project report

1. AUTOMOBILE INDUSTRY
The automobile industry in India—the tenth largest in the world with an annual
production of approximately 2 million units—is expected to become one of the major
global automotive industries in the coming years. A number of domestic companies
produce automobiles in India and the growing presence of multinational investment, too,
has led to an increase in overall growth. Following the economic reforms of 1991 the
Indian automotive industry has demonstrated sustained growth as a result of increased
competitiveness and relaxed restrictions. The monthly sales of passenger cars in India
exceed 100,000 units
Tata Motors launches its first truck in collaboration with Mercedes-Benz.
History
In 1953, the government of India and the Indian private sector initiated manufacturing
processes to help develop the automobile industry, which had emerged by the 1940s in a
nascent form. Between 1970 to the economic liberalization of 1991, the automobile
industry continued to grow at a slow pace due to the many government restrictions. A
number of Indian manufactures appeared between 1970-1980.Japanese manufacturers
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2. entered the Indian market ultimately leading to the establishment of Maruti Udyog. A
number of foreign firms initiated joint ventures with Indian companies.
Challenges faced by Indian Automotive Industry in the new age
The Indian automotive industry has been facing new challenges due to the rapid changes
taking place during the last decade. This article discusses those challenges and initiatives
taken by the government to overcome them.
The Indian auto industry is changing rapidly. During the last decade, many international
auto manufacturers, either by themselves or in partnership with Indian companies, have
started manufacturing activities in India. The ancillary industries have also grown in
tandem. The quality of production in small- and medium-scale industries has improved to
such an extent that they started exporting products to international manufacturers. The
major breakthrough of recent years is the unveiling of "Nano" by Tata Motors during the
auto expo 2007. This has received worldwide attention and proved that India can not only
design an automobile of international standards but also execute the project at a much
lower cost through innovative choice of components, materials, engine design etc.
These developments in the auto sector have given new confidence to everyone related to
the auto industry and specifically to the government which resulted in the announcement of
the Auto Policy 2006-2016 by the Ministry of Heavy Industries. According to the Auto
Policy, the Indian auto sector is expected to grow to US$ 216 billion by 2016 and add 2.5
million new jobs to the economy. Every year two to three million people are expected to
purchase new vehicles. Several million vehicles and components are expected to be
exported to both developed and developing nations. To achieve these goals, it is important
that the present GDP growth rate, which is more than 8 per cent, continues to remain at the
same level for the next 8-10 years. The government is also giving some concessions to the
auto industry. To realize the above growth predictions, it is important to overcome various
challenges the industry is facing currently. Two of the foremost challenges are the spiraling
cost of fuel and the paucity of highly skilled manpower.
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3. Rising oil price
International price of crude oil has crossed US$ 120 per barrel and is rising at an alarming
rate. The forecast of market experts that the crude oil price will plateau around US$ 100
per barrel has been proved wrong. The skyrocketing crude oil price rise will affect the
economic growth of most of the nations of the world including India. The prospects of
India and China of becoming economic superpower will be seriously affected. Also, the
rise in oil prices will impact the growth of global automotive industry. Unless the use of
alternative fuels increases, it is very unlikely that the situation will change for the better.
This necessarily means that more and more investments should be directed towards R&D,
establishing mechanisms to translate R&D results into products and their efficient
manufacturing. This will also require radical redesigning of engines.
Human resources
The second major challenge is the creation of highly skilled human resource required for
the auto industry. Auto industry, like many other industries is facing severe shortage of
skilled technical as well as managerial manpower. This challenge becomes all the more
daunting because faults lie at a more fundamental level of training infrastructure and the
social perception.
Summary
The growth of auto industry in India will be contingent not just on domestic demand, but
also equally on exports. Therefore, the present projections will become a reality if thrust is
given to original research that will yield breakthrough results. These results help in
addressing the current global concerns such as environment, fuel efficiency, need for
alternate and renewable fuels and materials etc. This can happen only through a consortium
approach where various auto companies and academic institutions work together as in the
case of IT hardware industry. The consortium approach should be extended to address the
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4. trained human resource shortage as well. The government should act as a facilitator by
bringing about necessary changes in the current laws that will encourage private
participation. Finally, there should be mechanisms in place that will ensure that there is a
balance in the pool of human resources comprising research scientists, managers,
engineers, designers, technicians, and skilled and semiskilled workers.
