2. SAFE AND HEALTHY CHICKEN
PROJECT OF K&NS

3. HISTORY
 The year 1964; Pakistan a young independent nation forging
ahead towards a dream: self sufficiency in food production.
 Malnutrition remained a major problem and one out of four
children died before attaining the age of five. 80% of ailing
children were affected with diseases caused by protein, vitamin
and mineral deficiency.
 January 1964, a young man, Khalil Sattar, still a college student,
had the vision to force a need to establish a poultry farm. His
interest led him to start a small broiler farm of 1,000 chicks.
 Little had he known this flock was to become the foundation
stone of K&N’s. This was the simple, inspired and nationalistic
beginning of K&N’s with a single-minded objective of providing
better nutrition for Health and Happiness of the Nation.

5. PRODUCT OF K&NS
• K&NS CHICKEN
• SHAMI KABAB
• CHICKEN TEMPURA
• DELI LINE SANDWICHES
• DELI LINE BREAKFAST SAUSAGE
• DELI LINE EASY LUNCH
• K&NS BREAD
• HOT TENDERS
• KOFTA KABAB
• MUGHLAI TIKKA
• CHICKEN BURGER
• CHAPLI KABAB BURGER
• QEEMA

8. LINE EXTENSION OF READY TO
COOK

9. LINE EXTENSION OF READY TO
COOK

10. LINE EXTENSION OF READY TO COOK

11. BRAND EXTENSION

12. SALES PROMOTION

15. Marketing Mix
K&N’s markets layer and broiler hatching-eggs,
layer and broiler day-old chicks, poultry feed,
processed chicken, and ready-to-cook & fully
cooked chicken products

16. PLaCe
• K&N’s chicken products are available at K&N’s
Chicken Stores and leading retailers and also
delivered to quality and food-safety conscious
institutions such as hotels, restaurants, airlines,
clubs and international restaurant chains.

17. PriCe
PRICING
K&N’s more competitive as the fluctuations in the
market prices will be absorbed in the final selling price

18. PrOMOtiOn
• K&N’s Advertising – Through TV, Sign boards,
Bill boards, Radio and Newspaper, Broachers,
Posters Dummies and display stands

19. TAG LINE FOR COMMERCIAL
• K&N's Deli Line - Healthy & Happy
• K&N's Deli Line - Routine Ko Dey Protein
• K&N's Deli Line - Skinless Sausages, Cold Cuts,
Smoked Meats
• K&N's Kabab Temptation
• K&N's Shami Kabab - Ghar Jesi Lazzat... Laajawab
• K&N's Kafta Kabab - A Unique Taste of Lebanon
• K&N's Fun Nuggets - Din Din, Dazel Aur Delma Ke
• K&N's Safe & Healthy Chicken

21. StrengtHS
 K&N s has shown sensitivity ‟ to the Muslim
requirements of halal food products and introduced
its Del Line so that the people have no more doubts
and are comfortable consuming the skinless
sausages, cold cuts and smoked meat.
 The products of Del Line are easy to use, reliable
and easily available with great taste and reasonable
prices.
 The company implements the marketing strategy
with immense skill and understanding about the
Pakistani society

22. WEAKNESSES
 The problem which is faced by K&N’s currently is
difficulty in capturing new target market and
diversification of consumers.
 Sales is decreasing due to competitors‟ offerings at
low price.
Competitors 1) Simply Sufi (chicken products only) 2)
Menu (chicken & sea food) 3) Mon Salwa (chicken
& sea food) 4) PK (chicken, beef & mutton products)

23. CRITICAL EVALUATION
• Customers prepare to get more things in less prices
• Del line products should also be available for middle
class.
• Fluctuating in their prices gradually prefer.
• Points on purchasing their products should be
modified.
• Products related to patients
• Non-availability of products----sub-urban & rural
areas

24. SUGGESTIONS
• Prices of products should be less and quantity
of product should enhance, so it is easy for every one
or every class can buy.
• Recipes of making the products should be given
which help those peoples who use K&N’s products
first time.
• K&N’s should introduce their products in rural areas.
• Discount should be given to all customers.
• Placement of products in separate deep freezers.