Social Media Update and Top Tips to Improve Exposure
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Talk given by Monique Ramsey of Cosmetic Social Media at Allergan Access practice Summit on 9/11/15
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Social Media Update and Top Tips to Improve Exposure
- 1. @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome… Social Media Update & Top Tips to Improve Exposure
- 2. 1. Research-Refresh-Reshare • Research: Look for popular blog posts • Refresh: Update with new info • Re-share across all of your social media sites @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 3. @CosmeticSocial * @MoniqueRamsey * #LetsGrow 2. Facebook Native Videos FB Native Videos: FB = 60% of all video shares 40% better engagement than YouTube 2.5x higher click through rate (CTR) 10% lower cost per engagement New Featured VIDEO on your page; create playlists on video tab *Stats via SocialBakers & ReelSEO
- 4. @CosmeticSocial * @MoniqueRamsey * #LetsGrow 3. Facebook CTA Call to Action (CTA) Buttons “Shop Now” “Download” “Book Now” “Learn More” “Sign Up”
- 5. 4. Stop Being Pushy Ad-like or overly promotional posts won’t get shown FB = Cornerstone of your online identity Bring your brand story to life Genuinely useful info Customer service channel@CosmeticSocial * @MoniqueRamsey * #LetsGrow OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device)
- 7. 6. Slideshare slideshare.net/moniqueramsey @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 8. 7. Twitter Real-time tweets in search results You need to be on Twitter, period SEO boost likely 790 million tweets per day; fastest growing demographic is 55-64 year olds! @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 9. Twitter Use hashtags to get found & increase engagement by 20% Trending topics – but beware (relevant) Upload photos directly Use humor & emotion Use a dashboard • identify power users@CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 10. *Source: SearchMetrics Ranking Factor Study 2014 8. Google+ It’s here to stay. Maybe. Not? Our advice for now: • Stay here & create content No promoted posts - clean +1’s help are #3 with search ranking factors REVIEWS The correlation of social metrics with better rankings remains high, with recommendations and related signals from the social graph strongly related to good Google rankings.
- 11. 9. LinkedIn Company Updates: Authentic Relevant Brief NO EXCESSIVE posting NO OFFENSIVE posts (before/afters) Don’t Forget: Consistent branding “Showcase Pages” for features (up to 10) Use keywords @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 12. 10. Use Ratings in Your Social Media Posts @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 13. 11. Social Intelligence Are you listening? Billions of conversations. NEED TOOLS TO: Monitor Listen Prioritize Engage Learn Adjust Grow OMG He’s the best doctor!So arrogant! Don’t go! 5 stars! Waited too long. EEEW~ exam room a mess @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 14. Dashboard Choices NUVI, Hootsuite, Sprout Social, SocialOomph, etc. @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 15. @CosmeticSocial * @MoniqueRamsey * #LetsGrow Instagram… 8 Things You Need to Know to Get the Most Out of This Popular Social Network
- 16. Instagram by the Numbers @CosmeticSocial * @MoniqueRamsey * #LetsGrow •300 million users •50% of IG users log on daily (+100M in 9 mos.) •trends younger - BUT! •50% female •highly visual •has to be mobile & can’t schedule
- 17. “Share visual content that aligns with your product, business or services.” Content simply needs to be: • exciting • educational • entertaining • or inspiring …in other words touch an emotional cord and give VALUE. 1.) What to Share
- 18. 2.) Building a Following • Organic ONLY • Hashtag search • Follow, Like, Like, Like* *Austin Allred The Hacker’s Guide to User Acquisition
- 19. 3.) #HashtagHeaven • BHF (BFF) • 11 magic number • 30 max • Geotags #RaleighRocks • Iconosquare - trends - most used & how many you have
- 20. 4.) Consistency Counts •post 1 -3 times per day •no algorithm to penalize •most successful accounts post 2-3 times/day
- 21. 5.) Contests Tag a Friend *Builds followers organically Hashtag *WooBox Cross-Promote
- 22. 6.) Filters • Highly visual medium • High exposure • Warm tones • Filters get 21% more views and 45% more comments
