The document discusses positioning Nokia's brand and theme of "all music, all style, all powerful" through music and outdoor media in Bangladesh. It proposes placing Nokia branding and sculptures in public spaces like roads, parks, shopping malls and transportation to create a new cultural identity and spread music across the country. Specific ideas include turning an area into a "Nokia Cultural City", branding restaurants and bus stops, and using sculptures, billboards and other outdoor displays featuring Nokia handsets.

1. Music enlivens life All music, all style, all powerful

2. From Semiotic Perspective To Create New Cultural Spaces To Position the Brand/Theme in Clear, Practical and inspirational manner

3. Understanding Music as Language Music resembles language in the sense that it is a temporal sequence of articulated sounds which are more than just sounds.Expressions such as musical idiom,musical intonation, are not simply metaphors.They say something, often something human. The better themusic, the more forcefully they say it… portrays attitude… style. Music and language are both important in helping humans form large social groups – Joan Sulivan.

4. Defining the theme “all music, all style, all powerful” Music – the language Style – the identifier Power – energy for life

5. Create New Cultural Spaces To spread the Nokia characterized music from centre to periphery of the country and set a new identity in the country's cultural arena

6. Positioning the Brand/ theme Clear Practical & Inspirational

7. Positioning the Brand/ theme in new places Jamuna Nokia City Patenga Ashulia Macdonalds, Rajshahi – Command area branding, Menu book, Bill book, beverage cans, plates and serving utensils and also the wetter will be branded and dressed. Tourist Shade with illuminating lights, benches, spaces for branding Bashundhara Nokia Food court (Level-8 or 7) Nokia Captain’s World Nokia Floors at Shopping Malls - all Ext. & Int. will be adorned in Nokia style, Jukebox, color, furniture Club Nokia – this can be an ideal place for any sort of Nokia Consumer Promotion Nokia AC Bus Counters Nokia Stopover (Highway bus route) Restaurants Nokia Cineplex Corner

8. Positioning the Brand/ theme in new places Or even with a greater dream… We can declare a region/city of the country as Nokia Cultural City (Cox’s Bazaar)

9. Positioning the Brand/ theme with new Outdoor media New monumental pediment in the Road islands Monumental Sculpture of Nokia handsets on the road islands passengers’ shades, roadside hedges (as part of surprise music), Mobile Nokia Music Unit at parks or open spaces Nokia Tourist Bus (at Jamuna bridge) Nokia Floating Music (in the Launch)

10. Nokia Monument on pediment Sculpture with Nokia Handset

11. Nokia Billboard on Pediment

12. Nokia Monument without pediment on road island Sculpture with Nokia Handset

13. Nokia Sculptures on road island

14. Nokia at roadside beautification Sculpture with Nokia Handset

16. Foot Over Bridges

18. Foot Over Bridge Music surprises!

19. Passenger Shade Music eases boredom!

20. At Shopping Mall Music eases boredom!

21. At Shopping Mall Music eases boredom!

22. In Campus Far from the madding cacophony

23. In the Launch Sleep with Music

24. Tourist Bus Nokia Music Tour!

25. Nokia in Places Nokia command area!

26. Nokia in places Nokia Command Area

27. Nokia Exterior Nokia Command Area

28. Nokia Interior (Restaurant) Nokia Command Area

29. Nokia OOH Nokia Command Area

30. Nokia Shopping Mall Exterior Nokia Command Area

31. Thank You