Monogramme combines 20 years of experience in luxury goods marketing (wine, spirits, champagne, craft beer) As both a consultant and multi-entrepreneur, Jean- David has helped his clients build strong, attractive and meaningful brands in France or other countries for the last 10 years.

1. www.monogramme-marketing.com
M A I S O N D E M A R K E T I N G

2. Luxury is “added soul” that is
both tangible yet invisible.
Jean-David Camus

3. Jean-David Camus enjoyed a successful early career in
the marketing of luxury goods (perfumes, spirits, wines
and champagne) for major companies and SMEs, in
France and abroad, for 12 years.
In 2006, he created the Monogramme ‘’marketing house’’
in Beaune to meet the growing needs of premium brands
for an independent and transversal outside view.
Monogramme combines 20 years of experience, strategic
vision and operational implementation with a made-to-
measure approach.
As both a consultant and multi-entrepreneur, Jean-
David has helped his clients build strong, attractive and
meaningful brands in France or other countries for the
last 10 years.
FOUR AREAS OF EXPERTISE
02.
IDENTITY &
PACKAGING DESIGN
01.
MARKETING &
BRAND-BUILDING
CONSULTANCY
03.
WEBSITES &
DIGITAL STRATEGIES
04.
ENTREPRENEUR
& BUSINESS ANGEL

4. O1.
MARKETING &
BRAND-BUILDING CONSULTANCY
Building a business or a brand requires both a clear vision and perfectly
executed operational implementation. Monogramme’s strength lies in
its dual ability: to think both on a strategic and pragmatic level to provide
360° support.
BRAND PLATFORM & POSITIONING
PRODUCT & SERVICE INNOVATION
PHOTOGRAPHY & ADVERTISING
QUANTITATIVE OR QUALITATIVE RESEARCH
COPYWRITING & STORYTELLING
VIDEO
MARKETING & COMMUNICATION PLANS
PRINT
CRM & CUSTOMER LOYALTY
WINE TOURISM

5. O2.
IDENTITY
& PACKAGING DESIGN
Leaving an emotional impression is the very essence of a luxury product.
It involves telling a story and conveying a message that goes beyond the
technical expertise of a product. Monogramme infuses its creative work
with soul and excellence.
CONCEPT DEVELOPMENT
PACKAGING CREATION & DESIGN
BRANDING & BRAND NAME CREATION
PACKAGING DEVELOPMENT
VISUAL IDENTITY & LOGOTYPE

6. O3.
WEBSITES &
DIGITAL STRATEGIES
The current digital revolution challenges existing approaches whilst
offering exciting opportunities. Monogramme’s role is to support clients
in the planning and implementation of their digital projects in order
to respond to both business requirements and evolving consumer
expectations.
DIGITAL STRATEGY CONSULTANCY
APPLICATIONS
WEBSITE CREATION
BLOGS / SOCIAL MEDIA
E-COMMERCE
EMAILING

7. O4.
ENTREPRENEUR
& BUSINESS ANGEL
Jean-David is a serial entrepreneur, allowing him to develop skills that
will contribute to the success of Monogramme’s clients. In return, the
companies in which Jean-David invests as a business angel benefit from
his networks and global consulting expertise.
Some of the projects successfully launched by Jean-David :
• HOSPICES-BEAUNE.COM : Since 2009, a game-changing and
digital business-model that allows wine lovers to buy iconic super-
premium Hospices de Beaune Burgundy wines en primeur.
>> www.hospices-beaune.com
• BELENIUM : the first micro-brewery in Beaune, the capital of Burgundy
wines, offering since 2014 craft beers with a gastronomic focus.
>> www.belenium.com
• MALTSTROM : Based 1 hour North of Montréal, Québec, this craft
brewery combines tradition with innovative know-how. Foundation : 2016.
>> www.maltstrom.com
BUSINESS CREATION & DEVELOPMENT CONSULTANCY
BUSINESS DEVELOPMENT
INNOVATIVE BUSINESS MODELS
SHAREHOLDING ACQUISITION / FUND SOURCING