HISTORY
Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as
a manufacturer of automobiles and motorcycles. Honda is the world's largest manufacturer
of motorcycles as well as the world's largest manufacturer of internal combustion engines
measured by volume. Honda surpassed Nissan in 2001 to become the second-largest
Japanese automobile manufacturer.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand
in North America with the debut of Acura in 1986. Aside from their core automobile and
motorcycle businesses, Honda also manufactures garden equipment, marine engines,
personal watercraft and power generators, amongst others. Since 1986, Honda has been
involved with artificial intelligence/robotics research and released their ASIMO robot in
2000. They have also ventured into aerospace with the establishment of GE Honda Aero
Engines in 2004 and the Honda HA-420 Honda Jet, scheduled to be released in 2011.
From a young age, Soichiro Honda had an interest in automobiles. He worked as a
mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in
races. A self-taught engineer, he later worked on a piston design which he hoped to sell to
Toyota. The first drafts of his design were rejected, and Soichiro worked painstakingly to
perfect the design, even going back to school and pawning his wife's jewelry for collateral.
Eventually, he won a contract with Toyota and built a factory to construct pistons for them,
which was destroyed in an earthquake. Due to a gas shortage during World War II, Honda
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5. was unable to use his car, and his novel idea of attaching a small engine to his bicycle
attracted much curiosity. He then established the Honda Technical Research Institute in
Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Calling upon
bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war,
Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This
marked the beginning of Honda Motor Company, who would grow a short time later to be
the world's largest manufacturer of motorcycles by 1963.
The first production automobile from Honda was the T360 mini pick-up truck.Powered by
a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax
bracket.
The first production car from Honda was the S500 sports car.Its chain driven rear wheels
points to Honda's motorcycle origins.
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock
Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya,
Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. American Honda Motor Co. is
based in Torrance, California. Honda Canada Inc. is headquartered in the Scarborough
district of Toronto,
Ontario, and is building new corporate headquarters in Markham, Ontario, scheduled to
relocate in 2008; their manufacturing division, Honda of Canada Manufacturing, is based
in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda
Siel Cars and Hero Honda Motorcycles in India , Guangzhou Honda and Dongfeng Honda
in China, and Honda Atlas in Pakistan.
Honda is the 6th largest automobile manufacturer in the world as well as the largest engine-
maker in the world, producing more than 14 million internal combustion engines each year.
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6. As of August 2008, Honda surpassed Chrysler as the 4th largest automobile manufacturer
in the United States. Currently, Honda is the second largest manufacturer in Japan behind
Toyota and ahead of Nissan.
Honda, Nissan, and Toyota, three of the strongest vehicle companies in the world, were
still not immune to the global financial crisis of 2008, as these companies reduced their
profitability forecasts. The economic crisis has been spreading to other important players in
the vehicle related industries as well.
Honda spends about 5% of its revenues into R&D.
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7. PHILOSOPHY
HMSI operates on a principle, which is followed worldwide by all Honda companies.
Maintaining a global viewpoint, we are dedicated to supplying products of the highest
quality, yet at a reasonable price for worldwide customer satisfaction. Honda's
philosophy is based on the company's guiding principle and advocates 2 fundamental
beliefs:
Respect for the Individual
Honda recognizes and respects individual differences. The respect for individual
stems from the following three points:
» Initiative
» Equality
» Trust
It is the contribution from each individual in the company that has made our
company what it is today and that, which will take us into the future.
The Three Joys
In line with Honda's Philosophy, HMSI conducts all its daily activities in pursuit of the following joys:
» The joy of manufacturing high quality products.
» The joy of selling high quality products.
» The joy of buying high quality products.
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8. The Joy of Buying The Joy of Selling The Joy of Manufacturing
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9. OBJECTIVES
 "Maintaining an international viewpoint, we are dedicated to supplying products of
the highest efficiency, yet at reasonable prices, for worldwide customer
satisfaction." (1956)
 To make good adverts, and great motorcycles... and the occasional good car...
and keep the shareholders happy...
 To minimize the defect.
 To Minimize the Accidents.
 To see the consumer complaints will be zero.
 To keep the environment pollution free.
 Maximize capital utilization.
 Increase production capacity.
 Increase plant availability.
 Minimize indirect and direct loses
 Efficient use of resources.
 Effective use of all employees.
 Training for all.
 Ensure empowerment and improvement of department.
 Establish the sustain document quality management system.
