Subtitle: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent — just to name a few. In this talk, we’ll range around between the lofty and the practical, covering the broad changes business are experiencing in this new environment, complete with showing examples of how companies have done this and the kinds of success that can follow.

1. Losing Control:
8 Steps to Success in a post 2.0 World

4. “blog”

5. “ajax”

9. 36,000
companies

11. When Social Systems
meet Customer Service
Product Ideation Immersive Testing Launch Customer Service
New Products, Buyers, Features, Buzz, Promotion, Problems, Questions,
New Uses Pricing, Service Marketing Ideas

12. When Social Systems
meet Customer Service
Customer Service Product Ideation Immersive Testing Launch
Problems, Questions, New Products, Buyers, Features, Buzz, Promotion,
Ideas New Uses Pricing, Service Marketing
Social Effects

13.
http://www.flickr.com/photos/kendrick/

14. http://www.flickr.com/photos/claudio_ar/

24.
ʼ’

26. http://www.flickr.com/photos/takomabibelot/

28. http://www.flickr.com/photos/claudio_ar/

29.
http://www.flickr.com/photos/libraryman/

30.
http://www.flickr.com/photos/kendrick/

31.
1. Organizations understand their
customers are out there now.
2. Every part of the organizational value
chain is now aware of the customer
and the impact that can have on their
piece of the business.
3. Most organizations have no idea what
to do about that.

32. http://www.flickr.com/photos/bachmont/

35. ʼ’
http://www.flickr.com/photos/generated/

40. http://www.flickr.com/photos/oskay/

45.
http://www.slideshare.net/leisa/

58.
ʼ’

61. ʼ’

67.
ʼ’

69. ʼ’

71. In Summary

74. http://www.flickr.com/photos/claudio_ar/

75. http://www.flickr.com/photos/libraryman/

76.
1. Organizations understand their
customers are out there now.
2. Every part of the organizational value
chain is now aware of the customer,
and the impact that can have on their
piece of the business.
3. Most organizations have no idea what
to do about that.

77. http://www.flickr.com/photos/kendrick/

78.
1. Customer service?
2. Marketing and Brand development?
3. Product development?
4. Business development?
5. Advertising?
6. Human Resources?
7. Non-profit organizations?
8. Governments?

79. Lane Becker
Email at lane@getsatisfaction.com
IM at monstro9
Twitter @monstro
Facebook at /laneb
Phone at +1 415 8671708
http://www.flickr.com/photos/blackbeltjones/