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Brochure Monogramme 2016_english

Monogramme combines 20 years of experience in luxury goods marketing (wine, spirits, champagne, craft beer)
As both a consultant and multi-entrepreneur, Jean-
David has helped his clients build strong, attractive and
meaningful brands in France or other countries for the
last 10 years.

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Brochure Monogramme 2016_english

  1. 1. www.monogramme-marketing.com M A I S O N D E M A R K E T I N G
  2. 2. Luxury is “added soul” that is both tangible yet invisible. Jean-David Camus
  3. 3. Jean-David Camus enjoyed a successful early career in the marketing of luxury goods (perfumes, spirits, wines and champagne) for major companies and SMEs, in France and abroad, for 12 years. In 2006, he created the Monogramme ‘’marketing house’’ in Beaune to meet the growing needs of premium brands for an independent and transversal outside view. Monogramme combines 20 years of experience, strategic vision and operational implementation with a made-to- measure approach. As both a consultant and multi-entrepreneur, Jean- David has helped his clients build strong, attractive and meaningful brands in France or other countries for the last 10 years. FOUR AREAS OF EXPERTISE 02. IDENTITY & PACKAGING DESIGN 01. MARKETING & BRAND-BUILDING CONSULTANCY 03. WEBSITES & DIGITAL STRATEGIES 04. ENTREPRENEUR & BUSINESS ANGEL
  4. 4. O1. MARKETING & BRAND-BUILDING CONSULTANCY Building a business or a brand requires both a clear vision and perfectly executed operational implementation. Monogramme’s strength lies in its dual ability: to think both on a strategic and pragmatic level to provide 360° support. BRAND PLATFORM & POSITIONING PRODUCT & SERVICE INNOVATION PHOTOGRAPHY & ADVERTISING QUANTITATIVE OR QUALITATIVE RESEARCH COPYWRITING & STORYTELLING VIDEO MARKETING & COMMUNICATION PLANS PRINT CRM & CUSTOMER LOYALTY WINE TOURISM
  5. 5. O2. IDENTITY & PACKAGING DESIGN Leaving an emotional impression is the very essence of a luxury product. It involves telling a story and conveying a message that goes beyond the technical expertise of a product. Monogramme infuses its creative work with soul and excellence. CONCEPT DEVELOPMENT PACKAGING CREATION & DESIGN BRANDING & BRAND NAME CREATION PACKAGING DEVELOPMENT VISUAL IDENTITY & LOGOTYPE
  6. 6. O3. WEBSITES & DIGITAL STRATEGIES The current digital revolution challenges existing approaches whilst offering exciting opportunities. Monogramme’s role is to support clients in the planning and implementation of their digital projects in order to respond to both business requirements and evolving consumer expectations. DIGITAL STRATEGY CONSULTANCY APPLICATIONS WEBSITE CREATION BLOGS / SOCIAL MEDIA E-COMMERCE EMAILING
  7. 7. O4. ENTREPRENEUR & BUSINESS ANGEL Jean-David is a serial entrepreneur, allowing him to develop skills that will contribute to the success of Monogramme’s clients. In return, the companies in which Jean-David invests as a business angel benefit from his networks and global consulting expertise. Some of the projects successfully launched by Jean-David : • HOSPICES-BEAUNE.COM : Since 2009, a game-changing and digital business-model that allows wine lovers to buy iconic super- premium Hospices de Beaune Burgundy wines en primeur. >> www.hospices-beaune.com • BELENIUM : the first micro-brewery in Beaune, the capital of Burgundy wines, offering since 2014 craft beers with a gastronomic focus. >> www.belenium.com • MALTSTROM : Based 1 hour North of Montréal, Québec, this craft brewery combines tradition with innovative know-how. Foundation : 2016. >> www.maltstrom.com BUSINESS CREATION & DEVELOPMENT CONSULTANCY BUSINESS DEVELOPMENT INNOVATIVE BUSINESS MODELS SHAREHOLDING ACQUISITION / FUND SOURCING