8. THEY TRUST MONOGRAMME...
SOME OF OUR CLIENTS
a p p e l l a t i o n d ' o r i g i n e c o n t r ô l é e

9. Jean-David Camus is the co-founder of this microbrewery
established in 2016 one hour north of Montreal in Lanaudière.
Maltstrom defines itself as a brewing creation workshop,
a singular combination of tradition and bold savoir-faire.
WWW.MALTSTROM.COM
CRAFT BREWERY MALTSTROM
(QUÉBEC, CANADA)
BRAND
PLATFORM
BUSINESS
MODEL
ADVERTISINGINNOVATION BUSINESS
DEVELOPMENT
PRINT FUNDINGCOPYWRITING
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
PACKAGING
DEVELOPMENT
WEBSITE E-COMMERCE FACEBOOK

10. WEBSITE PACKAGING DESIGN

11. Jean-David Camus is the co-founder of this microbrewery
established in Beaune in 2014. He oversees all the marketing
and communication, as well as the management and
commercial development, of the company.
WWW.BELENIUM.COM
CRAFT BREWERY
BELENIUM (BEAUNE)
BRAND
PLATFORM
BUSINESS
MODEL
ADVERTISINGINNOVATION BUSINESS
DEVELOPMENT
PRINT FUNDINGCOPYWRITING
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
PACKAGING
DEVELOPMENT
WEBSITE E-COMMERCE FACEBOOK
C A U S A N O S T R A E L A E T I T I A E
BEAUNE - BOURGOGNE

12. BELENIUM CRAFT BREWERY WEBSITE & E-COMMERCE

13. BELENIUM CRAFT BREWERY PACKAGING DESIGN

14. BELENIUM CRAFT BREWERY PACKAGING DESIGN

15. Taillevent is a historical art de vivre House with a flagship
restaurant in Paris. It works with Monogramme for digital strategy
and emailing projects, targeting high-end wine and food lovers.
WWW.TAILLEVENT.COM
TAILLEVENT
DIGITAL
STRATEGY
CONSULTANCY
EMAILING

16. The “craft manufacture” of Champagne Lallier works with
Monogramme on a 360° approach combining strategic
and digital marketing, packaging design and advertising.
WWW.CHAMPAGNE-LALLIER.COM
CHAMPAGNE LALLIER
BRAND
PLATFORM
ADVERTISINGCOPYWRITING
PACKAGING
DEVELOPMENT
DIGITAL
STRATEGY
CONSULTANCY
INNOVATION PRINT
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
WEBSITE BLOG

17. CHAMPAGNE LALLIER PRODUCT CONCEPT & PACKAGING DESIGN

18. CHAMPAGNE LALLIER PACKAGING DESIGN

19. CHAMPAGNE LALLIER PACKAGING DESIGN

20. CHAMPAGNE LALLIER PACKAGING DESIGN

21. CHAMPAGNE LALLIER ADVERTISING VISUAL

22. CHAMPAGNE LALLIER WEBSITE IN RESPONSIVE DESIGN

23. This leading French caviar brand asked Monogramme
to define its brand platform and storytelling in a
strategical movement to reach more B2C customers.
WWW.COMPTOIRDUCAVIAR.COM
COMPTOIR DU CAVIAR
PARIS
PLATEFORME
DE MARQUE
STORYTELLINGAUDIT
MARKETING

24. This prominent Château located in Saint-Estèphe
asked Monogramme to define its brand positioning
and communication territory.
WWW.PHELANSEGUR.COM
CHÂTEAU PHELAN SÉGUR
SAINT-ESTÈPHE
MARKETING
AUDIT
BRAND
PLATFORM

25. This 100% Reunion Island Rum, the third largest brand
in France, entrusted Monogramme with the
visually-rich design of its website.
WWW.RHUM-CHARETTE.COM
RHUM CHARRETTE
WEBSITEDIGITAL
STRATEGY
CONSULTANCY

26. RHUM CHARRETTE WEBSITE IN RESPONSIVE DESIGN

27. RHUM CHARRETTE WEBSITE IN RESPONSIVE DESIGN

28. Monogramme worked with the Union Viticole
des Côtes du Rhône on their global marketing
review for several months.
WWW.CELLIER-DES-DAUPHINS.COM
Testimonial: We called upon Jean-David Camus for his 360° marketing
expertise. The methodology used by Monogramme, which is collaborative,
audacious and effective, fully met our requirements.
Frank GODET, Directeur Général.
UVCDR - CELLIER
DES DAUPHINS
MARKETING
AUDIT
BRAND
PLATFORM
RESEARCH