 Compliance with relevant legislation and regulation
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10. ORGANIZATION STRUCTURE (as of April 1,2006 )
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11. FINANCIAL HIGHLIGHTS
Honda Motor Co., Ltd., and Subsidiaries (Years ended March 31)
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12. AWARDS
2009 Aviator Scooter of the
Year(Zigwheels.com)
CBF Stunner Motorcycle of the Year (125cc)
(Zigwheels.com)
CBF Stunner 2009 Stunner NDTV Profit
Award2009 - Bike of the Year
2008 Activa CNBC TV – Auto Car “AUTO
AWARDS 2008” – “Scooter
Customers Satisfaction NO.1”
Company -Well Made Bike 2008
-Advanced Technology 2008
-Overall 2008
-Eco-Friendliness 2008
-Resale Value 2008
By Apollo Tyres - Auto India
"Best Brand Survey Awards
2008"
2007 Eterno Best automobile brand of India
2007 (Planman Media)
Activa Best automobile brand of India
2007 (Planman Media)
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13. 2006 Shine TNS Voice of The customer
Award 2006 (TNS)
2005 Unicorn Motorcycle of the Year 2005
(B.S.Motoring&
Autocar)
Unicorn TNS Voice of the Customer
Award (TNS)
Eterno Scooter of the Year 2005
(B.S.Motoring
& Overdrive)
2004 Eterno Best Scooter of the Year by B. S.
Motoring & ICICI Bank,
Overdrive Magazine
2003 Dio Scooter of the Year 2003
(BBC)
2002 Activa Scooter of the Year by Overdrive
Magazine
2001 Activa Scooter of the Year 2001 (BS
Motoring)
PRODUCT PROFILE
There are various product of Honda motors which are as follow as:-
 UNICORN BE A WING RIDER
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14. Unicorn is powered by a newly developed Honda 4-stroke, 150cc engine and incorporates
many cutting-edge technologies developed by Honda’s global R&D team. It sets new
benchmark in the upper majority motorcycle segment in India with its swift acceleration,
superior mileage, international styling, riding comfort and convenience.
Unicorn is engineered and styled for the taste of the younger generation. With the 4-stroke,
150cc engine delivering a whooping 13.3 bhp, Unicorn is the fastest motorcycle in India
racing from 0 to 60 kms per hour in a mere 5 seconds. It has a distinctive sporty and macho
design with a racy front face, masculine fuel tank with knee grip and a sleek rear cowl.
Unicorn offers perfect balance of pickup and mileage, delivering 60 kmpl through its
famed 4-stroke Honda engine, cutting edge technologies like Multi-Mapping CDI, Tumble
Flow Combustion Chamber, Roller Rocker arm, and a Classy Aerodynamic Body.
This engineering masterpiece with international design appeal, guarantees to quench your
thirst for motorcycle frenzy with all its stunning features.
 STUNNER CBF PGM-FI
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15. Reprogrammed to the code of the CBR1000RR Fire blade.
Upgraded to a PGM-FI engine. A High Speed Drive with top speeds of 100 km/hr.
Preloaded with an auto save function that gives 65km/l.
A Malfunction Indicator Lamp for real time system diagnosis. The Handle Bar Weight
made for improved stability. Bank Angle Sensor automatically switches off the ignition &
fuel supply when bike tilts over a certain angle.
Emission gasses as low as 1/10^th of BS II Norm.
New 3D graphics make gaming a lot more fun.
So Update to the Honda Stunner Version 2.0.Or get left behind.
 STUNNER CBF
Honda re-defines style with the new sporty CBF Stunner. Equipped with a perfect blend of
great looks, Stunning performance and unbeatable quality it’s an ultimate desire of every
youth. So set your spirit free And leave others breathless with this absolute sensation, the
ultimate style icon.
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16.  ACTIVA Ride on &on
Ingeniously designed – the all new Activa is made for you to go miles, to do things
and to go places. With your loved ones. Developed on Honda's globally tested
engineering technology, it comes with a host of new features. The seats maximizes
riding comfort. Thus offering you a smooth ride. Perfect in design and technology,
the all new Activa is more than just a scooter. With an increased mileage of 15%, it
allows you to enjoy your rides, no matter how long they are. So now you can enjoy
life without stopping. Step onto your all new Activa, spread the joy with your loved
ones, and go on and on.
Design
Honda Activa was the first scooter launched by Honda in India. It has been designed as a
family two-wheeler and features higher load carrying capacity. Now, Honda India has
come up with all new Activa with major styling changes all around.
Honda new Activa gets a redesigned front and rear section. The front is dominated by
curvy and aerodynamic styling with redesigned headlamps. Clear lens turn indicators
dominate the rear. Honda has used impact resistant ABS plastic panels to reduce the overall
weight of the two-wheeler.