- 23. 7.) Emojis Fun and Engaging
- 24. 8.) 15 Seconds of Fame video = 10% of all posts but 18% of all comments Sneak Peek - drive to full length on YouTube *(cross promote platforms) image via weknowthedj.com
- 25. 9.) Tools to Measure Iconosquare - free analytics Websta
- 26. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Pinterest… Using Pinterest to Drive Traffic Back to Your Website
- 27. By the Numbers @CosmeticSocial * @MoniqueRamsey * #LetsGrow • 72.8 million users, 85% female • 1 BILLION boards, 50 Billion pins • 80% of pins are RE-PINS • 500,000 business accounts • 67% of pins are from a business website • 83% of active users would rather follow a brand than a celebrity • 52% consult for purchasing guidance while shopping in a store writeontrack.ie
- 28. Your Average Pinner = Average Patient @CosmeticSocial * @MoniqueRamsey * #LetsGrow •In “Discovery” mode (vs search) = new potential clients •Community Based •Love to Promote, Love to Share •Ages 18-34, Upper Income •Major purchasers for family •Many of them integrate Facebook, Twitter Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
- 29. Pinterest Behavior @CosmeticSocial * @MoniqueRamsey * #LetsGrow INSPIRE STORE BUY REPIN Source: Power of Pinning Boards I want to look like this your website
- 30. Viral Nature Original ContentAmplified!!! Source: Power of Pinning
- 31. Join as a Business business.pinterest.com or convert your existing account @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 32. Actions for Pins @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 33. BoardsEDUCATE @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 34. Images that WORK • Light images (20x more effective) • Images without faces 23% more re-pins** • Nordstrom — most engaged retail brand • Teaser text Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
- 35. SEO Benefit • Value of a root domain • Able to rank higher for key search terms with a Pinterest account vs independently hosted website* • Pins are backlinks (important) = more is better (repins increase #) • Keywords in descriptions • Social signals (shares) (Google likes!) • Images need keyword love too! The titles are searchable *Source: Power of Pinning https://winsomekaty.wordpress.com
- 36. Images **think about your website @CosmeticSocial * @MoniqueRamsey * #LetsGrow • Call to action (+80%) • Top # Lists, • Printables and Infographics • SIZE MATTERS
- 37. Infogr.am
- 38. VIDEO!
- 39. Analytics
- 40. Questions? Monique Ramsey USA Toll Free Direct Dial 877-401-5485 Email: monique@cosmeticsocialmedia.com Facebook.com/CosmeticSocialMedia Twitter.com/MoniqueRamsey CosmeticSocialMedia.com/Blog
Notes de l'éditeur
- Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
- Make sure you include an action word, keep it short and sweet.
- Facebook USER SURVEY Results: More stories from friends and Pages they care about and less promotional content.
- 790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
- Our advice: stay here and continue to create content. There are as many naysayers are there are believers. There are no paid ads here – so the space is clean and enjoyable. Social has been deemed “the new SEO” and Google is the King of Search Engines. +1’s help are #3 with search ranking factors.* Graph source: http://pages.searchmetrics.com/rs/searchmetricsgmbh/images/Searchmetrics_Ranking_Factor_Study_2014.pdf
- Notes: Forbes: Social Intelligence. ”Many innovative companies are taking social data to the next level, “listening” to the billions of conversations on social media, to bubble up actionable insights for companies to make better decisions around their brand, marketing, product, etc. I would be very worried how budgets will shift in this direction, if I was a traditional market research firm.” http://www.forbes.com/sites/georgedeeb/2015/01/16/the-top-20-digital-trends-of-2015/
- 790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
- 790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
- 790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
- Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
- Highlight key parts of your business that make you unique, tell your story, and engender trust (like patient reviews). And be sure to check out the analytics section for businesses.
- 790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access