Eric Miller, Director of Product Management at Monetate, presented "Cart Attack" on February 13, 2012 during the Internet Retailer Web Design & Usability Conference.

1. special presentation for:
February 13, 2012
presented by: Eric Miller, Director, Product Management

4. What is your business/brand strategy?
What is the stomach for risk?
•Gilt Group - need for speed
•David’s Bridal - registration

5. makes perfect

6. Before After
Take your
customers directly
to the cart on an
‘ADD’, or highlight
when a product
has been added

7. Header
Dropdown
Intersticial
w/ Upsel

9. Try QuickView in Cart

12. Present the cart
contents
throughout the
checkout funnel

13. “If there is a coupon box,
there must be a code I can find”

14. “If there is a coupon box,
there must be a code I can find”
so hide it

15. “If there is a coupon box,
there must be a code I can find”
so hide it

16. optimize the button by user segment, New vs.
Return, International customers, and more

17. accreditation
Service and price guarantees create re-assurance,
include these with your other trust logos.

18. Remember a returning customers preferred
payment type and remove others

24. Deliver the right message, to the right
person at the right time
Serve all your customers, not just majority
Achieve relevance

26. baner
consistency

29. Manage website content quickly easily
Make data-driven marketing decisions
Deliver the right message, to the right
person at the right time
so you can

30. NFLSHOP.COM
Gomez top 10 fastest sites

31. Do more, learn faster, grab revenue