This is a brief presentation from my lecture in the Greek Campus Feb 19, 2015 about How to plan for an Online Branding Campaign. the Full version will be available soon.
9. TOTAL ENGAGEMENT ON USER POSTS
TOTAL ENGAGEMENT ON USER
POSTS
of total engagement on your
page
8.0%
98 interactions
MOST ENGAGING USER POST
MOST ENGAGING USER
POST
"huawei ascend d1 quad ???? ????? ?? ???
????? ??????? ??????"
by Ayman Mohamed (6 interactions)
0
1
2
3
4
5
6
7
8
9
0
2
4
6
8
10
12
14
16
TotalEngagement
UserPosts
Engagement on User Posts
User Posts Engagement on User Posts
(The users whose posts on your
wall have received the most
engagement)
(The users who have posted
most frequently on your wall)
(The users who have
commented most frequently on
your wall posts)
7
7
6
5
5
5
5
5
5
5
????????? ????
Mohamed Zizo
Hamila Mohamed
Ayman Mohamed
Sara Shabara
Hassan Aboelhamd
Ahmed Ali Emara
Maher Moustafa
Masaoud Elnabwy
???? ??????
Top Users by # of Comments
6
6
5
5
4
4
3
3
3
3
Omar Yasser…
Ayman Mohamed
Mohamed A.…
Habiby Megahed
Mohammed Saeed
Osama Taha
Ashraf Magdy
M.m. Noshy
Mido Mosad
Maher Moustafa
Top Posters by Total
Engagement
3
3
2
2
2
2
1
1
1
1
Mohamed Elzayat
Omar Yasser Ahmed
??? ?????
Ashraf Magdy
M.m. Noshy
Mohammed Saeed
Abdeaal Ahmed
Rami Agha
?tl?k ??ml?k Bl?ck
???? ???? ?????
Top Users by # of Posts
EXAMPLES
24. START FROM THE ONLINESS
STATEMENT
KEEP IT SIMPLE
WHAT CUSTOMERS WILL
FEEL/THINK/ ACT
USE FACTS
USE DETAILS
HEAD TO HEAD VS. HEAD TO
TAIL
GET INSPIRED FROM OTHERS’
WORKS
31. BRANDING
• CREATING BUZZ
• ALL MEDIA
CHANNELS
• BIG BUDGET
POSITIONING
• COMMUNICATING
DIFFERENTIATION
• OPTIMIZED MEDIA
CHANNELS
• CUSTOMIZED
BUDGET
ENGAGEMENT
• BRAND TOP OF
MIND RECALL
• SELECTIVE MEDIA
CHANNELS
• CUSTOMIZED
BUDGET
MEDIA
PLANNING