The document discusses 10 tips for using blogging to build a business community online, including having a good website, determining an ideal client profile, sharing passions and skills to attract the right customers, and using analytics and social networking to support business growth. It emphasizes starting with small steps like launching a blog and implementing one tip at a time. The overall message is that blogging can help businesses communicate, reach customers, and make a difference through sharing expertise and building teams.

1. WEBSITE = GOOD
Monica S. Flores
@monicadear
1

2. Blogging
to Build your
Community of Clients
Online
25 October 2008
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3. 3

4. USING the WEB to:
Grow Your Business
Reach the Right Customers
Make a Difference
3

5. Grow Your Business
4
KEY WORDS = Communication, Transparency, Authenticity
ALSO..... SHARING

6. Grow Your Business
Website = GOOD
4
KEY WORDS = Communication, Transparency, Authenticity
ALSO..... SHARING

7. Grow Your Business
Website = GOOD
Sales = Profit
4
KEY WORDS = Communication, Transparency, Authenticity
ALSO..... SHARING

8. Grow Your Business
Website = GOOD
Sales = Profit
Blog = Communication
4
KEY WORDS = Communication, Transparency, Authenticity
ALSO..... SHARING

9. Grow Your Business
Website = GOOD
Sales = Profit
Blog = Communication
Blog = Transparency
4
KEY WORDS = Communication, Transparency, Authenticity
ALSO..... SHARING

10. Grow Your Business
Website = GOOD
Sales = Profit
Blog = Communication
Blog = Transparency
Blog = Authenticity
4
KEY WORDS = Communication, Transparency, Authenticity
ALSO..... SHARING

11. Grow Your Business
Website = GOOD
Sales = Profit
Blog = Communication
Blog = Transparency
Blog = Authenticity
Share your passion...
4
KEY WORDS = Communication, Transparency, Authenticity
ALSO..... SHARING

12. Grow Your Business
Website = GOOD
Sales = Profit
Blog = Communication
Blog = Transparency
Blog = Authenticity
Share your passion...
your passion leads to
GROWTH
4
KEY WORDS = Communication, Transparency, Authenticity
ALSO..... SHARING

13. Grow Your Business
Website = GOOD
Sales = Profit
Blog = Communication
Blog = Transparency
Blog = Authenticity
Share your passion...
your passion leads to
GROWTH
4
KEY WORDS = Communication, Transparency, Authenticity
ALSO..... SHARING

14. Reach the Right Customers
5
Ideal Client Profile: who is your ideal client? Describe them in detail.
“Anyone” is no one. It’s more difficult to find “anyone in pharmaceutical sales”.... It’s easier to

15. Reach the Right Customers
Determine your
Ideal Client Profile
5
Ideal Client Profile: who is your ideal client? Describe them in detail.
“Anyone” is no one. It’s more difficult to find “anyone in pharmaceutical sales”.... It’s easier to

16. Reach the Right Customers
Determine your
Ideal Client Profile
Details, details,
details, details....
5
Ideal Client Profile: who is your ideal client? Describe them in detail.
“Anyone” is no one. It’s more difficult to find “anyone in pharmaceutical sales”.... It’s easier to

17. Reach the Right Customers
Determine your
Ideal Client Profile
Details, details,
details, details....
Creating SYSTEMS
to reach your ideal
customers
5
Ideal Client Profile: who is your ideal client? Describe them in detail.
“Anyone” is no one. It’s more difficult to find “anyone in pharmaceutical sales”.... It’s easier to

18. Make a Difference
6
we can make a difference through our business success

19. Make a Difference
PRO BONO Work
Nonprofit Discounts
Scholarships and
Grants
Microfinance
6
we can make a difference through our business success

20. Make a Difference
PRO BONO Work
Nonprofit Discounts
Scholarships and
Grants
Microfinance
6
we can make a difference through our business success

21. Top Ten Tips for your Blog
7
keywords are specific keywords
SHARING: what can you share?

22. Top Ten Tips for your Blog
7
keywords are specific keywords
SHARING: what can you share?

23. Top Ten Tips for your Blog
1) Search Engine Keywords
10-15 key phrases
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keywords are specific keywords
SHARING: what can you share?

24. Top Ten Tips for your Blog
1) Search Engine Keywords
10-15 key phrases
2) Share Something
delicious.com
youtube.com
7
keywords are specific keywords
SHARING: what can you share?

25. Top Ten Tips for your Blog
1) Search Engine Keywords
10-15 key phrases
2) Share Something
delicious.com
youtube.com
3) Support your
Referral Network
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keywords are specific keywords
SHARING: what can you share?

26. Top Ten Tips for your Blog
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3rd party testimonials make a big difference
share in multiple ways (kinesthetic, audio, visual, video)

27. Top Ten Tips for your Blog
8
3rd party testimonials make a big difference
share in multiple ways (kinesthetic, audio, visual, video)

28. Top Ten Tips for your Blog
4) Testimonials sell
linkedin.com
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3rd party testimonials make a big difference
share in multiple ways (kinesthetic, audio, visual, video)

29. Top Ten Tips for your Blog
4) Testimonials sell
linkedin.com
5) Express yourself
in multiple ways
viddler.com
slideshare.com
flickr.com
8
3rd party testimonials make a big difference
share in multiple ways (kinesthetic, audio, visual, video)

30. Top Ten Tips for your Blog
4) Testimonials sell
linkedin.com
5) Express yourself
in multiple ways
viddler.com
slideshare.com
flickr.com
6) Use all available tools
google.com/adsense
paypal.com
e-junkie
open source solutions
8
3rd party testimonials make a big difference
share in multiple ways (kinesthetic, audio, visual, video)

31. Top Ten Tips for your Blog
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Ideas of what to give away: blog posts on breaking news, trends in industry, a who’s who,
introduction to key concepts, faqs, etc. etc.

32. Top Ten Tips for your Blog
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Ideas of what to give away: blog posts on breaking news, trends in industry, a who’s who,
introduction to key concepts, faqs, etc. etc.

33. Top Ten Tips for your Blog
7) Give Something Away
use your imagination
share your skills
what are you passionate about?
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Ideas of what to give away: blog posts on breaking news, trends in industry, a who’s who,
introduction to key concepts, faqs, etc. etc.

34. Top Ten Tips for your Blog
7) Give Something Away
use your imagination
share your skills
what are you passionate about?
8) Social Networking
facebook.com
twitter.com
stumbleupon.com
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Ideas of what to give away: blog posts on breaking news, trends in industry, a who’s who,
introduction to key concepts, faqs, etc. etc.

35. Top Ten Tips for your Blog
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Analytics reports help you understand how people are using your site

36. Top Ten Tips for your Blog
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Analytics reports help you understand how people are using your site

37. Top Ten Tips for your Blog
9) Use Your Data
google.com/analytics
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Analytics reports help you understand how people are using your site

38. Top Ten Tips for your Blog
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A good team is focused on your business success

39. Top Ten Tips for your Blog
10) Build your TEAM
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A good team is focused on your business success

40. Top Ten Tips for your Blog
10) Build your TEAM
web developer
content editor
website manager
graphic designer
blog contributors
photographer
podcaster
videographer
marketing & pr
..... and more
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A good team is focused on your business success

41. WHAT’S
NEXT...
1) Set a date to launch your blog
2) Implement ONE tip
3) Start sharing...
Presentation based on the book:
“Fifty-one Ways to Build your Community of Clients Online”
http://www.tinyurl.com/51ways
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A journey of a thousand miles begins with a single step.