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17. Following changes/additions have been made in new Activa:
• Redesigned headlamps with integrated clear lens indicators.
• All new clear lens tail lamp with integrated clear lens indicators.
• Impact resistant ABS plastic panels.
• New 109cc 4 Stroke 8 Bhp engine.
• Redesigned front and rear section.
• New CBS System which applies front braking force whenever the rear brake is
operated.
The New Activa is available in following six shades:
• Grey metallic
• Candy lucid red
• Metallic Black
• Force silver metallic
• Wild purple metallic
• Pearl sunbeam white
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18. AVIATOR
Exuding style from the word go, the Aviator is for those who don't have to try hard
to impress. Topped up with classy features, it adds to your quotient in more ways
than one. Yes, the Aviator is here. And it's time for you to arrive. In style.
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19. DIO
DIO – India’s first motoscooter is named after the son of Venus ‘Dyonisiac’, also known as
Cupid, the God of Love. DIO is set to add passion and excitement with its stunning looks
and performance, by incorporating the latest world trends that
make it a scooter that is much ahead of its time.
One look at DIO will tell you it’s more an accessory than a mere convenience. As India’s
first motoscooter, it blends the looks of a motorcycle with the comfort of a scooter. DIO
heralds the dawn of two–wheeler fashion. And if looks are anything to
fall for, this is a treat. The body–mounted headlamp and sleek indicators leap right off the
front. Ample legroom gives you an elegant poise. The body tapers into the taillight and yet
continues to draw attention.
The DIO is complete in itself. Cutting edge technology and style have been brought
together in such a way as to make it an engineering marvel. So, you can ride assured that a
bike doesn’t get or look any better.
Of course, this qualifies us to have the last word on style. If there ever existed an attention
magnet, this is it.
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20. OBJECTIVE OF STUDY:-
 To know the awareness level in the market for the Activa 110
 To analyze the customer satisfaction.
 To analyze the customer preference.
 To estimate the market potential and perception towards “HONDA”.
 This study helps to check the efficiency of dealers.
 This study helps the company to take corrective decision regarding
marketing.
 This study also helps in evaluating the effectiveness of various brands of
different company.
 This study helps the company to take corrective decision regarding
marketing.
 This study helps the company to know their actual position in the
market.
 This study ensure the availability of the product in the market.
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21. RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to
define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various
parameters of the problem. After giving through brain storming session, objectives
were selected and the set on the base of these objectives. A questionnaire was designed
major emphasis of which was gathering new ideas or insight so as to determine and
bind out solution to the problems.
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a research design. A
research design is basically a blue print of how a research is to be conducted, it may
include;
1. CHOOSING THE APPROACH
2. DETERMINING THE TYPES OF DATA NEEDED.
3. LOCATING THE SOURCE OF DATA.
4. CHOOSING A METHOD OF DATA.
Research Design
Conclusion
Exploratory
Descriptive Casual
Observation Survey Experiment
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22. Basically there are 3 types of approaches used during the any research:-
1. EXPLORATORY.
2. DESCRIPTIVE.
3. EXPERIMENTAL.
During this research Descriptive and Exploratory approach is taken into consideration
because of the availability of relevant information to describe the relationships between the
marketing problem and the available information.
SIGNIFICANCE TO THE INDUSTRY :
This is a limited study which takes into consideration the responses of 108 people. This
data can be explorated to take in the trends across the industry. The significance for the
industry lies in studying these trends that emerge from the study. It is a rapidly changing
and evolving sector. People are only beginning to wake up to it’s vast possibilities. A study
like this can attempt to guide the future of the industry based on current trends.
SIGNIFICANE FOR THE RESEARCHER :
To facilitate and provide all the useful information of the study, the company, the
automobile industry and also provide marketing ways, methods of Honda.
DATA SOURCE
Research included gathering both primary and secondary data.
Primary data is the first hand data, which are selected a fresh and thus happen to be
original in character. Primary Data was crucial to know various customers and past
consumer views about bikes and to calculate the market share of this brand in regards to
other brands.
Primary data is collected during the survey with the help of questionnaires
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23. Secondary data are those which have been collected by someone else and which already
have been passed through statistical process.
Secondary data has been taken from internet, newspaper, magazines and companies web
sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used method for
data collection and best suited for descriptive type of research survey includes research
instrument like questionnaire which can be structured and unstructured. Target population
is well identified and various methods like personal interviews and telephone interviews
are employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in
Aligarh.
