Social Media A to Z Presentations - Vegas Cosmetic Surgery 2015
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Presented at Vegas Cosmetic Surgery Wednesday, June 10, 2015 as part of the Social Media A to Z panel in the practice management track. This presentation is a combination of slides and talks from Monique Ramsey of Cosmetic Social Media, Greg Buford, MD of Beauty by Buford, and David Phillips of NKP Medical Marketing. We cover social media tools and dashboards, monitoring your brand in real time, using Google Analytics, and how to mobilize your patients to provide online reviews.
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Social Media A to Z Presentations - Vegas Cosmetic Surgery 2015
- 1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome… Social Media A to Z Part One: Social Media Tools, Analytics, & Engaging Your Patients via SM Reviews
- 2. #VegasCS2015 YouTube Video goes here: Social Media Revolution 2015 #Socialnomics by Equalman https://youtu.be/jottDMuLesU
- 3. #VegasCS2015
- 4. Dashboard Choices NUVI, Hootsuite, Sprout Social, SocialOomph, Everypost, etc. #VegasCS2015
- 5. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Dashboard Choices Check Features vs. Your Needs • Scheduling • Which platforms • Stats / reporting • Canned Content** (warning) • Notifications • Sentiment, influence, etc. • Multiple users • Mobile app
- 7. Free Analytics Tools MORE ON THIS TOPIC: Saturday FROM 8-10AM Social Media Bonus Session 8-10am - Tower Ballroom 1 •Facebook Analytics - (in Facebook) •Pinterest (in Pinterest) •SumAll - (FB, Twitter, Instagram, G+, and MORE) •IconoSquare (Instagram) •Budurl (short links - where driving traffic)
- 8. Greg Buford, MD, FACS Denver, Colorado Plastic Surgeon Author, Beauty and the Business 8
- 9. #VegasCS2015
- 10. #VegasCS2015
- 11. #VegasCS2015
- 12. #VegasCS2015
- 13. #VegasCS2015
- 14. #VegasCS2015
- 15. #VegasCS2015
- 16. #VegasCS2015 Social Media Tools I Use
- 17. #VegasCS2015
- 18. #VegasCS2015
- 19. #VegasCS2015 Engaging Your Patients with Social Media Reviews
- 20. David Phillips Los Angles, California CEO & Founder NKP Medical Marketing, Inc. Booth 606
- 21. Do they matter? 88% of consumers trust online reviews as much as personal recommendations from real people. #VegasCS2015
- 22. Where should you focus? #VegasCS2015
- 23. How do you place a value on a bad review?
- 25. How do you place a value on a bad review? Bad Review 1 $3,500 x 14 = $49,000 Simple Equation Average Fee multiplied by number of “useful” clicks Bad Review 2 $3,500 x 44 = $154,000 #VegasCS2015
- 26. What is a filtered review? #VegasCS2015
- 27. What can you do? 1. Review sites work off an algorithm 2. Never Pay for Reviews 3. Reviews should be considered Social Media #VegasCS2015
- 28. What can you do? 4. Respond to both negative and positive reviews 5. Groupon/Living Social “deals” 6. Use reviews to make your business better 7. Reviews can be removed or unfiltered if you are working with the right company #VegasCS2015
- 29. What can you do? 8. Share your positive reviews through all of your social media efforts 9. Patients are happy to leave reviews – it is your job to make sure they do it the right way 10. Patient Video Testimonials 11. Implement your social media efforts onto your website #VegasCS2015
- 30. !!!REMINDER!!! Social media is public Politics – Marriage Issues – Rants – Life Problems – Mr. or Ms. Social #VegasCS2015
- 31. #VegasCS2015 Up Next Social Media A to Z Part Two: Rapid-Fire Q & A Sam Lam, MD
Notes de l'éditeur
- Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test