Kick-off 2018 - Stefan Wendin
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In these transformative times we’re all trying to fit the new pieces in the puzzle. Grappling with new and sometimes scary technology, understanding new behaviors and building new business models. The question is if we have updated our mental models and mindsets enough, or are we trying to fixing our new problems with an old logic? What if the best way forward isn’t to build, add and develop, but rather the opposite? Stefan Wendin, co-founder of innovation agency Co:LabX, will help us RETHINK, and consider how we can handle the fact of 2388 years of repeating the same mistake, shame and overcompensation. Currently, Stefan Wendin runs the innovation agency Co:LabX, where “make it simple to start doing something a bit differently” is a guiding principle. He is a recognized speaker, thought leader and strategic advisor. What led him here is 15 years as strategic business advisor and creative director of gigantic as well as tiny super niched companies around the globe. The recurring learnings and themes are what led him to the mental models he frequently uses, and gladly shares with us in RETHINK!
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Kick-off 2018 - Stefan Wendin
- 1. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX THE LOVE STORY OF AN ETERNAL FAILURE: 2388 YEARS OF REPEATING THE SAME MISSTAKE Stefan Wendin for Monkeyshot – Michiel Meekels Antwerpen 2018 02 20
- 2. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX PLEASE CONNECT: linkedin.com/in/stefanwendin stefan@colabx.se STEFAN WENDIN •CEO & Co-Founder – Co:LabX •Global Speaker & Thought Leader •Strategic Advisor (C-Suite whisperer & board professional)
- 3. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX Co:LabX ABOUT We make it simple to start doing something a bit differently.
- 4. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX "In theory there is no difference between theory and practice. In practice there is." – Yogi Berra / Jan L. A. van de Snepscheut ABOUT
- 5. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX SCHOOLSORGANISATIONS BOARDS ABOUT: LAST MONTHS CLIENTS
- 6. For the belief that there is only one truth and that oneself is in possession of it, seems to me the deepest root of all that is evil in the world. ― Max Born © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX PARALLEL TRUTHS
- 7. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX TECHNOLOGY IMPACT If the automobile industry have made the same progress as the computer industry during the last fifty years? HOW MUCH/MANY “CAR(S)” WOULD YOU GET FOR 1 € AND HOW FAR WOULD YOU BE ABLE TO TRAVEL WITH THEM IN A SECOND
- 8. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX TECHNOLOGY IMPACT 10000 CARS THAT ON A SECOND COULD TRAVEL MORE THEN 7,5 LAPS AROUND THE GLOBE
- 9. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX THE EXPOSITION UNIVERSELLE OF 1900
- 10. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX TECHNOLOGY IMPACT That was the most stupid thing I have ever heard… It will Never work… It’s too expensive… It takes way to long (people have been taking about this forever)… HA HA HA
- 11. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX THE EXPOSITION UNIVERSELLE OF 1900
- 12. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX TECHNOLOGY IMPACT
- 13. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX TECHNOLOGY IMPACT TECHNOLOGY Remove (or pause)
- 14. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX TECHNOLOGY IMPACT SO WHAT IS IT THAT WE SEE?
- 15. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX METCALFE’S LAW 5-10 Metcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2). First formulated in this form by George Gilder in 1993 15-10510-45
- 16. “Such is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.” ― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX PARADOX OF THE EPIDEMIC
- 17. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX UNLEARN
- 18. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX THE SINGLE PERSPECTIVE
- 19. A A R R R Acquisition Activation Retention Referral Revenue © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX AARRR GROWTH HACKING | IT’S A MINDSET Go to your users. Do one scalable thing, one person at a time. It’s actually so simple, that’s the secret… that’s all you need to do.
