It’s the End of the World as We Know It – 5 Proven Ways to Create Change with Gamification Monica Cornetti - #1 Global Gamification Guru Whether we like it or not, life is like a game with rules, challenges, and scores – so let’s take the advantage and make it FUN! Gamification captures measurement, behavior analysis, and engagement in ways that can provide a real-time understanding of performance, generate needed change, and enable organizations to meet their objectives. New examples emerge daily of gamification innovation used to tackle challenging problems ranging from brand loyalty to employee engagement to solid solutions in the search for skilled talent. In fact, gamification may prove to be one of the most effective means for educating and creating real change in a broad area of applications. If you’re like most people the term gamification is new, but gamification is simply about taking the psychology and motivation of games – fun, challenge, achievement – and applying it to real-world, non-game situations. Add the word “challenge” to any activity, and watch people become intrigued. In this hands-on, interactive session, you’ll experience first-hand how gamification design is used to create change within organizations. As you define the mission, create an epic adventure, add a variety of scenarios for discovery and learning, build a game layer, and tie it all together with aesthetics and design. Gamification is at the beginning of what will likely become an incredibly successful industry. Organizations will seek talented professionals to help them explore the potential of gaming technology and ideas that produce behavioral and attitudinal change in education, scaling of services, decreasing costs, and showing value to their business or organization. Discover how to create a fun, collaborative gamification experience in which ‘players’ are interested in greater interaction and understanding of the ‘rules of the game.’ You’ll be 100% engaged as you experience gamification via social, mobile, and gaming models. It’s like getting a gold star for a good job… only better.