Sunthetic
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Predavanje "Sunthetic" koje je Branko Budanović iz održao na 15. Mobile Monday Srbija događaju u KC Gradu 2. jula 2018. godine.
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Sunthetic
- 1. It turns you ON Branko Budanović Sales&Marketing Co-founder
- 4. * iPhone users only. Erickson research 2014 Market*
- 5. Research Suthentic findings: battery agony starts from 16h till 19h “On-the-go explorer”
- 7. 7
- 8. Turn Tap Recharge HOW DOES IT WORK?
- 9. Tech devices powered by clean energy
- 10. 10
- 11. Nikola Knezevic Co-Founder Product designer Nikola Nenadic Engineering advisor Branko Budanovic Co-Founder Sales & Marketing Gerardo Di Giuseppe Co-Founder CEO TEAM
- 12. Keith Ippel Business advisor Vancouver Bob Osborne Funding advisor New York Ryan Ottman Legal advisor London Impact Hub Belgrade ADVISORY BOARD
- 13. B2C tractionB2B negotiations 44 customers 524 pre-orders 26,400 Engaged
- 14. History First Meeting March 2015 Biz Plan ready June 2015 Institute of Physics April – July 2015 ETF Avg – Oct 2015 Local technical team July 2015 1st prototype February 2016 Product Ready May 2018 2nd prototype February 2017 Investor Jun – July A2018 Launch October 2018
- 15. • 2 months: Made from iPhone program • Engineers to digest 1000 pages of technical info • Do not expect technical support from Apple 15 • To fully receive the MFI label you have to work with Apple certified manufactures, which charge us from 15.000€ • Trying to have a deal directly with Apple is completely a different topic. You need to get in touch with Apple in London
- 16. What we should do today? • Asap on the market • Segmentation • Product concept aligns with technology
- 17. Lessons learned
- 18. Keys to success 18 Culture Experienced partners Idea is not priority
- 19. How to manage sells? • Understand buyers profile • What is a shopping agenda • What is your pricing model? • Can you partner with your partner? 19
- 20. ;) 1. Manage your time 2. Expanding opportunities - graphene 3. Slow colaboration - priorities 4. What do I mean? – I mean... 5. Hm, me! Rejected! 20
- 21. SUNTHETIC.EU Branko Budanović bbranko@sunthetic.eu We are looking for Funds, expertise, passion www.sunthetic.eu sunthetic_eu If you like the project , stay tuned
Notes de l'éditeur
- I’m Branko cofounder of Sunthetic. I bring 2 decades expertise in sales and Marketing into my team We are in Biz of Sun benefits and opportunites
- How powerless you felt when you had no more power? Research, findings Just to complete the most important task today, ham!!!! Without the power you fill powerless
- Why is that? Maybe you realized that our needs have changed and we can’t imagine ourselves without this powerful device and a WIFI connection.
- Based on the Eriksson mobility report , 240 millions smartphone users are actively looking for a solution to their phone battery. Thirty-six million are iPhone users and we want reach half million of them next 3 years. How we are doing that?
- This is how it works. When you need additional energy, turn your phone, double tap the case and the charging will start.
- From idea to ready to manufacture it How idea looks under the Sun rays Mission, vision directed toward the company horizon
- A solar case battery, awarded in a design competition, made of Apple components and with a patent protection
- Where we have (Gerardo with 15 years experience as computer engineer), myself, Nikola the 1, is our product designer awarded twice by RedDot and Nikola the 2 is a former CTO of a research institute and brings huge experience in building electronics systems.
- And we have the privilege of being guided by an international team of advisors.
- We have ongoing negotiations with the Energy provider of Portugal, with 3 telecom companies (Deutsch Telecom Makedonia, A1 is telecom Austria, Telenor Hungary) and with Apple resellers shops. And we have an initial traction from our early adopters
- Be on the market asap
- Points 3 and 8 may requires funds that you do not necessarily have at the beginning.
- This is work in progress. The more we talk with potential partners the more we understand the market. We did talk with Telecom companies, Apple resellers, consumer goods distributors, Energy companies (Energia De Portugal) and finally with Apple itself. During development, we learned our COGS, which influence our initial price. Based on the sales channel we use, our net margin goes from 56% to 26%.
- Use the lean approach from the beginning. I.e. test the market with just a renderings and not wait to build a real product. Use the same approach as you would do for a software solution. Going to much into branding and business plan without talking to potential customers/partners
- But We do not look just for money. We need your expertise and passion to help us building next generation of devices powered by sustainable energy. The opportunity is here and now, so feel free to ask for more. Thank you