- 20. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX AARRR Wow, that was quite amazing! I’m curious to know more and tell my friends about it AHA, WOW & AHA AGAIN A R R Activation Retention Referral
- 21. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX THE MILLION PERSPECTIVE START THINKING ABOUT SERVING A MILLION PEOPLE, NOT MAKING A MILLION DOLLARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 1 2 4 8 16 32 64 128 256 512 1024 2048 4096 8192 16384 32768 65536 131072 262144 524288 1048576
- 22. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX REMOVE FRICTION THE LESS DESIGN YOU SEE, THE MORE DESIGN IT IS
- 23. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX 3 PRINCIPLES MAKE IT VALUABLE THEN EASY THEN FAST AND THEN PRETTY Be honest and :
- 24. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX ZERO FRICTION
- 25. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX ZERO FRICTION
- 26. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX ZERO FRICTION
- 27. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX ZERO FRICTION Regular 1000$/Year Prime 1300$/Year Echo 1700$/Year
- 28. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX ZERO FRICTION
- 29. Leaky buckets don’t need more water, they need their holes fixed © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX AARRR LEAKY BUCKET
- 30. 0 7 Keeping customers Acquire new customers © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX AARRR 7X TO ACQUIRE NEW CUSTOMERS
- 31. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX UNLEARN “A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Golden, Tribes: We Need You to Lead Us
- 32. World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX WEIRD
- 33. Weird is the new normal. INTERNET KILLED NORMAL So why are companies still trying to build products and/or communicate for the masses? Why are we still acting like the masses even exist? © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX WEIRD
- 34. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX In a world where everything is made up, how can it be hard to be creative and innovate? THE CREATIVITY PARADOX CREATIVITY & INNOVATION
- 35. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX FAIL – Fred Luskin Oxford University 90% OF ALL THOUGHTS ARE REPETITIVE
- 36. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX ADULTS: record numbers of teens are depressed, we must find out why TEENS: school is more stressful than ever, our parents screwed over the economy, the earth is on a path to total environmental destruction, and now have to deal with actual fuckin nazis ADULTS: it’s the iPhones isn’t it FAIL
- 37. “This discovery of yours will create forgetfulness in the learners’ souls, because they will not use their memories,” “They will trust to the external written characters and not remember of themselves.” ― Plato quotes Sokrates approximately 370 BC. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX FAIL
- 38. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX FAIL 370 BC 2018 2388 YEARS OF REPEATING THE SAME MISSTAKE. WHEN WILL WE LEARN?
- 39. How do you celebrate when you fail? © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX FAIL
- 40. Evolution forged the entirety of sentient life on this planet using only one tool: the mistake ― Dr. Robert Ford (Anthony Hopkins) Westworld © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX FAIL Entirety: the whole of something Sentient: able to perceive or feel things
- 41. FAIL FAST © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX FAIL
- 42. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX LEARN FAST – Plan for fail as a model of learning – Don’t overcompensate LEARN
- 43. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX LEARN: ARTIFICIAL FLYING: THE FROST FLYING MACHINE: – Mental model
- 44. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX LEARN
- 45. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX UNLEARN Unlearning is not about forgetting. It’s about the ability to choose an alternative mental model or paradigm. UNLEARN LEARN: We add new skills or knowledge to what we already know.
- 46. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX UNLEARN Destin: The Backwards Brain Bicycle - Smarter Every Day 133
- 47. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX UNLEARN Destin: The Backwards Brain Bicycle - Smarter Every Day 133
- 48. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX UNLEARN Destin: The Backwards Brain Bicycle - Smarter Every Day 133
- 49. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX UNLEARN Destin: The Backwards Brain Bicycle - Smarter Every Day 133
- 50. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX I6 06 68 88 98 UNLEARN
- 51. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX I606688898 UNLEARN
- 52. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX UNLEARN
- 53. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX UNLEARN Which scientist solved a decade old HIV puzzle in ten days? On Sep 2011
- 54. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX MAGIC SAUCE 300% More Innovation (Hbr) 43% More Productivity (Hay Group) 37% Increase In Sales (Shawn Achor) 33% Higher Profitability (Gallup) 50% Less Safety Incidents (Babcock Marine Clyde) 51% Lower Personal Turnover (Gallup) 66% Lower Sick Leave (Forbes 125% Less Burnout (Hbr) HAPPINESS
- 55. © Copyright 2018 Co:Labx | ConfidentialA better how leads to much better whatCo:LabX THE PITSTOP STEFAN WENDIN Please Connect: linkedin.com/in/stefanwendin stefan@colabx.se •FAIL - Learn from your misstakes and don’t overcompensate •LEARN – Plan for fail as a model of learning •UNLEARN – Unlearning is not about forgetting. It’s about the ability to choose an alternative mental model. •5 MIN EVERYDAY FOR 8 MONTHS – A contagious movement consists of many small movements. •THE CREATIVITY PARADOX – In a world where everything is made up, how can it be hard to be creative and innovate?