1. HenrikBohman, Product Manager – 7 October, 2013

3. Born out of frustration
Wanted: £Wanted: €

4. How it works
It all depends on the rate between the currencies
The rate
The real rate
1.1853
1.1260

6. In essence ...
... someone just put 30 pints of A. Le Coq on your card.

7. The epiphany
Had: €
Wanted: £
Wanted: £
Had: €

20. So, how about mobile?

24. Mobile is here to stay ...

25. ... but is it the right thing?

26. From a startup point of view
Our mostvaluable resource is time.
We’re living on borrowed time.The only way to get more is to grow like
there’s no tomorrow.

27. “We’ll just build an app ...”
Rally the forces – engineering, testing, marketing, design, copy, HR,
product, management, PR, operations, support, legal etc.
What’s the alternative use of these guys?

29. A comparison
Sayyou’ve got a website with 10,000 users or customers.
You’re growing 5% monthly.

30. A comparison

31. A comparison
Now you’ve got two options:
Option A – improve whatyou already have to grow 7.5% instead of 5%
Option B – do mobile properly and grow it by 30% a month

32. A comparison

33. A comparison

34. A comparison

35. The conclusion
Don’t do mobile because you should.
Do it because it’s the right time.

36. The conclusion
• How long can you stay alive?
• Can you sacrifice short term gain for long term wins?
• What are your current numbers?
• How much could they improve ifyou focused on it?
Know your numbers, make assumptions, dominate.

38. transferwise.com/jobs
Aita!