  8. 8. THEY TRUST MONOGRAMME... SOME OF OUR CLIENTS a p p e l l a t i o n d ' o r i g i n e c o n t r ô l é e
  9. 9. Jean-David Camus is the co-founder of this microbrewery established in 2016 one hour north of Montreal in Lanaudière. Maltstrom defines itself as a brewing creation workshop, a singular combination of tradition and bold savoir-faire. WWW.MALTSTROM.COM CRAFT BREWERY MALTSTROM (QUÉBEC, CANADA) BRAND PLATFORM BUSINESS MODEL ADVERTISINGINNOVATION BUSINESS DEVELOPMENT PRINT FUNDINGCOPYWRITING CONCEPT CREATION BRANDING VISUAL IDENTITY PACKAGING DESIGN PACKAGING DEVELOPMENT WEBSITE E-COMMERCE FACEBOOK
  10. 10. WEBSITE PACKAGING DESIGN
  11. 11. Jean-David Camus is the co-founder of this microbrewery established in Beaune in 2014. He oversees all the marketing and communication, as well as the management and commercial development, of the company. WWW.BELENIUM.COM CRAFT BREWERY BELENIUM (BEAUNE) BRAND PLATFORM BUSINESS MODEL ADVERTISINGINNOVATION BUSINESS DEVELOPMENT PRINT FUNDINGCOPYWRITING CONCEPT CREATION BRANDING VISUAL IDENTITY PACKAGING DESIGN PACKAGING DEVELOPMENT WEBSITE E-COMMERCE FACEBOOK C A U S A N O S T R A E L A E T I T I A E BEAUNE - BOURGOGNE
  12. 12. BELENIUM CRAFT BREWERY WEBSITE & E-COMMERCE
  13. 13. BELENIUM CRAFT BREWERY PACKAGING DESIGN
  14. 14. BELENIUM CRAFT BREWERY PACKAGING DESIGN
  15. 15. Taillevent is a historical art de vivre House with a flagship restaurant in Paris. It works with Monogramme for digital strategy and emailing projects, targeting high-end wine and food lovers. WWW.TAILLEVENT.COM TAILLEVENT DIGITAL STRATEGY CONSULTANCY EMAILING
  16. 16. The “craft manufacture” of Champagne Lallier works with Monogramme on a 360° approach combining strategic and digital marketing, packaging design and advertising. WWW.CHAMPAGNE-LALLIER.COM CHAMPAGNE LALLIER BRAND PLATFORM ADVERTISINGCOPYWRITING PACKAGING DEVELOPMENT DIGITAL STRATEGY CONSULTANCY INNOVATION PRINT CONCEPT CREATION BRANDING VISUAL IDENTITY PACKAGING DESIGN WEBSITE BLOG
  17. 17. CHAMPAGNE LALLIER PRODUCT CONCEPT & PACKAGING DESIGN
  18. 18. CHAMPAGNE LALLIER PACKAGING DESIGN
  19. 19. CHAMPAGNE LALLIER PACKAGING DESIGN
  20. 20. CHAMPAGNE LALLIER PACKAGING DESIGN
  21. 21. CHAMPAGNE LALLIER ADVERTISING VISUAL
  22. 22. CHAMPAGNE LALLIER WEBSITE IN RESPONSIVE DESIGN
  23. 23. This leading French caviar brand asked Monogramme to define its brand platform and storytelling in a strategical movement to reach more B2C customers. WWW.COMPTOIRDUCAVIAR.COM COMPTOIR DU CAVIAR PARIS PLATEFORME DE MARQUE STORYTELLINGAUDIT MARKETING
  24. 24. This prominent Château located in Saint-Estèphe asked Monogramme to define its brand positioning and communication territory. WWW.PHELANSEGUR.COM CHÂTEAU PHELAN SÉGUR SAINT-ESTÈPHE MARKETING AUDIT BRAND PLATFORM
  25. 25. This 100% Reunion Island Rum, the third largest brand in France, entrusted Monogramme with the visually-rich design of its website. WWW.RHUM-CHARETTE.COM RHUM CHARRETTE WEBSITEDIGITAL STRATEGY CONSULTANCY
  26. 26. RHUM CHARRETTE WEBSITE IN RESPONSIVE DESIGN
  27. 27. RHUM CHARRETTE WEBSITE IN RESPONSIVE DESIGN
  28. 28. Monogramme worked with the Union Viticole des Côtes du Rhône on their global marketing review for several months. WWW.CELLIER-DES-DAUPHINS.COM Testimonial: We called upon Jean-David Camus for his 360° marketing expertise. The methodology used by Monogramme, which is collaborative, audacious and effective, fully met our requirements. Frank GODET, Directeur Général. UVCDR - CELLIER DES DAUPHINS MARKETING AUDIT BRAND PLATFORM RESEARCH
