Audi AG Hackathon
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Audi AG Innovation Hackathon Keynote by Moodi Mahmoudi, CEO of Collaborne on 19, July 2017.
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Audi AG Hackathon
- 1. Faster, Lighter, Greener. Next? KEYNOTE BY MOODI MAHMOUDI Audi IT Hackathon – 19 July, 2017
- 3. Reframe
- 4. The man who said no to “No”. August Horsch – Founder of Audi
- 5. In the last 15 years, 52% of S&P 500 companies have disappeared 1955 61-years life span in S&P 500 2015 17-years life span in S&P 500 vs
- 13. The world is changing, faster than ever! • New technologies • New consumption habits • New value expectations
- 16. Put more thought into what you do
- 17. ACT LIKE A CHILD
- 18. This is me with my mom! May 1983
- 19. Why do companies underperform? We don’t ask enough questions!
- 20. Most curious? 4 year old girls Ask 390 questions per day. Source: The Telegraph, March 28, 2013. Study by Littlewoods.com
- 21. 4-year olds ask really deep questions: • Why water wet? • Where does the sky end? • What are shadows made of?
- 23. And then no more “Why” or “What if” questions! Creativity Crisis By the time we’re 18 years old, we ask 80% less questions. Newsweek, Creativity Crisis, July 10, 2010 23
- 24. Why? In school, teachers want … answers
- 25. Why? At work, our boss wants … solutions
- 26. Why? And in the case of innovation, everyone wants … ideas
- 27. Design thinking best practices: Innovation doesn’t start with ideas! It starts with user needs and insights!
- 29. Previously unknown user needs and insights … This can be counter intuitive.
- 31. 4 – 24 Project – Hal Gregersen
- 34. Anatomy of a great question: How might we [action verb] for a [user] with [need], given that they [insight]?
- 36. Innovation almost never fails due to a lack of creativity. It’s almost always because a lack of discipline. Deloitte Study September 2015
- 38. A company’s biggest, most important functions all have a best practice and system of record: SALES contact to contract MARKETING market to prospect HR hire to retire FINANCE record to report Inspired by CB Insights
- 39. And yet, companies manage innovation in hopelessly antiquated ways, decades behind how other functions are managed
- 41. Defining the problem or opportunity. Coming up with potential solutions. Trying them out – low resolution. Designing scale into the offering. From insights to value propositions Design thinking & lean methodology
- 42. Prototype is not an MVP Prototypes validate the “Desirability” of the value proposition
- 43. This is an MVP.
- 44. Doug Dietz, GE Healthcare GE Adventures
- 50. MEASURE
- 51. Make it rewarding: quantify success Provides goals, give guidance (and knowledge), measure progress, setup for success.
- 52. But what shall we measure? • Progress and performance (goals and OKRs) • Team size (# of people) • Horizons of change (core business vs. radical)
- 53. Insight-to-Venture Benchmarks & Goals OKRs at each stage
- 54. 2-Pizza Team MEASURE (2/3) Team size
- 56. MEASURE (3/3) Change horizons There are different types of change. Sending a rocket to the moon is one but there are others too!
- 57. Breakdown of the types of projects in enterprises. You need to balance change!
- 58. Source: Forbes, The World’s Most Innovative Companies, 2015 Ranking 85% Premium
- 59. Put more thought into what you do
- 60. What I do everyday? I’m co-founder for Collaborne, mobile, social and cloud innovation management platform trusted by high performing organizations to engage, empower, and cross-functionally align their workforce in business innovation and transformation. Rooted in design thinking and lean methodology, we cover the end-to-end innovation and transformation needs of enterprises -- from initial customer needs and insight to fully developed venture and value propositions.
- 61. In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists. Eric Hoffer – Philosopher