Bus infoengineers october_19_2012_engr185_final in class
1. STRATEGIES AND SOURCES
FOR LOCATING BUSINESS
INFORMATION
Art of Engineering Endeavors/Engineering 185
October 19, 2012
Michael Oppenheim
http://www.anderson.ucla.edu/x14389.xml
2. TODAY’S TALK:
Developing an efficient business research strategy
Sample Product Research Strategies
Using the interactive UCLA LibGuide
Business Information for Engineers
Getting to the UCLA Rosenfeld Management Library online
Finding Industry Information
Finding Company Information
Finding Information about the Market(s) and Consumers
Finding Government Information
about consumers
about regulations and product safety
Following up after today
3. Online “Handout” for Engineering 185:
http://guides.library.ucla.edu/businessforengineers
4. Same Web page as
Management Library’s
“Business DBs Best For
(By Category),” which was
originally called “Business
Databases by Type”
5. UCLA or UC =
entire UCLA
community may use in
person in any UCLA
library, or remotely by
using the UCLA VPN or
the
Bruin Online Proxy Server
Anderson =
available only to current
holders of Anderson
School Network accounts
7. DEFINING AND CLASSIFYING AN
INDUSTRY
Look up a product/service/industry to identify its
4-digit (SIC) or 6-digit (NAICS) code number; use it as an
indexing “term” (or “tag”) in databases and directories
North American Industry Cla
– 1997 to current
SIC Code – 1937
through 1987 and still
in use
9. Use IBISWorld to find current, 30- to 50-page reports
using NAICS and/or SIC industry code numbers
NAICS Code for
“Household
Vacuum Cleaner
NAICS Code for
Manufacturing”
“Household
Vacuum Cleaner
Manufacturing”
16. Suggested starting point in MarketLine Advantage:
Look up one of the “Major Companies” profiled in
the IBISWorld report on household appliances
Click here to open/download the complete report
18. ABOUT
THE PRODUCT’S MARKET
Who’s making the product, or
something like it?
Who’s buying it, or likely to buy
your similar product?
“Market” and “Industry” are frequently
interchangeable terms!
19. Business Source Complete
(aka “EBSCOHost”)
“Thesaurus” = guide to
official, consistently-used
subject/concept indexing
terms
27. SimplyMap
Quantify and Analyze
U.S. Consumers and Their Buying Potential
Two ways to use SimplyMap:
1.create your own account, to be able
to save your work…or…
2.just log in anonymously (and take
your work with you when you’re
finished)
28. SimplyMap -
Map, Chart, and Rank U.S. Demographic and
Psychographic Data
“Where are Americans most
receptive to high tech products,
ranked state by state?”
Data source: ExperianSimmonsLOCAL
For specialized, in-depth assistance, contact
UCLA’s SimplyMap account rep and trainer,
Steven Swartz:
sswartz@geographicresearch.com
(888) 845-5064 extension 64
http://www.geographicresearch.com/
36. “Is My Type of Product Regulated by the CPSC?”
Look Here in Addition to the Code of Federal Regulations
http://www.cpsc.gov/businfo/reg.html
Products Regulated by Other Government Agencies:
http://www.cpsc.gov/federal.html
41. Following-Up …. For Future Questions:
Today’s business librarian:
Michael Oppenheim ~ moppenhe@library.ucla.edu
Notes de l'éditeur
Note this alternate path to our Databases Web page, from the SEL Home Page
Back on our “Databases Best For” Web page, the “Market Research” category is where you’ll find databases that include market research reports (note that no more than two in each categroy are restricted to use by the Anderson School only). MarketResearch.com Academic provides genuine, full-text market research reports that cover products, services, and types of consumers—that is, people categorized by age, or by sex, or by specific interests. And I especially want to recommend one of our newest, and already most popular, databases, IBIS World industry market research, which covers 97% of all U.S. industry.
I also want to tell you about IBIS World industry reports.
How to drill down into an IBIS World report
Here I’m proceeding on the assumption that it’s correct to classify the product in the category of “household appliances.” MarketLine provides detailed analyses and overviews of both industries and companies, and its coverage is worldwide. “Browse by Industry” can be a quick and easy way to focus on the industry relevant to your research.
Here’s a sample Industry Profile title page. “Datamonitor” is the name of the international market research firm that produces these reports.
An extremely brief overview of the kinds of information presented in these reports.
MarketLine also provides profiles of companies, both for the United States and for scores of countries around the world.
Features of a typical company report in MarketLine: reports on the biggest companies usually have a SWOT analysis. This is an analysis of a company’s S trenghts, W eaknesses, O pportunities, and T hreats. Understanding how these factors may impact a large company and its products or services can be applicable to a much smaller enterprise, as well. All company reports also identify competitors. SWOT analyses for competitor can suggest still more points to consider—or watch out for—in developing and marketing your product.
Business Source Complete is the major database source for finding articles in business magazines and journals. Start by using the Thesaurus to find subject terms used for indexing articles.
Here’s how to find the right subject indexing terms to use to find articles about the kitchen appliances industry.
MarketResearch.com Academic contains actual market research reports—publications that can cost multi-thousands of dollars apiece, and more, in the real world. You can browse by categories, or use the “Advanced Search” to look for specific words and phrases anywhere in the texts of the reports.
A sample of market research reports in MarketResearch.com Academic in the “Demographics” category.
For government regulations controlling the manufacturing of products—see the Code of Federal Regulations.
Recall and product safety news is published on a regularly updated basis.
Quite a few vacuum cleaners have needed to be recalled.
Back on the Rosenfeld Library Home page—the margin on the far left. Click on “Services,” then on “Consult a Librarian,” and see how to get further help from us, either in person or by phone, or via email. Also shown are Spring Quarter 2012 hours.