29. On www.hospices-beaune.com, wine enthusiasts around the world can buy en
primeur wines at the legendary Domaine des Hospices de Beaune’s famous
wine auction. Monogramme created this revolutionary concept in 2009.
It and has been developing this business since that date, as an entrepreneur, in
partnership with Albert Bichot who provides the technical expertise for the
ageing of these exceptional fine wines.
WWW.HOSPICES-BEAUNE.COM
GROUND-BREAKING E-COMMERCE
HOSPICES-BEAUNE.COM
WINE
TOURISM
BUSINESS
MODEL
INNOVATION BUSINESS
DEVELOPMENT
PRINT COPYWRITING VIDEO CRM
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
WEBSITE E-COMMERCE FACEBOOK
TWITTER
YOUTUBE
EMAILINGAPPLICATION
IOS/ANDROID

30. HOSPICES-BEAUNE.COM WEBSITE AND E-COMMERCE IN RESPONSIVE DESIGN

31. The smallest of Burgundy’s prestigious wine houses, nestling in
the heart of Beaune, launched with Monogramme a website
reflecting its 200 years of heritage.
WWW.MAISONJAFFELIN.COM
MAISON JAFFELIN,
BOURGOGNE
WEBSITECOPYWRITING DIGITAL
STRATEGY
CONSULTANCY

32. MAISON JAFFELIN WEBSITE IN RESPONSIVE DESIGN

33. We have enjoyed a strong relationship with this exceptional
Grand Cru Champagne brand for 10 years and work
with them on brand strategy and digital projects.
WWW.CHAMPAGNE-MAILLY.COM
CHAMPAGNE
MAILLY GRAND CRU
WEBSITEDIGITAL
STRATEGY
CONSULTANCY
BRAND
PLATFORM
ADVERSTISING VIDEO
BLOG EMAILING
Testimonial: Monogramme has been our regular partner since 2006.
Its knowledge of the luxury market and its passion for new technologies
are real assets for the building of our brand image.
J.F. PRÉAU, General Manager

34. CHAMPAGNE MAILLY GRAND CRU ADVERTISING VISUAL

35. CHAMPAGNE MAILLY GRAND CRU EMAILING BLOG

36. A subsidiary of Pernod Ricard, armagnac Montesquiou is a true
French craft spirit. Monogramme works on several marketing,
visual and digital projects for this authentic yet contemporary brand.
WWW.ARMAGNAC-MARQUIS.COM
ARMAGNAC MARQUIS
DE MONTESQUIOU
CREATION
PRINT
PHOTOSRÉDACTION SITE
WEB

37. ARMAGNAC MARQUIS DE MONTESQUIOU CORPORATE BROCHURE

38. Jean-David Camus is the co-founder of this innovative culinary brand. The
Brumes Gourmandes sprays have brought traditional spirits back into
vogue. They deliver a perfect dose, in a simple and easy-to-use spray,
adding a creative touch to both sweet and savoury dishes. As well as the
management and development of the company, Monogramme oversees
product design and communication.
WWW.BRUMES-GOURMANDES.COM
COOKING SPRAYS
BRUMES GOURMANDES
BUSINESS
MODEL
ADVERTISING
PACKAGING
DEVELOPMENT
BRAND
PLATFORM
INNOVATION BUSINESS
DEVELOPMENT
PRINT FUNDINGCOPYWRITING
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
WEBSITE E-COMMERCE FACEBOOK
du GOÛT en SPRAY
Brumes Gourmandes

39. BRUMES GOURMANDES WEBSITE & E-COMMERCE IN RESPONSIVE DESIGN

40. BRUMES GOURMANDES PACKAGING DESIGN

41. BRUMES GOURMANDES PACKAGING DESIGN

42. This exceptional flagship of the Médoc has entrusted
its marketing, wine tourism and e-commerce strategies
to Monogramme for a number of years.
WWW.CHATEAU-LASCOMBES.COM
CHÂTEAU LASCOMBES
SECOND CRU CLASSÉ - MARGAUX
MARKETING
PLAN
WINE TOURISMPHOTO VIDEO
DIGITAL
SRATEGY
CONSULTANCY
E-COMMERCE EMAILING

43. CHÂTEAU LASCOMBES, SECOND CRU CLASSÉ, MARGAUX EMAILING E-COMMERCE

44. Working with all the teams at this acclaimed
Rhône Valley wine house, we provided strategic and
operational marketing support for an 18 month period.
WWW.OGIER.FR
MAISON OGIER
CHÂTEAUNEUF-DU-PAPE
BRAND
PLATFORM
MARKETING
PLANS
MARKETING
AUDIT
Testimonial: We work with Monogramme to define together a long-term vision
of our business and create strong brands.
J.P. DURAND, CEO, Maison Ogier / Advini

