1. Public Relations and Publicity Sports Entertainment and Recreation Marketing 1 Sports Marketing: Ms. Guerrero
2. Objectives Understand the concept of public relations Identify public relation tools Explain the internal and external aspects of public relations 2 Sports Marketing: Ms. Guerrero
3. Public Relations (PR) Public relations are activities that promote the image and communications a person or company has with its employees, customers, investors, and the public PR can build rapport with customers, investors, and the general public PR professionals have to think critically so that they can come up with resolutions to problems their clients may face. What is Public Relations? 3 Sports Marketing: Ms. Guerrero
4. Public Relations Financial public relations - providing information mainly to business reporters Product public relations - gaining publicity for a particular product or service (rather than using advertising) Crisis public relations - responding to negative accusations or information 3 Types of Public Relations Entourage: Vince’s Publicist 4 Sports Marketing: Ms. Guerrero
7. A testimonial What is it? Examples of Publicity 5 Sports Marketing: Ms. Guerrero
8. Tiger’s public apology Tiger Woods Speech Video If I squeeze out a few tears I wonder if I can earn back some of my sponsors… 6 Sports Marketing: Ms. Guerrero
10. Michael Vick Vick Apologizes ESPN Video 8 Guess they won’t be playing the song “Who Let the Dogs Out” at any of my future games… Sports Marketing: Ms. Guerrero
12. Chris Brown and Rihanna Chris Brown's TV Apology Brown’s Apology 10 Sports Marketing: Ms. Guerrero
13. Michael Phelps Grew up in a middle class suburban area in Maryland Most decorated Olympian ever Known for clean cut image Many investors Public Image DUI and Drug Charges 11 Sports Marketing: Ms. Guerrero
14. Kobe Bryant Addidas dropped his line A few other sponsors dropped him Affected his playoff run Faced court hearings and image suffered Kobe Scandal 12 Sports Marketing: Ms. Guerrero
