tae hyun moon's professional resume (social media version)

1. Tel: +65 9753-8430
Skype: moontaehyun
PROFILE 121D Sengkang East Way, Singapore 544121
 Interactive Account Executive, Cheil Worldwide (Singapore, SEA RHQ)
 Captain of Team University at Buffalo in Google Online Marketing Challenge 2010
 Final Cast Candidate for Bud House 2010, Online Reality Show sponsored by Budweiser
 2010 GEICO Achievement Award Recipient
 Winner of the 2010 Consumer Behavior Consulting Competition
 Winner of Target Case Competition 2010
 2010 Pillars of Leadership Award Recipient
 2010 UB Alumni Association Achievement Award Recipient
 2010 J. Scott Fleming Academic Merit-based Scholarship Recipient
EDUCATION
University at Buffalo, the State University of New York
Bachelor of Science in Business Administration,
Concentration in Marketing, December 2010
Major GPA: 3.83/4.0, Overall GPA: 3.76/4.0
SPECIALTIES
 Digital Marketing  Omniture / Brightcove
 Digital Content Management  Google Adwords / Google AdSense / Google Analytics
 Social Media Marketing/ Sports Marketing  Adobe Photoshop/ Illustrator/ Page Maker
 Web Content Optimization / Web Design  Microsoft Office Programs
 SEO / SEM / Data Analysis  English / Korean
DIGITAL MARKETING EXPERIENCE
Interactive Account Executive
Cheil Worldwide (Singapore, SEA RHQ), Jan 2011 – Present
Roles at Cheil:
• Manage digital projects for Samsung Electronics and Singapore Management University, which range from digital
advertisements and sports marketing to social media marketing and website developments
• Work with 3rd party developers like Wildfire Apps and Makestudios in developing digital contents and utilize digital
traffic tools such as Google Analytics and Omniture to analyze campaign performance and advise clients how to
optimize digital contents effectively
• Work with media companies such as Starcom, Media Mind and XINmsn in developing media schedules and
approaching target audience for digital marketing campaigns
Major Projects at Cheil:
• Integrated Marketing Campaigns for GALAXY Note Singapore Launch, October 2011 – Present
- Have managed various content developments for the campaign that are based in different platforms which range
from Facebook apps and online flash banners to YouTube viral videos and on-ground activations (flash mob)
• Regional Campaign (Digital) for Chelsea Asia Tour 2011, July – September 2011
- Led a digital campaign named ―Own the Ball‖, which was developed during Chelsea Asia Tour 2011 in order to
increase brand awareness of Samsung and Chelsea across six countries in South East Asia (SG, VN, HK, PH,
MY, ID)
• Optimized the company website with the uses of Meta Tags and managed website
performances by utilizing MODx, Google Analytics, Website Grader, etc.
Marketing Intern • Conducted research on Search Engine Marketing and Social Media Marketing activities
Gerstein Fisher, New York
in the financial industry to measure their potential influences on the Gerstein Fisher brand
June – Aug 2010
and identify ideal online marketing strategies for the company
See the recommendations

2. Tel: +65 9753-8430
Skype: moontaehyun
MARKET RESEARCH EXPERIENCE
• Competed against 10,000 students around the world in the Google Online Marketing
Challenge 2010, representing University at Buffalo with four other members
• Conducted campaign analysis on a daily basis and optimized the campaigns based on
daily/weekly performances of ad keywords/phrases (impressions, CTR, and etc.)
Captain of Team
University at Buffalo, • Provided recommendations for the strategic online marketing plans to our client, which
Jan — May 2010 included website content development (e.g. producing more website content and providing
See the recommendations them through separate webpages) and future Google Ad campaigns
• Conducted market research for Target’s competitors, customers, and etc., and developed
strategic marketing plans for the case, ―How to improve Target’s merchandise to increase
home product sales‖
• Developed a marketing proposal based on strong market analysis and our creative ideas,
Winner of Target
and gave a professional presentation about our strategies to seven executive members of
Case Competition
the Target Corporation
Feb 2010
LEADERSHIP/ADMINISTRATION EXPERIENCE
VP of Marketing • Managed over 60 members in developing campus marketing projects for four client
Pi Sigma Epsilon Buffalo, companies and maintain close relationships with those companies through arranging
Jan 2009 – Dec 2010 regular meetings and special events
(National business fraternity
specializing in marketing)
• Developed the PSE Blog, Facebook Fan Page, PSE Youtube Channel and Linkedin
group to utilize them for online marketing campaigns for client companies as well as for
our organization, by which we help the companies interact with potential customers,
See the recommendations organize fan communities, and market their products effectively
UB Ambassador
International Admissions, • Marketed University at Buffalo to international students around the world and
University at Buffalo communicated with over 200 prospective international students on a regular basis
January 2009 – May 2010 through emails and phone calls to maintain close relationships with them
• Utilized a blog named ―UB Ambassador Blog‖ a tool to help international students to
interact and ease into the new cultural experience before arriving to UB
See the recommendations
• Led a squad with twelve soldiers for seven months as a team leader and trained them in
Team Leader military strategies, problem-solving skills, team-work skills, etc.
S. Korea Military Service
Gangwon, South Korea
• Developed and improved strong time management and leadership skills through strong
Dec 2004 – Dec 2006
work ethic and dedication to my team
OTHER ACTIVITIES
Marketing Intern at Expos Your Business, New York NY, August – October 2010
ProjectConnect Bake Sale, International Admissions, June 2009
Buffalo News Kids, Pi Sigma Epsilon, May 2009
Project for Children in need, Pi Sigma Epsilon, November 2008
UB Club Soccer, University at Buffalo, August 2008 – May 2009
Volunteering Tutor for Orphans, Seoul, South Korea, June 2007 – August 2008