Positium LBS is an Estonian company established in 2002 that specializes in location-based services and uses passive positioning of anonymous cellular network data to provide aggregated location analytics. It focuses on business to business clients and scientific research, working with the University of Tartu. The company acquires anonymous mobile positioning and call activity data without identifying individuals to analyze areas like tourism, traffic, and human behavior. It provides analytics to clients such as government agencies and municipalities.

1. Positium LBS MobileMonday: Location Based Services: from Estonia to the World 2.11.2009

3. Cooperation with University of Tartu

4. Combiningtraditionallocationdatawithnewdatamainlyfrommobilepositioning

5. >50% R&D

6. Establishedin 2002 bygeographers, architects and planners

8. Data & Privacy Passivelocationbulkdataisanonymous Statisticallysignificantrandomsampleused Analysing and presentingalwaysaggregatedbulkdata R&D resultspresentedtodataproviders Annual meeting withdataproviders and DataProtectionagency

9. Data feed TOURISM DESTINATION MANAGER MARKETING TRAFFIC DATA PROCESSING UNIVERSITY R&D, ACADMIC Securesoftware SECURE CHANNEL ANONYMOUS DATA …

11. Traffic (OD matrices) & publictransportation

12. Urban planning

13. Events’ and regions’ hinterlandcalculation

14. Human spatio-temporalbehavior studiesand other scientificresearch

15. Outdoor media & marketing

16. Social sciences

17. Security (rescue services crisis planning

18. LBA

19. GIS / Web-GISClients: BankOf Estonia, Enterprice Estonia, Min ofIntAffairs, Tallinn & Tartu municipalities, RambollLtd

21. Parnterin FP7 Galileoproject (MetaPos)

23. Trafficgeography

24. Roamingtourists’ visitsto Estonia (Beerdrinkingfestival in Tallinn)

25. Web-based MonitoringEnvironmentAutomated reportsof tourist visits

26. EventvisitorsinSouth Estonia

27. Repeatingvisitations

28. Britts

29. Germans

30. SocialNetworks

31. ThankYou! Margus Tiru margus.tiru@positium.ee +372 526 4020