Socal Media in Mobile

1. Social Media on Mobile
What’s hot for 2013 ?

2. Georges-Alexandre
Hanin
CEO – Founder
@mobilosoft
@gahanin

3. 33%
http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-
toilettes/169507.htm

4. 36%
http://www.moodoffday.org/

5. 54%
Source: http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-
toilettes/169507.htm

6. In 2013, consumers will look to their mobile
devices to maximize absolutely every moment*
http://www.slideshare.net/trendwatching_com/trendwatchingcoms-10-crucial-consumer-trends-for-
2013

7. http://hbr.org/2013/01/how-people-really-use-mobile/ar/1

8. • 71% Visit social Networks*
• 31% Visit at least once a day*
http://hbr.org/2013/01/how-people-really-use-mobile/ar/1
* http://www.ourmobileplanet.com

9. Social shopping
http://www.slideshare.net/mobilosoft/how-do-shoppers-use-their-smartphone-as-a-
shopping-companion

10. Do they use social media while shopping ?
15-25 y 25-40 y
37% Yes 36% Yes
No No
63% 64%
40 +
0
19%
Yes
No
81%

11. What is their favorite network ?
25%
Pinterest
31%
93%
Facebook
88%
48%
Foursquare Men
59%
Ladies
33%
Twitter
19%

12. What is their favorite topic ?
Percentage
About an event
happening in the 44%
store
Aout a product 55%
About a promo 50%
About a totally other
61%
topic
About the shop itself 55%

13. Will they use more social media while shopping ?
15-25 y 25-40 y
0
37% 36%
Yes Yes
No No
73% 64%
40 +
0
47% Yes
53% No

14. Diesel on Facebook

15. Total Belgium on Foursquare

16. Belgium is the Foursquare country !
https://foursquare.com/infographics/500million

17. Pinterest – by Oscar de la Renta

19. Critical success factors
1. Think “Action”
2. Optimize for mobile
3. Reward customers

20. Test your media for mobile

21. And your places for actions

23. Mobile video – x39 in 5 years
http://www.businessinsider.com/state-of-internet-slides-2012-10#-59

24. Snapchat

26. More info ?
• Contact: ga@mobilosoft.com
• Blog: http://www.mobilosoft.com/blog
• Audit tools:
– Test your site: http://www.mobilosoft.com
– Test your places: http://www.mobilosoft.com