWTH OPPORTUNITIES DRIVE SYNERGIES AND COST SAVINGS INCREASE PRODUCTIVITY
  • 80. 80 2018 COMMITTED TO 2018 GUIDANCE DESPITE Q1 CHALLENGES DEBT PAYDOWN & MAXIMIZING CASH, PROTECT BOTTOM-LINE IMPROVE THE TOP-LINE VIA COMMERCIAL EXCELLENCE REWARD SHAREHOLDERS WITH CAPITAL RETURNS KEY TAKEAWAYS
  • 81. 81 Q1 EARNINGS - MAY 2, 2018 Q&A