onDemand CMO\'s capabilities presentation-partial list of clients and work. Hope you enjoy. any questions, call us at 201-444-1597.

1. Marketing...on Demand.
Capabilities Presentation
as posted to Linked In
October 2010

2. Marketing...on Demand.
About onDemand CMO
• Founded in 1998 as MdM & Partners
• Rebranded as onDemand CMO in 2006, with the mission
of providing marketing support to organizations without
the resources to maintain a full-time CMO (for strategy)
or an in-house marketing department (for tactical
execution).
)
• Focused on the needs of these organizations on an as-
needed basis—completely on Demand.

3. Marketing...on Demand.
We provide…
Strategic Services Tactical Services
• Market Research Creation of materials:
• Naming • Web sites
• Branding/Positioning • Email campaigns
• Advertising • Webinars
• Channel Strategies • Videos
• Product or Service • Brochures
Introductions • Sales enablement tools

4. Marketing...on Demand.
Our Clients Include (partial list)
Enterprise & SMB Solutions Technology Services Technology
• Avaya • Agile Technologies • 3Com
• AVG/Grisoft • Concurrent Technologies • Canon USA
• Expand Networks • Fit for Commerce (FFC) • CareBinders
• IPC • Global Bay • IBM
• Motorola/Symbol • Technodyne • Intel Corporation
• Westcon Group • LIMO Foundation
• SES Americom
eCommerce Healthcare Prof. & Fin. Services/Other
• black & light • Atlantic Health • Cushman & Wakefield
• SiteAcuity • Bergen Oral Surgery • Silex Financial
•V d
Venda •CCentraState H l h
S Healthcare • ecoEarth
E h
System • Medical University of the
• Malo Clinics-USA Americas (MUA)
• Morristown Memorial & • Ross University
Overlook Hospitals • SABA University
• SunGard Trading

5. Marketing...on Demand.
AVG Anti-virus Software
Product launch
P od ct la nch in US,
US
Positioning/messaging, Advertising,
Channel Support

6. Marketing...on Demand.
Avaya
New Product Introductions

7. Marketing...on Demand.
Corporate Messaging & Positioning
CASE STUDY
Annual About Avaya corporate overview pieces
C
Channel Communications
Quarterly BusinessPartner marketing & sales planners
Web casts
Product & solutions launches for verticals: healthcare
healthcare,
retail, public sector, etc.
Channel Recruitment
BusinessPartner Recruitment kits
Positioning
Webcasts
Television b
T l i i broadcast
d t
Product Sales Support
Collateral, presentations, CD s, etc.
CD’s,
Customer Testimonials

8. Marketing...on Demand.
Canon USA
New Product Launch

9. Marketing...on Demand.
Cushman & W k fi ld
C h Wakefield
Advertising
Helped create
p
awareness of
C&W’s Retail
division thru an
advertising
campaign in the
business and
trade press.

10. Marketing...on Demand.
Fit for Commerce
Advertising

11. Marketing...on Demand.
Fitbase: Web Content,
CASE STUDY
Messaging and Banner Ads
C

12. Marketing...on Demand.
IPC
Customer Event Marketing

13. Marketing...on Demand.
Malo Clinics
Market Introduction of a Global
Wellness Clinic in the US

14. Marketing...on Demand.
Motorola/Symbol
Direct Marketing

15. Marketing...on Demand.
Symbol Technologies/
y g /
IBM Alliance Marketing –
CASE STUDY
Launch of vertical solutions
C
4 vertical solution
areas – Presentations,
FAQs, Collateral, etc.
to key markets:
• Retail
• Healthcare
• Travel/Transportation
• Manufacturing

16. Marketing...on Demand.
Medical University of Americas
Branding, Marketing, Web

17. Marketing...on Demand.
Ross U
oss University
e s ty
Branding, Marketing, Web

18. Marketing...on Demand.
SABA University
Branding, Marketing, Web

19. Marketing...on Demand.
O
Our P ocess BCEA
Process:
Brand & Customer Experience Audit
• We review your Brand &
Customer touch points
• Speak with your customers
• Then, execute against
the Audit:
– Strategic direction
(naming, branding,
positioning and messaging)
– S l & marketing tools
Sales k ti t l
designed to build sales

20. Marketing...on Demand.
Elements of a Launch We Typically Handle
• Brand or program strategy: positioning, theme development & approach
• Creative & design development
• Initial outreach
– DM-snail mail
– Email marketing
– Trade show & conference support
– Channel: direct, indirect
• High impact outreach
g
– 3D mailings
– Advertising
• Core materials
– Brochures
– White papers
– Data sheet(s)
– Coordination with other service lines
– Coordination with PR and community relations
• Production/printing (via alliance partner)
• Distribution/fulfillment/postage/packaging (via alliance partner)

21. Marketing...on Demand.
What Sets Us Apart?
You use us when, how and for the length of time you need us, no
more,
more no less without additional overhead
less—without overhead.
We are a tremendous value for your organization-bringing
seasoned experts to the team on your behalf.
We have experience dealing with the complexities of a
B2B industry and your company’s selling model.
We are not only good strategists, we are excellent
executors!

22. Marketing...on Demand.
Thank you for your time and consideration.
We look forward to hearing from you and earning your
business.