These were 104 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.
SCOPE
My project was based on the Awareness of active 110 and data was taken in
the Aligarh only.
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24. Limitations of the research
The training period was short during this short period I tried my level to
marketing the study perfect and full proof. Yet these is following limitations-
1. It was observed that the most of the customers were not playing Proper
attention to fill the questionnaire
2. The research is confined to a certain parts of ALIGARH (U.P.) and does not
necessarily shows a pattern applicable to all of Country.
3. Some respondents were reluctant to divulge personal information which can affect
the validity of all responses.
4. In a rapidly changing industry, analysis on one day or in one segment can change
very quickly. The environmental changes are vital to be considered in order to
assimilate the findings.
5. Findings of the project are also limited because of availability of lesser information.
6. I required the submitted the report in two months and hence I had less time
at my disposal .It was not possible therefore to Conduct a census survey.
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25. DATA ANALYSIS:-
Q.1 (a) Currently do you use any Two Wheeler?
Yes No
RESPONSE NO. OF SHARE (%)
RESPONDENTS
Yes 84 81%
No 20 19%
Total 104 100%
INTERPRETATION
• 81% of the respondents are owner of two-wheeler.
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26. • 19% of the respondents are not owner of two-wheeler.
• In this case all of those who have two-wheeler have responded.
Q.1 (b) Model Name: Make:
RESPONSE NO. OF SHARE (%)
RESPONDENTS
Yes 29 28%
No 75 72%
Total 104 100%
INTERPRETATION
• 28% of the respondents are owner of Honda’s two-wheeler.
• 72% of the respondents are not owner of Honda’s two-wheeler.
• In this case we know that 28% of population is the user of Honda’s two-wheeler.
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27. Q.2) Have you heard about the new Activa Model?
Yes No
RESPONSE NO. OF SHARE (%)
RESPONDENTS
Yes 78 75%
No 26 25%
Total 104 100%
INTERPRETATION
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28. • 75% of the respondents are aware about New Activa.
• 25% of the respondents are not aware about New Activa.
• In this case we found that 75% of population is known about the New Activa.
Q.3) What do you know about New Activa in terms of Performance features, Brand?
No Idea 110cc HondaBrand
15% more Mileage Large under seat box
Tuff Up Tube Others------------------
NO. OF SHARE (%)
RESPONDENTS
No Idea 17 11%
110 cc 40 25%
Honda Brand 45. 28%
More mileage 15 10%
Large Seat Box 15 10%
Tuff up tube 26 16
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29. INTERPRETATION
• 11% of the respondents are not have idea about New Activa.
• And all other facilities of New Activa known the respondents.
Q.4) From Where did you get to know about New Activa?
TV Newspaper Adv
Newspaper Supplement/Article Auto Magazine
Website Banner/Hoarding
Display at Public Places Dealership/test Ride
Friends/Relatives Road Shows PWOs
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30. Test ride others
NO. OF RESPONDENTS SHARE (%)
TV 25 19%
Newspaper Adv 15 11%
Newspaper 1 1%
Supplement/Article
Auto Magazine 3 2%
Website 1 1%
Banner/Hoarding 13 10%
Display at Public Places 39 29%
Dealership/test Ride 6 4%
Friends/Relatives Road Shows 31 23%
PWOs 0 0%
Test ride 0 0%
Others 0 0%
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31. INTERPRETATION
• Mostly respondents know about New Activa trough Display At Public places,
Friends/Relatives, TV, Paper Adv., Banner/Hordin.
Q.5)Which One of the above activity prompted you to enquire more about New Activa?
1. 2. 3.
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32. INTERPRETATION
• For that Question there is no respondent.
Q.6) Have you thought of buying New Activa?
No Yes
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33. RESPONSE NO. OF SHARE (%)
RESPONDENTS
Yes 11 11%
No 93 89%
Total 104 100%
ENTERPRETATION
• 89% of respondent are not though of buying New Activa because of they all are
already having their own two-wheelers.
Q.7) Do you rate the satisfaction level of New Activa on this 5pt scale?
Very Satisfied Satisfied Can’tsay
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34. Dissatisfied Very Dissatisfied
RESPONSE NO. OF SHARE (%)
RESPONDENTS
Satisfied 26 25%
Very satisfied 10 10%
Dissatisfied 17 16%
Very Dissatisfied 0 0%
Can’t say 51 49%
Total 104 100%
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35. INTERPRETATION
• 35% Respondents are satisfied by New Activa.
