Tõnu Grünberg from EMT on "M-PARKING 2.0 Closed area m-parking" at Mobile Monday Summit 2010, 29. September, Tallinn

1. M-PARKING 2.0
Closed area m-parking
Tõnu Grünberg
EVP Development and Technology
EMT

2. 2 29/09/2010 M-PARKING 2.0
Agenda
1. History
2. Service description
3. Innovation and benefits
4. First service in Tallinn (and in the world)
5. Partners and roles
6. Combined tickets
7. www.pargi.ee

3. 3 29/09/2010 M-PARKING 2.0
Mobile parking by EMT since 2000
• Mobile parking in Tallinn since 2000
• Available for EMT, Elisa, Tele2 and Bravocom customers
• Payment with mobile phone bill and/or prepaid card

4. 4 29/09/2010 M-PARKING 2.0
Closed area m-parking by EMT in 2010
http://www.youtube.com/watch?v=sUuTD5t1QMk

5. 5 29/09/2010 M-PARKING 2.0
Ease of use
1. Enter the closed parking area by calling the number on the
barrier (all operators clients, also foreign);
2. Leaving the closed parking area call a randomly generated
number on the barrier;
3. If mobile operator has joined the billing service and customer is
allowed to use m-commerce services, parking charge will be
added to phone bill; if not then the customer will be asked to
enter credit card or cash for payment;
4. First time the customer gets e-check on all transactions sent to
him by e-mail;
5. Self-service web portal to see your parking actions and print
receipts for bookkeeping;

6. 6 29/09/2010 M-PARKING 2.0
Telematics / general architecture
TELEMATICS
GATE
EMV
m-LINK STANDARD
PAYMENT
CONTROLLER AUTOMATION
TERMINAL
MODULE
RANDOM NR
TRAFFIC
LIGHTS
IP
CAMERA
ST
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P
LI
N
E
SOR-2
W
N D SEN
GROU
AI
TI
N
SOR-1
D SEN
G
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GROU
LI
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E
E
ZON
U RE
DE PART

7. 7 29/09/2010 M-PARKING 2.0
Market demand
Past
• Expensive to build closed area infrastructure
• Hard to integrate with mobile systems
• Complicated payment systems
Future
• Allows low cost access to build automated
parking areas
• Possibility to add to existing parking systems
• Allows easy activation for prepaid and combined
tickets (web based order system)

8. 8 29/09/2010 M-PARKING 2.0
Innovation / benefits (1)
1. Mobile payment integrated with telematics;
2. Combined mobile payment with credit card payment
(also cash payment and/or manual activation via web
portal);
3. Integrated order system that allows to sell prepaid parking
tickets (also to combine parking tickets with other tickets -
concerts, theatre etc);
4. Service is not limited to mobile operators;
5. Service is available also to foreigners;
6. Randomly generated outgoing phone number, preventing
virtual leaving closed parking area (fraud);

9. 9 29/09/2010 M-PARKING 2.0
Innovation / benefits (2)
7. Business to business web portal for managing parking
areas (including configuring new parking areas; billing
information; statistics; admin managment; parking barrier
managmament;
8. Client portal for end user to see parking actions and print
invoices;
9. You can transfer authorization to end parking to any third
party (if you want to have someone else to pick up your
car; third party can be any operator's client from anywhere
in the world).
10. Possible to have at the same time one active open area
and one active closed area parking for one mobile phone

10. 10 29/09/2010 M-PARKING 2.0
First service in Tallinn (October 2010)
• Tallink D-terminal (live in October 2010)
• Tallink SPA Hotel (pilot from June 2009)
– Mobile parking tickets sold in reception via web
– Parking lot gates opened via all operator’s mobile phones
– Service available also for foreign customers
– Service support via specialized customer website
• First parking infrastructure supplied by Sungate Group OÜ
– barrier
– controller
– payment terminal (credit card)
– installation and maintenance
• Development partner Oskando

11. 11 29/09/2010 M-PARKING 2.0
Partners and roles
• EMT
– Service logics
– Client and B2B web portal
– Card payment license for the service
– Billing and settling (B2B; end user, if paid via phone bill)
– Customer support (B2B)
• Parking infrastructure supplier
– barrier
– controller
– payment terminal (credit card)
– installation and maintenance
• Parking area operator

12. 12 29/09/2010 M-PARKING 2.0
Combined tickets

13. 13 29/09/2010 M-PARKING 2.0
E(M)-parking portal www.pargi.ee

14. 14 29/09/2010 M-PARKING 2.0
Thank you!
e-Estonia
Tõnu Grünberg m-Estonia
EVP Development and
Technology
EMT