Find out why so many small business websites are terrible at turning visitors into customers, and the process I use to increase conversion rates and automate the list building process.

1. Is yours one of them?
5 Steps to Building a
Model That Works
By Sarah Schwab
My Client Communications LLC
www.myclientcommunications.com

2. Many small
business
websites
are like a door
© My Client Communications LLC

3. Many small
business
websites
are like a door
• It gives a general idea
of what might be inside
• It makes people curious
to take a peek
• But, in the end, it has
only two options…
© My Client Communications LLC

4. You either come in…
Or stay out
© My Client Communications LLC

5. Most people won’t come in right away.
So they close the door and leave.
And they are GONE
© My Client Communications LLC

6. Small businesses need to
re-think their websites.
Instead of a
door, it should
be an on-ramp.
The site is really
just the first step in a journey.
© My Client Communications LLC

7. The 5 Steps to creating a
journey for your website
visitors are:
1 – Build an On-Ramp
© My Client Communications LLC

8. The 5 Steps to creating a
journey for your website
visitors are:
1 – Build an On-Ramp
2 – Define the Obstacles
© My Client Communications LLC

9. The 5 Steps to creating a
journey for your website
visitors are:
1 – Build an On-Ramp
2 – Define the Obstacles
3 – Put Up Signs
© My Client Communications LLC

10. The 5 Steps to creating a
journey for your website
visitors are:
1 – Build an On-Ramp
2 – Define the Obstacles
3 – Put Up Signs
4 – Build the Road
© My Client Communications LLC

11. The 5 Steps to creating a
journey for your website
visitors are:
1 – Build an On-Ramp
2 – Define the Obstacles
3 – Put Up Signs
4 – Build the Road
5 – Make a Map
© My Client Communications LLC

12. How does that translate into an
online marketing strategy?
Here’s how…
© My Client Communications LLC

13. Build an On-Ramp
The On-Ramp is the point at
which you ask visitors for their
contact information
(a.k.a. the “opt-in”)
© My Client Communications LLC

14. To build an effective opt-in,
the most important thing to
have is
A truly compelling FREE Offer
© My Client Communications LLC

15. People will no longer
do this:
© My Client Communications LLC

16. They will only share their
information in exchange for
something they value.
So, what should
you give them?
© My Client Communications LLC

17. Here are the
© My Client Communications LLC

18. The first two are critical
because they are what people
see before they opt-in:
#1 Catchy Title
The title should address a problem
or struggle your prospects have
that you can help them solve.
© My Client Communications LLC

19. #2 Cover Art
Humans are visual, especially as
we surf the web. Even if your gift is
in digital format, create an image of
what they will get to capture their
attention.
© My Client Communications LLC

20. That’s all they see before
making the decision to opt-in.
The rest is about starting to
build a relationship with them
after they have signed up.
© My Client Communications LLC

21. #3 Content
Deliver on the promise you made in
the title. Give them something of
value they can really use.
Many Opt-ins stop there. But
they fall short of cultivating
meaningful relationships and
loyal customers
© My Client Communications LLC

22. #4 Creativity
Don’t be Boring!
If you want them to read/watch the
whole thing, be creative! Use
comparisons, metaphors, imagery,
humor, stories…
© My Client Communications LLC

23. #5 Connection
Share something about yourself to
build a personal connection.
It’s the relationship you build
that will turn prospects into
paying customers.
© My Client Communications LLC

24. Learn about the remaining
steps to create the rest of your
journey, and see if you can
spot the 5 C’s in my free
report:
© My Client Communications LLC

25. Thank you!
I hope you gained something from
this. If you did, leave me a
comment and share it with your
friends.
Sarah Schwab
My Client Communications
www.myclientcommunications.com
Be sure to grab
your FREE book!
© My Client Communications LLC