• 49%Respondents are can’t say because they are not use New Activa.
• 16% Respondents are not satisfied through New Activa. So that most of the
respondents are satisfied.
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36. RECOMMENDATIONS:-
The Automobile sector of India has become the buyer’s market. Today, unlike the earlier
days, the buyers have a wide range of products available in the market and every product is
customized to some extent. So Honda has to bring not only the innovative and customized
products to the prospects but also the degree of customization should be as high as
possible. For this the company has to take into account a regular market survey and
research programmer and to give a close and careful look into the suggestions given in the
research report.
After the survey undertaken by me, I suggest-
• As the people think that Activa is for girls and lady. They are aware of the fact &
realizing its, importance. The company should try to expand & build up its
infrastructure because there is a large potential for automobile in India.
• Company should come up with its branch in Chennai
• Honda should take into account this benchmarking very carefully and should work
to maintain its position
• Honda should keep on undertaking promotional Activities and awareness building
programme, so that awareness of the people about the Activa will be increased.
• Honda should also pay attention to customers’ feedback. Even if a customer does
not give feedback himself/herself, he/she should be called up to know his/her
feedback about the product and services offered. Only through this, the company
can modify its products and grow with customers’ love and faith
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37. • Last but not the least, Honda should work on the suggestions given by the
respondents.
Conclusion:-
Our in-depth research in the field of Automobile threw up some interesting trends
which can be seen in the above analysis. A general impression that we gathered during
Data collection was the huge awareness and knowledge among people about Honda
and New Activa also various companies and their two-wheeler products..
 People in general have been impression by the marketing and advertising
campaigns of two-wheeler companies. A high penetration of print, radio and
Television ad campaigns over the years is beginning to have its impact now.
 Another heartening trend was in terms of people viewing New Activa as a Lady
Scooter and its only for working woman. But Activa is for both lady and man.
Activa is for multipurpose use.
 The general satisfaction levels among public with regards to products and
Dealers still requires improvement.
 Activa is well known product of Honda and give the base to Honda in Indian
market..
 Honda captures a big part of market through this model. Awareness of active is
through its performance, colors, specification and style. Also because of Service
& Spare parts are available throughout India in local markets also.
 While buying a motorcycle, economy is the main consideration in form of
maintenance cost, fuel efficiency etc. and Activa is best in all these scales.
So that New Activa is famous and mostly every man is aware by New Activa
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38. Page | 38

39. BIBLIOGRAPHY
1. BOOKS/MAGAZINES REFFERED:
MARKETING RESEARCH By- Sunanda Easwaran,Shama J.Singh
Marketing management By- Phillip Kotler
2. WEBSITES REFFERED:
www.honda2wheelersindia.com
www.autos.maxabout.com
 www.motosindia.com
 www.extrememachines.com
 www.indiauto.in
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40. QUESTIONNAIRE
Q1. (a)Currently do you use any Two Wheeler? Age
Yes No
If Yes then:
(b)Model Name: Make:
Note: If he is a New Activa User, Please Ask Question No. 4, 5, 7,& 8
Q.2) Have you heard about the new Activa Model?
Yes No
If No then explain the product from the leaflet & handover the same & terminate
Q.3) what do you know about New Activa in terms of Performance, features, Brand ?
No Idea 110cc Honda Brand
15%moreMileage Large Under seat box Tuff
Up Tube
Others………………….
If the answer is No Idea than explain the product from the leaflet &handover the same & terminate
Q.4) From Where did you get to know about New Activa ?
TV News Paper Adv News
paper
Supplement/Article Auto Magazine Website
Banner/Hoarding Display at Public Place
Dealership/Test Ride Friends/Relatives Road
Shows
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41. PWOs Test ride
Others…………………………
Q.5) Which One of the above activity prompted you to enquire more about New Activa?
1. 2. 3.
Q.6) Have you thought of buying New Activa?
No Yes
If Yes,
by when
Why & What all did you like in New Activa
If No ,
by when
Why & What all did you not like in New Activa
Q.7) Do you rate the satisfaction level of New Activa on this 5pt scale?
Very Satisfied Satisfied Can’tsay
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42. Dissatisfied Very Dissatisfied
Why…………………………………………………………………………………………
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………………If the answer is Dissatisfied or Very Dissatisfied ,note address & contact for
resolving the issue
Q.8) any suggestions for improvement?
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43. Photograph of showroom and others:-
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