Presentation given to Vegas Cosmetic Surgery 2012 meeting on June 6, 2012

1. Facebook & Twitter
Developing a Proper Presence
for Your Practice
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social
Media

2. New Social Stats
• 900 million active users on Facebook; Milestone: ½
BILLION people used Facebook in a single day.
• 62% of adults worldwide now use social media.
• Social networking is most popular online activity, with
22% of time online spent on channels like Faceboak,
Twitter, and Pinterest.
• Over 20% of Facebook users are on Pinterest daily
• Social media users who receive great service tell an
average of 42 people (compared to just 9 for social
absentees).
Sources: http://thesocialskinny.com/99-new- Use Twitter hashtag #VCS2012 @MoniqueRamsey
social-media-stats-for-2012/ Cosmetic Social Media

3. Know
Like
Trust
Conversation*
needs to be
flowing for it to
work *conversations = 2 way
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media

4. Reminder
• Transparency leads to
credibility & trust
• No hidden agendas
• Be Authentic
• Be Humble
• Be Yourself / Brand
• Controlling vs.
Image Source: EverydayTenacity.com
*influencing*
Use Twitter hashtag #VCS2012 @MoniqueRamsey
Sources: Reach Local & f8 Keynote Cosmetic Social Media

5. NEW TOOLS 
Varied page admin levels
Image source: Mashable
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6. Scheduling a Post
Clock = SCHEDULING ICON
Note: Date can also be
in the past & it will drop
in to the proper spot in
your timeline
Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media

7. Scheduling a Post
Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media

8. EdgeRank
1. Affinity
2. Weight
3. Relevency
Together they
can push your
content to the
top news
Image Source: advancedfanpagesolutions.com
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media

9. EdgeRank
Fresh &
RELEVANT
content
CNN Study –
75% get their
news from
social sites &
email (&
blogs)
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media

10. • Be a resource: your
own content & shared
content
• Moderate
• Respond & engage
(notifications via FB
email notification
and/or HyperAlerts
• Connect
• Keep it fun and mix it
up!
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media

11. Ask Questions
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12. AND RESPOND~
Ask for the “like”
Call them by name with the
@ tag
Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media

13. Promoted Posts
Click “public” to make
this box appear
It recalculates reach
as you change
budget
Set run time
Note: You cannot run
promoted posts unless you
have 400+ fans.
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social
Media

14. Tabs, Apps, Widgets
Add Your eBlast sign up form & archive
Exclusive Offers
Contests
Photos in logical albums *(and add fresh
content frequently)
Upload videos
Point to other social platforms
Seminars & other events
Top Fans =
(loyalty, EdgeRank, recognition, fun, etc!)
Check Your Messages & Hidden Posts
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media

15. To Tweet or Not to Tweet
Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media

16. Relationships
are Fueled by Conversations
Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media

17. 80% of Twitter usage
is outside of
twitter… people
update anywhere,
anytime… imagine
what that means
for bad customer
experiences!?
Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media

18. What to Share
Provide Value 1st Momentum Mktg.
• Share publications • Look for opportunities to
• Educational info take advantage of
• Be selfless something bigger than
• Not # times of day but yourself
VALUE of the post – Queen’s Jubilee, Royal
• Info on topics YOUR client is Wedding, Oscars
interested in – Heroic act in local news
• Mommy blogs
• Beauty • BE NIMBLE
• Health • Be SMART – 3 second rule
• Fitness, etc…
Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media

19. What to Share
• Alert followers of something big on the
horizon (build anticipation!)
• Add comments when you RT (re-tweet)
• Don’t just schedule – HAVE LIVE
INTERACTIONS TOO
• Stick to your brand’s voice
• Context is king – make sure you don’t lose
the message in 140 characters
• Use #hashtags so peeps can follow
subject, but don’t “#geekout with @’s and
#Syntax LOL <-This!:”
Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media

20. You Can Measure
Monique’s Fave Resources:
BudURL (link shortener) with
analytics
Platform to manage tweets
Hootsuite,
Tweetdeck
SocialOomph
etc…
Twellow (Yellow Pages)
Manage Flitter (for managing
follows and un-follows)
Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media

21. Thank You!

Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
Media