  29. 29. On www.hospices-beaune.com, wine enthusiasts around the world can buy en primeur wines at the legendary Domaine des Hospices de Beaune’s famous wine auction. Monogramme created this revolutionary concept in 2009. It and has been developing this business since that date, as an entrepreneur, in partnership with Albert Bichot who provides the technical expertise for the ageing of these exceptional fine wines. WWW.HOSPICES-BEAUNE.COM GROUND-BREAKING E-COMMERCE HOSPICES-BEAUNE.COM WINE TOURISM BUSINESS MODEL INNOVATION BUSINESS DEVELOPMENT PRINT COPYWRITING VIDEO CRM CONCEPT CREATION BRANDING VISUAL IDENTITY WEBSITE E-COMMERCE FACEBOOK TWITTER YOUTUBE EMAILINGAPPLICATION IOS/ANDROID
  30. 30. HOSPICES-BEAUNE.COM WEBSITE AND E-COMMERCE IN RESPONSIVE DESIGN
  31. 31. The smallest of Burgundy’s prestigious wine houses, nestling in the heart of Beaune, launched with Monogramme a website reflecting its 200 years of heritage. WWW.MAISONJAFFELIN.COM MAISON JAFFELIN, BOURGOGNE WEBSITECOPYWRITING DIGITAL STRATEGY CONSULTANCY
  32. 32. MAISON JAFFELIN WEBSITE IN RESPONSIVE DESIGN
  33. 33. We have enjoyed a strong relationship with this exceptional Grand Cru Champagne brand for 10 years and work with them on brand strategy and digital projects. WWW.CHAMPAGNE-MAILLY.COM CHAMPAGNE MAILLY GRAND CRU WEBSITEDIGITAL STRATEGY CONSULTANCY BRAND PLATFORM ADVERSTISING VIDEO BLOG EMAILING Testimonial: Monogramme has been our regular partner since 2006. Its knowledge of the luxury market and its passion for new technologies are real assets for the building of our brand image. J.F. PRÉAU, General Manager
  34. 34. CHAMPAGNE MAILLY GRAND CRU ADVERTISING VISUAL
  35. 35. CHAMPAGNE MAILLY GRAND CRU EMAILING BLOG
  36. 36. A subsidiary of Pernod Ricard, armagnac Montesquiou is a true French craft spirit. Monogramme works on several marketing, visual and digital projects for this authentic yet contemporary brand. WWW.ARMAGNAC-MARQUIS.COM ARMAGNAC MARQUIS DE MONTESQUIOU CREATION PRINT PHOTOSRÉDACTION SITE WEB
  37. 37. ARMAGNAC MARQUIS DE MONTESQUIOU CORPORATE BROCHURE
  38. 38. Jean-David Camus is the co-founder of this innovative culinary brand. The Brumes Gourmandes sprays have brought traditional spirits back into vogue. They deliver a perfect dose, in a simple and easy-to-use spray, adding a creative touch to both sweet and savoury dishes. As well as the management and development of the company, Monogramme oversees product design and communication. WWW.BRUMES-GOURMANDES.COM COOKING SPRAYS BRUMES GOURMANDES BUSINESS MODEL ADVERTISING PACKAGING DEVELOPMENT BRAND PLATFORM INNOVATION BUSINESS DEVELOPMENT PRINT FUNDINGCOPYWRITING CONCEPT CREATION BRANDING VISUAL IDENTITY PACKAGING DESIGN WEBSITE E-COMMERCE FACEBOOK du GOÛT en SPRAY Brumes Gourmandes
  39. 39. BRUMES GOURMANDES WEBSITE & E-COMMERCE IN RESPONSIVE DESIGN
  40. 40. BRUMES GOURMANDES PACKAGING DESIGN
  41. 41. BRUMES GOURMANDES PACKAGING DESIGN
  42. 42. This exceptional flagship of the Médoc has entrusted its marketing, wine tourism and e-commerce strategies to Monogramme for a number of years. WWW.CHATEAU-LASCOMBES.COM CHÂTEAU LASCOMBES SECOND CRU CLASSÉ - MARGAUX MARKETING PLAN WINE TOURISMPHOTO VIDEO DIGITAL SRATEGY CONSULTANCY E-COMMERCE EMAILING
  43. 43. CHÂTEAU LASCOMBES, SECOND CRU CLASSÉ, MARGAUX EMAILING E-COMMERCE
  44. 44. Working with all the teams at this acclaimed Rhône Valley wine house, we provided strategic and operational marketing support for an 18 month period. WWW.OGIER.FR MAISON OGIER CHÂTEAUNEUF-DU-PAPE BRAND PLATFORM MARKETING PLANS MARKETING AUDIT Testimonial: We work with Monogramme to define together a long-term vision of our business and create strong brands. J.P. DURAND, CEO, Maison Ogier / Advini
