Design Innovation Drives Product Adoption

1. Design Innovation Drives Product Adoption Scott Moody Alltel Wireless Contributions by Mahin Samadani

2. Good design drives adoption: examples 4M+

3. Good design drives adoption: examples 8M+ 4M+

4. Good design drives adoption: examples 4M+ 8M+ 100M+

5. Good design drives adoption: examples 4M+ 8M+ 100M+ 100M+

6. Disparate experiences hinder(ed) discovery

8. Not a function of volume Not an accident mobile content discovery is : Deliberate Organized as dependent upon good merchandising as any other retail business

9. good design requires clear dimensions: 1. Monetizable - Promotes data, Increases ARPU and ROI 2. Easy to use - Simple navigation, Sense of attachment 3. Deployable - Smart use of technology, Maintainable 4. Unique - Differentiation, High “Gee Whiz” factor 5. Visually appealing - Brand Reinforcement, Sex Appeal, Native

12. A good design considers the needs of the collaborative value chain

13. development timeline 1 year

15. Celltop impacts the bottom line: 9Squared

17. Celltop device and version review

19. Celltop evolution

20. Persistence

22. Celltop is realizing its potential as the doorway to services Web Browsing Games Navigation Messaging Radio TV Full track Music Social Networking Commerce Sports RSS Segmented Content mShop CELLTOP V2.0 : Persistence

23. thank you