45. We supported this well known Burgundy wine house over a three year
period, in an outsourced marketing management capacity, working on
the brand basics (strategy and positioning) as well as a full reworking of its
communication (advertising, print, and internet).
WWW.BOURGOGNE-BICHOT.COM
ALBERT BICHOT
BRAND
PLATFORM
INNO-
VATION
PRINT ADVERTISINGCOPY
WRITING
DIGITAL
STRATEGY
CONSULTANCY
EMAILINGWEBSITE BLOG
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DEVELOPMENT

46. BOURGOGNE ALBERT BICHOT WEBSITE

47. BOURGOGNE ALBERT BICHOT ADVERTISING VISUAL

48. This family-run SME, specialising in ‘’fine seafood’,’
exports 90% of its production to luxury establishments
around the world. It has chosen to work with
Monogramme on its brand vision and strategy.
WWW.SAINTKERBER.COM
PARCS SAINT KERBER, CANCALE
OYSTERS & SEAFOOD
MARKETING
PLANS
MARKETING
AUDIT
BRAND
PLATFORM
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN

49. Established in 1891, Jacoulot is highly skilled in the production
of terroir spirits and liqueurs. It asked Monogramme to help
it develop a new international brand vision and rework its
communication.
WWW.JACOULOT.COM
MAISON JACOULOT
MARCS & LIQUEURS
BRAND
PLATFORM
PRINT ADVERTISING BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
COPY
WRITING
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE EMAILING
Testimonial: Monogramme has provided us with pertinent, high quality
solutions combined with a highly responsive approach.
P.Vançon - owner, Jacoulot

50. MAISON JACOULOT WEBSITE IN RESPONSIVE DESIGN

51. MAISON JACOULOT ADVERTISING VISUALS

52. MAISON JACOULOT PACKAGING

53. 1678 - BOURGOGNE
An innovative and daring winemaker, Hervé Kerlann is based at the
Château de Laborde, close to the most prestigious Burgundy crus.
Monogramme defined the brand positionning and conveyed key
messages in graphic, print and digital effective solutions.
WWW.HERVE-KERLANN.COM
HERVÉ KERLANN AT
CHÂTEAU DE LABORDE
BRAND
PLATFORM
PRINT COPY
WRITING
BRANDING VISUAL
IDENTITY
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE

54. HERVÉ KERLANN WEBSITE IN RESPONSIVE DESIGN

55. An exclusive, author’s organic champagne and a
new brand to dream up and convey.
WWW.CHAMPAGNEJESTIN.COM
CHAMPAGNE JESTIN
WEBSITECOPYWRITING DIGITAL
STRATEGY
CONSULTANCY
VISUAL
IDENTITY
PACKAGING
DEVELOPMENT
PACKAGING
DESIGN

56. CHAMPAGNE JESTIN IDENTITY

57. CHAMPAGNE JESTIN PACKAGING DESIGN

58. CHAMPAGNE JESTIN WEBSITE IN RESPONSIVE DESIGN

59. These aromatized wine-based beverages are part of a
new, fast-growing market. Arômes & Vins, the sector’s
third largest brand, turned to Monogramme for the
packaging design of its sparkling wines.
ARÔMES & VINS
PACKAGING
DESIGN

60. ARÔMES & VIN PACKAGING DESIGN

61. ARÔMES & VIN PACKAGING DESIGN

62. Available in over 100 countries, the Highland Queen brand is
part of Scottish heritage. Monogramme went up to Scotland
and worked with its teams to create its new brand platform.
WWW.HIGHLANDQUEEN.COM
HIGHLAND QUEEN
SCOTCH WHISKY
BRAND
PLATFORM

63. Monogramme worked with Tullibardine whisky on the
review of its brand positioning and marketing strategy
in order to move the brand upmarket and attract new
consumer target markets.
WWW.TULLIBARDINE.COM
TULLIBARDINE SINGLE MALT
SCOTCH WHISKY
BRAND
PLATFORM
BRANDING &
NAME CREATION
Testimonial: We contacted Monogramme due to its extensive experience in
the luxury sector and its ability to inspire a team with very diverse profiles.
Jean-David was the catalyst for our ideas and used an effective methodological
approach in order to build a strong brand.
Matthew JOHNS, Global Sales Director