  45. 45. We supported this well known Burgundy wine house over a three year period, in an outsourced marketing management capacity, working on the brand basics (strategy and positioning) as well as a full reworking of its communication (advertising, print, and internet). WWW.BOURGOGNE-BICHOT.COM ALBERT BICHOT BRAND PLATFORM INNO- VATION PRINT ADVERTISINGCOPY WRITING DIGITAL STRATEGY CONSULTANCY EMAILINGWEBSITE BLOG CONCEPT CREATION BRANDING VISUAL IDENTITY PACKAGING DEVELOPMENT
  46. 46. BOURGOGNE ALBERT BICHOT WEBSITE
  47. 47. BOURGOGNE ALBERT BICHOT ADVERTISING VISUAL
  48. 48. This family-run SME, specialising in ‘’fine seafood’,’ exports 90% of its production to luxury establishments around the world. It has chosen to work with Monogramme on its brand vision and strategy. WWW.SAINTKERBER.COM PARCS SAINT KERBER, CANCALE OYSTERS & SEAFOOD MARKETING PLANS MARKETING AUDIT BRAND PLATFORM BRANDING VISUAL IDENTITY PACKAGING DESIGN
  49. 49. Established in 1891, Jacoulot is highly skilled in the production of terroir spirits and liqueurs. It asked Monogramme to help it develop a new international brand vision and rework its communication. WWW.JACOULOT.COM MAISON JACOULOT MARCS & LIQUEURS BRAND PLATFORM PRINT ADVERTISING BRANDING VISUAL IDENTITY PACKAGING DESIGN COPY WRITING DIGITAL STRATEGY CONSULTANCY WEBSITE EMAILING Testimonial: Monogramme has provided us with pertinent, high quality solutions combined with a highly responsive approach. P.Vançon - owner, Jacoulot
  50. 50. MAISON JACOULOT WEBSITE IN RESPONSIVE DESIGN
  51. 51. MAISON JACOULOT ADVERTISING VISUALS
  52. 52. MAISON JACOULOT PACKAGING
  53. 53. 1678 - BOURGOGNE An innovative and daring winemaker, Hervé Kerlann is based at the Château de Laborde, close to the most prestigious Burgundy crus. Monogramme defined the brand positionning and conveyed key messages in graphic, print and digital effective solutions. WWW.HERVE-KERLANN.COM HERVÉ KERLANN AT CHÂTEAU DE LABORDE BRAND PLATFORM PRINT COPY WRITING BRANDING VISUAL IDENTITY DIGITAL STRATEGY CONSULTANCY WEBSITE
  54. 54. HERVÉ KERLANN WEBSITE IN RESPONSIVE DESIGN
  55. 55. An exclusive, author’s organic champagne and a new brand to dream up and convey. WWW.CHAMPAGNEJESTIN.COM CHAMPAGNE JESTIN WEBSITECOPYWRITING DIGITAL STRATEGY CONSULTANCY VISUAL IDENTITY PACKAGING DEVELOPMENT PACKAGING DESIGN
  56. 56. CHAMPAGNE JESTIN IDENTITY
  57. 57. CHAMPAGNE JESTIN PACKAGING DESIGN
  58. 58. CHAMPAGNE JESTIN WEBSITE IN RESPONSIVE DESIGN
  59. 59. These aromatized wine-based beverages are part of a new, fast-growing market. Arômes & Vins, the sector’s third largest brand, turned to Monogramme for the packaging design of its sparkling wines. ARÔMES & VINS PACKAGING DESIGN
  60. 60. ARÔMES & VIN PACKAGING DESIGN
  61. 61. ARÔMES & VIN PACKAGING DESIGN
  62. 62. Available in over 100 countries, the Highland Queen brand is part of Scottish heritage. Monogramme went up to Scotland and worked with its teams to create its new brand platform. WWW.HIGHLANDQUEEN.COM HIGHLAND QUEEN SCOTCH WHISKY BRAND PLATFORM
  63. 63. Monogramme worked with Tullibardine whisky on the review of its brand positioning and marketing strategy in order to move the brand upmarket and attract new consumer target markets. WWW.TULLIBARDINE.COM TULLIBARDINE SINGLE MALT SCOTCH WHISKY BRAND PLATFORM BRANDING & NAME CREATION Testimonial: We contacted Monogramme due to its extensive experience in the luxury sector and its ability to inspire a team with very diverse profiles. Jean-David was the catalyst for our ideas and used an effective methodological approach in order to build a strong brand. Matthew JOHNS, Global Sales Director