64. Monogramme works with this famous Bordeaux
négociant on its corporate digital communication as
well as its flagship brand, Cap Royal.
WWW.MEDOCAINE.COM • WWW.CAPROYAL.COM
COMPAGNIE MÉDOCAINE
DES GRANDS CRUS
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE

65. COMPAGNIE MÉDOCAINE DES GRANDS CRUS WEBSITE IN RESPONSIVE DESIGN

66. CAP ROYAL WEBSITE IN RESPONSIVE DESIGN

67. The Syndicat des Vignerons de Vouvray has worked
with Monogramme on its brand strategy and on the
creation of attractive and efficient communication
tools, for several years.
WWW.VINDEVOUVRAY.COM
VOUVRAY
SYNDICAT DES VIGNERONS
MARKETING
PLAN
PHOTO VIDEO
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE EMAILING
a p p e l l a t i o n d ' o r i g i n e c o n t r ô l é e

68. SYNDICAT DES VIGNERONS DE VOUVRAY WEBSITE EMAILING

69. Château de la Brède is the former residence of Montesquieu,
the philosopher-vigneron. Monogramme created a digital
platform and implemented operational marketing support
for this prestigious Château.
WWW.CHATEAUDELABREDE.FR
CHÂTEAU DE LA BRÈDE
GRAVES, BORDEAUX
PHOTOMARKETING
PLAN
VIDEO
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE EMAILING

70. CHÂTEAU DE LA BRÈDE, GRAVES - BORDEAUX WEBSITE IN RESPONSIVE DESIGN

71. Monogramme supported the creation and development of this fine
wine from the heart of the Mount Lebanon region, from the initial
marketing review to packaging design.
WWW.CHATEAUFLORENTINE.COM
CHÂTEAU FLORENTINE
(WINE FROM LEBANON)
COPY
WRITING
PHOTOBRAND
PLATFORM
MARKET
RESEARCH
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN

72. CHÂTEAU FLORENTINE, LIBAN PACKAGING DESIGN

73. CHÂTEAU FLORENTINE, LIBAN PACKAGING DESIGN

74. We provided marketing support over a one year
period for the launch of this new premium
brand of Bourgogne Pinot Noir.
WWW.BADET-CLEMENT.COM
BURGUNDY HILLS
(BADET CLEMENT)
MARKETING
PLAN
BRAND
PLATFORM
PHOTO WEBSITE

75. We provide marketing and digital support for this beautiful
family-run domaine in Aÿ Grand Cru.
WWW.CHAMPAGNEGATINOIS.COM
CHAMPAGNE GATINOIS
BRAND
PLATFORM
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE E-COMMERCEPRINT PHOTOSCOPYWRITING

76. CHAMPAGNE GATINOIS, AŸ WEBSITE IN RESPONSIVE DESIGN E-COMMERCE

77. We provided support to this young wine négociant,
specialising in wines from Southwest France (Cahors,
Madiran, Jurançon) and the production of high quality
single varietal wines.
CHRISTOPHE MERLE
BRAND
PLATFORM
PHOTO BRANDING PACKAGING
DESIGN
PACKAGING
DEVELOPMENT

78. We provided 6 months of support to the management,
production and marketing teams in order to reposition and
relaunch a full range of pastis and traditional apéritifs.
WWW.PASTISGIRARD.COM
DISTILLERIE GIRARD
MARKETING
PLAN
BRAND
PLATFORM

79. We handled packaging design for this young yet
already hugely acclaimed Domaine.
DOMAINE R&M SAOUMA
CHÂTEAUNEUF-DU-PAPE
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN

80. This business, which was co-founded by Jean-David, took
a new approach to wines from Burgundy, based on the
brand and the varietal. Our packaging design received
official recognition at the prestigious Pentawards in 2007.
BURGONÉO
BRANDING
& BRAND NAME
VISUAL
IDENTITY
PACKAGING
DESIGN
BUSINESS
MODEL
BUSINESS
DEVELOPMENT

81. BURGONÉO PACKAGING DESIGN

82. jean-david@monogramme-marketing.com
www.monogramme-marketing.com
www.fr.linkedin.com/in/jeandavidcamus
www.pinterest.com/maisonmarketing
www.facebook.com/agencemonogramme
www.twitter/jdcamus
M A I S O N D E M A R K E T I N G
FRANCE - QUEBEC - AUSTRALIA