  64. 64. Monogramme works with this famous Bordeaux négociant on its corporate digital communication as well as its flagship brand, Cap Royal. WWW.MEDOCAINE.COM • WWW.CAPROYAL.COM COMPAGNIE MÉDOCAINE DES GRANDS CRUS DIGITAL STRATEGY CONSULTANCY WEBSITE
  65. 65. COMPAGNIE MÉDOCAINE DES GRANDS CRUS WEBSITE IN RESPONSIVE DESIGN
  66. 66. CAP ROYAL WEBSITE IN RESPONSIVE DESIGN
  67. 67. The Syndicat des Vignerons de Vouvray has worked with Monogramme on its brand strategy and on the creation of attractive and efficient communication tools, for several years. WWW.VINDEVOUVRAY.COM VOUVRAY SYNDICAT DES VIGNERONS MARKETING PLAN PHOTO VIDEO DIGITAL STRATEGY CONSULTANCY WEBSITE EMAILING a p p e l l a t i o n d ' o r i g i n e c o n t r ô l é e
  68. 68. SYNDICAT DES VIGNERONS DE VOUVRAY WEBSITE EMAILING
  69. 69. Château de la Brède is the former residence of Montesquieu, the philosopher-vigneron. Monogramme created a digital platform and implemented operational marketing support for this prestigious Château. WWW.CHATEAUDELABREDE.FR CHÂTEAU DE LA BRÈDE GRAVES, BORDEAUX PHOTOMARKETING PLAN VIDEO DIGITAL STRATEGY CONSULTANCY WEBSITE EMAILING
  70. 70. CHÂTEAU DE LA BRÈDE, GRAVES - BORDEAUX WEBSITE IN RESPONSIVE DESIGN
  71. 71. Monogramme supported the creation and development of this fine wine from the heart of the Mount Lebanon region, from the initial marketing review to packaging design. WWW.CHATEAUFLORENTINE.COM CHÂTEAU FLORENTINE (WINE FROM LEBANON) COPY WRITING PHOTOBRAND PLATFORM MARKET RESEARCH BRANDING VISUAL IDENTITY PACKAGING DESIGN
  72. 72. CHÂTEAU FLORENTINE, LIBAN PACKAGING DESIGN
  73. 73. CHÂTEAU FLORENTINE, LIBAN PACKAGING DESIGN
  74. 74. We provided marketing support over a one year period for the launch of this new premium brand of Bourgogne Pinot Noir. WWW.BADET-CLEMENT.COM BURGUNDY HILLS (BADET CLEMENT) MARKETING PLAN BRAND PLATFORM PHOTO WEBSITE
  75. 75. We provide marketing and digital support for this beautiful family-run domaine in Aÿ Grand Cru. WWW.CHAMPAGNEGATINOIS.COM CHAMPAGNE GATINOIS BRAND PLATFORM DIGITAL STRATEGY CONSULTANCY WEBSITE E-COMMERCEPRINT PHOTOSCOPYWRITING
  76. 76. CHAMPAGNE GATINOIS, AŸ WEBSITE IN RESPONSIVE DESIGN E-COMMERCE
  77. 77. We provided support to this young wine négociant, specialising in wines from Southwest France (Cahors, Madiran, Jurançon) and the production of high quality single varietal wines. CHRISTOPHE MERLE BRAND PLATFORM PHOTO BRANDING PACKAGING DESIGN PACKAGING DEVELOPMENT
  78. 78. We provided 6 months of support to the management, production and marketing teams in order to reposition and relaunch a full range of pastis and traditional apéritifs. WWW.PASTISGIRARD.COM DISTILLERIE GIRARD MARKETING PLAN BRAND PLATFORM
  79. 79. We handled packaging design for this young yet already hugely acclaimed Domaine. DOMAINE R&M SAOUMA CHÂTEAUNEUF-DU-PAPE BRANDING VISUAL IDENTITY PACKAGING DESIGN
  80. 80. This business, which was co-founded by Jean-David, took a new approach to wines from Burgundy, based on the brand and the varietal. Our packaging design received official recognition at the prestigious Pentawards in 2007. BURGONÉO BRANDING & BRAND NAME VISUAL IDENTITY PACKAGING DESIGN BUSINESS MODEL BUSINESS DEVELOPMENT
  81. 81. BURGONÉO PACKAGING DESIGN
  82. 82. jean-david@monogramme-marketing.com www.monogramme-marketing.com www.fr.linkedin.com/in/jeandavidcamus www.pinterest.com/maisonmarketing www.facebook.com/agencemonogramme www.twitter/jdcamus M A I S O N D E M A R K E T I N G FRANCE - QUEBEC - AUSTRALIA

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